#SaifAliKhan launch #HouseofPataudi Lifestyle brand for men and women co-owned by Myntra

Myntra announced the launch of ‘House of Pataudi’, in association with Bollywood actor Saif Ali Khan. The ethnic wear brand is inspired from the sophistication and the rich heritage of the Pataudis and reflects a strong sense of culture and tradition. ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan and exemplifies the latter’s classic and contemporary style and taste, as per a statement issued by Myntra.

It is a lifestyle brand for men and women that delivers fine taste and refinement to the discerning and the fashion conscious. Each piece not only exudes style, but also narrates the rich story and history of the Pataudi heritage. The collection comprises traditional Indian wear, conceptualized in the form of Rozana, every day wear with a contemporary ethnic touch, Jashn, festive finery with a regal charm, Riwayat, bespoke splendour for the classic Indian wedding and a Special Edition, comprising collections inspired by the Pataudi trousseau.

Photo From (L:R): Ananth Narayanan, CEO_Myntra- Jabong and Bollywood Actor Saif Ali Khan .

The range includes kurtas, sherwanis and Nehru jackets for men and kurta sets, lehengas and dresses for women. Products from House of Pataudi will be available exclusively on Myntra and Jabong from October 25, 2018 across a price range of Rs 1,500 – Rs.15,000 for men and Rs 2000 – 20000 for women. The brand’s design team has worked closely with Saif Ali Khan; inspired by his own personal style statement and has designed and perfected the line, modelling it on Pataudi lineage and contemporary fashion preferences, to make it relatable for the modern fashion shopper. House of Pataudi is focused on changing the perception about ethnic dressing being limited only to festivals and occasions and bringing it back to every day wear.

Speaking on the launch, Ananth Narayanan, CEO, Myntra-Jabong, said, “We are very excited to partner with Saif and Exceed Entertainment to launch, ‘House of Pataudi’, a first of its kind brand in the country that embodies royalty and a rich cultural heritage. We are clearly focused on a strong customer proposition and currently there is a huge gap in brand offerings in the ethnic wear space, especially for men. House of Pataudi is an ideal fit, being rich on tradition, heritage, design, and offers customers a slice of the world that we believe is lost, at price points that are highly affordable.”

Commenting on the launch of his brand, Bollywood Actor and Producer, Saif Ali Khan, said, “House of Pataudi for me is an extension of my family legacy. From the way it has shaped up, I could tell House of Pataudi is a tasteful curation of Indian ethnicity and finer sensibilities bordering on the Pataudi heritage. Fashion and history are two areas I have personally been inclined towards over the years and am happy that we are taking a part of the Pataudi Legacy forward through this brand. The teams at Myntra and Exceed have put in a lot of research and effort and I believe we have all the right ingredients to build upon. Can’t wait for millions of young Indians to embrace their culture through House of Pataudi.”

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Bibaand many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

Making your Kitchen Counters Healthy, the Hurom Juicers way

There is nothing more amazing than getting your daily dose of fluids with loads of minerals, vitamins and everything else that fruits contain. To encourage this concept, Hurom, a South Korean juicer brand comes up in Indian market to revolutionise the way you squeeze out your juices.

Hurom offers pretty and innovative designs keeping the environmental considerations in mind. They offer juicers in the form of series such as H-AA Series, HP Series, H-100 Elite Series. All the juicers are smarter, quicker and better in their functionality and promises superior quality and protection. It’s an ideal option of transforming your household in a fit and a healthy way.

They have recently come up H-AI Slow Juicer, which boasts a stylish, self feeding hopper that allows this latest juicing machine to operate without human intervention. Called as Hurom’s most capable juicer till date, its vertical pulp outlet and its 3 degree chamber will help to pull out every last drop of nutrients from the fruit.

Known as No.1 Slow Juicer, Hurom is contributing to human health and happiness with strong kitchen appliances all over the world. Luxury Personified is helping this excellence bring to India. Their appliances are indeed the necessary elements for everyone’s dream kitchen.

Price:

Rs. 26,000/- for HP series,

Rs. 32,000/- for H-aa series

Rs. 36,000/- for H100 series

Rs. 40,000/- for H-AI series

Availability: From Mid October 2018

Cerulean Premium Poolside Lounge Launched at Azaya Beach Resort in Goa

Wanna read a book or spend quality time with your family and friends in the summer in Goa, here is a new premium poolside lounge, Cerulean launched by Azaya Beach Resort. Aesthetically designed to be the ideal ‘anytime destination’ for refreshments on the go or while lounging around the pool, Cerulean is the easy breezy lounge featuring a refreshing beverage menu including a slew of thirst-quenchers, be it the healthy tropical drinks or the frosty, flavoured frozen margaritas and cocktails, everything is available at your beck and call.

