Audi India inaugurates Technical Service Centre at Mumbai

The German luxury car maker Audi opened its Technical Service Centre in Mumbai. The company statement termed it as a pioneering step towards strengthening its after sales service in the Indian market. Ulli Seyfferth, Head of Technical Service, Entire Vehicle, Audi AG and Joe King, Head, Audi India jointly inaugurated the Centre.

While speaking on the occasion, Seyfferth said: The Audi Technical Service Centre in India will enable us to obtain deeper insight into usage patterns of our cars and other local peculiarities as well as customer preferences in India. These learnings are equally important for us to adapt our products to suit the market requirements. The Audi Technical Service Centre will support technicians and service advisers from across the dealerships in India, as well as continuously cultivate their competence level to execute quality jobs and delight our customers.”

King added: “Customer delight has been our focus and our Customer Centric strategy has been instrumental in our success in the Indian market. Customers are serviced for life when they buy an Audi. Audi Technical Service Centre is a step in that direction.”

Global standards

The Audi Technical Service Centre will operate in Mumbai with workshop and training facility in line with AUDI AG standards. With three climate control work bays, the Analysis Workshop is equipped with state-of-the-art equipment for Diagnosis and in depth analysis of product concerns. The Centre will also house a training facility, which will conduct boot camps for the technical team as well as for the dealer network.

The Audi model range in India includes the Audi A3 Sedan, Audi A3 Cabriolet, Audi A4, Audi A6, Audi A7 Sportback, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, Audi RS 7 Sportback, Audi TT Coupé, Audi R8, Audi R8 Spyder, Audi R8 V10 plus and Audi R8 LMX available across the country: in Ahmedabad, Bangalore, Bangalore Central, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Guwahati, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Kozhikode, Lucknow, Ludhiana, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi Mumbai, Noida, Pune, Raipur, Ranchi, Surat, Udaipur, Vadodara and Visakhapatnam.

Audi Women’s Power Drive in New Delhi and Bangalore celebrating Women’s Day

Audi, the Germany premium car maker has organised the Audi Women’s Power Drive in New Delhi and Bangalore to celebrate Women’s Day. This exclusive programme, according to the auto maker, is to give women auto enthusiasts a chance to experience the driving pleasure of the Audi range of cars.

The women drivers got to experience the driving pleasure of the Audi range of cars. The women drivers got to experience the best in class luxury SUVs Audi Q3, Audi Q5, Audi Q7, the class defining sedans Audi A3, Audi A4, Audi A6 and the exhilarating performance cars Audi S6 and Audi TT. Audi has been celebrating women’s day for the last four years. The first such drive for women auto enthusiasts was organized in Delhi and Mumbai in 2012, according to a company statement.

Joe King, Head, Audi India said: “Audi is the undisputed No.1 luxury car brand in India therefore there is a growing demand for our cars amongst auto enthusiasts, men and women alike. I am especially proud and excited about the ‘Audi Women’s Power Drive’, as it gives our women fans an exclusive opportunity to experience the delight, convenience and thrill of our products. Customer delight is one of the pillars on which we plan to build our future and events like these are designed to give our customers a truly once in a lifetime experience,”

Audi certified instructors were available for help and assistance throughout the drive. Women driving the Audi Q range tested the sportiness of the SUV on rugged terrains while women driving the Audi A range experienced Audi’s smooth driving and everyday practicality. Laps were given to fans on the performance cars and women with the fastest lap time were rewarded. The women fans also got an opportunity to get photographed with the company’s super sports car Audi R8.

The Audi model range in India includes the Audi A3 Sedan, Audi A3 Cabriolet,  Audi A4, Audi A6, Audi A7 Sportback, new Audi A8 L, Audi Q3, Audi Q3 S, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, the most powerful Audi – Audi RS 7 Sportback, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder, Audi R8 V10 plus and Audi R8 LMX available across the country: in Ahmedabad, Bengaluru, Bengaluru Central, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Kozhikode, Lucknow, Ludhiana, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi Mumbai, Noida, Pune, Raipur, Ranchi, Surat, Udaipur, Vadodara and Visakhapatnam.

