Fusion Beats launch Spring-Summer 2014 Collection – Gypsies

Fusion Beats from the house of 109°F, one of the leading Ethnic wear brand has unveiled its Spring/Summer 2014 Collection-‘Gypsies’, highlighting the gypsy in every person who is always in need of change and adventure. While gypsies haven’t had the greatest reception amongst modern day society, their bold and eye-catching fashion cannot be denied, and the Fusion Beats’ Spring/Summer 2014 Collection showcases a beautiful representation of clothing that combines gypsy-inspired styles with modern day touches.

Speaking of this collection, Radhesh Kagzi, President of Fusion Beats said: “We all have a gypsy in us and gypsy is a person who seeks the next best thing in any life situation. This collection can be a one stop solution for all that one has ever wanted. This unique collection derives from the reference to multiple layers, patterns and head-to-toe covered clothing that gypsies have been known to wear”. The ‘Gypsies’ Spring/Summer 2014 Collection starts from Rs 899 onwards.

Monica Anand, promoter of Under Cover Lingerie who brought the concept of fashion lingerie and fantasy nightwear in India

Monica Anand, who brought the concept of fashion lingerie and fantasy nightwear in India, says it is meant for the confident Indian woman, who is comfortable with her sensuality, who takes her fun side very seriously and loves to try new things.

An ex-banker and marketing professional, she quit her job and put all her savings to establish something that she could call her own. A confident Monica, 31, established Under Cover Lingerie business in November 2011, an Indian brand that provides Indian women with an extensive range of fantasy lingerie and sensuous nightwear. Apparently, the idea was to create a brand for the confident Indian woman, who is comfortable with her sensuality, takes her fun side very seriously and loves to try new things.

The young and vivacious entrepreneur, Monica steers, administers and coordinates the manufacturing, marketing, sales and administrative activities for Under Cover Lingerie. Besides her business pursuit, she has keen interest in books, art, Yoga and meditation.

In a free-wheeling chat, Monica Anand shares her insight as to how Under Cover Lingerie continued to defy expectations to Jayashankar Menon. Excerpts from the interview:

JM: Can you talk about the concept of fashion lingerie and fantasy nightwear?

MA: The conecpt is meant for the confident Indian woman, who is comfortable with her sensuality, at the same time, takes her fun side very seriously, while loving to try new things.

JM: Can you talk about the genesis of Under Cover Lingerie?
MA: As far as my career graph is concerned, I started off my job in a bank, followed by marketing jobs, I quit my job, invested what all money I had saved up to set up a venture that I can call my own. That is how Under Cover Lingerie business took off back in November 2011. Under Cover Lingerie is an Indian brand, which provides Indian women with an extensive range of fantasy lingerie and sensous nightwear.

JM: Can you talk about the product range Under Cover Lingerie have?

MA: Now, Under Cover Lingerie is India’s leading brand of fashion lingerie and fantasy nightwear. Under Cover Lingerie provides the Indian woman with an extensive range of lingerie and sensuous nightwear. Right from baby dolls, to two-piece sets and hosiery to role play outfits, we have it all. Browse through our sumptuous lingerie, glamorous nightwear, seductive accessories and exquisite gifts, simply place your order and fall in love. Under Cover Lingerie continues to defy expectations in the lingerie and e-commerce space by offering an impeccable online lingerie shopping experience.

Being Human Clothing offers 50 percent discount during Republic Day weekend in India

Everyone around is excited about sales in the city. Who wouldn’t want to buy the brand of their choice at a lesser value than usual? So pull up your socks to empty your wallets on Being Human Clothing bumper sale on the weekend of January 25-26, while Being Human Clothing is offering flat 50 percent off on all products (except on caps, boxers and women hoodies), according to a company statement. You can buy apparels and accessories for men and women in half the actual price at all 20 exclusive brand outlets across India.

Men can now shop for the fastest selling items. cool colourful flip flops, leather wallets and belts are the perfect accessories one should not miss on this season. Cool chinos are certainly becoming one of the essential items in a men’s wardrobe. Get colourful chinos, shirts, t-shirts and much more at a discounted rate.

Mall Name	Location
Pheonix Market City	Bangalore
Viviana	Thane
R City	Ghatkopar, Mumbai
Silver Arc	Ludhiana
Alpha One	Ahmedabad
Parinee (Flagship )	Santacruz,Mumbai
Fortis	Gurgaon
Elante	Chandigarh
Neptune	Bhandup, Mumbai
Alpha One	Amritsar
City Mall 36	Raipur
Infiniti -2	Malad, Mumbai
Centre Square	Kochi
Ambience	Gurgaon
1MG Mall	Bangalore
Pacific Mall	Dehradun
Pheonix Market City	Kurla, Mumbai
Empress Mall	Nagpur
Virtuous Mall	Surat
Malhar Mega Mall	Indore

Women love shopping and sale season is an occasion every woman looks forward to celebrate. So now women can shop till they drop as the sale brings one of the most promising categories to half its price. Besides the bumper sale, the ongoing end of season sale also offers upto 50 percent off at all selling points till February 19, 2014. Hurry up and make space in your wardrobe.

