Cerulean Premium Poolside Lounge Launched at Azaya Beach Resort in Goa

Wanna read a book or spend quality time with your family and friends in the summer in Goa, here is a new premium poolside lounge, Cerulean launched by Azaya Beach Resort. Aesthetically designed to be the ideal ‘anytime destination’ for refreshments on the go or while lounging around the pool, Cerulean is the easy breezy lounge featuring a refreshing beverage menu including a slew of thirst-quenchers, be it the healthy tropical drinks or the frosty, flavoured frozen margaritas and cocktails, everything is available at your beck and call.

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Magnificent Menu

The menu has been designed to keep the discerning tastes of guests in mind and offers a wide range of interesting dishes including fresh salads like the grilled watermelon, cherry tomato and feta with pomegranate quinoa salad or the signature Azaya Caesar Salad with a twist, artisanal burgers and sandwiches like the Azaya Club Sandwich created with a multigrain sourdough bread, avocado and seasonal veggies with apple slaw, our in-house pizzeria featuring classics like the Margherita with Bocconcini or the Marinara-an original seafood pizza from Napoli for the slightly more adventurous palate to an enviable selection of desserts including monster shakes, ice creams and indulgent baked goodies for the kids.

Farm Fresh Ingredients

The carte du jour is crafted using robust and farm fresh ingredients. Your one-stop high end delicatessen with an astounding view is based on the idea of lounging around the pool for a truly susegad experience. It also functions as a convenience store where guests can buy and stock their mini bar. The whole poolside experience of Cerulean is enhanced with Azaya’s signature services and contemporary ambience. In short, Cerulean poolside lounge is the most anticipated chill zone in South Goa in the backdrop of a magnificent locale. So, the next time you contemplate on a trip to Goa, you can make it to Cerulean to enjoy the newest experience you have ever had in this part of the world.

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Use of Steroids for faster muscle growth can impact heart says Dr Vanita Arora

Working out at gym to gain large muscles has become a popular aspiration among men over the past few years. Even women desire to gain lean muscles to flaunt their picture perfect cuts. While they want to boast off nicely carved out muscles has promoted the concept of exercising among the people for good, it has also given prevalence to the use of unnatural products like steroids and protein supplements which many people consume to gain muscles faster. However, these shortcuts have serious impediments on health, especially cardiovascular health, says Dr. Vanita Arora, Director and Head, Cardiac Electrophysiology at Max Super Speciality Hospital.

In an exclusive interview with Jayashankar Menon, the heart specialist shares a slew of information on the abuse of steroids and more.

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JM: What are the ill-effects of steroids?

VA: Large amounts of steroids, taken for prolonged time periods, can wreak havoc in the heart, even leading to a heart attack or sudden cardiac arrest. There’s a sizeable subsection of athletes, bodybuilders in particular that have been using staggering amounts of steroids and proteins for a long time and it is time that they get educated about their health effects. Let’s understand in detail how steroids and proteins are different from each other and what their health effects are.

JM: How do a layperson try to understand the role of steroids and protein supplements in terms of gaining muscles?

VA: The term steroid is usually associated with mention to a class of drugs that are used to treat a variety of medical conditions. Steroids have several uses for medical purposes such as boosting sexual hormones in males, supporting reproduction, regulation of the metabolism and immune functions along with increasing muscle mass, bone mass, inflammation and other medical conditions. Protein powders are mainly made up of soy, milk or animal protein, and are used to replenish the protein requirements of the body after a heavy workout. Whey proteins, which are made up of milk are the most commonly used as they are an easy and convenient source of complete, high-quality protein and are most useful for vegetarians who have to eliminate a number of naturally occurring protein sources from their diet, such as meat, chicken, fish and eggs.

JM: What are the actual effects of steroids and protein supplements?

VA: Proteins are actually beneficial in muscle gain and are a safe source of nutrition as they do not interfere with the immune system and do not cause any ill effects on the health if taken in appropriate portions, and as per the prescribed usage. However, same cannot be said for steroids. Steroids are essentially synthetic versions of testosterone. They help in the growth of muscles artificially, and heart also being a kind of muscle, too can get spurred to grow when introduced to steroids. While growth of the heart doesn’t sound like a bad thing at first, it can lead to the thickening of the walls of the heart to a point where they lose pliability and have difficulty pumping blood.

