Book Review: ‘Aisle Be Damned’, exceptionally hilarious debut novel by Rishi Piparaiya

‘Aisle Be Damned’, Rishi Piparaiya’s debut novel is an exceptionally hilarious take on everything that one can relate with air travel. It has summed almost everything that can go wrong and right when you are air travelling. From what can go right when you step into the airport to what can go wrong while you choose your seat, meal and whatever else that an airline has got to offer. Every single person who has ever flown can relate to the book and those who do not like to travel by air and yet have to do that, they will relate with the every single thing mentioned in the book.

A Hilarious Take on just about Everything Associated with Air Travel.

–    Getting seamlessly upgraded to Business Class.
–    The hows and whys of micromanaging the pilots.
–    Action plans to counter the airlines Technical Snag routine.
–    Sure shot strategies for winning the affections of flight attendants.
–    Awesome icebreakers to start conversations with attractive co-passengers.
–    How smart executives deal with the Walk of Shame to the economy section.
–     How a water bottle dramatically improves flight safety.
–    Breezing through immigration and customs, always making your flight connections and a whole lot more
–    Rest assured, your flying experience will never be the same again!

Title: Aisle Be damned
Author: Rishi Piparaiya
Genre: Non- Fiction, Humour
Publisher: Jaico Publishing House
Pages: 216
Price: Rs. 250/-
For more details, visit: aislebedamned.com.

Rishi Piparaiya is an over-worked and over-traveled corporate executive based in the skies, 38,000 feet over India. He has spent several years at one of the largest global banks and he currently heads marketing and sales for a financial services multinational company. He did his schooling at the Cathedral and John Connon School, Mumbai and undergraduate and graduate education at the University of Rochester and Cornell University in upstate New York. He speaks much of English, some of Hindi and a bit of Spanish but prefers to write ‘Aisle Be Damned’ his first book.

Renault Gang of Dusters: Desert Odyssey flagged off in Rajasthan

The Chennai-based Renault India Private Ltd, India’s fastest growing auto maker, flagged off the second drive of its highly successful Gang of Dusters programme from, Jaipur today. The exclusive Desert Odyssey will see 30 Dusters cover around 1,500 kms of some of the most scenic parts of the country, passing through Bikaner and Khuri before culminating back in Jaipur on March 18, 2014.

The drive aims to provide an exciting, adrenaline-filled experience to Duster owners and their families as well as an opportunity to celebrate the festival of colors among the beautiful vistas of Rajasthan, according to a press statement issued by the firm.

Speaking about the drive, Sumit Sawhney- Country CEO and Managing Director for Renault in India said: “The Renault Duster has now achieved a near-iconic status among our customers, a fact that has contributed to the consistent sales success of the Duster. The first Gang of Dusters expedition was held across the West Coast last year and with the Desert Odyssey, we hope to build on the appeal of the Gang of Dusters and once again offer an opportunity for Duster owners to enjoy their vehicles during an adventurous and memorable escape in one of the most scenic parts of the country”.
During the Desert Odyssey, participants will be able to meet and share experiences with other Duster owner and driving enthusiasts, interact with Renault service personnel for maintenance tips a as well as take part in such activities as parasailing, soft roading and cultural events, among others.

The Gang of Dusters initiative will continue after the Desert Odyssey, with regular drives organized for owners across India in the coming months. For more information on the Desert Odyssey as well as to register for upcoming drives, visit renault.co.in/gangofdusters .Regular updates will also be posted on Renault India’s Facebook page (facebook.com/RenaultIndia).

Renault India is a fully owned subsidiary of Renault S.A.S., France and currently offers five models in the Indian market – the premium sedan Fluence, the luxury SUV Koleos, the premium compact car, Pulse, the SUV, Duster and the premium sedan, Scala. Renault India also exports the Duster to right-hand drive markets, with India set to become a production hub for right-hand drive cars.