Magnificent Menu

The menu has been designed to keep the discerning tastes of guests in mind and offers a wide range of interesting dishes including fresh salads like the grilled watermelon, cherry tomato and feta with pomegranate quinoa salad or the signature Azaya Caesar Salad with a twist, artisanal burgers and sandwiches like the Azaya Club Sandwich created with a multigrain sourdough bread, avocado and seasonal veggies with apple slaw, our in-house pizzeria featuring classics like the Margherita with Bocconcini or the Marinara-an original seafood pizza from Napoli for the slightly more adventurous palate to an enviable selection of desserts including monster shakes, ice creams and indulgent baked goodies for the kids.

Farm Fresh Ingredients

The carte du jour is crafted using robust and farm fresh ingredients. Your one-stop high end delicatessen with an astounding view is based on the idea of lounging around the pool for a truly susegad experience. It also functions as a convenience store where guests can buy and stock their mini bar. The whole poolside experience of Cerulean is enhanced with Azaya’s signature services and contemporary ambience. In short, Cerulean poolside lounge is the most anticipated chill zone in South Goa in the backdrop of a magnificent locale. So, the next time you contemplate on a trip to Goa, you can make it to Cerulean to enjoy the newest experience you have ever had in this part of the world.

Use of Steroids for faster muscle growth can impact heart says Dr Vanita Arora

Working out at gym to gain large muscles has become a popular aspiration among men over the past few years. Even women desire to gain lean muscles to flaunt their picture perfect cuts. While they want to boast off nicely carved out muscles has promoted the concept of exercising among the people for good, it has also given prevalence to the use of unnatural products like steroids and protein supplements which many people consume to gain muscles faster. However, these shortcuts have serious impediments on health, especially cardiovascular health, says Dr. Vanita Arora, Director and Head, Cardiac Electrophysiology at Max Super Speciality Hospital.

In an exclusive interview with Jayashankar Menon, the heart specialist shares a slew of information on the abuse of steroids and more.

JM: What are the ill-effects of steroids?

VA: Large amounts of steroids, taken for prolonged time periods, can wreak havoc in the heart, even leading to a heart attack or sudden cardiac arrest. There’s a sizeable subsection of athletes, bodybuilders in particular that have been using staggering amounts of steroids and proteins for a long time and it is time that they get educated about their health effects. Let’s understand in detail how steroids and proteins are different from each other and what their health effects are.

JM: How do a layperson try to understand the role of steroids and protein supplements in terms of gaining muscles?

VA: The term steroid is usually associated with mention to a class of drugs that are used to treat a variety of medical conditions. Steroids have several uses for medical purposes such as boosting sexual hormones in males, supporting reproduction, regulation of the metabolism and immune functions along with increasing muscle mass, bone mass, inflammation and other medical conditions. Protein powders are mainly made up of soy, milk or animal protein, and are used to replenish the protein requirements of the body after a heavy workout. Whey proteins, which are made up of milk are the most commonly used as they are an easy and convenient source of complete, high-quality protein and are most useful for vegetarians who have to eliminate a number of naturally occurring protein sources from their diet, such as meat, chicken, fish and eggs.

JM: What are the actual effects of steroids and protein supplements?

VA: Proteins are actually beneficial in muscle gain and are a safe source of nutrition as they do not interfere with the immune system and do not cause any ill effects on the health if taken in appropriate portions, and as per the prescribed usage. However, same cannot be said for steroids. Steroids are essentially synthetic versions of testosterone. They help in the growth of muscles artificially, and heart also being a kind of muscle, too can get spurred to grow when introduced to steroids. While growth of the heart doesn’t sound like a bad thing at first, it can lead to the thickening of the walls of the heart to a point where they lose pliability and have difficulty pumping blood.

JM: How steroids can negatively impact the heart? Please elaborate.

