Monica, Rajeev Malik launch flagship store ‘DOR’ in Delhi

Designer duo, Monica and Rajeev Malk launched their flagship store, ‘DOR’ at Anupam Garden, Country Club Road, Sainik Farm in Delhi. Entrepreneurs Kitty Kalra, Bela Madan and Bollywood actor Padmini Kolapure stole the show by wearing the designer duo’s collections, according to a company statement.

The glitteratis who have attended the soiree where Entrepreneur Ramola Bachhan, Guneeta Dhingra, Artist Nupur Kundu, Entrepreneur and Designer Vandy Mehra, Model Amanpret Wahi, Fitness trainer Vesna Jacob, Entrepreneur Ala Madhu, Author Kusum Sawhney, Designer Nikita Tondan, Fashion Desinger Preeti Ghai, Make up Expert Meenakshi Dutt just to name a few.

Monica and Rajeev Malik said: “Making people stylish is their passion. Playing with fabric has always been inspiring. They believe ,Velvet would be a big hit among fashion connoisseur in 2014 so you would find use of rich velvets, Sheer nets, king khab in most of my creations which are fine amalgamation of modern with a traditional and regal flavour.”
Monica and Rajeev’s collection included an assortment of Anarkalis with heavy dupattas in different hues. Their selection exuberated gorgeous brocade patchwork, time-honoured zardozi work and classic Swarovski detailing. The whole collection is paraphernalia of beautiful fabrics like heavy weight silks and velvets.
Monica and Rajeev’s collection reflects the charisma of today’s woman who is very modern yet proud of her ethnicity. Their collection strikes the perfect balance between modernity and traditional values. They stuck to the traditional colours of wine red, deep purple, midnight black and forest green with a dash of blue, gold and pink.

Indonesia International Motor Show 2014: Daimler and Mitsubishi launch Fuso trucks

The Oragadam, Chennai-based commercial vehicle major, Daimler India Commercial Vehicles Private Limited (DICV), a wholly wholly owned subsidiary of Daimler AG, Stuttgart, Germany along with its subsidiary Mitsubishi Fuso Truck and Bus Corporation of  Japan (MFTBC), under Daimler Trucks Asia, commercially launched the new FUSO FJ 25T and FI 12T trucks at the 22nd Indonesia International Motor Show, one of the Southeast Asia’s largest automobile exhibitions, according to a company statement. The new FUSO trucks being produced at the manufacturing facility of DICV in India.
Dr. Albert Kirchmann, MFTBC President and CEO, while speaking on the occasion, said: “The new FUSO truck range is one successful instance of various product projects underway. As a result of our intense market research and rigorous testing, we have developed a robust premium truck which even goes beyond the expectations from our customers in Indonesia.”

Referring to the company’s overall success in the market, Dr. Kirchmann concurred: “The all-new FUSO truck range will play a key role in our product portfolio and extend our leadership in Indonesia and represents the brand’s long-term commitment to the market.”

Asia and African markets

Newly developed the for growth markets, the robust Mitsubishi FUSO truck range has now reached land in Indonesia, the auto maker’s largest export market and Southeast Asia’s largest economy. With the new range of trucks, Fuso is aiming at fuelling at more momentum in Indonesia where the Japanese arm of the German auto maker has established itself as the leading commercial vehicle brand. The new Mitsubishi FUSO trucks have already been launched in Kenya, Sri Lanka, Zambia, Tanzania, Zimbabwe, Bangladesh, Brunei, besides beig introduced now in Indonesia.

Choises galore

All-new robust FUSO models is bringing out products in excess of ten markets in Asia and Africa in the initial phase. The all-new FUSO truck range comprises five new models such as the medium-heavy-duty (GVW 25-49 tons referred to as ‘FJ’, ‘FO’, and ‘FZ’) and the light-medium-duty (GVW 9-16 tons referred to as ‘FA’ and ‘FI’) thus providing more choice to customers. These trucks, models varying by markets, are exported and sold through MFTBC’s global network in Asia and Africa in the first phase, with plans for further spread its wings in markets such as the Middle East and Latin America.

