Global Academy of Automotive Retail Excellence focuses on bridging gap between trained manpower requirement

The Global Academy of Automotive Retail Excellence (GAARE) has pioneered its highly industry specific skills development programme in automotive retail focused at bridging the gap between trained manpower requirement and exponential growth that the automobile industry will witness in future.


Skill development

With high emphasis on employability, GAARE gives utmost importance to promoting ‘Skills Development’. It also promises a 100% job placement to all the enrolled candidates with big names in automobile dealerships. The state of the art institute set up in Pune, Maharashtra is equipped with modern classrooms and a full-fledged library to provide students with all the knowledge they need. The students are trained in fundamental automotive technology including the latest features to ensure proficient product knowledge. The institute comprises of a team of passionate, highly competent and experienced faculty with more than 20 years of experience.


Atul Bapat, Chairman, GAARE said: “The automobile sector is experiencing a huge gap in the need of trained manpower and the growth of the sector. At GAARE, we aim to fulfil the expectations of both the automotive dealers as well as our students. We have state-of-the-art facilities and an innovative and pedagogic approach, like role plays, case studies, highly interactive sessions, and videos to ensure a proper mix of theory and practical training. I am confident that this program will induct highly skilled and specialised manpower from within the country that will deliver customer services at international standards.”

The first batch of the six months Advanced Diploma in Automotive Retail Sales will commence from mid-July 2015. The curriculum comprises of subjects that ensure overall development of job ready professional sales consultants, ready to be placed at reputed automobile dealerships in India and abroad.

The six subjects are:

• Automotive Technology
• Persuasive Communication
• The Art of Selling
• Personality Development
• Customer Relationship Management
• Sales Business Management

“Customer satisfaction is becoming the focal point of every organisation. Hence more and more dealerships consistently strive to engage expert, knowledgeable, motivated, and professional sales staff. GAARE provides an excellent learning environment to enrich the students to understand the intricacies of automobile selling through structured methodologies and extensive role-plays”, added Bapat.
About Global Academy of Automotive Retail Excellence -GAARE:
The Global Academy of Automotive Retail Excellence (GAARE) is a pioneering institute offering highly focused skills development program in the automotive retail industry. The academy aims to bridge the gap between trained manpower requirement and exponential growth of the automobile industry in the future.
Backed by experts with extensive automotive industry experience, GAARE gives utmost importance to promoting skill development. The course offered at GAARE has been designed keeping in mind the conceptual clarity as well as the practical know-how required in the automotive retail environment.

Advertisements CEO Nidhi Agarwal: ‘Our Desk to Dinner apparel solutions customised for Indian women is an unrivaled apparel brand that caters to Indian women’s non-casual wear by offering the best possible fit with as many as 18 sizes.

Jacket- Rs 4150 Trouser Rs 2899

The firm offers wardrobe solutions that help discover not just the perfect fit but also what flatters different body types.

Josey-Red Floral- Rs 1200

The brand that has metamorphosed the industry of non-casual/formal wear was launched in 2012 with an aim to provide feminine, functional and fashion-forward wardrobe solutions customised for Indian women who want to not only look good but feel comfortable too.

Mila Rs 2499

At KAARYAH, we have set out to partner with determined woman with busy lifestyles, to offer wardrobe solutions that help discover the perfect fit. Our feminine, functional and fashion-forward apparel/solutions are customised for Indian women”, says Nidhi Agarwal, Founder and CEO of in a free-wheeling chat with Jayashankar Menon. Exerpts:

Nidhi Agarwal CEO www

JM: How has as a brand evolved?

NA: The brand is a result of market research conducted by us in excess of 1,500 women, where 80% of them identifying with the unmet need for well fitting western non-casual wear. believes that merely small, medium, large and extra large cannot suffice for the Indian woman. Therefore, is the first to offer 18 sizes. We also believve in ‘Fits that Flatter’ and therefore we are happy to consult individuals on what works for their body type, environment and personality.

Ramona Rs 2499

Due to lack of standardised interpretation of what works for women at work, we help understand that office wear can also be feminine, functional and fashion-forward. Their Stylists actively help individuals choose from 700 designs that the brand offers.

JM: What is the range of products offer?

NA: offers western non casual wear which includes Shirts, Tops, Trousers, Skirts, Jackets, and Dresses which are carefully crafted to cater to the Indian silhouette. offers a range that encapsulates latest trends to suit all occasions whether it is from Desk to Dinner, Relaxed Fridays, Lunch Events, Office Parties. They cater not just to executives in offices but also to homemakers with busy lifestyles, lecturers, educators and more.

Sabrina-Magenta- Rs 2699

JM: From varied background like serving Honeywell India to develop space and missiles business and enabling component sales for the Mangalyaan mission to other assignments, can you talk about your evolution?