The Audi Group delivered an estimated 1,741,100 cars of the Audi brand to customers in 2014. In 2013, the company reported revenue of €49.9 billion and an operating profit of €5.03 billion. The company operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). Since the end of 2013, the brand with the Four Rings has also been producing cars in Foshan (China). As of mid-2015, Audi will operate a production facility in São José dos Pinhais (Brazil), followed by San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy), the sports motorcycle manufacturer. The company currently employs approximately 80,000 people worldwide, thereof approximately 55,800 in Germany. Total investment of around €24 billion is planned from 2015 to 2019 – primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long-term goal is CO2-neutral mobility.

Audi India opens showroom in Karnal, Haryana

Audi, the German luxury car manufacturer, opened its 28th world-class Audi showroom in India, driving into Karnal in the state of Haryana. According to a company statement, the entire Audi model range in India will be available at Audi Karnal – the largest luxury car showroom in Karnal. The showroom was inaugurated by Joe King, Head, Audi India and Mr. Pawan Gupta, Managing Director, Audi Karnal (Kanish Motors).

“The inauguration of Audi Karnal strengthens our presence in one of the prime emerging markets for luxury cars in India and presents us with the opportunity to benefit from the growing demand for luxury cars in this region. We are already leaders in the luxury car market in the North and see a huge potential for growth in Karnal and Haryana. We are happy to have found the right partner in Kanish Motors”, Kind pointed out.
Located on the main GT Road (NH1), gateway to 4 states of North India, (Haryana, Punjab, Jammu & Kashmir and Himachal), Audi Karnal is spread over a total area of 66000 square feet With the signature Audi honeycomb aluminum façade on the exterior, and a display area that can accommodate 11 cars, Audi Karnal will display the entire range of Audi cars available in India. Audi Karnal will also house an Audi Shop and the Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.
Pawan Gupta, Managing Director, Audi Karnal said: “We are extremely proud to be associated with Audi in India. With this state-of-art showroom in Karnal, we will ensure that our customers are provided with a distinct luxury experience that the brand with the four rings is known for globally. Audi’s leadership position and its unparalleled commitment to luxury have driven us at Kanish Motors to deliver this world-class facility”.
Audi Karnal will also manage the exclusive Audi service facility, located in the same premises. This facility is spread over an area of 10000 sq ft. and has a capacity to service twelve cars per day in a single shift on a total of eight bays. The technicians at the facility are trained to ensure world-class services to the customers
The brand with the four rings registered a sale of 7391 vehicles in January – September 2013 period, a growth of 15 percent (January – September 2012: 6417 cars). The company also clocked growth of 5 percent in third quarter (July – September 2013) with a total sale of 2545 vehicles (July – September 2012: 2417 cars).
“After consolidating our No. 1 position in the luxury car market, we now aim to be the first luxury car manufacturer to cross 10000 units in a calendar year in India. With improving infrastructure and increasing aspiration levels among our potential customer base, we believe that the demand for luxury cars will only grow exponentially in Haryana,” King added.
Network expansion
Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 28 centers. The company opened new showrooms in Mumbai South, Lucknow, Bhubaneswar and Delhi Central earlier this year. Last year also saw the opening of world-class Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Further developments include Visakhapatnam, Noida and Vadodara among others.
The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q3 S Edition, Audi Q5, Audi Q7, Audi S4, Audi S6,  Audi RS 5 Coupé, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Ludhiana, Lucknow, Mumbai West, Mumbai South, Nagpur, Navi Mumbai, Pune, Raipur and Surat
In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of €48.8 billion and achieved an operating profit of €5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013, in 2015 in São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico). AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of approximately €11 billion is planned by 2015 – mainly in new products and sustainable technologies.

Audi targets to be the first India luxury car maker to cross 10,000 units in a calendar year

Audi, the German luxury car manufacturer, continues on its growth path despite the current market conditions. The brand with the four rings registered a sale of 7391 units in the period January – September 2013, a growth of 15 percent (January – September 2012: 6417 units).

Continuing with its expansion strategy on the product and network front, Audi introduced the Audi A4 with a powerful new 177 hp engine and Audi Drive Select, began production of the Audi Q3 in India last month and will close the year with 34 dealerships across India, according to a company statement.