Vinegar fashion house announces up to 70 percent on all merchandise

Get drenched in the latest fashion trends this season and flaunt the diva within you.

Vinegar is all set to shower exclusive discounts to help you indulge in some crazy shopping spree.

Pick the hottest styles in a riot of colors, styles and design this season from Vinegar at an unbelievable discount of up to 70 percent off and keep shopping till you drop.

What’s more- This weekend indulge in happy hours with an additional 10% off between 4.00 and 7.00 pm.

The collection boasts of an array of apparels and accessories sprinkled in hues of colours right from soft pastels to bold brights and has plenty to offer for all your style needs.

Pick up trendy jackets, skater dresses and chic jumpsuits- get sporty, sexy and flirty with Vinegar.  The super trendy collection of studded stylish waistcoats, tops, skirts and pants will leave you spoilt for choice.

The upper deck at Vinegar will leave you spoilt for choice with an array of cocktail dresses, evening gowns, Sheath dresses, bodice dresses, jumpsuits or above-the-knee simple dresses with bold color-blocking.

And if that’s not it, you can choose from a variety of accessories such as bold neckpieces, contemporary handcuffs and rings and shoes at an exclusive flat 50 percent off. A little crazy is a little more beautiful. Price – Rs 700 onwards, Sale starts on January 10, 2014. Address – VINEGAR, ‘Kirabo’, Behind Shree Khatwari Darbar Trust, 13th road Khar, off Linking Road, Khar West, Mumbai – 52. For details, visit dashofvinegar.com.

Fashion Preview at Barka Med Lounge in Delhi

A Fashion Preview with Fdci Designer’s Rajdeep Ranawat, Manish Gupta, Niket Jaine, Varija Bajaj, Niharika Pandey at Barka Med Lounge. The launch was attended by Sunil Shethy (FDCi), added glitterati to the launch. Avinash and Kiran (Directors IFFD Prema Runway Week), Swati Modo, Bharat Reshma, Silvie, Pooja Motwani, Shankar Sahani and NiketJaine, Salolli kumar. Guest-list was organised By Amir Zakir.

Images of the Fashion Preview:

Poonam Bajaj, Sunayana Malhotra unveil Elements of Fashion & Art

Fashion Designer Poonam Bajaj, a well known name in the fashion circuit unveils her new exquisitely Designed ‘Shades of Paradise Resort Wear’ and ‘Kutch Fantasy Collection’ together with Artist Sunayana Malhotra creating her interpretation of a woman on canvas through vibrant and abstract paintings, at the Style and Aesthetic Extravaganza ‘Elements of Fashion and Art’ at Zerzura, Qutab Hotel, according to a press statement.

Artist Sunayna Malhotra, Designer Poonam Bajaj and Makeup Artist Puja Taluja.
The event hosted by Zerzura, Hotel Clarion Collections (Qutab Hotel) that witnessed the who’s who of the social circuit Shahnaz Husain as the Guest of Honour and socialites such as Meenakshi Dutt, Poonam Sethi, Puja Taluja, Anju Kumar, Mansi, Somani, Nazia Khan, Archana among others were present at the event.
Poonam Bajaj’s exclusive collections were elegantly showcased through a fashion walk by models. The event was in association with Zerzura, situated in South Delhi’s Qutab Hotel; Shop the Ramp, online portal for designer wear, Bollywood Beauty and Make-Up Expert Puja Taluja and Elysian Hues, Fashion Consultants, Accessory Designers and Interior Stylists.
The Resort wear collection of Dresses, Gowns and Jumpsuits was an amalgamation of warm colors like golden, mustard, watermelon, fuchsia, cherry, red orange, green banana, moss stone green, blue graphite and tangerine. The collection comprised of flowy silhouettes, bead work embroidery and geometric / abstract patterns on georgette, cotton and chiffon. While the Kutch Fantasy Collection houses Ethnic women wear with mirror embroidery, zari, gota work and thread embroidery on A-line drapes and silhouettes. The collection comprised of Flared Anarkali skirts, Long Jackets, Shrugs, Angrakhas and Dhoti style lowers on georgette and silk.
Bajaj said: “Styling people with new trends in fashion, be it Playing with fabrics, designing new cuts and style has always been inspiring. There is lot to play with, in colors, textures, drapes and designs”. Sunayana Malhotra is an artist well known for painting a woman in her many avatars and in this collection of paintings she has expressed herself with vibrant colors on canvas. The coming together of fashion and art shows that both can be blended to create magic.
Designer Poonam Bajaj runs her own designer label The Citrine. Launched in 2006, ‘The Citrine’ combines Indian sensibilities and crafts with western silhouettes. Traditional Indian textiles and embroideries are seamlessly fused with western shapes to create unique pieces that are the hallmark of modern design. Poonam has envisaged a line of apparel that uses indigenous fabrics like chikankari, Bhagalpuri silks and environmentally sustainable organic cotton.

