HMSI, Reliance General Insurance kick-start National Safety Week with a special initiative for school children

As a leading two-wheeler manufacturer, Honda Motorcycle and Scooter India Pvt Ltd (HMSI) – the Only Honda in Indian two-wheeler industry today announced the commencement of a special road safety initiative for kids during the National safety week, March 4-10, 2014.
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According to a company statement, the inaugural activity was held at Ramjas International School, Pusa Road, New Delhi where students in the age group of 9-12 years were provided road safety education through innovative activities and practical training on specially imported Honda CRF 50-kids training bike making them learn the ‘fun way’. Uniquely designed kids helmets were also provided to kids which will help spread the awareness with greater impact and inspire parents and society at large to follow ethical road safety practices.
The event took place in the august presence of Prabhu Nagaraj – General Manager- Customer Service-HMSI, Rakesh Jain, CEO- Reliance General Insurance, Mr JC Pahuja, Education Coordinator- Ramjas Foundation and Ms Mohini Bindra- Principal- Ramjas International School, Pusa Road, New Delhi.
Honda believes that educating Young Minds on road safety is an effective way of spreading the message to the entire family. Their sincerity and willingness to learn and explore is unquestionable. Moreover, as the road users and 2wheeler riders of tomorrow, the objective is to educate them on how the Freedom of using roads comes with Responsibility – not just of self but also for other road users. This joint Road Safety Education Campaign in association with Reliance General Insurance will cover schools across North, West and Central regions of India.
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Commenting on this unique initiative, Yadvinder S Guleria, Vice President- Sales and Marketing, HMSI said: “Road Safety is an important concern for Honda and we have been actively creating awareness and educating people since the inception of our operations in India. Recently we partnered with most famous kids character Chhota Bheem to reach out to families and society at large. We are happy to partner with Reliance General Insurance for the special initiative and wish for the success of this campaign”.
Rakesh Jain, CEO- Reliance General Insurance said: “As an insurance company we are into the business of managing risk. We want people to be safe while on the road by influencing their behavior towards road safety. Kids in particular do not wear helmet when they ride pillion on two wheelers. Therefore, our effort is towards making children aware on road safety. We are really happy to associate with Honda in this initiative as it would inculcate road safety awareness in kids and convert them into messengers of road safety”.
Globally, road safety promotion has been Honda’s top priorities worldwide since 1970. Under the “People Come First” philosophy, Honda follows Safety as an integral part of all its business activities. Honda is committed to make Safe Riding an everyday habit of two-wheeler riders and promotes Road Safety through ‘Lifetime Safety Education’ starting from five years young children to females, new riders and even big bike customers. Honda has already trained more than 40,000 people at its two traffic training parks in Jaipur and Delhi.
Reliance General Insurance Company Limited, subsidiary of Reliance Capital Limited, is one of India’s top private sector general insurance companies with a private sector market share of eight percent, in terms of gross written premium, of the private sector general insurance industry. The company has an asset under management of more than Rs 3,732 crore and an extensive distribution network of 127 offices and over 14,500 intermediaries (as on December 31, 2013). Reliance General Insurance offers an exhaustive and customized basket of insurance products that include motor, health, travel, student travel insurance etc. Reliance General is ranked amongst top 10 best BFSI brands in India as per prestigious BAV Insights 2013 survey by Rediffusion Y&R.

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