Shirley Rs 2199

NA: I started as an Auditor with KPMG and then moved to being a Marketing Analyst with Bharti Airtel Limited where I learned how much I liked analysing numbers and that these numbers in the Marketing context can lead to very interesting business insights. Based on this finding I pursued my MBA at Kellogg and focused on Marketing Strategy and Organization Strategy. A generalized consulting career with Bain & Co was a great way to build on this skill and acquire a higher business strategy perspective. Having done most of my cases in market entry strategy I was hired by Honeywell to build their business development in general. With that came a much matured senior management perspective & team orientation.

Susy-Red Checks Rs 2499

Entrepreneurship has built on not just the Analyst, Team Manager in me but has also taught me in a practical manner all the finance basics I read about during my B.Com & Chartered Accountancy. In fact, it has taught me how to extract the most in a resource constrained, high performance pressure environment. I get shaken/ stressed easily no more.

Top Rs 1280  Jacket 3280

JM: Can you talk about and what necessitated you to understand how every woman in India is unique, just five sizes do not suffice and thereby developing 18 alongside an algorithm that helped them to determine the best fitting size?

NA: While the unmet need was very clear to me, since I had to wait for an international trip to curate my cupboard even for simpler things like T-Shirts I wondered if other women felt similarly. To that end I conducted a survey of 250 women and arrived at the fact that Fit, Functionality, Femininity and Fashion-forwardness were very large unmet needs across age groups, no matter what their occupation was to derive the sizes we measured more than 1500 women as part of our product testing phase and carefully constructed the body measurement sets that were later tested and converted to standardized garment silhouettes. This logic was then converted in an algorithm which I wrote myself to ensure the logic remained sacrosanct and embedded it in our website

JM: Are your feminine, functional and fashion-forward apparel solutions customised for Indian women?

NA: We do not customise for every individual order although that is included in our road map. The 18 sizes we have constructed are the best possible fit available in the market. The algorithm delivers the correct size 85% with the first trial and the products are also the first time right 76% of the times in high fit categories like Trousers. With this variety of sizing we are able to service at least 80-90% of all the ladies who experienced our product during the test market. In our flagship store we were able to convert 45-50% customer walk ins, which in itself is an industry benchmark.

Bridgestone India launches concept store Jayawant Tyres in Goa

Bridgestone India Private Limitied the domestic arm of the world’s largest tyre and rubber company from Japan, Bridgestone Corporation, today announced the inauguration of the Concept Store Jaywant Tyres at Ponda in Goa.

Bridgestone-Inauguration 2

Vaibhav Saraf, Senior General Manager Sales and Marketing – PSR, Bridgestone India formally inaugurated the outlet. With the launch of Jaywant Tyres, Bridgestone has marked its first ever concept store in Goa aiming at revolutionising the tyre buying experience, with an ardent focus on safety, reliability and eco-friendliness. The motto being safety of customers and workers, reliability of products, transparency in operations and promote eco-friendly products and environment both in the store and outside.

With the focus to cater the customers from in and around Goa with the product portfolio that Bridgestone offers ranging from eco-friendly, comfort to trendy and sporty tyres to the all new experience of enabling the customers to view tyres as a critical purchase item which ensures their safety at all times, a company statement said.


Speaking on the occasion, Saraf pointed out: “The Concept Store, a unique retail concept which we are introducing as a part of our aggressive expansion strategy. This initiative will add a new dimension to the retailing of Tyres in the region through our unique business model of safety, reliability and environment friendly norms that will be adhered to through our direct and indirect business operations. The concept store besides having our complete product range and services will offer a new experience in tyre buying for the customers. It will be also backed by well informed staff that understands the nuances of consumer requirements.”

Distinctively planned, designed and built on the concepts of Safety, Reliability and Eco-Friendliness, the concept store will not only enhance brand presence, but it will create a strong retail identity and in the process will make Bridgestone products accessible to a much larger number of consumers.


Every component in this Select Super Concept store is particularly designed to make this store optimally safe for everyone entering this store. Safety of Life and property is our prime concern. Equipped with various products like RFT (Run Flat Tyre), TPMS (Tyre Pressure Monitoring Systems) / GPS (Global Positioning Systems) and Tyre Safety booklets for the customers, we plan to spread the Safety message to everyone. The company also is having specially designed Tyre Check up programme for cars to check tyres, and batteries and oil.


Store Inaguration

In the concept shop to ensure Reliability and trustworthiness for the customer Bridgestone provides maximum transparency in all its transactions and operations in terms of products along with their pricing, services and service info chart, which are displayed in the store. The service staff is also well trained to create the whole tyre buying experience of the customer lucid and trustworthy.


Bridgestone in its endeavour to save and protect the environment has developed Ecopia (Eco friendly tyres), Eco-friendly paints, Energy saving lights, Lead Free Weights for Tyre Balancing. The stationery used in this store is also of recycled paper. In addition the store also has internet zone, Cafeteria and Kids zone equipped with Non-toxic Toys.