VA: Steroid users have significantly weaker hearts than those who never use steroids. A weakened heart can’t pump enough blood around the body and the condition is linked to an increased risk of heart failure and sudden cardiac death. Secondly, long-term use of anabolic steroids has been implicated in increased coronary artery disease. The heart cannot contract with the same force as it usually does, and it also becomes less flexible among steroid users. Steroid users also have significantly more plaque build-up in their arteries than non-users. The longer men continue taking steroids, the worse their arteries become. Plaque build-up is a leading causative agent of heart disease, which is the number one killer of men and women across the globe. Taking steroids, even for a short period of time, may cause permanent damage to the heart. The more steroids a person takes over time, the worse the heart damage will be.

JM: What is the bottom line?

VA: For lots of guys, the promise of great muscle mass with the help of illegal anabolic steroids is just too strong. About one in 15 men try steroids at some point in their lives worldwide and that number refers to men overall. The number for recreational athletes and those who lift is about three times higher. Apart from damaging the heart, steroids can lead to issues like kidney failure, liver damage, shrinking of testicles and lowered sperm counts. The shortcut to bigger muscles can very well be the shortcut towards a heart attack. The side effects of steroids can persist years after you stop taking them. So don’t put your health on the line for a quick fix. If you want to gain stronger muscles, there are natural ways to do that. Though the result might show after sometime, it would come without any risk upon cardiovascular and overall health. Usage of such chemicals to build up muscles can increase the risk of Sudden Cardiac Death by causing defects in ECG.

Secret Temptations boldly encourages women to pursue their desires with conviction

Spelling confidence through “Own Your Temptation”, leading female fragrance brand, Secret Temptation, from the house of McNROE has announced a unique brand identity that boldly encourages women to pursue their desires with conviction.

While rolling out the product, Narendra Kumar Daga, Managing Director of McNROE said, McNROE came into existence because I didn’t shy away from my love for fragrances. It’s possible to convert ideas to reality if dreams are chased with faith and conviction. Therefore, I would love to encourage everyone to own your passions, your wishes and your temptations. That’s McNROE’s Secret success mantra.”

Product Blitz

The event also marked the exclusive launch of a new fragrance to Secret Temptation’s deodorant portfolio of Romance, Mystery, Affair, Play and Passion. Aptly named as “Desire”- the new variant is a sublime rosy fragrance that completely conquers a woman’s senses. An intricate harmony of intoxicating Turkish Roses, floral Germanium and lingering Musk- “Desire” is a heavenly promise for lasting freshness packed in a bottle.

Campaigns

The brand promises to identify and encourage women to desire and dream ahead through extensive BTL activity plans across India. Mass rallies and multi-city tours are currently being conducted by the Indian Corporate. What is more, Secret Temptation has designed comprehensive digital campaigns to identify and recognise real-time instances of women who have seriously adopted their dreams.

Photo Caption: From (L-R) Sanjay Srivastava, Chief Business Officer of McNROE and Narendra Kumar Daga, Managing Director of McNROE.

Sanjay Srivastava, Chief Business Officer, McNROE said, “Secret Temptation has been McNROE’s voice to encourage a progressive brand ideology. Currently, the brand occupies a 16% market share in North Zone while Secret Temptation holds a market share of 3.3% in Delhi alone.”

McNROE is second largest deodorant maker in the country and hopes to raise the bar for the industry through its enchanting array of fragrances and new brand ideology. Shaking off the shackles of societal norms, Secret Temptation aims to fuel consumer’s desire, increase brand loyalty and acquire new consumer base. The renewed brand portfolio includes aesthetically designed deodorant cans of 150 ml configurations available from July 17, 2018 in the Delhi market.

Rethy Devi’s The Gospel of Mary Magdalene and Me to be published in Tamil

The 2014 Booker Prize nominated global classic novel in English, The Gospel of Mary Magdalene and Me, authored by Rethy Devi will be published in Tamil soon. Jayashankar Menon, senior journalist and author has already completed the novel in Tamil, which is currently undergoing editing and proofreading.

The book, which was written and published in Malayalam by the Green Books, while the English version is published by Book Venture, which is available on Amazon website. The Gospel of Mary Magdalene and Me has been translated into 12 international languages. Termed by the book aficionados as one of the best ever novels of the 21st century, the book has elicited lot of interest the world over.

The Gospel of Mary Magdalene and Me was submitted for the 2014 Manbooker Prize. Completed in a span of ten years, after referring in excess of 500 authoritative books, which occupies a pride of place on the bookshelves of around 60 countries. The book was released at the second biggest international Book Festival of the world, The Dubai International Book Fair 2015, where ten million people visited the fair. The then Ambassador of India in the UAE, Seetharam launched the book by handing it over to the renowned Indian writer Sethu. A sheer coincidence, though, Dan Brown, the author of Da Vinci Code was also present on that occasion.

