India’s e-commerce is on the rise. As per recent industry reports, the online shopping trade in India is currently grossing an annual turnover of $12 billion and it is likely to scale up to $38 billion in the next three years. Among other factors which have fueled this boom, the ease of buying things from within the comfort of their homes, avoiding traffic jams, hazardous air pollution and hassle of finding a parking spot, will any day top the list no matter how simplistic they sound.
The e-tail scene in the country has witnessed enough action over the past few months with players such as Myntra, Flipkart and Snapdeal being pumped with hundreds of millions dollars. While Flipkart received a funding worth $1 billion, the biggest any internet retail firm has accounted for till date, big daddies of the retail sector are also swiftly moving up the ladder to claim their share of fame.Amazon recently fuelled its India venture (Amazon.in) with a whopping $2 billion. Ebay also doubled the value of its India stakes by investing $133 million in Snapdeal. Moreover, according to industry insiders, Walmart is also on a lookout for a relevant marketplace which can help it launch into the country’s e-commerce scene.
India’s e-commerce has indeed entered its golden era. The e-tail market is growing at a compound annual growth rate of 32% and is likely to touch $78 billion milestone by the end of 2020, as internet infrastructure improves considerably. This will give India’s 200 million online population another reason to opt for cyber shopping. However, this is not the only factor that’s driving the frantic pace of growth.According to a recent survey conducted by an online coupons site 74% online shoppers said discount and convenience compelled them to shop online. This shows gen-x shoppers are keen on saving both time and money. The same survey highlighted another important fact – 955 e-shoppers searched for coupons and deals online before making a purchase. And 73% of these respondents revealed that coupon sites are the top destinations where they find attractive deals and amazing discounts. These statistics clearly point out towards the role-play of online couponing sites in the growth of e-commerce in India.
Online deals and coupons sites are not merely a strong pillar supporting the immense success of e-tail in India. They are fast emerging on the web scene, all set to claim their share in this success. Sites like Groupon, Shop Pirate and many more are already a rage amongst shopaholics. These sites not only offer money-saving deals and discounts, but also provide shoppers the convenience of placing orders while sitting on their couch.
So no more fighting with the traffic blues or stepping out in the scorching heat. Just sit in the comfort of your home and access alluring discounts available online within a few clicks. Presently, there are six major players on the scene, but the number will surely increase. However immature the space may be, the future of online couponing sites is bright, and industry experts are equally hopeful about it. “In the coming years, we will see several couponing sites emerging in the e-tail arena. And these sites are most likely to drive a revenue worth $2 billion towards Indian merchants”, says Kulpreet Kaur Co-founder, Shop Pirate.
With the Indian shopper becoming suave and tech-savvy, the next 2-3 years will surely be action packed for the e-commerce industry in India and from this period, there is no looking back. Keeping in view the time crunch of today’s generation of shoppers’ faces, a Hyderabad-based start-up Snippets IT Solutions has come up with ShopPirate.in, a Fast-emerging Coupon Distribution Firm. Shoppirate.in is dedicated to the young and the restless shoppers, who can find deals and coupons from multiple brands and platforms, at one place.
Shop Pirate has also raised Seed Fund Capital of Rs 50,00,000 from India based Confidance Holding, a New Private Investment Firm Focusing on Funding Innovative Ventures in the Technology Space. The company has also pledged another Rs.1 million for marketing and development funds for expanding into other countries during the current financial year. This funding will mean Shoppirate.in can now expand its roots in the realm of digital coupon distribution.
“Shoppirate.in saves a lot of time. Buyers don’t have to search frantically for deals all over the place. They get practically everything at one place. And with the mobile app, all it takes is a look at their phones, and they already know which stores are offering the best deals without having to waste time scouting for them. Save money, save-time – it’s a game-changer!” said Kulpreet Kaur, Co-Founder – Shop Pirate.
Currently operating in a bootstrapped mode, this online coupons and deals’ site has successfully launched its web browser add-ons. Besides, it also has fully-functional mobile apps for iOS and Windows phones. An Android app which is in the pipeline will be launched soon. This means, the tech-savvy, price-conscious users can shop their hearts out anytime, anywhere.
“One of the main goal of Shop Pirate is to focus on user experience and to offer our users valid, working coupons and deals to help them save on online shopping in a major way” said Suresh Kumar, Co-Founder – Shop Pirate. “Users can also comment whether the coupon was useful or not. This helps in building a transparent system which helps the fellow shoppers.”
Currently, Shop Pirate has over 5000 active offers from around 500 stores including Jabong, Myntra, MakeMyTrip, FirstCry.com and many more. It also has some exclusive deals in travel category.Users can submit coupons to the site and earn reward points and badges. These points can be redeemed on purchases made through the website. Shoppers can also collect rewards and become top pirates. Top pirates will get bumper prizes!
Shop Pirate comes with a friendly user-interface and easy navigation allowing users to search for a product of their choice. Features like category search make browsing simpler.Moreover, on signup userswill get notifications oncethe latest deals and coupons for their favorite store are available. Time has always been an asset especially for the gen-x shoppers. And an online venture like Shop Pirate helps them save on both time and money; it’s a win-win situation.
Shoppirate.in is a newly launched start-up by Snippets IT Solutions targeting the young and the restless, who don’t shy away from indulging in online shopping. The company is currently operating in bootstrapped mode and is offering its users coupons through its website, mobile apps as well as browser add-ons. Currently, Shop Pirate has over 5,000 active offers from around 500 stores. It also has some exclusive deals in the travel category. It gives users the choice to comment on whether the coupon was useful so as to build in a transparent system which helps fellow shoppers. They can also earn rewards and badges by earning points and can become the top pirate. For more information about the offers, please visit www.shoppirate.in.