Front End Mechanical

The Concept Store besides showcasing Bridgestone’s complete product range will provide services like Tyre Changer, Tyre Balancing, Alignment 3D, Nitrogen filling, AC Refilling, Oil Dispenser, Battery Check up, Advanced Car Wash, Steam Interior Cleaning, Car polish, Alloy wheels and other car accessories.

The Bridgestone Concept Store, Jaywant Tyres, spreads over a spacious area at ‘S-1/ S-6, Jaywant Enclave, St. Cruz, Near Forest Department, Ponda, Goa-403401. With the objective of making this planet Greener Bridgestone aims to further leverage these concept stores by introducing these across other markets nationally.

Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh; Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan; Pune recently. In a short stint of 18 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM and aftermarket.

Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

Shriram Automall forge alliance with Tata Capital Housing Finance

Shriram Automall India Limited (SAMIL), an ISO 9001:2008 certified firm with AA rating from CRISIL, has forged a strategic alliance with TATA Capital Housing Finance Limited (TCHFL), a housing finance subsidiary of TATA Capital Limited. As per the agreement, SAMIL will provide ‘End-to-End Bidding Services’ for disposal of TCHFL’s housing properties with its extensive experience and wider reach, a statement issued by SAMIL said.


From (L-R): Samir Chakraborty (National Functional Head – Housing & Mortgage of SAMIL); Sudeep Kumar Banerjee (National Head – Business Development of SAMIL); Ranjit Dash (Legal Manager of TCHFL) and Sachin Saxena (National Collection Manager of TCHFL).

Reacting on the partnership, Sameer Malhotra (CEO of SAMIL) said: “Housing is an extremely promising segment for Shriram Automall to take its bidding expertise on to the next level. Through this tie-up with TATA Capital Housing Finance Limited, we are eyeing at an expansion of this newly-launched housing segment within our operations. Under this association, we shall strengthen the disposal of TATA’s immovable assets through our both physical and online bidding platforms.”

In accordance to the MoU signed on February 11, 2015, SAMIL will conduct regular physical and online bidding events, specifically catering to the Residential Property Segment of TATA Capital Housing Finance Limited. The Company already holds a strong position within the pre-owned vehicles and equipment sector of India through its complete services and multiple bidding platforms. Known for maintaining complete transparency within transactions, it has promised value-for-money deals which will be strongly based on ethical grounds.

SAMIL has an online bidding web portal –, which conducts regular bidding events, every month. Moreover, the Company has also developed a new web portal –, which will purely conduct online bidding events, specifically catering to properties. This portal will play an effective role in disposing different properties of TCHFL with its huge customer base, across India.

Sachin Saxena (National Collection Manager of TCHFL) said: “At TCHFL, we had been looking for an ethical and transparent platform for the disposal of our housing properties. Since, Shriram Automall and its organised bidding platforms maintain complete transparency at every step of a transaction, with this association, we intend to work closely with SAMIL and create the widest bidding platform through which people can acquire a dream home of their choice.”

Tata Capital Housing Finance Limited (TCHFL), is a wholly-owned subsidiary of Tata Capital Limited (TCL), and is registered with National Housing Bank (NHB) to carry on housing finance activities. The Company offers a range of Housing Loans and Loans against Property to various segments of society including salaried individuals, self employed individuals, self employed professionals, non-individual entities, etc. and has been focusing on business opportunities available within the Tata ecosystem. Apart from Housing Loans and Loans against Property to the retail segment, TCHFL also provides project finance loans to developers. The Company intends to keep growing its business at a healthy rate, with Rural and Affordable Housing Finance, as one of its focus areas.

Shriram Automall India (SAMIL), one-of-its kind facility, is a wholly owned subsidiary of Shriram Transport Finance Company (STFC). It is India’s first ever service provider that offers various well organised and transparent bidding platforms, including physical, online, one stop classified and negotiated deals, for acquisition and disposal of pre-owned commercial vehicles, construction and industrial equipment, tractors and agricultural equipment, buses, passenger vehicles, three wheelers and two wheelers. The company also provides various allied services, including New Look Refurbishment services, valuation, parking and finance (through STFC). It has successfully launched more than 100 bidding locations, including over 45 well-structured Automalls and nearly 70 strategic parking locations, across India. The company has been awarded ISO 9001:2008 certification for its Quality Management System and rated AA from CRISIL.

Bridgestone opens new tyre store, SS Dua & Sons in Delhi

Bridgestone India Private Limited, one of the leading names in the tyre industry has opened its new exclusive outlet, SS Dua & Sons in New Delhi today.


A subsidiary of world’s largest tyre and rubber company, Bridgestone Corporation, Bridgestone India’s newest store was inaugurated by Vaibhav Saraf, Senior General Manager, Sales & Marketing. The showroom has its trademark signature of exclusivity and boasts of an exlusive Bridgestone real Identity and Sales in line with the global retail philosophy adopted successfully across the globe, according to a company statement.