Renault cars are manufactured in the manufacturing facility located in Oragadam, Chennai, with a capacity of 480,000 units per annum. Currently, Renault India also has a widespread presence of 125 dealer outlets across the country with benchmark sales and service quality. Renault’s robust product line up and services have also seen strong recognition among customers and industry experts alike, winning a record-breaking 38 titles, including 29 accolades for the Duster as well as awards for the Pulse and Scala, making Renault the most awarded automotive brand in a single year in the country.

Sheetal Dabholkar at the music launch of Marathi film, Campus Kutta wearing Devika Sethi dress

Indian television star, Sheetal Dabholkar was seen sizzling wearing designer Devika Sethi’s gorgeous pink skirt and jacket at the musical launch of her Marathi flick, ‘Campus Kutta’ where the actress is playing a role of a journalist. Prathamesh Gaved has produced the movie, which is directed by Sanjiv Kolte.

A Photo Feature:

Ramanujan movie conveys that the mathematician’s life is relevant even today

The English-Tamil biopic ‘Ramanujan’ intends to convey to the Indian society/system that the life of the genius mathematician is relevant even today. The very recent example of Satya Nadella becoming the CEO of Microsoft definitely proves it. The film directed by national award winning director Gnana Rajasekaran and produced by Camphor Cinema, talks about how the Indian education system failed to recognize Ramanujan. The system encouraged mediocrity and was designed to keep people out, rather than extending the means to impart knowledge to all people. This scenario unfortunately continues to prevail today as well.

Ramanujan was denied a scholarship in college, and was later thrown out of college as he didn’t do well in other subjects! The college did not acknowledge his genius in math as they wanted someone average – who could pass in all subjects. His mathematical expertise and knowledge superseded the norm of what mathematical departments of India had ever seen before. Yet not many in the Indian academia were interested in helping Ramanujan further his research. Nobody gave him grants nor supported him barring a few Indians like Ramachandra Rao ICS.  Ramanujan had to finally work as clerk to make money! It was Sir. Francis Spring, an Englishmen who actually supported & promoted Ramanujan in the higher circles that led him to writing letters to Prof. Hardy.
Sushant Desai producer – Camphor Cinema says: “There are so many barriers to entry in the Indian system. It is not only the institutional education system that makes it hard for a genius to survive, but it’s also the society at large that fails to provide opportunities for such individuals. Ramanujan’s life is a point in case.”
Sharanyan Nadathur, producer – Camphor Cinema pointed out: “Our movie interestingly shows how an youngster like Ramanujan relentlessly followed his passion irrespective of whatsoever the challenge was. We have shown how a young self motivated Ramanujan worked towards success which can be a kind of motivation for the youth of today. Our director has also interestingly dealt with the issue of how people fail to identify a real talent which is relevant even today.”
‘Ramanujan’  features grandson of legendary couple Gemini Ganesan and Savitri & step- nephew of Rekha, ‘Abhinay Vaddi’ who plays the role of ‘Ramanujan’, Malayali actress Bhama, Suhasini Maniratnam wife of the renowned director Mani Ratnam and the established British stage and screen actor, Kevin McGowan. It features Indian actors Abbas, Nizhalgal Ravi, Delhi Ganesh, Y. GEE Mahendra and Sarath Babu and British actors Michael Lieber, Richard Walsh, Cloudia Swann and Elizabeth Bourne playing vital roles as well.

T20 World Cup 2014: Watch the cricket match on Live screen at Earth Plate Hotel Sahara Star

All you cricket fans out there, indulge yourself in sumptuous food at Earth Plate Hotel Sahara Star and watch your favorite team battle it out in the T20 World Cup this season.  Enjoy the cricket mania with LIVE screening of the matches on giant screens and that too uninterrupted.