Indonesian market

FUSO is the number one commercial vehicle brand in Indonesia in the overall truck and bus segments. In the light-duty truck segment (5-8 tonnes GVW) served by the Colt Diesel, Fuso continues to lead the market with a share of 53.1% (January-December 2013). Over the past five years, the German subsidiary has sold in excess of 280,000 units in south east Asian nation, including light-duty trucks, medium-heavy-duty trucks and light-duty bus chassis. Fuso has reached its one millionth sales milestone in 2013, ever since it set foot in the market back in 1970.

Mitsubishi Fuso products for Indonesia are distributed by P.T. Krama Yudha Tiga Berlian Motors (KTB). MFTBC holds 18% of KTB shares. With a clear view on the growth potential in Asia and Africa and beyond, FUSO is in preparation to continuously add further markets to its strong market presence. Daimler Trucks Asia expects to gain additional growth momentum in the future markets on top of the current existing markets from its new Asia Business Model introduced in 2013. The new business model creates synergies by bundling the strengths of the Japan-based Mitsubishi Fuso Truck and Bus Corp. (MFTBC) and Daimler India Commercial Vehicles (DICV) under the Umbrella of Daimler Trucks Asia.

Going forward

The Asia Business Model is an integral component of Daimler Trucks Global Excellence Programme, ‘DT#1 (Daimler Trucks Number One)’ designed to secure Daimler Trucks leadership position in the key growth markets in Asia, Africa, the Middle East, and Latin America. By leveraging its operational strengths in Kawasaki, Japan (MFTBC), and DICV, the new business model is targeted to double its sales (MFTBC and DICV) to 290,000 units by 2020. And as “Daimler Trucks in Asia producing a vital contribution to Daimler Trucks overall sales target of over 500,000 units sold in the year 2015 and more than 700,000 trucks in the year 2020.

Synergies

The new business model enables Daimler Trucks in Asia to fully leverage its product portfolio, R&D network, joint sourcing, and global manufacture footprint. Short-term joint projects are already underway in areas such as sourcing, logistics and shared IT systems and platforms.

HMSI, Reliance General Insurance kick-start National Safety Week with a special initiative for school children

As a leading two-wheeler manufacturer, Honda Motorcycle and Scooter India Pvt Ltd (HMSI) – the Only Honda in Indian two-wheeler industry today announced the commencement of a special road safety initiative for kids during the National safety week, March 4-10, 2014.

According to a company statement, the inaugural activity was held at Ramjas International School, Pusa Road, New Delhi where students in the age group of 9-12 years were provided road safety education through innovative activities and practical training on specially imported Honda CRF 50-kids training bike making them learn the ‘fun way’. Uniquely designed kids helmets were also provided to kids which will help spread the awareness with greater impact and inspire parents and society at large to follow ethical road safety practices.
The event took place in the august presence of Prabhu Nagaraj – General Manager- Customer Service-HMSI, Rakesh Jain, CEO- Reliance General Insurance, Mr JC Pahuja, Education Coordinator- Ramjas Foundation and Ms Mohini Bindra- Principal- Ramjas International School, Pusa Road, New Delhi.
Honda believes that educating Young Minds on road safety is an effective way of spreading the message to the entire family. Their sincerity and willingness to learn and explore is unquestionable. Moreover, as the road users and 2wheeler riders of tomorrow, the objective is to educate them on how the Freedom of using roads comes with Responsibility – not just of self but also for other road users. This joint Road Safety Education Campaign in association with Reliance General Insurance will cover schools across North, West and Central regions of India.