Speaking on the occasion, Saraf said: “We are back with yet another customer-friendly, smart and stylized store equipped with a wide product range and modern services to offer. Select is a unique retail channel concept of a quality store which promises customers a better and unique buying experience.” The Select outlet ‘M/s SS Dua & Sons’ is located at B 1/223, New Moti Nagar, New Delhi-110015.
The showroom will help customers to experience Bridgestone’s exclusivity, sophistication and progressiveness. It hosts several customer friendly facilities such as:
· A welcoming and customer-friendly environment
· Smart and stylized interiors
· Unparalleled customer service
· Wide product range, displays and designs

Other products and services available at the store are:
· Wheel Alignment
· Wheel Balancing
· Tyre Changing
Bridgestone’s mission of ‘Serving Society with Superior Quality’ is not only valid for our products, but also extends to Bridgestone’s service standards which can be experienced at Select retail outlets. As part of its aggressive growth plan in the Indian Market, Bridgestone has been expanding its “Select” stores in India. Currently Bridgestone has over 350 Select stores across cities in India.

Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. In a short stint of 18 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.

Rockstand is preferred virtual knowledge platform for eBooks, eMagazines and ePapers in 2015

Rockstand, one of the renowned complimentary mobile App for eBooks, eMagazines and ePapers, available across Android, IOS and Windos platforms has over the past 18 months made rapid strides to establish itself as a preferred virtual knowledge sharing platform to enhance the digital reading experience. Aligned with more than 1000+ publishers to rapidly digitize content, Rockstand currently has a vast and industry dominating library of over 150,000+ titles across genres. A unique blend of 300+ mainstream eNewspapers from 20+ states gives users a comprehensive and diverse experience of the latest and fastest news coverage, according to a company statement.
Rockstand delivers locally flavoured content to its customers in 13 regional and 8 foreign languages across genres such as fiction, non-fiction, academics, test prep, leisure, lifestyle and entertainment. Additionally it has tied up with leading publishers from South India and Maharashtra to further strengthen its local content. Furthermore Rockstand also has a bouquet of leading magazines to offer users such as Outlook, Business World, GQ, Femina, Vogue, Manorama and Grihshobha to name a few including several international magazines. Content available on the platform is protected with a 128 bit encryption making it secure and piracy proof.
Praveen-RajpalSharing his outlook for 2015, Praveen Rajpal, CEO, Rockstand, said: “The m-reading industry is currently at an exciting juncture. With the rapid adoption of digital content and shifting consumption patterns, Rockstand is in a strategic position to lead the mobile content marketplace for readers. Additionally m-reading will open up new pathways to literacy for the rural segment, particularly women and girls and by extension, the educational, social and economic benefits associated with increased reading”.Variables such as mobile network penetration rise in sales of smartphones & tablets will play a critical role in boosting the digital reading adoption rate in India. Currently the knowledge based sector is skewed towards physical ownership, with the numbers reflecting the same- ebooks account for approximately 2% of the overall $ 2 billion book market annually[1]. However a market intelligence study predicts that the Indian ebook market will grow by 20 to 25 percent in the next two to three years, reflecting the growth potential of the industry.According to a report by GSMA, India had 111-million smartphone connections in the second quarter of 2014, trailing leader China, US and Brazil[2]. In rural parts of India, 70% of the population accesses the Internet from mobile phones, often in regional languages[3].Also 70% of the daily mobile internet users fall under the age group of 20-34 years, making the youth one of the largest consumers of mobile content. 2015 is going to be a dynamic year for all stakeholders in the digital industry, with growing consumerism & rapid strides in technology driving the quest for ever more knowledge.
Rockstand’s unique differentiators-

