Lee Jeans appoint Jacqueline Fernandez as Brand Ambassador

Lee Jeans announced the appointment of Bollywood Actor Jacqueline Fernandez as its brand ambassador in India. In an exclusive media event held at JW Marriot Sahar, Mumbai, Lee Jeans introduced Jacqueline Fernandez as their brand ambassador.

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Jacqueline, with her optimistic spirit is known to have charted her way into the competitive Bollywood industry, making a mark of her own. An extremely popular personality, especially among the youth as she embodies the energy of today’s generation. This is reflective in her versatile craft and her curious attitude as she explores new mediums and new formats in the entertainment industry. Hence Lee has signed her up to further re-instate the brand’s own personality.

Latest product innovation

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Jacqueline’s immediate campaign with Lee will showcase their latest product innovation for the Indian Woman – Body OptixTM. Lee Jeans have always been flag bearers of relentless ideation, meeting true-blue craftsmanship. Creating stories in authentic denim, in all shapes, fits and sizes. Where curiosity inspires unique thinking. Pioneering fashion with purposeful designs. And delivering to the world of fashion, denims crafted with over a century’s worth of rich heritage; leading to creation of historic styles but with contemporary stitching.

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Speaking on the occasion, Jacqueline said: “Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team,” she further continued, “So there was no second thought, I mean who would think twice before signing up with a global Icon like Lee – at least I wouldn’t.”

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At the event, Lee Jeans also unveiled a game changing product innovation designed for the Indian woman – BODY OPTIX™ denims! Here, traditional denim designs are combined with ground-breaking vision science and design to create holistic body shaping specifically for the Indian female body.

Sharad Walia – General Manager of Lee India, said: “With BODY OPTIX™ denims, Lee Jeans is revolutionising the way denims have been envisioned, created and worn in the world. The primary objective of the brand has always been to bring to the end consumer, denims that are comfortable, easy to wear, yet add that certain X factor for the wearer and enhance their denim-wearing experience.”

Body OptixTM Denims

Lee BODY OPTIX™ is a joint accomplishment between vision scientists and denim designers. After extensive scientific tests and consumer research, premium LYCRA BEAUTY® fabrics and authentic design details have been incorporated with exquisite craftsmanship. The collection promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit.

Lee’s passion for denim, together with the constant pursuit of innovation, has produced the finest denim garments. Each piece is testament to the heritage and craftsmanship that has exemplified Lee as one of the world’s pioneering denim brands. BODY OPTIX™ is the result of more than 128 years of experience and expertise in designing the best denim. Lee continues to stay curious and explore all things new, constantly looking at the world from new angles, and never restricting themselves to the possibilities of better and more purposeful denim designs.

Lee – the Legendary Jeans Label since 1889

Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on-hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant.

Delhi Literature Festival 2017: Dr. Blossom Kochhar reads her new book Aromatherapy – A Way of Life

Dr. Blossom Kochhar in conversation with Chief Editor Exhange4Media Anurag Batra and renowned author and film critic Aruna Vasudev hosted an engaging and interactive book reading session at the Delhi Literature Festival in New Delhi.

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An icon, a clear visionary, way ahead of her time, Dr. Kochhar has authored a lot of books in the past and yet again, the diva of aromatherapy has come up with a new book to boot, “Aromatherapy- A Way Of Life”.

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The event was attended by the who’s who of Delhi, readers and book lovers. Dr. Kochhar talked about her journey, how she was introduced to aromatherapy and how everyone can make Aromatherpay a part of their lives.

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“The purpose of this book is to share my life and love for aromatherapy with my readers. It is amazing how aromatherapy can enhance the quality of our living in so many ways.” Dr. Kochhar said at the event.

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In this book, Dr. Kochhar has elaborated many ways of using essential oils in our everyday life including our love life, family life, for children, for the elderly, in our homes, offices, in the food we eat, for skin care, body care, for various ailments and during phases of stress and depression. This book can be a ready referral to your everyday needs.

