The Chennai-based Renault India Private Ltd, India’s fastest growing auto maker, flagged off the second drive of its highly successful Gang of Dusters programme from, Jaipur today. The exclusive Desert Odyssey will see 30 Dusters cover around 1,500 kms of some of the most scenic parts of the country, passing through Bikaner and Khuri before culminating back in Jaipur on March 18, 2014.
The drive aims to provide an exciting, adrenaline-filled experience to Duster owners and their families as well as an opportunity to celebrate the festival of colors among the beautiful vistas of Rajasthan, according to a press statement issued by the firm.
Speaking about the drive, Sumit Sawhney- Country CEO and Managing Director for Renault in India said: “The Renault Duster has now achieved a near-iconic status among our customers, a fact that has contributed to the consistent sales success of the Duster. The first Gang of Dusters expedition was held across the West Coast last year and with the Desert Odyssey, we hope to build on the appeal of the Gang of Dusters and once again offer an opportunity for Duster owners to enjoy their vehicles during an adventurous and memorable escape in one of the most scenic parts of the country”.
During the Desert Odyssey, participants will be able to meet and share experiences with other Duster owner and driving enthusiasts, interact with Renault service personnel for maintenance tips a as well as take part in such activities as parasailing, soft roading and cultural events, among others.
The Gang of Dusters initiative will continue after the Desert Odyssey, with regular drives organized for owners across India in the coming months. For more information on the Desert Odyssey as well as to register for upcoming drives, visit renault.co.in/gangofdusters .Regular updates will also be posted on Renault India’s Facebook page (facebook.com/RenaultIndia).
Renault India is a fully owned subsidiary of Renault S.A.S., France and currently offers five models in the Indian market – the premium sedan Fluence, the luxury SUV Koleos, the premium compact car, Pulse, the SUV, Duster and the premium sedan, Scala. Renault India also exports the Duster to right-hand drive markets, with India set to become a production hub for right-hand drive cars.
Renault cars are manufactured in the manufacturing facility located in Oragadam, Chennai, with a capacity of 480,000 units per annum. Currently, Renault India also has a widespread presence of 125 dealer outlets across the country with benchmark sales and service quality. Renault’s robust product line up and services have also seen strong recognition among customers and industry experts alike, winning a record-breaking 38 titles, including 29 accolades for the Duster as well as awards for the Pulse and Scala, making Renault the most awarded automotive brand in a single year in the country.