§ Availability: Offers more than 30,000 titles free of cost in addition to providing 300+ leading mainstream eNewspapers from over 20 states absolutely free. Also has the largest collection of regional e-books in Hindi, Gujarati, Marathi, Bengali, Malayalam etc. Rockstand also has exam preparation materials from 40+ coaching institutes covering top entrance exams such as IITJEE, AIPMT, IES,CAT, XAT,MAT,GMAT/GRE GATE, CTET,CDS NDA,CA-CPT,CS, UPSC, BANK PO and others.
§ Accessibility: The application provides customers with 2TB of cloud equivalent space i.e. purchased content can be even accessed after deletion by visiting purchase history on the application. Additionally a customer can access his account on three individual devices, ensuring flexibility and hedges against the loss of content. The ePapers go live on Rockstand from 12 am onwards making the fastest news delivery possible for end users.
§ Affordability: Rockstand empower its users with an Operator Billing Facility (pay via sim card balance) and competitive pricing.
§ Intuitive: Day/night mode, auto-bookmarking, reading in offline mode, annotations, online/offline dictionary, page flipping motion, DRM, PDF & zoom among many other make a user’s experience on Rockstand seamless.
Rockstand is a leading e-books e-magazines e-newspaper mobile application available on Android, IOS and Windows platforms referred to as a virtual knowledge marketplace. Rockstand has a vast collection of e-books and e-magazines, epapers spread across vast genres such as academic and competitive exams, romance, knowledge, fiction, non-fiction, health, kids, travel, cooking, etc including content in regional and foreign languages. One can find a wide range of e-books and e-magazines in English, Hindi, Tamil, Malayalam, Telugu, Bengali, Gujarati, Punjabi, Marathi, Kannada, Sanskrit, Oriya, Urdu and international languages like French, Chinese, German and Portuguese from renowned authors and publishers around the globe.
Rockstand has also started making available leading newspapers from across the country on the application. Intuitive features such as day/night mode, auto-bookmarking, reading in offline mode, annotations, online/offline dictionary, DRM, PDF, zoom among many other make a user’s experience on Rockstand impressionable. Rockstand currently has over 150,000 titles including over 1000 magazines live on its platform. For more information visit or download the app from Google Play Store.

Saivana Exports foray into online retail with

Saivana Exports Private Limited, one of the key manufacturers and suppliers of garments and designer wear has forayed into online retail space by launching its website,

Saivana 1

The company, with two decades’ of expertise in the fashion industry, is aiming at revolutionising the market of women’s wear in the country, according to a company statement.

An entrepreneurial venture that took off from a car garage back in1994, Saivana Exports grew into one of the most renowned manufacturers in the global fashion industry. The firm has three state of the art manufacturing facilities employing in excess of 700 people. The Rs. 102-crore entity, Saivana Exports manufacture about 350,000 garments annually. Saivana Exports has made its name over the years as a top quality manufacturers and exporter, working with some of the leading designers and fashion houses in Europe and the US to make high-end ready to wear fashion apparels for women and children.

Saivana 2 is a platform dedicated solely to women’s wear. The company is set to make available finest fashion wear in the domestic market at a click of the mouse. A refreshing new concept in the field of Indian online fashion retail, promises to revolutionise the way women’s wear is sold in urban India. What is more, is India’s first Income Generating Fashion Portal, which offers entrepreneurial opportunity to women while providing them a one-stop shop for clothes and accessories for multiple occasions. What gives Saiesta its USP in a crowded retail sector is its fusion garments which come in an imaginative blend of western and Indian designs at much affordable prices. The brand has an in-house design team as well as a manufacturing unit that rolls out a new collection in every two weeks.

In an exclusive interview, Rajat Sikka, Founder of and Managing Director, Saivana Exports speaks to Jayashankar Menon assuring that this online retail venture is all set to change the way fashion is perceived in India. Excerpts:

Rajat Sikka

JM: What is the purpose of Saivana Exports entering into online retail space?

RS: We have two decades of experience in the industry of fashion garments and we know this space inside out. Today, as more and more people in metros as well as Tier-II cities in India become Internet savvy, a lot of buying and selling is happening online. We are aiming at making some of the world’s best collection of women’s fashion wear available to women across the country. The collection we feature is unique as it caters to multiple tastes and preferences. Most of our designs are an interesting blend of Indian and European trends and are certain to appeal to a large number of women in India.

JM: How is this venture going to help women who are eyeing entrepreneurial opportunities?

RS: is an extremely exciting venture for women who are looking for entrepreneurial opportunities. The portal offers an opportunity to women above 18 years of age to join them as sales associates and allows them to augment their income under it’s ‘earn while others shop’ model. By becoming privileged members of the site, these women entrepreneurs can earn commission on the purchases made by women referred by them. is a one stop shop for women with vivid taste in fashion, says Sonal Abrol, COO, Excerpts:

JM: How is a one stop shop for women with vivid taste in fashion?

SA: Saiesta offers an amazingly versatile collection of fashion wear at affordable prices. Our collection is a complete package of traditional designs with a contemporary appeal. At Saiesta you can easily pick clothes for any occasion – ranging from casual day-wear to traditional, festive and party wear. To engage our audience furthermore, we also feature a fine range of jewelry that complements our designs. Our target customers are women in the age group of 20-45 years, who can also join us as our sales associate and earn while others are shopping.

JM: How does the brand lay emphasis on latest trends and international fashion, besides the investments made on advanced quality management?

SA: Besides keeping up with latest trends and international fashion, the brand puts a lot of emphasis and invests heavily on advanced quality management. It features a wide collection of exquisite pret, evening wear, and fusion garments. Designs are a blend of western silhouettes with an essence of Indian embellishments. The soul of the designs is truly Indian with a contemporary appeal. Depending on season to season, the brand works with all kinds of fabrics including fine cotton voile, cambric, chiffon, georgette, and various other blends. is the next step in the exciting journey of Saivana Exports Ltd. that is set to take India’s online fashion retail segment by storm.

