Audi, the Germany premium car maker has organised the Audi Women’s Power Drive in New Delhi and Bangalore to celebrate Women’s Day. This exclusive programme, according to the auto maker, is to give women auto enthusiasts a chance to experience the driving pleasure of the Audi range of cars.
The women drivers got to experience the driving pleasure of the Audi range of cars. The women drivers got to experience the best in class luxury SUVs Audi Q3, Audi Q5, Audi Q7, the class defining sedans Audi A3, Audi A4, Audi A6 and the exhilarating performance cars Audi S6 and Audi TT. Audi has been celebrating women’s day for the last four years. The first such drive for women auto enthusiasts was organized in Delhi and Mumbai in 2012, according to a company statement.
Joe King, Head, Audi India said: “Audi is the undisputed No.1 luxury car brand in India therefore there is a growing demand for our cars amongst auto enthusiasts, men and women alike. I am especially proud and excited about the ‘Audi Women’s Power Drive’, as it gives our women fans an exclusive opportunity to experience the delight, convenience and thrill of our products. Customer delight is one of the pillars on which we plan to build our future and events like these are designed to give our customers a truly once in a lifetime experience,”
Audi certified instructors were available for help and assistance throughout the drive. Women driving the Audi Q range tested the sportiness of the SUV on rugged terrains while women driving the Audi A range experienced Audi’s smooth driving and everyday practicality. Laps were given to fans on the performance cars and women with the fastest lap time were rewarded. The women fans also got an opportunity to get photographed with the company’s super sports car Audi R8.
The Audi model range in India includes the Audi A3 Sedan, Audi A3 Cabriolet, Audi A4, Audi A6, Audi A7 Sportback, new Audi A8 L, Audi Q3, Audi Q3 S, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, the most powerful Audi – Audi RS 7 Sportback, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder, Audi R8 V10 plus and Audi R8 LMX available across the country: in Ahmedabad, Bengaluru, Bengaluru Central, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Kozhikode, Lucknow, Ludhiana, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi Mumbai, Noida, Pune, Raipur, Ranchi, Surat, Udaipur, Vadodara and Visakhapatnam.
The Audi Group delivered an estimated 1,741,100 cars of the Audi brand to customers in 2014. In 2013, the company reported revenue of €49.9 billion and an operating profit of €5.03 billion. The company operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). Since the end of 2013, the brand with the Four Rings has also been producing cars in Foshan (China). As of mid-2015, Audi will operate a production facility in São José dos Pinhais (Brazil), followed by San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy), the sports motorcycle manufacturer. The company currently employs approximately 80,000 people worldwide, thereof approximately 55,800 in Germany. Total investment of around €24 billion is planned from 2015 to 2019 – primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long-term goal is CO2-neutral mobility.