Commenting on this unique initiative, Yadvinder S Guleria, Vice President- Sales and Marketing, HMSI said: “Road Safety is an important concern for Honda and we have been actively creating awareness and educating people since the inception of our operations in India. Recently we partnered with most famous kids character Chhota Bheem to reach out to families and society at large. We are happy to partner with Reliance General Insurance for the special initiative and wish for the success of this campaign”.
Rakesh Jain, CEO- Reliance General Insurance said: “As an insurance company we are into the business of managing risk. We want people to be safe while on the road by influencing their behavior towards road safety. Kids in particular do not wear helmet when they ride pillion on two wheelers. Therefore, our effort is towards making children aware on road safety. We are really happy to associate with Honda in this initiative as it would inculcate road safety awareness in kids and convert them into messengers of road safety”.
Globally, road safety promotion has been Honda’s top priorities worldwide since 1970. Under the “People Come First” philosophy, Honda follows Safety as an integral part of all its business activities. Honda is committed to make Safe Riding an everyday habit of two-wheeler riders and promotes Road Safety through ‘Lifetime Safety Education’ starting from five years young children to females, new riders and even big bike customers. Honda has already trained more than 40,000 people at its two traffic training parks in Jaipur and Delhi.
Reliance General Insurance Company Limited, subsidiary of Reliance Capital Limited, is one of India’s top private sector general insurance companies with a private sector market share of eight percent, in terms of gross written premium, of the private sector general insurance industry. The company has an asset under management of more than Rs 3,732 crore and an extensive distribution network of 127 offices and over 14,500 intermediaries (as on December 31, 2013). Reliance General Insurance offers an exhaustive and customized basket of insurance products that include motor, health, travel, student travel insurance etc. Reliance General is ranked amongst top 10 best BFSI brands in India as per prestigious BAV Insights 2013 survey by Rediffusion Y&R.

CMO of ShopClues.com Radhkia Ghai Aggarwal, avid reader and fashionista rolled into one

As Chief Marketing Officer and Co-Founder of ShopClues.com, India’s first and fully managed marketplace, Radhika Ghai Aggarwal brings a decade and a half of retail, fashion, lifestyle and advertising background, both off-line and digital space.

Before embarking on the journey with ShopClues.com, she successfully ran a fashion blog, based out of Silicon Valley with readership in 53 different countries. Radhika has also worked with Nordstrom at its corporate headquarters in strategy planning in Seattle and with Goldman Sachs in its Wealth Management Group in New York and Menlo Park, USA. She started her career with Lintas and ran her own integrated marketing communication firm.

Radhika has an MBA from Washington University in Saint Louis, Masters in Advertising and Public Relations Management from Devi Ahilya University Indore, and Bachelors in Food & Nutrition from MSU Baroda. She lives in Gurgaon with her family, and is an avid reader and fashionista.

In a freewheeling chat, Radhika speaks about ShopClues.com.

JM: Can you talk about ShopClues.com?
RGA: ShopClues.com is India’s first and the largest fully managed marketplace. It is fastest growing online market place and has crossed a significant milestone with the e-commerce firm now getting over 35,000 peak orders in a day. The tremendous growth in order flows in a short span of just 24 months has established ShopClues as a pre-eminent player among e-commerce companies in the country. With over nine million monthly visitors on the site and more than 3.5 million products worth Rs 20,000 crore in listed merchandise value, the company has fast emerged as a preferred destination for shoppers.

JM: What is the online ranking the portal is able to grow?
RGA: With major improvements in the user-experience, ShopClues.com has also gained considerably on the Alexa ranking and is currently the 57th most visited site in India (January 2014). The fact that the company has been recognised as a Red Herring Asia Top 100 winner this year only reaffirms that ShopClues is well-positioned for growth in the future.

JM: Can you talk about the evolution of the domain?
RGA: Established in July 2011 in Silicon Valley, ShopClues.com follows a customer centric approach to provide the best online shopping experience to its customers – starting from a great selection, low price, ease of use, fast delivery, and ending with the best customer service that customers would have ever experienced. We follow a rigorous merchant approval process to ensure that buyers can be assured on all aspects of product purchase, be it authenticity, quality or the price. The merchants typically are successful retailers or brand owners or authorised dealers who have earned credibility and customer loyalty through years of excellence in building customer experience in the offline environment.
Merchants enjoy the benefit of ShopClues.com’s superior technology, large reach, robust fulfillment processes, reliable payment facility and unmatched marketing expertise. This allows them to focus on what they do the best, bringing the best products to the customer at the best price. ShopClues.com not only helps its merchants reach to a larger market on a reliable platform but also helps increase business multi fold. This is done through a host of business management tools, effective marketing and decision enabling analytics. And last but not the least, the company’s buyer centric approach leads to long term loyalty.
ShopClues.com has over 32,000 registered merchants, including hundreds of popular global brands across categories and delivers to over 12,000 destinations in India. ShopClues is funded by leading institutional investors and has close to 500 employees in India, based out of Gurgaon, New Delhi, Mumbai and Vadodara.