PURNAM organises Lifestyle Exhibition at The Ashoka Hotel Delhi

Provides budding and established entrepreneurs from across the globe with a platform to exhibit their artifacts, home décor products, jewellery, accessories and apparel.

PURNAM, an exhibitions and events oraniser has brought together top talent from both India and abroad to a one-of-its kind
lifestyle exhibition in New Delhi’s The Ashoka Hotel.

Purnam Exhibition

Entrepreneurs from all the Indian cities of Mumbai, Amritsar, Jaipur and Kolkata exhibited exquisite home décor products, jewellery, gems, apparel in chiffon and silk, elaborate dupattas,
traditional apparel from Benares and delicate handicrafts amongst others.

Aruna Dalmia with Joana Daniel Wrabetz

A part of the proceeding from the exhibition was
donated to the NGO Akshay Pratishthan, with which the founders of PURNAM have been associated for many years now, according
to a company statement.

Mallika Jain

Indu Gupta, Co Founder, Purnam said: “Our endeavour at PURNAM has always been to enable entrepreneurs to widen their horizons with our exhibitions. This time we are also providing buyers the opportunity to get access to the best of lifestyle products
from across the globe. This exhibition will set a precedent for the exhibitions’ space in India with our long list of international participants. Staying true to our commitment of enriching society, we have tied up with Akshay Pratishthan, an NGO that contributes to the welfare of the less fortunate in society. A part of the earnings of the organisation will be contributed towards this noble cause.”

Miss India with Indu Gupta

The long list of exhibitors included Lush Homme, Rock A Bella, Nazan by Indu Abbot, Prayaas – Hissar, Saina Fashion –
Amritsar, Bottom Line – Mumbai, Waves International, Zephyr by Jyoti Khosla, Swarn Export, Bezire by Deepa Mehra, Saru
International, Gunjan Jain.Gaurika Modi Sunanda from Mumbai, to name a few.

Nilofar Husain and Shahnaz Husain with Saroj Bhatia Co Founder Purnam

PURNAM was conceptualised to help driven exhibitors to define their own road in life by exposing them to an unlimited number
of buyers they would not meet otherwise.

Poonam Arora


PURNAM is an embodiment of the entrepreneurial flair of four spirited ladies. With a passion to serve, Saroj Bhatia, Indu Gupta, Jani Dhingra and Sarita Baluja joined hands to give exposure to entrepreneurs from different parts of the country and enable them to widen their horizons.

Rajjev Malik Padmini Kolhapure Monica Malik
The four founders of PURNAM met each other in 1994 while working together for the reputed NGO, Akshay Pratishthan.

Renuka Chaudhary

They organised fund-raising exhibitions in embassies and later realised that they could take this initiative forward by putting
together more such events that gave others a platform to showcase their talent and grow their businesses. In 2006, with this inspiration at its core, PURNAM was born.

More photos

Shagun Chadha CEO EristonaShahnaz Husain with Saroj Bhatia Co Founder Purnam

The Pink Post It, the curated trunk show held at The Grand New Delhi

The shopping landscape in Delhi transforming every passing year with new and exciting eclectic brands mushrooming in the marketplace.

(L to R) Mandira Lamba Mitali Wadhwa Sharnamli Mehra Adhar & Kaabia GrewalFrom (L-R): Mandira Lamba Mitali Wadhwa Sharnamli Mehra Adhar and Kaabia Grewal.

The Pink Post It has become the leading platform in the capital for such brands, offering them a curated pedestal to reach out to a niche clientele, one that is uber trendy and a well-heeled customer who is willing to spend.
(L to R) Mitali Wadhwa, Sharnamli Mehra Adhar, Rasna Bhasin, Keshav Suri & Shemaila KhanFrom (L-R) Mitali Wadhwa, Sharnamli Mehra Adhar, Rasna Bhasin, Keshav Suri and Shemaila Khan.
This year the series of curated trunk shows had moved to The Grand Hotel and was brought to you in association with a luxury brand – MB Jewellers (MBj), showcasing more than 35 handpicked brands from across the country displaying clothes, accessories, home, children to precious jewelry along with the most coveted International brands as well.
(L to R) Neelima Dalmia Adhar, Sal Tahiliani & a friendFrom (L-R) Mitali Wadhwa, Sharnamli Mehra Adhar, Rasna Bhasin, Keshav Suri and Shemaila Khan.
Paying impeccable attention to quality, diversity and excellence, the curators & founders, Sharnamli Mehra Adhar & Mitali Wadhwa made sure that everyone was spoilt for choice.