JM: How steroids can negatively impact the heart? Please elaborate.

VA: Steroid users have significantly weaker hearts than those who never use steroids. A weakened heart can’t pump enough blood around the body and the condition is linked to an increased risk of heart failure and sudden cardiac death. Secondly, long-term use of anabolic steroids has been implicated in increased coronary artery disease. The heart cannot contract with the same force as it usually does, and it also becomes less flexible among steroid users. Steroid users also have significantly more plaque build-up in their arteries than non-users. The longer men continue taking steroids, the worse their arteries become. Plaque build-up is a leading causative agent of heart disease, which is the number one killer of men and women across the globe. Taking steroids, even for a short period of time, may cause permanent damage to the heart. The more steroids a person takes over time, the worse the heart damage will be.

JM: What is the bottom line?

VA: For lots of guys, the promise of great muscle mass with the help of illegal anabolic steroids is just too strong. About one in 15 men try steroids at some point in their lives worldwide and that number refers to men overall. The number for recreational athletes and those who lift is about three times higher. Apart from damaging the heart, steroids can lead to issues like kidney failure, liver damage, shrinking of testicles and lowered sperm counts. The shortcut to bigger muscles can very well be the shortcut towards a heart attack. The side effects of steroids can persist years after you stop taking them. So don’t put your health on the line for a quick fix. If you want to gain stronger muscles, there are natural ways to do that. Though the result might show after sometime, it would come without any risk upon cardiovascular and overall health. Usage of such chemicals to build up muscles can increase the risk of Sudden Cardiac Death by causing defects in ECG.

Summer Speeds Up Success Rate of IVF Treatment: Dr Sagarika Aggarwal

Do you think that the scorching summer puts off your smile, right? Wrong. The warm and tanned weather does more put a a smile on your face as the dose of sunshine is the best natural source of vitamin D which could also increase your chance of IVF success, says Dr. Sagarika Aggarwal, Invitro Fertilisation Expert at Indira IVF Hospital New Delhi.

In a free-wheeling chat, Dr. Sagarika Aggarwal tells Jayashankar Menon that the success rate doubles in summer and more in an exclusive interview. Excerpts:

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JM: What is the importance of Vitamin D and how it helps increase the success rate of women who undergo IVF treatment?

SA: We have known the importance of vitamin D in pregnancy for a long time, and how it supports the baby’s development. But now, there is a growing body of research into its contribution to positive IVF treatment outcomes as well.

JM: Can you throw more light on the same?

SA: Research says women’s have higher chances of becoming pregnant with IVF treatment are twice high in summers. its been discovered that the melatonin hormone responsible for sleep patterns, makes women more fertile during summers. Melatonin not only determines the sleeping and waking patterns but also priming the fertility of women. This hormone acts directly on reproductive tissue to make women more fertile during the summer months. Which also means the babies conceived in summers will have six to eight months to develop before facing their first winter. During the IVF treatment, women need more Gonadotrophin’s hormones which is used to stimulate the ovary to produce eggs during winter season. But only 18 percent of IVF treatment is successful in winters due to lack of natural light as compared to 25% in summers.

JM: What are the benefits of IVF treatment in summers?

SA: Summers are basically known for tanning , vacations and long days. But for the women who is struggling with infertility , the four warm months of May, June, July, August means something different. They have another golden chance of In vitro Fertilization (IVF) cycle. When it comes to the benefits of IVF treatment in summers, there are many. For instance, summer season is arguably the month makes everyone happy and less anxious. Reason why is warm months are happiest is the “Sunlight”. Sun shines for extended period of time and people are able to spend more hours soaking in all that Vitamin D. The more time spend in sunlight by women who are going through during IVF cycle are less stressed out. And since stress is the large factor that negatively affects and IVF outcome. There is a better chance for pregnancy if a woman is experiencing feelings of an improved mood. What is more, things and work are less busy during summer, so you will have more time successful IVF procedure.

Days are longer in the eastern hemisphere than in any other season. Due to longer hours of sunlight women spend more time with their partners- a huge support they need if they are undergoing fertility treatment. The surplus of quality time with a partner or family is invaluable; now is the time, more than ever, to lean on each other for support.

JM: Can you elaborate on the importance of Vitamin D especially during pregnancy and its contribution in the success of IVF?