IITM 2014 Kochi: Goa Tourism bags best creative stall award held in Kerala from January 31 to February 2

At the IITM 2014 Exhibition held in Kochi, Kerala from January 31 to February 2, Goa Tourism won the best creative stall award.

Dilip Biswas, Vice President, Sphere Travelmedia & Exhibitions Private Limited presented the award to Goa Tourism officials, Ramachandra Phadte, Francis Pereira, Assis Sacrafamilia and Gokuldas Naik.

More photos

Tata Nano crowned most trusted brand in Brand Trust Report, India Study – 2013

Tata Motors today announces that the Tata Nano has been crowned as the Most Trusted Brand in The Brand Trust Report, India Study – 2013, according to a company statement. Trust Research Advisory (TRA), India’s foremost research agency on Trust has released The Brand Trust Report, India Study – 2013.

The Brand Trust Report – India Study 2013 lists 1,100 Most Trusted Brands from 211 categories from among the 19,000 unique brands generated in the study.  After a quick makeover this year, Tata Nano is all set to appeal the youngsters. Backed by a powerful communication strategy, brand Nano showcased its glory in the recent Brand Trust Report, India Study, 2013. The report has recognized Tata Nano as India’s Most Attractive  Brand and Most Trusted Brand in the Hatchback category.

On receiving this prestigious honour, Delna Avari, Head- Marketing Communications, Passenger Vehicles, Tata Motors said, “We are honored to be recognized as India’s most attractive and most trusted Brand by Trust Research Advisory. These awards demonstrate how customers recognize the tremendous quality and value, reflecting the incredible competitive strength of the brand Nano. We had introduced additional features in the Nano, keeping our customers central in the product development phases. Repositioning the brand Nano, backed by a strong go-to-market strategy and great communication campaign has further helped us build the consumer connect. This eventually led to building ‘Trust’ which is significant for us. This recognition makes us believe that we are on the right track of providing value to our consumers”.
The Brand Trust Report, India Study is an annual study based on a primary research conducted across Indian cities based on Trust Research Advisory’s proprietary 61-attribute Trust Matrix, and research associations with the Indian Statistical Institute. It is a comprehensive report on the most trusted brands and has 3 million data points, targeting more than 2505 consumer influencers, based on the primary syndicated data, collected from 16 cities, across India. The research studies trust attitudes and preferences of brand influencers and also lists the Most Trusted Brands in India based on the Brand Trust Index.
TRA (formerly Trust Research Advisory), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust and Attractiveness. TRA was conceived in 2008 to decipher, analyse and measure Brand Trust and Brand Attractiveness, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand trust and Brand Attractiveness matrix.
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs 1,88,818 crore ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

Ford India’s ‘Midnight Surprise’ stages a comeback to make It a ‘December to Remember’

Raising the bar in the retail experience and customer convenience, Ford India is back this December with its extremely popular year-end customer sales connect campaign – ‘Midnight Surprise’.

On December 5, 2013 Ford dealerships pan India will be operational from 8.00 AM through midnight with exciting offers and assured gifts on every booking. All patrons who book a Ford Figo, Ford Classic, Ford Fiesta or Ford Endeavour on December 5 will also be eligible for assured gifts such as LED TVs, washing machines, refrigerators, microwave ovens and more. On booking any of these Ford cars, the wannabe car buyers choose a coupon, text the unique code and receive information on surprise gifts won instantly.cKeeping pace with changing times and extremely demanding work schedules, the initiative is conceptualised to enable auto enthusiasts and Ford loyalists to visit the showrooms at their convenience and avail the unique offers on display, says a company statement.