Rethy Devi’s novel is also included as one of the best 98 books, chosen from the Malayalam language at the Frankfurt International Book Festival with the stated objective of translating and acquainting Malayalam books with world class literature. “This, I consider, is a great honour I received for my novel”, says Rethy Devi.

She has also attended the International History Seminar in 2015. Her paper, titled: “Post Colonial Feminist and Feminist Identity” was presented, while other eminent personalites such as Dr. Upinder Singh (daughter of then then Prime Minister of India, Manmohan Singh), Dr. Margret Frenz (Grand daughter of Dr. Herman Gundert), Dr. MGS Narayanan and others had presented their papers as well. The fictional biographical novel, titled: “Just Another Day In Paradise”, written by the renowned American writer Tom Mathews, New York, based on Rethy Devi’s life story, when she was a Human Rights Lawyer is also available on Amazon and Barnes & Noble.

Arun Arsha, Author of the novel, Auschwitz wrote, “Rethy Devi could go beyond The Da Vinci Code through her novel, The Gospel of Mary Magdalene and Me. Her language is a blend of love and frenzy, just like a painting by Vincent Van Gog.” On the back cover of the latest edition, Arsha quotes a passage from the book, “There is a crazy female tree, on an island, surrounded by water on all the sides, which blooms only crazy lowers in all the seasons and it is me!”

The Tamil translation of the novel, titled: Magdaleenaavi (enadhum) pen suvisesham has been translated by the senior journalist, actor and author, Jayashankar Menon. Although a native of Palakkad, the polyglot writes in English, Tamil and Malayalam, besides having spoken knowledge of many languages. A passionate personality, Jayashankar was instrumental in bringing out a musical thriller movie in Malayalam, Kamboji, produced by his aunt, Prof. Lakshmi Padmanabhan. The film went on to bag four state awards and several other accolades. Besides doing cameo role in that movie, the Chennai-based artist has also co-produced a short film, Charakku while portraying a crucial character as well.

The uniqueness of this book is that the Tamil version is written by a non-Tamil person. Currently, the book is undergoing several rounds of editing and proof reading. At an event held in Kochi last week, Rethy Devi had touch based ace Tamil film actor and politician, Kamal Hassan and handed over the manuscript of the novel and requesting him to write a preface.

The 575 odd page book in Tamil, based on the most cardinal disciple of Jesus Christ, Mary Magdalene, is going to elicit much interest the other translations of The Gospel of Mary Magdalene and Me had elicited across the globe.

Elaborating on the experience of transating the magnum opus, Jayashankar Menon said, “For more than three decades I was into full time active journalism covering conceivably all subjects. Of late, I ventured into the moving making aspects, meanwhile contemplating on taking up full time writing. I have about 30 odd Malayalam books at my disposal to be translated into Tamil and English. Last year, Rethy Devi, who contacted me through Linkedin, had thrown a challenge of writing her global classic into Tamil. What a way to start and what a book to translate! I readily accepted the offer. Although, I had my fair share of qutting my cosy job with a fat salary and sit to write a classic, with inherrent domestic pressure to sustain myelf, I did kick-start translating this book. Just eight months, 85K words, 575 odd pages, it was a non-stop marrathon. Some force was behind me, which was making me write in frenetic pace. When I look back, I couldn’t believe myself that I had completed the book within a year, which the original book was completed in ten years!”

The former VC of Malayalam University, Jayakumar IAS said, “This is a book of extraordinary bravery. It defies forbiddence and borders. My imagination of love is a sort of revolution itself. It is searching for the change from the existing male dominated power and forbiddence, which should be overcome.”

A couple of major book publishers have approached Rethy Devi and we will soon be finalising the publishing of the book, once we get to hear from Kamal Hassan, she added.

Paani Foundation establishes training programme to make Maharasthra drought-free

Each year, drought afflicts thousands of villages in Maharashtra. In 2015, the situation was so grim that the government had to provide drinking water through the railways to several villages.

Photo Caption (From L-R): Satyajit Bhatkal, CEO, Paani Foundation; Kiran Rao, Founder, Paani Foundation and Dr. Avinash Pol, Project Director, Paani Foundation.