SA: Vitamin D maintains proper levels of calcium in the body. It helps to form baby teeth and bones and also affects bone development and immune function from birth through to adulthood. A vitamin D deficient pregnant women can also contribute to complications such as gestational diabetes. Vitamin D blood test is recommended for women who are trying to conceive or in the early stages of pregnancy.

Women undergoing with IVF treatment with sufficient levels of Vitamin D are more likely to produce high quality embryos, and chances are twice to become pregnant. And the studies indicate that low levels of vitamin D could contribute to infertility. Its also found that the birth rate and the treatment is also improved in the women exposed to more sunshine the month before the start of their IVF cycle, while the egg was maturing.

Factors such as age, egg quality and lifestyle habits all act as make-or-break roadblocks to success. Its something women reportedly struggle with when undergoing their own cycle. If you have considered IVF treatment and still questioning to try or not this summer , your answer is Yes!! … With amazing mood boosting sunlight , quality time with your partner, this season is full of reasons to try and conceive.

Secret Temptations boldly encourages women to pursue their desires with conviction

Spelling confidence through “Own Your Temptation”, leading female fragrance brand, Secret Temptation, from the house of McNROE has announced a unique brand identity that boldly encourages women to pursue their desires with conviction.

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While rolling out the product, Narendra Kumar Daga, Managing Director of McNROE said, McNROE came into existence because I didn’t shy away from my love for fragrances. It’s possible to convert ideas to reality if dreams are chased with faith and conviction. Therefore, I would love to encourage everyone to own your passions, your wishes and your temptations. That’s McNROE’s Secret success mantra.”

Product Blitz

The event also marked the exclusive launch of a new fragrance to Secret Temptation’s deodorant portfolio of Romance, Mystery, Affair, Play and Passion. Aptly named as “Desire”- the new variant is a sublime rosy fragrance that completely conquers a woman’s senses. An intricate harmony of intoxicating Turkish Roses, floral Germanium and lingering Musk- “Desire” is a heavenly promise for lasting freshness packed in a bottle.

Campaigns

The brand promises to identify and encourage women to desire and dream ahead through extensive BTL activity plans across India. Mass rallies and multi-city tours are currently being conducted by the Indian Corporate. What is more, Secret Temptation has designed comprehensive digital campaigns to identify and recognise real-time instances of women who have seriously adopted their dreams.

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Photo Caption: From (L-R) Sanjay Srivastava, Chief Business Officer of McNROE and Narendra Kumar Daga, Managing Director of McNROE.

Sanjay Srivastava, Chief Business Officer, McNROE said, “Secret Temptation has been McNROE’s voice to encourage a progressive brand ideology. Currently, the brand occupies a 16% market share in North Zone while Secret Temptation holds a market share of 3.3% in Delhi alone.”

McNROE is second largest deodorant maker in the country and hopes to raise the bar for the industry through its enchanting array of fragrances and new brand ideology. Shaking off the shackles of societal norms, Secret Temptation aims to fuel consumer’s desire, increase brand loyalty and acquire new consumer base. The renewed brand portfolio includes aesthetically designed deodorant cans of 150 ml configurations available from July 17, 2018 in the Delhi market.

Rethy Devi’s The Gospel of Mary Magdalene and Me to be published in Tamil

The 2014 Booker Prize nominated global classic novel in English, The Gospel of Mary Magdalene and Me, authored by Rethy Devi will be published in Tamil soon. Jayashankar Menon, senior journalist and author has already completed the novel in Tamil, which is currently undergoing editing and proofreading.

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The book, which was written and published in Malayalam by the Green Books, while the English version is published by Book Venture, which is available on Amazon website. The Gospel of Mary Magdalene and Me has been translated into 12 international languages. Termed by the book aficionados as one of the best ever novels of the 21st century, the book has elicited lot of interest the world over.

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The Gospel of Mary Magdalene and Me was submitted for the 2014 Manbooker Prize. Completed in a span of ten years, after referring in excess of 500 authoritative books, which occupies a pride of place on the bookshelves of around 60 countries. The book was released at the second biggest international Book Festival of the world, The Dubai International Book Fair 2015, where ten million people visited the fair. The then Ambassador of India in the UAE, Seetharam launched the book by handing it over to the renowned Indian writer Sethu. A sheer coincidence, though, Dan Brown, the author of Da Vinci Code was also present on that occasion.