You can now enjoy the flavour of T-20 cricket in a grand fashion at Earth Plate. Catch the excitement of World Cup action and enjoy the special promotions at Hotel Sahara Star with fellow cricket fans and lip smacking food. The entire restaurant will turn into a battleground with flags of the competing teams adorning the walls and T20 themed décor to add to the excitement.
Tickle your taste buds and enjoy beer for just Rs. 2250 at Earth Plate with unlimited foods and an array of international starters, innovative sandwiches, pastas and pizzas. So go ahead and tickle your taste buds while engaging in some serious cricket frenzy. Date: March 16, 2014 onwards. Price: Rs 2,250 plus taxes for buffet with unlimited Kingfisher beer/ Coke products, Rs 1,800 plus taxes for veg / non-veg starters with unlimited Kingfisher beer/ Coke products for matches during hi-tea. *Regular rates will be applicable for customers who do not choose the packages, ten percent discount will be extended to all Star gourmet members and 15 percent Aamby Valley EC’s  on the above package. For   Reservations   please   call   :   022 39807444   or   email us on info@saharastar.com. Venue: Sahara Star, Opp. Domestic Airport, Vile Parle (East), Mumbai.
Sahara Star, the flagship hotel of Sahara India Pariwar, is poised to be one of India’s most sought-after 5 star hotel near Mumbai domestic airport. It has well-appointed 223 attractive rooms including 13 luxurious suites which are complimented by “9 specialty” restaurants which add to the beauty of the hotel. Sahara Star is a luxury class hotel with its picturesque tropical lagoon that looks up to the world’s largest pillar less clear-to-sky dome and the three compound-curved, custom-designed glass elevators with panoramic views. True entertainment infused with rich Indian Hospitality.
Be it seminars, workshops, conferences or grand celebrations, Sahara Star’s banquet is an ideal choice. At Hotel Sahara Star, it aims to host the finest meetings and banquets with magnificent venues for your events and celebrations. The hotel offer you a choice of numerous meeting rooms, state-of-the-art audio-visual facility and much more. The hotel also offers three levels of parking that can easily accommodate over 750 cars add to the convenience of the visitors. The hotel has serene ambience for both business and leisure travelers offering the pure luxury of enjoying the beauty of the India’s largest marine aquarium providing home to many wonders of marine life.

Anti-Kela Awards 2013: Saheb Biwi Aur Gangster Returns, Go Goa Gone, The Lunch Box, Shahid to be honoured in Delhi on March 29

The 6th Annual Golden Kela Awards, the Indian version of Razzies, which are very popular awards in the West for awarding the worst in the filmmaking industry, after announcing its 2013 nominations list for the worst attempts in Bollywood, has now announced the most  deserving  and the clear cut Winners of Anti-Kela Awards.

‘Anti-Kela’ awards are the special awards given by Golden Kela team to the films that are meaningful and entertaining, while still being in the mainstream.

Anti-Kelas – For Honouring the Boons of Bollywood in the year 2013

1.       Saheb Biwi aur Gangster returns – For being the only real sequel made last year.

2.       Go Goa Gone – For being India’s first ever Zombie Comedy and Stoner Film in one nice   package.

3.       The Lunchbox- For showing the world that Indian films are not all song and dance.

4.       Shahid – For being the best biopic made by Bollywood in a long time.
Anant Singh, Creative Head, Golden Kela Awards, said: “The Kela Awards are not just about highlighting the worst performances of the year, we feel its also our duty to point out some of the great work being done in the Indian film industry, therefore the Anti-Kelas”. The 6th Annual Golden Kela Awards ceremony will take place on March 29, 2014 at India Habitat Centre, New Delhi.

Jatin Varma, Founder of Golden Kela giving Anti Kela Trophy to Kahaani writer Advaita Kala as she receives it on behalf of her entire team.
Other than announcing the worst bollywood performances of the year 2013 and anti kela awards, some Special Awards will be announced at the official awards ceremony, like Aakhir Kyun Award, Dara Singh Award for Worst Accent, Bas Kijiye Bahut Ho Gaya, Aap Yahaan Aaye Kisliye Award and Ra.One Award for Worst Premise.

Anvita Dutt, Lyricist, Ishq Wala Love (SOY) won a Golden Kela Award for most atrocious lyrics.