Aditya Nanda (L) & Edward Lalrempuia (R)                          Aditya Nanda (L) & Edward Lalrempuia (R)

Bold colours, superior quality fabrics and workmanship, statement accessories and garments – these designers are all great finds, creating artisanal pieces of beauty, and the trunk show had collected them all in one designer space!
Bharti Bhalla                          Bharti Bhalla
 Seen indulging in some retail therapy were Delhi’s style mavens Sal Tahiliani, Manya Patil Seth, Kavita Singh of DLF, Shobhna Arora, Pooja Gogia, Sylvia Moin Qureshi, Mandira Lamba, Model Diva Dhawan, Hotelier Keshav Suri, Stylist Edward Lalrempuia, Aditya Nanda,  Bharti Bhalla, Sushmita Aggarwal amongst others.
Co founders of The Pink Post It - Mitali Wadhwa (L) & Sharnamli Mehra Wadhwa (R)Co founders of The Pink Post It – Mitali Wadhwa (L) & Sharnamli Mehra Wadhwa (R)
 Some of the brands that participated were Bollywood’s current favorite – Arpita Mehta from Mumbai, Jewelry experts Outhouse, Tisha Saksena, International online boutique service Darveys feat.

Designer Arpita Mehta                          Designer Arpita Mehta

Prada, Valentino, Tory Burch, Miu Miu etc, Carousel by Simran Arya, Shivangi Sahni, Devina Juneja, Kronokare, J by Jannat, Sonal Kalra Ahuja, Snesha, Twenty Seven by Mitali, Divya Chugh, Peahen Jewelery, Tokree (Jaipur), Moon River featuring DVF, Marni etc amongst others…
Designer Nitya Bajaj Birla (L) & a friend                  Designer Nitya Bajaj Birla (L) & a friend
Co – founder and creative force behind the show Sharnamli Mehra Adhar, believes that each brand showcased should get a platform to exhibit amongst the new and established in the industry thus learning the ropes in the best way possible along with reaching the ideal target audience for their brand. We also tailor make marketing campaigns for each brand and present them to the market acting as the perfect launch pad for them.
Designer Sonal Kalra Ahuja                          Designer Sonal Kalra Ahuja
Mitali Wadhwa, being a designer adds her experiences to the business model of the trunk show, wherein the brands are carefully chosen after an extensive screening process to maintain the exclusivity and quality of our shows. We have been fortunate enough to be associated with the best brands in the business and the audience has come to trust our choices in the kind of brands being showcased each time pertaining to the seasons, festivals and other factors affecting their shopping choices.
Designer Tisha Saksena                           Designer Tisha Saksena
This time the trunk show brought exclusively designed pieces by MB Jewellers (MBj). Impeccably crafted and designed to international standards, MB Jewelers specializes in highest quality of diamonds, Heritage kundan polki, victorian antiques and gold jewellery.

Geeta Mehra (L) & Manya Patil (R)                            Geeta Mehra (L) & Manya Patil (R)

Adhering to the highest royal standards of Ratangarh (Churu), the exquisite pieces have been created using purest quality of gold and jewellery crafting material, creating a range of bespoke & made to order flawless masterpieces.
Kavita Singh of DLF                              Kavita Singh of DLF
The Pink Post It’s Festive edition in association with MB Jewellers (MBj) was held at The Grand Hotel, on the 6th of September from 11.00 am to 8.00 pm. Customers were spoilt for choice to shop their hearts out, The Pink Post It will also gave 100 privileged shoppers the added bonus of having “The Pink Post It’s – Insider Pass” which is a loyalty card that gave its holders customized perks and valuable discounts that were a part of the trunk show.

Model Diva Dhawan                  Model Diva Dhawan

Outhouse designers - Shasha (L) & Kaabia Grewal                         Outhouse designers – Shasha (L) & Kaabia Grewal

Sharnamli Mehra Adhar (L) & Sylvia Moin Qureshi (R)                               Sharnamli Mehra Adhar (L) & Sylvia Moin Qureshi (R)

Shobhna Arora & Yameer Adhar                            Shobhna Arora & Yameer Adhar

Sushmita Aggarwal                           Sushmita Aggarwal

Indian online shopping is grossing an annual turnover of $12 million

India’s e-commerce is on the rise. As per recent industry reports, the online shopping trade in India is currently grossing an annual turnover of $12 billion and it is likely to scale up to $38 billion in the next three years. Among other factors which have fueled this boom, the ease of buying things from within the comfort of their homes, avoiding traffic jams, hazardous air pollution and hassle of finding a parking spot, will any day top the list no matter how simplistic they sound.
ShoppirateThe e-tail scene in the country has witnessed enough action over the past few months with players such as Myntra, Flipkart and Snapdeal being pumped with hundreds of millions dollars. While Flipkart received a funding worth $1 billion, the biggest any internet retail firm has accounted for till date, big daddies of the retail sector are also swiftly moving up the ladder to claim their share of fame.Amazon recently fuelled its India venture ( with a whopping $2 billion. Ebay also doubled the value of its India stakes by investing $133 million in Snapdeal. Moreover, according to industry insiders, Walmart is also on a lookout for a relevant marketplace which can help it launch into the country’s e-commerce scene.

