Ford India’s ‘Midnight Surprise’ stages a comeback to make It a ‘December to Remember’

Raising the bar in the retail experience and customer convenience, Ford India is back this December with its extremely popular year-end customer sales connect campaign – ‘Midnight Surprise’.
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On December 5, 2013 Ford dealerships pan India will be operational from 8.00 AM through midnight with exciting offers and assured gifts on every booking. All patrons who book a Ford Figo, Ford Classic, Ford Fiesta or Ford Endeavour on December 5 will also be eligible for assured gifts such as LED TVs, washing machines, refrigerators, microwave ovens and more. On booking any of these Ford cars, the wannabe car buyers choose a coupon, text the unique code and receive information on surprise gifts won instantly.cKeeping pace with changing times and extremely demanding work schedules, the initiative is conceptualised to enable auto enthusiasts and Ford loyalists to visit the showrooms at their convenience and avail the unique offers on display, says a company statement.

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All Ford dealerships in India will adorn the Midnight Surprise look and will ‘Go Further’ to enable customers to experience this engaging and unmatched platform. Visitors can test drive and book their favourite Ford car, benefiting from an attractive array of offers and deals, totaling Rs 3.5 crore on a single day.
Elaborating on the bonanza, Joginder Singh, president and managing director, Ford India said: “At Ford, we go the extra mile to delight the customer as is evident with our exciting product portfolio. Great Products have to be complemented with innovative customer engagement experiences. The Midnight Surprise campaign is our way of reinventing the car purchasing experience. We have been encouraged by the enthusiastic response received year after year to this unique campaign. This December we have enhanced the campaign to ensure more benefits and enable more customers across the country to experience our range of quality, safe and technologically advanced products”.
The ‘Midnight Surprise’ will be the best day to buy a Ford Figo, Classic, Fiesta and Endeavour with surprising and exciting assured gifts and an unmatched retail experience. The Chennai-based arm of the US car maker has created an interesting advertising campaign which will be led by characters Zip and Zap to add to the buzz around the great deals. The excitement will also spill over to the social community, with Ford India launching #MidnightSurprise. Fans of the Ford India page will get to win extra goodies by participating in the online conversations and contests on Ford’s social channels (facebook.com/fordindia and twitter.com/fordindia) and share their ONE Ford experience as they become part of a much larger Ford community.
Evolution
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing plants at Maraimalai Nagar, near Chennai. What is more, Ford’s models include the Figo, Fiesta, Classic, Endeavour, and the most recently launched EcoSport.
Operations
Ford’s operations in the country also include Global Business Services, comprised of Ford Business Services Centre and Ford Technology Services India. Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 11,500 hard-working, dedicated men and women.

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