Tata Motors today announces that the Tata Nano has been crowned as the Most Trusted Brand in The Brand Trust Report, India Study – 2013, according to a company statement. Trust Research Advisory (TRA), India’s foremost research agency on Trust has released The Brand Trust Report, India Study – 2013.
The Brand Trust Report – India Study 2013 lists 1,100 Most Trusted Brands from 211 categories from among the 19,000 unique brands generated in the study. After a quick makeover this year, Tata Nano is all set to appeal the youngsters. Backed by a powerful communication strategy, brand Nano showcased its glory in the recent Brand Trust Report, India Study, 2013. The report has recognized Tata Nano as India’s Most Attractive Brand and Most Trusted Brand in the Hatchback category.
On receiving this prestigious honour, Delna Avari, Head- Marketing Communications, Passenger Vehicles, Tata Motors said, “We are honored to be recognized as India’s most attractive and most trusted Brand by Trust Research Advisory. These awards demonstrate how customers recognize the tremendous quality and value, reflecting the incredible competitive strength of the brand Nano. We had introduced additional features in the Nano, keeping our customers central in the product development phases. Repositioning the brand Nano, backed by a strong go-to-market strategy and great communication campaign has further helped us build the consumer connect. This eventually led to building ‘Trust’ which is significant for us. This recognition makes us believe that we are on the right track of providing value to our consumers”.
The Brand Trust Report, India Study is an annual study based on a primary research conducted across Indian cities based on Trust Research Advisory’s proprietary 61-attribute Trust Matrix, and research associations with the Indian Statistical Institute. It is a comprehensive report on the most trusted brands and has 3 million data points, targeting more than 2505 consumer influencers, based on the primary syndicated data, collected from 16 cities, across India. The research studies trust attitudes and preferences of brand influencers and also lists the Most Trusted Brands in India based on the Brand Trust Index.
TRA (formerly Trust Research Advisory), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust and Attractiveness. TRA was conceived in 2008 to decipher, analyse and measure Brand Trust and Brand Attractiveness, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training and Licensing. Committed to create metrics for efficient resource allocation for brands spends, TRA owns the global copyrights for the Brand trust and Brand Attractiveness matrix.
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs 1,88,818 crore ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.