Joe King, Head, Audi India said: “We are pleased to have consolidated our No. 1 position in the luxury car industry. We are confident that we will be the first luxury car manufacturer in the country, to cross sales of 10,000 units in a calendar year. We continue with our expansion strategy on the product and network front, undeterred by the current market scenario. We have strengthened our product portfolio with new engines and exciting new features for the festive season which kicks in this month. We will also open three new dealerships in October”.
Audi has started production of its compact-class SUV Audi Q3 at its Aurangabad plant in Maharashtra. After the Audi A4, Audi A6, Audi Q5 and Audi Q7, Audi Q3 is the fifth model to be produced in India by the Ingolstadt carmaker. The company also introduced the powerful new 177 hp Audi A4 with Audi Drive Select, exciting new Audi S6, Audi RS5 and Audi Q3 S Edition during the last quarter. The company clocked a quarterly growth of 5 percent with a total sale of 2545 units in the period July – September 2013, (July – September 2012: 2417 units), with 965 units sold in September 2013.
“Our growing network footprint, expansion on the production front and refreshed product portfolio hold us in good stead for the year ahead, as we consolidate our leading position in India. We look forward to celebrating the upcoming festival season with the ever increasing Audi family in India,” the official added.
The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q3 S Edition, Audi Q5, Audi Q7, Audi S4, Audi S6, new Audi RS5 Coupé, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai South, Mumbai West, Nagpur, Navi Mumbai, Pune, Raipur and Surat.
In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of €48.8 billion and achieved an operating profit of €5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013, in 2015 in São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico). AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of approximately €11 billion is planned by 2015 – mainly in new products and sustainable technologies.

Audi Q3 production commences in India

Audi India has started production of the Q3 compact-class SUV at its Aurangabad plant, in the western Indian state of Maharashtra. After the Audi A4, Audi A6, Audi Q5 and Audi Q7, the Audi Q3 is the fifth model to be produced in India by the Ingolstadt carmaker, a company statement said.

Dr Frank Dreves, Audi Board Member for Production, while speaking on the occasion, said: “Local production of the Audi Q3 is part of our long-term growth strategy in India, one of the most promising auto markets in the world. The infrastructure in the plant, efficient working processes, qualified workforce and a well-developed logistics environment, along with the growth potential of the Indian market, were the factors that motivated us to expand the product portfolio at the Aurangabad plant”.

The Audi Q3 will be produced in the newly constructed hall at the group plant, Škoda Auto India Private Limited (SAIPL) in Aurangabad, which covers a floor area of 20,000 square metres (215,278 square feet). The Audi Q7 is also produced in the same hall. Joe King, Head of Audi India, pointed out: “Local production of the Audi Q3 means that Audi India is now building all our Q range models locally. This will reduce waiting times for our customers and will enable us to offer a wider range of versions in the market. This move demonstrates our confidence in the success of our Q range, which has positioned itself as a leader not only in the product category, but has emerged as a lifestyle statement. We are confident that we will continue to retain our dominance in the luxury SUV segment in India”.

Increasing demand from Indian customers for the Audi Q3, Audi Q5 and Audi Q7 SUV models has had a major impact on the brand’s growth in India: Over the first eight months of this year, the Company increased its sales in the Indian market by 19 percent to 6426 vehicles (January – August 2012: 5406). Audi currently produces the Audi A4, Audi A6, Audi Q5 Audi Q7 and now the Audi Q3 at the group plant Škoda Auto India Private Limited (SAIPL) in Aurangabad in Maharashtra. The whole-year capacity at the plant for all Audi models is more than 13,000 units in a one-shift operation.

Continuing with its strategy of product expansion, Audi India recently announced the launch of the Audi Q3 S Edition and the launch of the “Audi Club India”, the first dedicated club for Audi owners in India. The company also opened its third showroom in Delhi – Audi Delhi Central in August. This is the 27th Audi showroom in the country.

The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q3 S Edition, Audi Q5, Audi Q7, Audi S4, Audi S6, new Audi RS5 Coupé, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai South, Mumbai West, Nagpur, Navi Mumbai, Pune, Raipur and Surat.

In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of €48.8 billion and achieved an operating profit of €5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013, in 2015 in São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico). AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of around € 11 billion is planned by 2015 – mainly in new products and sustainable technologies.

Audi India posts 21 percent sales growth in August 2013

Audi, the German luxury car manufacturer, continues on its growth curve in 2013 even as the market conditions are challenging. The brand with the four rings has registered a sale of 6426 vehicles in January – August 2013 period, a growth of 19 percent (January – August 2012: 5406 cars). The company has sold 875 cars during August 2013, recording a growth of 21 percent (August 2012: 726 cars), according to a company statement.