Golden Era

India’s e-commerce has indeed entered its golden era. The e-tail market is growing at a compound annual growth rate of 32% and is likely to touch $78 billion milestone by the end of 2020, as internet infrastructure improves considerably. This will give India’s 200 million online population another reason to opt for cyber shopping. However, this is not the only factor that’s driving the frantic pace of growth.According to a recent survey conducted by an online coupons site 74% online shoppers said discount and convenience compelled them to shop online. This shows gen-x shoppers are keen on saving both time and money. The same survey highlighted another important fact – 955 e-shoppers searched for coupons and deals online before making a purchase. And 73% of these respondents revealed that coupon sites are the top destinations where they find attractive deals and amazing discounts. These statistics clearly point out towards the role-play of online couponing sites in the growth of e-commerce in India.

Online deals and coupons sites are not merely a strong pillar supporting the immense success of e-tail in India. They are fast emerging on the web scene, all set to claim their share in this success. Sites like Groupon, Shop Pirate and many more are already a rage amongst shopaholics. These sites not only offer money-saving deals and discounts, but also provide shoppers the convenience of placing orders while sitting on their couch.

So no more fighting with the traffic blues or stepping out in the scorching heat. Just sit in the comfort of your home and access alluring discounts available online within a few clicks. Presently, there are six major players on the scene, but the number will surely increase. However immature the space may be, the future of online couponing sites is bright, and industry experts are equally hopeful about it. “In the coming years, we will see several couponing sites emerging in the e-tail arena. And these sites are most likely to drive a revenue worth $2 billion towards Indian merchants”, says Kulpreet Kaur Co-founder, Shop Pirate.

With the Indian shopper becoming suave and tech-savvy, the next 2-3 years will surely be action packed for the e-commerce industry in India and from this period, there is no looking back. Keeping in view the time crunch of today’s generation of shoppers’ faces, a Hyderabad-based start-up Snippets IT Solutions has come up with, a Fast-emerging Coupon Distribution Firm. is dedicated to the young and the restless shoppers, who can find deals and coupons from multiple brands and platforms, at one place.

Shop Pirate has also raised Seed Fund Capital of Rs 50,00,000 from India based Confidance Holding, a New Private Investment Firm Focusing on Funding Innovative Ventures in the Technology Space. The company has also pledged another Rs.1 million for marketing and development funds for expanding into other countries during the current financial year. This funding will mean can now expand its roots in the realm of digital coupon distribution.

“ saves a lot of time. Buyers don’t have to search frantically for deals all over the place. They get practically everything at one place. And with the mobile app, all it takes is a look at their phones, and they already know which stores are offering the best deals without having to waste time scouting for them. Save money, save-time – it’s a game-changer!” said Kulpreet Kaur, Co-Founder – Shop Pirate.

Currently operating in a bootstrapped mode, this online coupons and deals’ site has successfully launched its web browser add-ons. Besides, it also has fully-functional mobile apps for iOS and Windows phones. An Android app which is in the pipeline will be launched soon. This means, the tech-savvy, price-conscious users can shop their hearts out anytime, anywhere.

“One of the main goal of Shop Pirate is to focus on user experience and to offer our users valid, working coupons and deals to help them save on online shopping in a major way” said Suresh Kumar, Co-Founder – Shop Pirate. “Users can also comment whether the coupon was useful or not. This helps in building a transparent system which helps the fellow shoppers.”

Currently, Shop Pirate has over 5000 active offers from around 500 stores including Jabong, Myntra, MakeMyTrip, and many more.  It also has some exclusive deals in travel category.Users can submit coupons to the site and earn reward points and badges. These points can be redeemed on purchases made through the website. Shoppers can also collect rewards and become top pirates. Top pirates will get bumper prizes!

Shop Pirate comes with a friendly user-interface and easy navigation allowing users to search for a product of their choice. Features like category search make browsing simpler.Moreover, on signup userswill get notifications oncethe latest deals and coupons for their favorite store are available. Time has always been an asset especially for the gen-x shoppers. And an online venture like Shop Pirate helps them save on both time and money; it’s a win-win situation. is a newly launched start-up by Snippets IT Solutions targeting the young and the restless, who don’t shy away from indulging in online shopping. The company is currently operating in bootstrapped mode and is offering its users coupons through its website, mobile apps as well as browser add-ons. Currently, Shop Pirate has over 5,000 active offers from around 500 stores. It also has some exclusive deals in the travel category. It gives users the choice to comment on whether the coupon was useful so as to build in a transparent system which helps fellow shoppers. They can also earn rewards and badges by earning points and can become the top pirate. For more information about the offers, please visit