Warm up to LimeRoad.com’s snazzy winter pick: Scarves

It’s that time of the year again when we bundle ourselves up in everything warm and snuggly  and LimeRoad.com has just unveiled the most irrestible slew of scarves online, according to a press statement.

Sure, the scarf isn’t a new it’s definitely the best way to make a fashion statement. Choose from a collection of glamorous emblazoned part pop and part psychedelic prints in silk satin, eye catching Lady Gaga scarf from Springflies Design and if you aren’t a pro at tying it together, opt for an infinity scarf from Chalk and Cheese Lifestyle that will stay and add an instant cool factor to your ensemble. For office-goers, pashminas from Vayana and long scarves from Creative Bee are the perfect pick. Scarves are hot favorites this season and allow you to completely transform a plain outfit into a style statement with minimum effort.  Winter collections are just about in shelves right now and we suggest you be on the lookout for bright coloured wraps which look lively both indoors and outdoors. So what are you waiting for? Prices starting at Rs 200 only!

Brands Available: Springflies Design, Creative bee, Vayana, Dama and many more. For more details, visit limeroad.com/scarves.

This festive season is time to embrace Swati Modo’s bridal collection

Swati Modo, the company and the brand have become synonymous with unmatched quality, skilled craftsmanship and high-fashion products in the footwear industry, according to a press note. And in the festive season Swati Modo brings to you the collection which is must have for every would be bride and their close relatives and friends.

Wedding is occasion that comes once in one’s life and one must have the pair of the lifetime with them. Swati Modo brings to you the collection which is eclectric mix of bright colours like hot pink, red, golden, silvers, bottom greens or you may pick your favorite colour to get your favorite design customised.

Also one may choose the variety of fabrics they need, the label has transparent to multi fabrics to brocade on the offerings. Keeping the wedding season confusions in mind, designer offers you the required tips for the season as well.

• Choose shoes you love: Choose wedding shoes that have the wow factor, elegance and comfort. Swatimodo shoes all have a special padding and arch support which means glamour with no compromise on comfort.

• Comfort is key: Wedding shoes should be functional and practical. Ask yourself: Can I walk in these shoes? Will they be comfortable all day? Practice walking in your shoes before the big day to break them in. Our unique padding is made from softest nappa leather giving cashmere like comfort.

• Take your dress into account: work with your wedding dress to find the perfect shoe and ask for a swatch. Make sure you purchase your shoes before your first dress fitting so the hem can be the perfect length. If your dress is short then go for a show stealing embellishment at the back of your shoes!

• Pick the right heel-height: Choose a heel height you’re comfortable with and you are used to wearing. If you normally wear kitten heels stay with this height, or if you love wearing platform heels, stay with these. However, you will also need to consider the height of your groom for your wedding photos.

• Choose something extra special: Theme your shoes, match the colour of your shoes to your bridesmaid’s dresses or your wedding flowers. Your photos will look extra special and certain colours such as fuchsia pink and Tiffany blue will really make them stand out.

Or pick a shoe colour which compliments your wedding dress, a deep red dress looks ethereal with Gold crystal studded shoes or metallics. Another nice idea would be to have shoes matched with groom or maybe a specially designed and made Astro shoes for Couple.

More images…

maspar brings cushion range for gifting for this Diwali

Make this Diwali a special one for your loved ones. maspar brings a luxurious cushion collection-Ecstasy blending modern with the contemporary.

The glamorous collection is available in trendy colours taking home décor to another level. Furnish your interiors with the finest soft furnishings as these cushions exuberate outstanding craftsmanship. Whether you are looking for luxury gift ideas, or the special home gifts, maspar has the perfect idea to match that special occasion.

The collection comes in various colours those include-blue light, grey, beige, orange and varying shades of green and purple. The fabric used is 100 per cent cotton and 100 per cent polyester with embroidery and print embroidery.

The price range of this collection is from Rs 545 – Rs 1295. The collection is available at maspar’s exclusive stores in Delhi, Gurgaon, Noida, Mumbai, Pune, and Ludhiana.

maspar was set up in the year 2002. With over 40 years of experience in manufacturing and supplying to international brands, maspar was set up specifically to cater to the Indian market and the products are designed according to international trends.

maspar operates through its nine exclusive stores in India, and has expanded its presence in 35 different locations since the last four years in Home Décor Stores, and is further expanding their presence in Independent retailers across India and in the International market.

maspar is also available in stores in USA, Canada, France, Russia, Vietnam, Mauritius, Japan, Korea and Singapore.

maspar offers a complete solution to furnish with their completely co-ordinate textiles for every room of the house – living-room, bed-room, bathroom and the dining hall.

maspar also offers a range of accessories both for personal use and gifting made from maspar fabrics.