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Young lovers will find this book exciting as she has also fleshed out a lot of concoctions for weddings and doled out invaluable tips on using essential oils recipes for love and romance through the various stages of courtship. It takes the readers through the journey of life including romance, wedding, travel, years when the romance has faded, pregnancy and after delivery.

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Ready reckoner

The book is also a ready reckoner for those who want to incorporate aromatherapy in their life through a lot of everyday simple life hacks. Something, as regular as rinsing your mouth with water to which add a drop of clove essential oil is the best way to integrate aromatherapy in your life.

The book is published by Hay House Publishers India and is available at all leading book stores, Blossom Kochhar Aroma magic kiosks. The readers can also buy the book online at amazon.

AIWUP Launches First Women Political Party in India

With the stated purpose of eliminating all gender discrimination, a first women political party in the country, All India Women United Party (AIWUP) has been launched. The AIWUP is a registered national political party, endeavouring to eliminate all gender based discrimination and create equal opportunities for men and women, with an aim of building a democratic secular and Socialist state of India, a media statement issued by the party said.

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For the first time in the history of India, a team of like-minded women, comprising of activists, environmentalists, professionals and others, has come forward to form a political party to fight for their political, legal and social rights and create a society where equal opportunities will exist for both the genders. The AIWUP has been formed following the vision of Rights guaranteed by UN Declarations and Conventions to Women and the Right to Equality guaranteed by the Constitution of India. It is an endeavor to create political awareness among women and provide them a platform to help fight against any kind of gender based discrimination.

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According to the Party President, Nasim Bano Khan, AIWUPis dedicated to building a democratic, secular and Socialist State of India on the principles of equality and will strive for the dignity for the women. She states, “Being an all-women party, we are committed towards the upliftment and empowerment of women, and at the same time, we are destined to address all relevant local and national issues that need an attention.” Coming from an NGO background and with over three decades of actively participating to address a whole range of social issues, Nasim is confident to see AIWUP at the forefront of the national politics in India in the coming years.

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Like Nasim, Lakshmi, who is the General Secretary of the Party, is also coming from an NGO background and for over three decades has been actively participating to address a whole range of social issues. Advocate Meena is also moved by the plight of the Indian women and is committed to make AIWUP a movement that can help achieve the goal of equality, development and peace for all women. Meena is the Vice President of the Party and as a seasoned legal professional. Meena pointed out: “Women must be aware of their political and legal rights, so that they can become capable to fight against any kind of injustice or discrimination that they often face in their life.”

Innovative ideas

Unlike other parties, AIWUP maintains strict guidelines that promote young generation of leaders to be at the forefront to lead the movement with their innovative ideas. The party mandates that the leadership will retire at the age of 65, and no successors or family members will be allowed to hold party positions. According to Lakshmi Krishnan, “We only promote talented and deserving candidates in our party. We are different and are entirely dedicated to achieve equality, development and peace for humans, irrespective of their caste, creed or gender.”

The national spokesperson of AIWUP, they are going to contest the upcoming Punjab and UP assembly elections and all other states. The name of candidates for Punjab elections is going to be finalized very soon, and they are going to share the list with the media very soon. The party is confident of making a significant debut in the Punjab elections, with their unique perspectives and a different set of goals to achieve.

AIWUP is an all-women national political party, registered with the Election Commission of India, with “Bangles” as their election symbol. The party follows the principles of equality for everyone in the society and will endeavour to eliminate all discrimination in the society to help build a harmonious environment for all men and women to live and prosper and also play their part in building the nation. AIWUP is going to contest forthcoming assembly elections in Punjab, Uttar Pradesh and other states.

Mrs India Earth 2016: Beauty, Glamour and Style Galore

After setting high Parameters in the previous editions, the prestigious pageant of Mrs India Queen is back with a bang. Mrs India Earth pageant is an honour that celebrates the spirit of womanhood and give a platform to talented married women ,who have somewhere forgot to live their dream in the struggle of being a good wife, mother and homemaker, according a statement.