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Rethy Devi’s novel is also included as one of the best 98 books, chosen from the Malayalam language at the Frankfurt International Book Festival with the stated objective of translating and acquainting Malayalam books with world class literature. “This, I consider, is a great honour I received for my novel”, says Rethy Devi.

She has also attended the International History Seminar in 2015. Her paper, titled: “Post Colonial Feminist and Feminist Identity” was presented, while other eminent personalites such as Dr. Upinder Singh (daughter of then then Prime Minister of India, Manmohan Singh), Dr. Margret Frenz (Grand daughter of Dr. Herman Gundert), Dr. MGS Narayanan and others had presented their papers as well. The fictional biographical novel, titled: “Just Another Day In Paradise”, written by the renowned American writer Tom Mathews, New York, based on Rethy Devi’s life story, when she was a Human Rights Lawyer is also available on Amazon and Barnes & Noble.

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Arun Arsha, Author of the novel, Auschwitz wrote, “Rethy Devi could go beyond The Da Vinci Code through her novel, The Gospel of Mary Magdalene and Me. Her language is a blend of love and frenzy, just like a painting by Vincent Van Gog.” On the back cover of the latest edition, Arsha quotes a passage from the book, “There is a crazy female tree, on an island, surrounded by water on all the sides, which blooms only crazy lowers in all the seasons and it is me!”

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The Tamil translation of the novel, titled: Magdaleenaavi (enadhum) pen suvisesham has been translated by the senior journalist, actor and author, Jayashankar Menon. Although a native of Palakkad, the polyglot writes in English, Tamil and Malayalam, besides having spoken knowledge of many languages. A passionate personality, Jayashankar was instrumental in bringing out a musical thriller movie in Malayalam, Kamboji, produced by his aunt, Prof. Lakshmi Padmanabhan. The film went on to bag four state awards and several other accolades. Besides doing cameo role in that movie, the Chennai-based artist has also co-produced a short film, Charakku while portraying a crucial character as well.

The uniqueness of this book is that the Tamil version is written by a non-Tamil person. Currently, the book is undergoing several rounds of editing and proof reading. At an event held in Kochi last week, Rethy Devi had touch based ace Tamil film actor and politician, Kamal Hassan and handed over the manuscript of the novel and requesting him to write a preface.

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The 575 odd page book in Tamil, based on the most cardinal disciple of Jesus Christ, Mary Magdalene, is going to elicit much interest the other translations of The Gospel of Mary Magdalene and Me had elicited across the globe.

Elaborating on the experience of transating the magnum opus, Jayashankar Menon said, “For more than three decades I was into full time active journalism covering conceivably all subjects. Of late, I ventured into the moving making aspects, meanwhile contemplating on taking up full time writing. I have about 30 odd Malayalam books at my disposal to be translated into Tamil and English. Last year, Rethy Devi, who contacted me through Linkedin, had thrown a challenge of writing her global classic into Tamil. What a way to start and what a book to translate! I readily accepted the offer. Although, I had my fair share of qutting my cosy job with a fat salary and sit to write a classic, with inherrent domestic pressure to sustain myelf, I did kick-start translating this book. Just eight months, 85K words, 575 odd pages, it was a non-stop marrathon. Some force was behind me, which was making me write in frenetic pace. When I look back, I couldn’t believe myself that I had completed the book within a year, which the original book was completed in ten years!”

The former VC of Malayalam University, Jayakumar IAS said, “This is a book of extraordinary bravery. It defies forbiddence and borders. My imagination of love is a sort of revolution itself. It is searching for the change from the existing male dominated power and forbiddence, which should be overcome.”

A couple of major book publishers have approached Rethy Devi and we will soon be finalising the publishing of the book, once we get to hear from Kamal Hassan, she added.

Lee Jeans appoint Jacqueline Fernandez as Brand Ambassador

Lee Jeans announced the appointment of Bollywood Actor Jacqueline Fernandez as its brand ambassador in India. In an exclusive media event held at JW Marriot Sahar, Mumbai, Lee Jeans introduced Jacqueline Fernandez as their brand ambassador.