Golden kela Awards started in the year 2009 are in its sixth year whereas Anti-Kela awards were introduced by Golden Kela team in the year 2011. The Kela Awards are making their presence felt strongly all over. Voting lines are open till March 28, 2014. Log on to goldenkela.com to check out the categories for Golden Kelas, nominees, updates and cast a vote for vengeance.

LimeRoad.com offers collection of art to rejuvenate your home decor

Give your living space a touch of Indian beauty from digital posters to exclusive oil paintings, with LimeRoad.com’s collection of art to rejuvenate your home décor.

Celebrate Hindu mythology with the Dancing Ganesha digital print paper poster from Tungs 10, in vibrant shades of red, rust and orange. Frame it and place it at the centre of your living room wall, to give it that perfect touch.

Bring fashion and glamour to your living spaces with the delightful digital print wall art from Tungs 10. Printed on polyester canvas, this home accent will make your room chic in no painting two time. Fun, playful and edgy, ‘Pyaar in Buckingham Palace’ digital print paper poster celebrates two cultures with harmless humour, and vibrant beauty. You can also pick from the exclusive art pieces by Anupam Mandal and Anuj Malhotra that captures the simple pleasures of life in breath taking classic paintings.

Prices starting at Rs 499 onwards. Visit limeroad.com/home-furnishings/living-home-decor paintings. Brands Available – Tungs 10, Anuj Malhotra, Anupam Mandal and many more. Available through – Cash on Delivery and all major cards accepted.

Niyati Shah: No shortcuts to take Shotformats into larger size

She is mightly inspired by the quote of Hollywood star, Dolly Parton: “If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader”. True to the dictum, she has proved to the world by allowing her action to speak louder. Hailing from a Gujarati Jain family, she always believed in doing something on her own and succeed in life. She was wanting to spend time with her kids, yet utilising her entrepreunerial skills without anyone else dictating terms. Thus was born the Shotformats Digital Productions back in 2007. The Managing Director and CEO of Shotfomats, with her zeal of always staying ahead of time and her rich experience of over 15 years in the entertainment business across mediums ranging from record labels and satellite to Internet and mobile phones, she turned the firm into what it is today, one of the top two digital enterntainment and vAS entities in India. That is Niyati Shah for you.
It her passion. Niyati breathes and lives Shotformats, one of the most sought after companies in the industry. She influences the overall management of the organisation and is responsible for ensuring an admirable profit and business leap on a YOY basis. She primarily influences the finance, content acquisition and innovation of the products in the company. She dedicates her time in innovating, taking decisions for the progress and the future of the company, and as the main pillar, brings in aggression, perfection, determination and smart performance to Shotformats’ culture.
A Kenya Institute of Management graduate, Niyati’s urge to determinedly conceptualise challenging ideas that are way ahead of time, has time and again ascertained her instrumentality in launching major brands such as Zee Music and India’s first rich media site, Sify Max. Before Shotformats, she has been instrumental in scaling up revolutionalising business brands such as Zee, Universal India, Sify, Yahoo and Tips Industries, and has proved her metal by designing successful marketing campaigns for over 60 Bollywood films.
Niyati shows immense confidence in her team and believes in transformational and task oriented leadership. She perceives leadership to be an ingrained skill which has the power to influence people and turn vision into reality. When not at work, the self expressed wild life lover and gadget enthusiast loves spending time with her kids and exploring new places to travel.

In a free-wheeling chat, Niyati Shah shares her passion, experience and more with Jayashankar Menon. Excerpts:

JM: Can you talk about the legacy you have created through Shotformats?
NS: Shotformats Digital Works Private Limited is a promising digital distribution and a new media company that develops innovative digital platforms, products and content to service and reach audiences through varied digital distribution streams. In focus is the Value Added Service and Direct To Consumer initiative under the brand ‘Biscoot’. Being a path-breaking contender in the mobile Value Added Services (VAS) space, Shotformats’ priority is to create and deploy VAS solutions and applications for media houses, telecommunication firms, film companies, labels, application developers and content providers, among others.