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Every edition keeps getting better than the previous and this was no different with new and talented beauties marking their journey in the world of fashion with the winning label of Mrs. India Queen. In its 3rd edition the pageant promises to set another benchmark for those who believes that life ends after marriage.

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The pageant, Mrs India Queen of Substance and Mrs INDIA Earth, are the brain child of Vinay Yadawa and Ritika Vinay who has won the title of (Mrs Asia Pacific 2014). The pageant will be judged under the vigilance of experienced Jury members like Ritika Vinay (Director ADIVA Innovation Pvt Ltd. Mrs India Earth), Beauty and Nutrition Expert Dr. Varun Katyal, Hair and Skin Specialist Dr. Capt. Deepti Dhillon from Appleskin and Tamanna Singh from F salon and House of wellness, Karan Sehgal owner of Delhi s renowned Substance salon and Studio and Shivani Sharma of Lurenail India’s largest nail Art company to name a few. Adding glaze to the list of jury is renowned Bollywood actresses Bhagyashree and Sheeba, who will grace the evening with her presence. The event will be a mix of glamour and entertainment and have all the essential to make the evening memorable and that is why we have popular Music Director, Ssameer who has also composed a song especially for Mrs INDIA, as our panel of Jury.

According to the directors of Mrs India Queen of Substance, the USP of this pageant is that it offers a platform that provides a chance to the upcoming and budding talent which is either lost in the crowd or doesn’t get a chance to showcase their talent in bigger and established fashion and beauty industry, they always try to bring hidden talent across India. It is exciting to see the quantum of talent and entrepreneurial spirit that proliferates in our country and gratifying to have an opportunity to be part of a process that will shape the fashion and beauty scape of the future.

The most talked about Pageant show Mrs. India Earth had already created a buzz in Delhi. The online media parter weddingplz.com will help to make the reach of the pageant diversified. The three day event will start from 28th of September and will end with a glittering evening of grand final on 30th of September 2016 at ITC Welcome Hotel, Dwarka.

Malavika Sarukkai debuts on group choreography Vamatara – Light

Malavika Sarukkai, danseuse par excellence, an acknowledged choreographer and a Padma Shree Awardee is introducing a group choreography for the first time ever, titled Vamatara – To The Light on September 2, 2016 at the Chowdiah Memorial Hall, Malleshwaram, Bangalore.

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Malavika’s choreographs are known for the incandescent beauty of the classical language of Bharata Natyam and the energised articulation of a contemporary mind. Intense, extraordinary and luminous are the qualities that distinguish her dancing.

New Chapter

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‘Vamatara – To the Light” is the latest dance creation of Malavika, which opens a new chapter in her artistic journey with the introduction of group choreography for the first time. The concept rests on the enduring image of the lotus rising from the sludge to the light, as a symbol of hope. What is more, this production includes group work in addition to Malavika Sarukkai’s solo choreographies. Vamatara is a validation of the dynamics within classical dance which allows for creative freedom, innovation and imagination.

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In recognition of her contribution, Malavika has received many awards including the Padma shree, the Sangeet Natak Academy Award, the Kalaimamani award, the Raza award, the Mrinalini Sarabhai award and more. Furthermore, Malavika has recently been awarded the Natya Kala Acharya Award by the Music Academy of Bangalore.

Digital Coupons Industry in India witnessed exponential growth in 2015

The year 2015 has been a great year for Digital coupons industry as was predicted in Mobile Commerce Daily report that all mobile users will search for a digital coupon in 2015. The report also predicted that about 96% of all mobile users would search for coupons in 2015 to find the best deal and the greatest value when shopping online. And it actually happened but off course, not 96%. A shift between desktop to mobile shopping was noticed due to increasing use of smartphones, tablets and broadband and 3G/4G internet availability. E-commerce has grown ten times since last year and has become $40 billion industry now which makes it one of the most promising industries in India. A shift to buying online continued at rapid pace and mobile devices redemption through

The State Of Digital Coupons

E-commerce has grown 10 times since last year and has become $40 billion industry now which makes it one of the most promising industries in India. A shift to buying online continued at rapid pace and mobile devices redemption through a variety of devices is influencing this trend. 59% stated that digital coupons and coupons codes influenced their buying emissions compared to other means of promotions. No one likes to lose out on a deal. There’s a strong human emotion and motivation to capitalize on an opportunity to save.