“Audi has continuously performed well in the first eight months of the year and we look forward to maintain the momentum going forward during the difficult market conditions. We are extremely confident that our exciting products and efficient network will enable us to meet our targets in spite of the current adverse economic sentiments,” Joe King, Head, Audi India said.

King was appointed as the Head of Audi India, effective September 1, 2013. He took over from Michael Perschke who moved as Head of Network Strategy and Business Management, international level, at AUDI AG. Joe King moved to Audi India from Audi Australia, where he played an integral role in the Management team of Audi Australia Pty Ltd. Continuing with its strategy of product expansion, Audi India recently announced the launch of the Audi Q3 S Edition and the launch of Audi Club India, the first dedicated club for Audi owners in India. The company also opened its 3rd showroom in Delhi- Audi Delhi Central in August.

Audi A4 Drive Select launched in India for a price of Rs 31,74,000

Audi, the German luxury car manufacturer, today launched the powerful new 177 hp Audi A4 with Audi Drive Select, carrying a price tag of Rs 31,74,000 (Ex-Showroom, Mumbai), which is available at all Audi dealerships across the country, according to a company statement.

Joe King, Head, Audi India, while speaking on the occasion said: “The Audi A4 has been Audi’s longest and best selling sedan for close to 40 years now. With its progressive design, efficient driving dynamics and class defining interiors, the Audi A4 enjoys a very wide customer base. The powerful new 177 hp Audi A4 with the Audi Drive Select offers 27 percent more power and offers three percent more fuel efficiency than it’s predecessor. This car packs a powerful punch with its on-road performance which will appeal to both our discerning customers as well as the enthusiast”.

The Audi Drive Select allows the driver to influence engine, transmission and steering while enabling the characteristics of the Audi A4 to be adapted in line with the driver’s personal preferences and current route. Audi Drive Select offers Comfort mode for relaxed city driving, Dynamic mode for highway driving, Auto mode for speed dependent driving and Individual mode as per customer’s choice (available only on Technology Grade).

Engine and Drivetrain

* 2.0 TDI engine with power output of 130 kW (177 hp) @ 4200 (rpm)

* Audi A4 2.0 TDI 177 hp zooms from 0-100 km/h in just 7.9 seconds
* Delivers powerful torque of 380 Nm at 1750-2500 rpm
* Highly efficient engine, delivering fuel efficiency of 17.11 kmpl
* Transmission: Multitronic

This beautifully designed luxury sedan with great finishing is also available with attractive schemes through Audi Finance. Audi is offering a step up scheme where a customer can pay an EMI at only Rs 29,000 a month for the first two years. The next two years the EMI increases to Rs 49,000 per month and further on, the customer can pay Rs 59,000 a month. With the new step-up scheme, increase the EMIs as the customer progresses in time, noted the statementAudi A4 luxury sedan provides superior ride and handling. It is a true combination of comfort and luxury and an ideal balance between performance, efficiency and sportiness. The A4 is Audi’s bestseller and with more than 10 million vehicles sold since 1972 has a long and most successful history in the Audi fold.

Audi India plans to expand its network to 35 dealerships by the end of 2013 from its existing 27 centers. Dealerships were also opened in Mumbai South, Lucknow, Bhubaneswar and Delhi Central earlier this year. Last year saw the opening of world-class Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Further developments include Visakhapatnam, Noida and Vadodara among others. The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q3 S Edition, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Ludhiana, Lucknow, Mumbai West, Mumbai South, Nagpur, Navi Mumbai, Pune, Raipur and Surat.

In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of €48.8 billion and achieved an operating profit of €5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013 and in San José Chiapa (Mexico) starting in 2016. AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of approximately €11 billion is planned by 2015 – mainly in new products and sustainable technologies.

Audi Autumn Collection 2014 to be held in Mumbai on August 30, 2013

Audi, the German luxury car manufacturer, is set to mesmerize fashion lovers by showcasing the all-new sporty, sophisticated and progressive lineup from Audi as part of Audi Autumn Collection 2014 that will be showcased at Tote on the Turf, Mumbai on August 30, 2013, according to a company statement. In partnership with The Fashion Design Council of India, Audi Autumn Collection 2014 fashion show will showcase Audi-inspired collection of renowned designers Varun Bahl, designer duo Rohit Gandhi and Rahul Khanna, Nandita Mahtani and Arjun Khanna.