JM: What is the genesis of Biscoot?
NS: Taking forward the commitment and the belief of the company towards digital distribution, we launched Biscoot – an online and offline initiative for digital product distribution, which focuses both on an evolved online consumer and a new mobile user. To ensure customised content for the small screen, Shotformats’ in-house studios and product team has been exclusively dedicated to maintaining the highest standard in the constant generation of innovative and easy-to-consume content for mobile phones. Shotformats specialises in providing end-to-end solutions, right from platform ownership to billing and provisioning to device testing; with services that bring together content, technology and device expertise, this facilitates an enhanced digital experience for our clients.

JM: What are the new standards your company has set for the growth of Digital Entertainment segment?
NS: Our company’s unique position in the market as an eager innovator and unremitting trendsetter has established new standards for the interminable scope of Digital Entertainment – a segment that currently rules the market. Having established this distinct stronghold, Shotformats has proved itself as an indisputable contributor in shaping the content ecosystem not only for the VAS industry in India but has created new avenues for digital distribution. Thus, creating newer revenue streams for media houses, app developers and content partners.
Spearheading Shotformats is its top management, equipped with a strong background in the visual media and an insatiable passion to expand and understand the importance of packaging and content. An aspect that goes hand-in-hand with the company’s USP — to understand the intricacy and dynamics of new media and blend it with the right content, which is perfectly packaged to expose the consumer to a flawless experience.

JM: Can you share the details of the Innovation Centre you have set up in Delhi?
NS: An expert team of unrelenting professionals leads our state-of-the-art Innovation Centre in Delhi. To deliver cutting-edge technologies in the ever-evolving VAS landscape, this Centre showcases market driven innovative applications. Our belief in ‘Content is King but Distribution is God’, coupled with our proficiency in System Integration, Product Engineering, Application Hosting and outsourcing services makes our firm an invaluable choice for telecom service providers, broadcasters, media companies, publishing houses, application developers and independent owners of rich content.

JM: What are the specialties of Shotformats?
NS: For content producers and app developers, we are the ideal partner to get their content or application out in the digital space, as we cover each and every medium of digital distribution not only online but also via our own offline distribution chain. For the mobile Indian consumer, we are the ultimate destination for Music, Movies, Infotainment, Devotional and Audio Books. All just a click away on Biscoot with easy-to-use and safe Biscoot Wallet, enabled transactions.

JM: Last, but not the least, what are the recent unique offerings from your stable?
NS: Biscoot B-Now: Daily dose of Bollywood News and Gossip.
Biscoot Talkies: One stop destination for all movie buffs, with a catalogue of more than 15000 movies in nine languages.
Biscoot Bajao: India’s first music networking portal, with a catalogue of more than 2,00,000 songs in 14 languages.
Biscoot APP Bazaar: India’s first offline app store, selling apps the Indian way.

Polaris Experience Zone launched in Bhopal

Making its presence more available to the adventure enthusiasts and let the bikers enjoy dirt racing on uneven terrain, Polaris India Pvt Ltd, a wholly owned subsidiary of Polaris Industries Inc, the world leader in off-road and All-Terrain Vehicles, today announced the launch of off-road track (Polaris Experience Zone) in RPM, Bhopal, Madhya Pradesh, according to a company statement.

Situated just a kilometer ahead of Ratibad town on Bhadbhada road, RPM offers the thrill of Polaris vehicles and a sense of discovery with bikers manoeuvring through dirt track with slush pit, humps, sand and stones all on a complete dirt terrain.
Spread over a huge area, RPM offers two tracks, one for adult and the other for kids. The adult track covers a stretch of 300 meters and has nine obstacles including two slush pits. The kid’s track on the other hand is 200 meters long. Offering terrains of thrill and excitement to adventure lovers, RPM also has other activities such as go-karting, archery and paintball.
Speaking on the launch Pankaj Dubey, Managing Director, Polaris India said: “With changes in lifestyle, people are leaning towards adventures sports. Amongst all, off-roading experience is gaining traction in India. Bhopal is a strategic location with Madhya Pradesh being a popular tourist destination. We foresee huge interest and growth prospects in Polaris Experience Zone.  We also plan to introduce more off-road tracks in other locations all over the country. With -such PEZ adventure lovers can now experience the real off-road thrill”.
The owner of the RPM, Sanjay V Shinde said: “We are thrilled to be associated with Polaris India. RPM was created with an ultimate aim to offer and serve maximum entertainment to people. It is an adrenaline-boosting place, where you will be exhilarated to ride the fast-paced Polaris ATVs on the muddy irregular un-levelled terrain. Taking care of adults and kids, the place offers different types of activities”.
Polaris India has on offer a diverse range of its models for the lovers of off-roading. The Phoenix 200 is a proven and reliable ATV. It comes with 200cc four-stroke single cylinder, air-cooled engine and Automatic Transmission (PVT) with forward, neutral and reverse.