All Ford dealerships in India will adorn the Midnight Surprise look and will ‘Go Further’ to enable customers to experience this engaging and unmatched platform. Visitors can test drive and book their favourite Ford car, benefiting from an attractive array of offers and deals, totaling Rs 3.5 crore on a single day.
Elaborating on the bonanza, Joginder Singh, president and managing director, Ford India said: “At Ford, we go the extra mile to delight the customer as is evident with our exciting product portfolio. Great Products have to be complemented with innovative customer engagement experiences. The Midnight Surprise campaign is our way of reinventing the car purchasing experience. We have been encouraged by the enthusiastic response received year after year to this unique campaign. This December we have enhanced the campaign to ensure more benefits and enable more customers across the country to experience our range of quality, safe and technologically advanced products”.
The ‘Midnight Surprise’ will be the best day to buy a Ford Figo, Classic, Fiesta and Endeavour with surprising and exciting assured gifts and an unmatched retail experience. The Chennai-based arm of the US car maker has created an interesting advertising campaign which will be led by characters Zip and Zap to add to the buzz around the great deals. The excitement will also spill over to the social community, with Ford India launching #MidnightSurprise. Fans of the Ford India page will get to win extra goodies by participating in the online conversations and contests on Ford’s social channels (facebook.com/fordindia and twitter.com/fordindia) and share their ONE Ford experience as they become part of a much larger Ford community.
Evolution
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing plants at Maraimalai Nagar, near Chennai. What is more, Ford’s models include the Figo, Fiesta, Classic, Endeavour, and the most recently launched EcoSport.
Operations
Ford’s operations in the country also include Global Business Services, comprised of Ford Business Services Centre and Ford Technology Services India. Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 11,500 hard-working, dedicated men and women.

Greenways Foods & Beverages sign Raveena Tandon to partner Chhota Bheem for Notty Fruit Drink

Greenways Foods & Beverages (D) Pvt Ltd announced its association with Raveena Tandon as the Brand Ambassador for Notty. According to a company statement, actor Raveena Tandon will partner Chhota Bheem and Big J on all Notty related product and brand communication.

Raveena Tandon, happily married with two kids, eight year old Rasha and six year old Ranbirvardhan is the ideal representation for Notty as she understands the requirements of the family and the kids and like any other mother wants to provide the perfect combination of nutrition and enjoyment which will be fulfilled by Notty. Speaking on the occasion Tandon said: “With the fast paced lives we live today, it is very important to give the right nutrition to children and hence when I learnt about the ingredients it contains, like vegetarian DHA, Vitamin A, C, E, and the fact that no synthetic ingredients or stimulants are used in its formulation, I thought why not associate with a brand that I would be more than happy to give to my kids”.

Dr Sachin  Chopda  Managing Director, Greenways Foods & Beverages said: “Raveena’s popularity and stardom is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style, substance and family orientation will take our brand to greater heights. We are proud and happy to have got her to endorse our brand”.

Vinod Gaikwad General Manager Sales and Marketing, Greenways Foods & Beverages (D) Pvt Ltd said: “Today’s mother is a smart mother. She is independent, educated, aware, computer savvy female who wants to give best to her children. She is concerned about the health needs of her children and acts like a gatekeeper for them. To address her concerns and to meet the taste needs of children we have launched Notty, fruit drink fortified with Vegetarian DHA which helps in brain development and Vitamins A, C and E which helps to increase the immunity of children and keep infections at bay. We are happy to sign Raveena as brand ambassador & feel that she is the perfect choice for Notty as she herself being a mother will better understand the needs and expectations of kids and their parents. We are sure our target audience will be able to connect with her and Notty”.