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Kulpreet Kaur, Co-founder, Shop Pirate Coupons Year 2015, said: “At Shoppirate.in, we have seen growing awareness among users for discount coupons and offers as compared to last year. Categories which ruled this year were Recharges, Cabs, On Demand service like food delivery, laundry etc and Electronics and Gadgets. This year another strategy by merchants that attracted users was ‘Cash back’ option which became a rage this year and more and more customers flocked for it. The market witnesses’ huge competition for cashback offered by banks and players like Mobiwik, Paytm, PayU and more. Customer acquisition was achieved by rolling out exclusive discount offers and coupons. Most of the players like Happy Checkout, Coupondunia, Shop Pirate Coupons enjoyed the benefits of Online shopping festivals by e-commerce giants and whole year has been productive due continuous online sales/shopping festivals. At Shop Pirate coupons it was definitely a good year where the company received approx 60% of their traffic from mobile.”

Asked about the expectations from 2016, Kaur added: “The year 2015 has set an example for 2016 to follow. 2016 will be customer centric year with focus on capturing each and every click of the user journey. We expect many more exclusive partnerships to get the best discounts for the users. India will overtake the US as the second largest market for smartphones in the world by 2016 as smart mobile devices become affordable, global research firm eMarketer has said. With Government of India’s ‘India Digital Plan’ that promises that by 2019, everyone in India will have a smartphone, the prospects of online shopping is only expected to grow. Overall, we expect to that digital coupons industry will grow 25% in 2016.”

Research trump card for effective PR, says young entrepreneur Roopali Pasricha

The Public Research Agencies are now engaged in a lot of research like never before, before carrying out a particular campaign and further focus on providing timely and relevant content for effective results. “Therefore, it is important to study in-depth abut the client’s needs, target market, and available resources before creating a PR Plan”, says Roopali Pasricha, Founder of SpotLYK. In a free-wheeling chat with Jayashankar Menon, she talks in length about effective PR relations.

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JM: What, according to you is PR?

RP: PR is more than just drafting creative content. Research involves in everything that we do, rith from knowing the client, to studying about the target audience and choosing the relevant media, we need to study in-depth and there involves a lot of creativity in pitching the story ideas. Apart from the target audience, we are also influencing the external stakeholders.

JM: How important is for the PR Agencies to have thorough knowledge about the consumer’s business?

RP: We need to delve into deeper insights as from focusing on the consumer insights to focusing on the target audience and then deciding proper channels to deliver the results, there involves a lot of research. While pitching the journalists, you will be asked a lot of in-depth questions about your client’s business. Thus, studying in-depth about the consumer’s business is equally important.

JM: Can you speak about your foray into PR world?

RP: While doing my graduation, I was clear about pursuing a profession, giving life to brands. Though, I joined a PR agency, immediately after graduation, but soon lost interest. I was always wanting to initiate a start-up and was passionate about giving life to brands and hence SpotLYK was born.

JM: What is the meaning behind the name SpotLYK?

RP: SpotLYK stands for spotting it and LYK is an acronym for letting you know. So the concept behind this is: ‘We Spot it and Let You Know’.

JM: How do you understand customer needs?

RP: There is the availability of plethora of similar products, thus the need to differentiate your media pitch from others have become an ever-increasing need. What is more, you must first determine what information you want to collect, then conduct a market survey. It will explore how to incorporate survey results into PR and marketing activities.

JM: Is there any measurable impact?

RP: To understand the impact a business communication strategy has on influencing behaviour, there can be a lot of tools that can be used like calculating the number of successful pitches to working according to the analytics to creating the strategy and knowing the target audiences as well as the client’s insights, market research can play an important role in understanding this aspect as well.

JM: What are your future plans?

RP: Currently, I am committed to taking SpotLYK to higher levels and establishing it as India’s top communication agency.