CMO of Radhkia Ghai Aggarwal, avid reader and fashionista rolled into one

As Chief Marketing Officer and Co-Founder of, India’s first and fully managed marketplace, Radhika Ghai Aggarwal brings a decade and a half of retail, fashion, lifestyle and advertising background, both off-line and digital space.


Before embarking on the journey with, she successfully ran a fashion blog, based out of Silicon Valley with readership in 53 different countries. Radhika has also worked with Nordstrom at its corporate headquarters in strategy planning in Seattle and with Goldman Sachs in its Wealth Management Group in New York and Menlo Park, USA. She started her career with Lintas and ran her own integrated marketing communication firm.
Radhika has an MBA from Washington University in Saint Louis, Masters in Advertising and Public Relations Management from Devi Ahilya University Indore, and Bachelors in Food & Nutrition from MSU Baroda. She lives in Gurgaon with her family, and is an avid reader and fashionista.

In a freewheeling chat, Radhika speaks about
JM: Can you talk about
RGA: is India’s first and the largest fully managed marketplace. It is fastest growing online market place and has crossed a significant milestone with the e-commerce firm now getting over 35,000 peak orders in a day. The tremendous growth in order flows in a short span of just 24 months has established ShopClues as a pre-eminent player among e-commerce companies in the country. With over nine million monthly visitors on the site and more than 3.5 million products worth Rs 20,000 crore in listed merchandise value, the company has fast emerged as a preferred destination for shoppers.

JM: What is the online ranking the portal is able to grow?
RGA: With major improvements in the user-experience, has also gained considerably on the Alexa ranking and is currently the 57th most visited site in India (January 2014). The fact that the company has been recognised as a Red Herring Asia Top 100 winner this year only reaffirms that ShopClues is well-positioned for growth in the future.

JM: Can you talk about the evolution of the domain?
RGA: Established in July 2011 in Silicon Valley, follows a customer centric approach to provide the best online shopping experience to its customers – starting from a great selection, low price, ease of use, fast delivery, and ending with the best customer service that customers would have ever experienced. We follow a rigorous merchant approval process to ensure that buyers can be assured on all aspects of product purchase, be it authenticity, quality or the price. The merchants typically are successful retailers or brand owners or authorised dealers who have earned credibility and customer loyalty through years of excellence in building customer experience in the offline environment.
Merchants enjoy the benefit of’s superior technology, large reach, robust fulfillment processes, reliable payment facility and unmatched marketing expertise. This allows them to focus on what they do the best, bringing the best products to the customer at the best price. not only helps its merchants reach to a larger market on a reliable platform but also helps increase business multi fold. This is done through a host of business management tools, effective marketing and decision enabling analytics. And last but not the least, the company’s buyer centric approach leads to long term loyalty. has over 32,000 registered merchants, including hundreds of popular global brands across categories and delivers to over 12,000 destinations in India. ShopClues is funded by leading institutional investors and has close to 500 employees in India, based out of Gurgaon, New Delhi, Mumbai and Vadodara.


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