In early 2016, a not-for-profit company called Paani Foundation was set up by Bollywood actor Aamir Khan and his wife Kiran Rao to work towards creating a drought-free Maharashtra. The Foundation is run by the core team members of the Satyamev Jayate TV show, according to a statement issued by the Foundation. The key difference in Paani Foundation’s approach is its belief that the only solution for the existing water crisis is a people’s movement. If people are convinced, motivated and trained, the Foundation believes that they themselves will have the power and ability to solve their water problems.

With this in mind, Paani Foundation has designed a training programme to teachpeople the science of watershed management and to develop their leadership skills. To bring people together and encourage them to apply their learnings from the training, the Foundation also organises the Satyamev Jayate Water Cup competition annually. The Satyamev Jayate Water Cup is essentially a competition between villages to see which village can do the maximum water conservation work in the period of the competition. Every village in the selected talukas is eligible to participate.

In 2016, the 3 talukas of Ambajogai, Koregaon and Warudwere chosen to participate in the competition.116 villages from these talukas took part, and through mass voluntary work or Shramdan done in the searing heat of April and May, an annual water storage capacity of 1,368 crore litres of water was created in just 45 days. Velu village from Koregaon taluka in Satara district received the first prize of Rs. 50 lakhs from the Honourable Chief Minister of Maharashtra, Shri. Devendra Fadnavis at a grand awards ceremony held in Mumbai last year. A documentary film titled ‘The Battle against Drought’ chronicles the journey of Water Cup 2016 and was released at the awards ceremony. The information of the journey of Paani foundation & Satyamev Jayate Water Cup was shared by Mr. Satyajit Bhatkal, CEO, Paani Foundation at a press conference held in Pune. Dr. Avinash Pol, Project Director, Paani Foundation and Kiran Rao, Founder, Paani Foundation were also present on the occasion.

The success of the pilot edition of the Satyamev Jayate Water Cup 2016 encouraged the Paani Foundation team to scale up its efforts from 3 to 30 talukas in 2017. Over 1,300 villages took part in the competition this year and between 8th April and 22nd May lakh of villagers came together to do outstanding water conservation work. To pay tribute to these Water Heroes and honour the winners, Paani Foundation will present the Satyamev Jayate

Water Cup 2017 Awards on Sunday, 6thAugust at the Shree Shiv Chhatrapati Sports Complex Stadium, Balewadi, Pune.

The Chief Guest for the event is the Chief Minister of Maharashtra, Devendra Fadnavis. Aamir Khan, the co-founder of Paani Foundation and several leading lights from the field of business and arts will be present to salute these villagers.The top three villages will get a cash prize of Rs. 50 lakh, Rs. 30 lakh and Rs. 20 lakh respectively. In addition, the top village from each taluka will get a cash prize of Rs. 10 lakh. Please do join us as we celebrate the villagers’ achievements, and be a part of this journey to make our state water-abundant.

List of 30 Talukas from 13 Districts where Satyamev Jayate Water Cup 2017 was organised:

· Ambajogai, Kaij and Dharur talukas in Beed district

· Bhoom, Paranda and Kalamb talukas in Osmanabad district

· Ausa and Nilanga talukas in Latur district

· Phulambri and Khultabad talukas in Aurangabad district

· Koregaon, Man and Khatav talukas in Satara district

· Khanapur, Atpadi and Jath talukas in Sangli district

· Purandar and Indapur talukas in Pune district

· Sangola and Uttar Solapur talukas in Solapur district

· Barshitakli, Patur and Akot talukas in Akola district

· Ralegaon, Kalamb and Umarkhed talukas in Yavatmal district

· Warud and Dharni talukas in Amravati district

· Karanjataluka in Washim district

· Arvitaluka in Wardha district

Love Matters: India’s first bilingual website launched at QTube Cafe in Bandra

Love Matters , India’s first bilingual website dedicated to love, sexuality and relationships organized a one of its kind Open mic session on Valentine day on February 14, 2017 in Mumbai’s quiet but hip QTube Café in Bandra. The event saw a jam packed venue where many came forward to share their tryst with love, sexuality or identity, their take on relationships, family, and society. The gathering was of young and old people, many came with their parents to taste the non judgmental and open minded session.

While speaking at the event, Vithika Yadav, RNW Head-India, Love Matters India, said: “We organized this open mic session as a true free speech event for young Mumbaikars to come together and have an opportunity to have frank and open conversations on love, sexuality and relationships.”