Errol Marquis, Business Head, Versus Brand Solutions, a Ment Element Group Company, creative and advertising agency of Greenways Foods & Beverages (D) Pvt Ltd added: “Today’s mothers are finding the perfect balance between being authoritative moms and playful friends. Raveena Tandon has found that balance. Like all mothers, she’s concerned about her children’s health but also enjoys being a child with them. Just like our brand NOTTY, a multi-fruit power drink that combines fun-loving delicious taste with vitamins and health benefits. Raveena’s children aged 6 & 8 are in fact the ideal age profile for the brand which is why she is the ideal representation of today’s mother and will be the voice of this modern mom in all our communication”.
Greenways Foods & Beverages (D) Pvt Ltd has positioned Notty as yummy, healthy fruit drink, both nutritious and tasteful. It contains vegetarian DHA and Vitamin A, C, E, and does not contain any kind of synthetic ingredients or stimulants in its formulation. It is a rich source of dietary fibre and vitamins, which make it a healthy substitute keeping in mind the target audience being young children. It is available in four flavours; pink guava, strawberry, mango and multi fruit.
Greenways Foods & Beverages (D) Pvt Ltd is a part of the four decade old, Pune based ‘Pushpam Group’ having interests across F&B, IT, Agriculture and Distribution. Greenways Foods and Beverages (D) Pvt Ltd is geared to become an important player in the Food and Beverage segment through its interesting brand portfolio targeted at the ‘Indian with changing tastes’. Greenways Foods & Beverages (D) Pvt Ltd will identify the evolution and change in patterns of consumption in India and will create products and brands to cater to that changing need.

Amitabh Bachchan tweets, ’24 carat gold jewellery is not possible, Prima Gold says it is’

Legendary superstar Amitabh Bachchan recently took to twitter stating that “24 carat gold cannot be made into jewellery. Only 22-carat and less can. This is empowerment initiative for Kalyan Jewellers”.

With a view to factually educate customers, Prima Gold would like to spread the word that 24kt gold jewelry is possible and has been made possible by Prima Gold – India’s first 24k-99.9 percent pure gold jewellery brand, says a company statement.
Naraen M Tejwani, Managing Director, Pranda Jewellery said: “It was brought to my notice that Mr.Bachchan had stated this on his twitter profile. Keeping in mind that he is one of India’s most respected opinion leaders, I would like to say that the Pranda Group has been marketing 24k gold jewelry in India and worldwide by the brand name Prima Gold. We just want to put this misconception to rest, as using some of the most advanced techniques, it is possible to mould 24 kt 99.9 pecent pure gold into statement jewelry pieces”.
With a Thai heritage of four decades, Prima Gold is a global brand from the Pranda Group – a company synonymous with 24k – 99.9 percent high quality jewellery production, by use of state of the art modern techniques is truly the quintessence of luxury for every day. Available at exclusive Prima Gold stores in Mumbai. For further details you can visit primagold.in.

CaratLane.com presents its new Ad Campaign

CaratLane.com, India Trusted Online Jeweller, presents its new Ad campaign, ‘It’s a Great Time to be me’ keeping in mind that women in different contexts have unique needs from the jewellery category. The category needs of a women entrepreneur would be different from that of a woman working in a creative role and the category needs of a banking professional would be different to that of a school teacher. The new campaign interestingly showcases the range of contemporary designs from CarataLane.com, which is also an indication of the role that CaratLane.com plays in the life of a woman, says a company statement.

It opens with an elegantly dressed woman, leaving the house with a song in her heart, followed by a dancer who is in the middle of her routine, a woman in a restaurant being complimented by her friend, another woman admiring herself in a car, a self-assured wildlife photographer and a playful painter. We see close-ups of accessories bought from Caratlane.com and worn by these women, along with price boxes that displays their actual prices, as they go about their everyday lives in poetic fashion. The lilting tune of ‘Main hoon woman, it’s a great time to be me’ plays on in the background, giving the entire film, an almost ethereal feel.

It brings out the uniqueness associated with the brand’s offering while rendering it a contemporary flair. The execution is very chic, modern and show cases the brand as an option for the one who is seeking not just a piece of jewellery but a mood enhancer. The ‘surprising prices’ acts as a subtle yet compelling call to action from the campaign adding a sense of irresistibility and urgency to check it out on CaratLane.com.

Calvin John, VP Marketing, Caratlane.com, said: “The intention was to create a transactional-range film, which would showcase CaratLane.com as a chic and affordable option to urban, independent Indian women from different walks of life – Chic with respect to design sensibilities / aesthetics; and affordability as in great value. The film focuses on showcasing our beautiful range of jewellery with extreme close-ups and prices, set against a backdrop that is both premium and contemporary.