The Sportsman Touring 500 HO has integrated front storage and Lock and Ride compatible rear rack making it easy to carry gear and comes with Engine braking system for smooth, controlled descents. The ultra-comfortable seat and backrest are fully padded and contoured for full support, with a slightly raised for clear visibility of the trail.
Trail Boss 330 is an entry level ATV. Combination of 329cc air-cooled engine and automatic transmission provides enough confidence to rider. Sportsman 90 with a four-Stroke Engine is a youth ATV which comes with Parent-adjustable speed limiter and includes instructional DVD.
RZR S 800 is a proven true-sport long-travel suspension package straight from the factory. The 12″ of front and rear suspension travel soak-up the roughest terrain. The 800 EFI high-output engines combined with a low vehicle weight delivers fast acceleration at 0 to 60 kmph in just four seconds.
Apart from the newly launched PEZ in Bhopal, Polaris also has 20 other such PEZ spread all over the county to reach out to more people and in turn give the participants a chance to experience the off-road racing experience within their city. Polaris India earlier launched Experience Zone (PEZ) at Dharuhera, Haryana.
Polaris India was established as a wholly owned subsidiary of Polaris Industries Inc, the US, which designs, engineers manufactures and markets innovative, high quality Off Road Vehicles (ORV’s), innovative All-Terrain Vehicles (ATVs), the Polaris Ranger®, (for recreational and utility use), Snowmobiles, Motorcycles and Electric powered vehicles. Polaris India Pvt. Ltd. launched its flagship products including ATVs, Polaris Ranger RZR®, Side x Side Vehicles and Snowmobiles in India on 24th August, 2011.The iconic Indian® Motorcycle, America’s first motorcycle companywas launched in New Delhi , India on 22 January,2014 and the entire range of the all-new 2014 Indian® Chief® was revealed.
Polaris India, has taken one giant step to revolutionise the Indian market for catering to very culture of the Indian Territory with a wide array of diversified off-road vehicles designed exclusively for our elite customers and various utility use. Polaris India has a strong network of 16 Dealerships, 10 PRS (Polaris Riderz stop) and 20 Polaris Experience Zones (Off Road Tracks) to take the off road riding culture way ahead. They are state of the art and offer a workshop for service. These dealerships located at Ahmedabad, Bangalore, Chennai, Kochi, Dehradun, Guwahati, Hyderabad, Indore, Jaipur, Srinagar, Kolkata, Lucknow, Ludhiana, Mumbai, Dimapur and New Delhi. Information about line of Polaris products, apparel and vehicle accessories are available at polarisind.in or from authorised Polaris India Dealers.
Polaris is a recognised leader in the powersports industry with annual 2013 sales of $ 3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered parts, accessories and apparel and Klim branded apparel.
Product Line
Sportsman® ATVs   Polaris Sportsman range of ATVs is the best way to enjoy the outdoors. They are affectionately called quad-bikes. Through rain or snow, flat or hilly terrain, our ATVs perform at optimum levels no matter what the region or the season. It is available in premium (high quality performance), 2 – Up (double seater) and value (more affordable) ranges.
Polaris RANGER RZR® Side by Side: Polaris Ranger RZR® Side by Side is the only sport utility off-roader which is exclusively built for off-road activities. Polaris off-roaders deliver a razor sharp performance every time. There are four variants available: Only Trail (exclusively for hilly/mountain terrain), only Sport (for dune-surfing and riding in open spaces), only four Seat (world’s first four-seater Side by Side) and Only Xtreme (Premium performance under all conditions).
Snowmobiles: Polaris snowmobiles promise to generate much excitement in India. They are available in Adventure, Crossover, Performance, Deep Snow, Trail Luxury and Utility ranges.
Polaris Range of Multi Utility Vehicles: The range of off-road vehicles offered by Polaris is undoubtedly one of the best in the market. It is designed to perfection for providing the maximum power, durability, higher loading capacity and superior manoeuvrability. The easy to use, hardworking multi-utility range of vehicles by Polaris is built specially for extreme performance and sturdiness. They are used in various industries such as:
Defence & Police:
Polaris Military vehicles are the solution for easy movement of military personnel in tough off-road terrains like hills, forest, snow, water, marshy land, desert, rocky land etc. Built to match the tough working of the Defence and Police, reaching the unreachable, achieving the impossible has become easily attainable with the range of Polaris Vehicles. Polaris “Light Tactical Vehicles” are most suitable for anti-insurgency, anti-terrorist and anti-naxal operations for quick movement in guerrilla war operations.
Agriculture:
More ploughing power, tougher built, higher loading capacity, better manoeuvrability, and easy to handle, the agriculture range provides the option of achieving the maximum and best results for all farming needs.
Construction: The versatile, dependable and durable construction range helps in making the difficulties of construction easy. Designed for extreme conditions, these workhorses are available in a range of models to suit every requirement.
Tourism:

Explore the unexplored, create new possibilities and enjoy the beauty of nature with the maximum comfort provided by the tourism range of Polaris.
Forest Patrolling:
Ideally suited for deep jungles, marshy lands and rough terrain, Polaris range of vehicles will easily go in such areas. Forest Patrolling Range of Polaris will make sure that the journey is filled with possibilities and comfort.
Mining: Specialised designs, extreme power, higher loading capacity and easy to use Polaris Mining Range helps you in utilizing the available resources to give you maximum productivity with ease.
Adventure: Explore what few dare to explore, make the impossible possible, Experience the new definition of adventure created by the adventure range of Polaris.
Coastal Patrolling and Beach Rescue:
Safety sees a new high with the Polaris range of beach rescue vehicles, which dare to go into the marshy lands reaching out to the aid of the needy right on the spot, in a faster and more efficient way.
Ambulance Service:

The Ranger 6×6 800 modified ambulances are built with unmatched traction and capacity and have six wheels drives available on demand with simple switch. This is the ideal vehicle to move heavy loads over the harshest terrain. With an engine capacity of 760cc, this vehicle is perfect to manoeuvre on treacherous terrains as well as narrow strips, to supply medical help and assistance to places of difficulty. Polaris off-road ambulances are apt for supplying medical supervision in rural India and calamity stuck regions.

Fusion Beats launch Spring-Summer 2014 Collection – Gypsies

Fusion Beats from the house of 109°F, one of the leading Ethnic wear brand has unveiled its Spring/Summer 2014 Collection-‘Gypsies’, highlighting the gypsy in every person who is always in need of change and adventure. While gypsies haven’t had the greatest reception amongst modern day society, their bold and eye-catching fashion cannot be denied, and the Fusion Beats’ Spring/Summer 2014 Collection showcases a beautiful representation of clothing that combines gypsy-inspired styles with modern day touches.

Speaking of this collection, Radhesh Kagzi, President of Fusion Beats said: “We all have a gypsy in us and gypsy is a person who seeks the next best thing in any life situation. This collection can be a one stop solution for all that one has ever wanted. This unique collection derives from the reference to multiple layers, patterns and head-to-toe covered clothing that gypsies have been known to wear”. The ‘Gypsies’ Spring/Summer 2014 Collection starts from Rs 899 onwards.