Love Matters opened its doors for everyone and the differences of Mumbai walked in, slightly unsure and then they took to the stage, and all those differences dissolved to form, what united them for that moment forming a road of open dialogue. With an opportunity to share openly, people poured their hearts out; what they felt about love, lessons they have learnt on the way, good and bad both, how they feel towards every individual deserving a fair chance to love who they want, to freely talking about their sexuality, about society’s perception, attitude and acceptance of every individual.

“The idea behind an open-mic event with young people is to shed all the judgement around different sexuality and preferences. We don’t want the society to label someone. We want everyone to come together and hear each other patiently”, Roshan Kokane, web editor for Love Matters India, pointed out.

Love Matters India is moving towards changing how people perceive and are perceived by others, they want to bridge the gap that creates this difference through respectful dialogues and ‘Let’s Talk About Us’ the open mic session in Mumbai was a step towards creating that platform.

Love Matters India is the first ever bilingual English and Hindi website about sex and sexuality in India. It aims to provide science-based information on love, sex and relationships so people can make informed choices, and to create spaces where everyone is free to ask questions and engage in online conversations. In 2016 itself, the website has attracted an average of two million users a month and there in excess of one million followers on Facebook.

Fashion store Central announce free shopping from January 6-8, 2017

Future Group’s Central – India’s leading chain of fashion stores is organising ‘Three Days FREE Shopping’ from January 6-8, 2017 across their 33 outlets in 20 cities, according to a company statement.
As the New Year has just begun, Central is all geared up to offer a never before shopping experience to shopaholics with the ‘Three Days FREE Shopping’ in 2017. With best deals on over 200 brands at unbelievable discounts, spanning across various categories such as apparel, footwear, handbags, sportswear, jewelry, travel gear, lingerie, men’s accessories, toys and sunglasses.

The three-day Free Shopping Weekend will make every shopper’s dream come true. One can pick any apparel, footwear, handbags, sportswear, Jewelry, travel gear, lingerie, men’s accessories, toys and sunglasses worth Rs. 8000 MRP for which one has to pay only Rs. 4000 and can get that Rs 4000 back too through free garments worth Rs. 2000 MRP, free shopping vouchers worth Rs. 1500 and free Future Pay Wallet credit worth Rs. 500. This is the first time a consumer can have it all for FREE!

Commenting on the initiative, Jitendranath Patri, Marketing Head, Central said:“The Three Days Free Shopping is our attempt to provide our customers with a never-seen-before shopping extravaganza. Central was launched with a primary intention to offer the best and latest options to the fashion conscious consumers. Now, with the ‘Three Days Free Shopping,’ consumers can not only access hundreds of brands but also makes them almost Free.” So, make no delay and pick your favorite brand available at the Central outlets near you.

The flagship retail format of Future Lifestyle Fashions, Central is a chain of fashion departmental stores located in central areas of large Indian metropolises and cities. Central stores are large-format stores measuring anywhere between 60,000 square feet to 230,000 square feet and offering over 500 Domestic and International brands across every category including men’s-wear, casual wear, ethnic-wear, women’s-wear, kids wear, footwear, accessories, home products, health and beauty. These stores, often located in standalone locations also have food-courts, restaurants, supermarkets and electronics superstores built within. Central stores are located in large cities like Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad and Gurgaon, as well as smaller cities like Baroda, Indore, Vizag, Patna and Surat. At present there are 33 Central stores present in 20 cities operating over three million squarefeet of retail space across India.

Crocs India launches its first travel retail store at Mumbai Airport T2

Crocs India, a name to reckon with in the casual footwear segment as a global brand leader has unveiled its first travel retail store at the Mumbai Airport T2 recently.

Crocks India, the world leader in innovative casual footwear has pioneered in the travel retail store format, retailing footwear designed specially for travel-loving patrons and houses a vast collection of clogs, flip-flops, sandals, sneakers and loafers for all age groups. The jet setters and the not-so-frequent travelers can now easily browse through the latest collection while waiting for their flights, , a company statement said.

Deepak Chhabra, CEO, Crocs India said: “Crocs is a perfect travel companion and makes every getaway more comfortable and memorable. To cater to the growing demands of our consumers, we decided to open this store and display our fashion line at one of the busiest commercial hubs – the Mumbai airport. We sincerely hope our consumers enjoy this experience.”

With the launch of its first travel retail store, Crocs is moving a step closer to strengthening the brand’s image as apopular and preferred footwear brand. Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offer a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrate the fun of being a little different and encourage fans to ‘Find Your Fun’ in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.