Joe King, Head, Audi India said: “Audi has been at the forefront of automotive style and design worldwide and this is reflected in customers love for the brand. Audi Autumn Collection 2014 has brought together our state-of-the-art cars and 14 highway trends in 1 stunning collection. We are very happy to partner with FDCI to bring country’s top fashion designers who will showcase their collection based on Audi brand pillars of Sporty, Progressive and Sophistication. Extensive Audi model line-up showcases our tremendous presence across the product categories that Audi enthusiasts expect from our brand”.
Sunil Sethi, President, The Fashion Design Council of India said: “We are very happy to continue our relationship with Audi India after successful partnership during the Delhi Couture Week 2013. Audi Autumn Collection will present country’s top designers and their collection in true a celebration of partnership of luxury, fashion and automobile in India”.
“Know for its unique quality, superb manufacturing, and cutting-edge design, Audi defines the best in modern luxury coupled with a classic elegance,” said designer Varun Bahl, who is showing the Audi’s Sporty pillar through his collection.
“My new collection is for the fashion conscious woman with a diverse lifestyle. It’s contemporary and progressive at the same time very feminine with emphasis on elegance and comfort. I am delighted to be associated with Audi and FDCI” said Nandita Mahtani, who is showing the Audi’s Progressive pillar through her collection.
“We are happy to be chosen for this launch of the new Audi. Audi brings in the round breaking technology, which brings in the new car. We are honored to be associated with a brand like Audi. At the launch we will be showcasing our AW13 couture line which matches their range of sophisticated cars, said the designer duo, Rohit Gandhi + Rahul Khanna.” who are showing the Audi’s Sophisticated pillar through their collection.
“The collection redefines delicate hand sewn craftsmanship that holds the entire ensemble of very uniquely sporty jackets, trousers and waistcoats. It’s an impeccable balance between lite weight wool, linen, cotton leather and silk all held together with fine tailoring with another AK TWIST! Unconventional avant-garde with a new look and feel of the sleeve collar and the way the jacket or bundgala sits to fit the human form! It’s tailoring redefined, feels Arjun Khanna, talking about his collection for the Audi Autumn 2014 showcase in association with FDCI.”
In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of €48.8 billion and achieved an operating profit of €5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013 and in San José Chiapa (Mexico) starting in 2016. AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of approximately €11 billion is planned by 2015 – mainly in new products and sustainable technologies.

Joe King to replace Michael Perschke as head of Audi India

Joe King has been appointed as the Head of Audi India, effective September 1st, 2013. He takes over from Michael Perschke who will move as Head of Network Strategy and Business Management, international level, at AUDI AG according to a company statement.

Educated at the University of Melbourne, King brings more than 23 years of automotive experience to the role, having commenced his career with Toyota in 1990. He has extensive experience with both mass and premium market brands including Toyota, BMW and Audi in Australia and has experience in both retail and wholesale roles within the automotive industry. King moves to Audi India from Audi Australia, where he played an integral role in the Management team of Audi Australia Pty Ltd. As General Manager and Dealer Principal of Audi Australia’s wholly-owned retail subsidiary, Audi Centre Sydney, Joe King was responsible, over the last four years, for the management, development and direction of the dealership operations. From 1996 until 2009, Joe King held various roles with BMW Group Australia including Managing Director of BMW Sydney and General Manager of Sales. He also held the position of General Manager of Sales at BMW Melbourne, along with the role of Finance and Insurance Manager.
Michael Perschke, who moved to Audi India in July 2010, played an instrumental role in the success of Audi in the Indian car market, taking the brand from 3003 cars in 2010 to 9003 cars in 2012. During his tenure, Audi India aggressively expanded its product portfolio and network and emerged as the Number 1 luxury car brand in India for the financial year 2012-2013. Audi India continues to lead the luxury car market in India, with a sale of 5551 cars during the period January – July 2013, a growth of 19 percent (January to July 2012: 4680 cars). The company recently opened a new dealership, Audi Delhi Central, its 3rd dealership in Delhi. Audi plans to expand its network to 34 dealerships by the end of 2013 from its existing 27 centers. Dealerships were also opened in Mumbai South, Lucknow and Bhubaneswar earlier this year. Further developments include Visakhapatnam, Noida and Vadodara among others.