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Jacqueline, with her optimistic spirit is known to have charted her way into the competitive Bollywood industry, making a mark of her own. An extremely popular personality, especially among the youth as she embodies the energy of today’s generation. This is reflective in her versatile craft and her curious attitude as she explores new mediums and new formats in the entertainment industry. Hence Lee has signed her up to further re-instate the brand’s own personality.

Latest product innovation

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Jacqueline’s immediate campaign with Lee will showcase their latest product innovation for the Indian Woman – Body OptixTM. Lee Jeans have always been flag bearers of relentless ideation, meeting true-blue craftsmanship. Creating stories in authentic denim, in all shapes, fits and sizes. Where curiosity inspires unique thinking. Pioneering fashion with purposeful designs. And delivering to the world of fashion, denims crafted with over a century’s worth of rich heritage; leading to creation of historic styles but with contemporary stitching.

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Speaking on the occasion, Jacqueline said: “Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team,” she further continued, “So there was no second thought, I mean who would think twice before signing up with a global Icon like Lee – at least I wouldn’t.”

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At the event, Lee Jeans also unveiled a game changing product innovation designed for the Indian woman – BODY OPTIX™ denims! Here, traditional denim designs are combined with ground-breaking vision science and design to create holistic body shaping specifically for the Indian female body.

Sharad Walia – General Manager of Lee India, said: “With BODY OPTIX™ denims, Lee Jeans is revolutionising the way denims have been envisioned, created and worn in the world. The primary objective of the brand has always been to bring to the end consumer, denims that are comfortable, easy to wear, yet add that certain X factor for the wearer and enhance their denim-wearing experience.”

Body OptixTM Denims

Lee BODY OPTIX™ is a joint accomplishment between vision scientists and denim designers. After extensive scientific tests and consumer research, premium LYCRA BEAUTY® fabrics and authentic design details have been incorporated with exquisite craftsmanship. The collection promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit.

Lee’s passion for denim, together with the constant pursuit of innovation, has produced the finest denim garments. Each piece is testament to the heritage and craftsmanship that has exemplified Lee as one of the world’s pioneering denim brands. BODY OPTIX™ is the result of more than 128 years of experience and expertise in designing the best denim. Lee continues to stay curious and explore all things new, constantly looking at the world from new angles, and never restricting themselves to the possibilities of better and more purposeful denim designs.

Lee – the Legendary Jeans Label since 1889

Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on-hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant.

Delhi Literature Festival 2017: Dr. Blossom Kochhar reads her new book Aromatherapy – A Way of Life

Dr. Blossom Kochhar in conversation with Chief Editor Exhange4Media Anurag Batra and renowned author and film critic Aruna Vasudev hosted an engaging and interactive book reading session at the Delhi Literature Festival in New Delhi.

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An icon, a clear visionary, way ahead of her time, Dr. Kochhar has authored a lot of books in the past and yet again, the diva of aromatherapy has come up with a new book to boot, “Aromatherapy- A Way Of Life”.

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The event was attended by the who’s who of Delhi, readers and book lovers. Dr. Kochhar talked about her journey, how she was introduced to aromatherapy and how everyone can make Aromatherpay a part of their lives.

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“The purpose of this book is to share my life and love for aromatherapy with my readers. It is amazing how aromatherapy can enhance the quality of our living in so many ways.” Dr. Kochhar said at the event.

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In this book, Dr. Kochhar has elaborated many ways of using essential oils in our everyday life including our love life, family life, for children, for the elderly, in our homes, offices, in the food we eat, for skin care, body care, for various ailments and during phases of stress and depression. This book can be a ready referral to your everyday needs.

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Young lovers will find this book exciting as she has also fleshed out a lot of concoctions for weddings and doled out invaluable tips on using essential oils recipes for love and romance through the various stages of courtship. It takes the readers through the journey of life including romance, wedding, travel, years when the romance has faded, pregnancy and after delivery.

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Ready reckoner

The book is also a ready reckoner for those who want to incorporate aromatherapy in their life through a lot of everyday simple life hacks. Something, as regular as rinsing your mouth with water to which add a drop of clove essential oil is the best way to integrate aromatherapy in your life.

The book is published by Hay House Publishers India and is available at all leading book stores, Blossom Kochhar Aroma magic kiosks. The readers can also buy the book online at amazon.