Audi recently launched the Audi Q3 S Edition, the sporty version of its SUV of the Year. The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS5 Coupé, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Ludhiana, Lucknow, Mumbai West, Mumbai South, Nagpur, Navi Mumbai, Pune, Raipur and Surat.In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of € 48.8 billion and achieved an operating profit of € 5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013 and in San José Chiapa (Mexico) starting in 2016. AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of around € 11 billion is planned by 2015 – mainly in new products and sustainable technologies.

Audi Q3 S Edition launched in Delhi for a price of 24,99,000

Audi, the German luxury car manufacturer, today unveiled the Audi Q3 S Edition-a sporty version of its SUV of the Year. Audi unveiled the SUV at  the opening of its third luxury car showroom, Audi Delhi Central in one of the most prominent locations in New Delhi.

Breaking ground in a new market segment, the Audi Q3 S Edition is priced at Rs 24,99,000 (Ex-Showroom, New Delhi) and will be available at all Audi dealerships across India from end of August. Audi, today also announced the launch of Audi Club India, a first of its kind initiative in the luxury car industry in India. An exclusive ‘Audi owners only’ community, Audi Club India is designed as a platform for Audi customers to come together, interact with like-minded individuals and enjoy a host of benefits.
Michael Perschke, Head of Audi India, inducted three honourary members into the Audi Club – India’s leading lady golfer, Sharmila Nicollet, former captain of the Indian football team, Baichung Bhutia and Audi India race talent, Aditya Patel.
While speaking on the occasion, Michael Perschke, Head, Audi India said: “Audi Q3 is not only the most awarded luxury SUV in its segment but also the most sucessful one at that. What is more, we are the market leaders in the luxury SUV segment and the Audi Q3 further consolidated  that position for us. Our customer feedback revealed a growing inclination of our younger customers towards a more engaging drive. Audi Q3 S Edition is our answer to this ever increasing demand for luxury mobility with the thrill of self-controlled driving. We are confident that the Audi Q3 S Edition, will be yet another successful addition to our success story in India”.
According to a comany statement, the Audi Q3 S Edition features the 2.0 TDI four-cylinder engine that combines direct injection with turbocharging and offers the right balance between power and efficienccy, delivering fuel economy of 17.32 kmpl. Audi combines this engine with a front-wheel drive, which works with a hydraulic multi-plate clutch. The six-speed manual transmission in the Audi Q3 S Edition provides the driver full control of the vehicle dynamics, enabling him to enjoy a very engaging and exhilarating drive.
Adding yet another first to its list of sales and marketing innovations, Audi India launched the Audi Q3 S Edition online, with the launch of the Audi online booking engine, India’s first booking engine for a luxury car brand. As a special initiative Audi will offer the first ten online buyers a sporty off-road style package.
Perschke pointed out: “Audi Q3 market introduction in June last year featured several firstss. We expanded our marketing horizons and ventured into new areas with the Audi Q3 music video, strong brand channels, booking parties at our showrooms, driving experiencs and now the online booking engine. These initiatives heldped us create a strong connect with our brand entusiasts. We completed the first round of 500 bookings for the Audi Q3 within just five days of its market launch. Never before had any luxury SUV received such an overwhelming response. I am confident that the Audi Q3 S Edition will further strengthen our Q portfoio and continue to delight the Audi entusiast”.
Sporty, efficient and versatile, the Audi Q3 S Edition is equally comfortable on or off the road. The coupe like lines are an expression of its sporty character. The Audi Q3 S Edition is meant for a customer who has an active and modern lifestyle. Every aspect of the car showcases Audi techonology – the body, the new drivetrain, the chassis, the assistance and multimedia systems and the high rev manual transmission.
Rigid, yet safe
Audi Q3 S Edition weighs 1,520 kilograms. Its rigid, safe and quiet occupant cell integrates a number of ultra high strength steels. Both the engine hood and the tailgate are made of aluminium. As is typical of the Q models from Audi, the undivided tail lights are integrated into the tailgate, which wraps around the pillars. The wrap around, a large arc extending from one front door to the other, is a design feature borrowed from the large Audi models series. The compact SUV is 4.39 metres long, 1.83 metres wide and 1.60 metres high.
The Audi Q3 S Edition offers ample room for all five passengers and sets new standards for ergonomics and workmanship. The luggage compartment of the compact SUV has a capacity of 460 litres, which can be increased to 1,365 litres by folding down the split rear seat backs. A roof rail is standard, noted the report.