Lee Jeans appoint Jacqueline Fernandez as Brand Ambassador

Lee Jeans announced the appointment of Bollywood Actor Jacqueline Fernandez as its brand ambassador in India. In an exclusive media event held at JW Marriot Sahar, Mumbai, Lee Jeans introduced Jacqueline Fernandez as their brand ambassador.

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Jacqueline, with her optimistic spirit is known to have charted her way into the competitive Bollywood industry, making a mark of her own. An extremely popular personality, especially among the youth as she embodies the energy of today’s generation. This is reflective in her versatile craft and her curious attitude as she explores new mediums and new formats in the entertainment industry. Hence Lee has signed her up to further re-instate the brand’s own personality.

Latest product innovation

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Jacqueline’s immediate campaign with Lee will showcase their latest product innovation for the Indian Woman – Body OptixTM. Lee Jeans have always been flag bearers of relentless ideation, meeting true-blue craftsmanship. Creating stories in authentic denim, in all shapes, fits and sizes. Where curiosity inspires unique thinking. Pioneering fashion with purposeful designs. And delivering to the world of fashion, denims crafted with over a century’s worth of rich heritage; leading to creation of historic styles but with contemporary stitching.

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Speaking on the occasion, Jacqueline said: “Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team,” she further continued, “So there was no second thought, I mean who would think twice before signing up with a global Icon like Lee – at least I wouldn’t.”

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At the event, Lee Jeans also unveiled a game changing product innovation designed for the Indian woman – BODY OPTIX™ denims! Here, traditional denim designs are combined with ground-breaking vision science and design to create holistic body shaping specifically for the Indian female body.

Sharad Walia – General Manager of Lee India, said: “With BODY OPTIX™ denims, Lee Jeans is revolutionising the way denims have been envisioned, created and worn in the world. The primary objective of the brand has always been to bring to the end consumer, denims that are comfortable, easy to wear, yet add that certain X factor for the wearer and enhance their denim-wearing experience.”

Body OptixTM Denims

Lee BODY OPTIX™ is a joint accomplishment between vision scientists and denim designers. After extensive scientific tests and consumer research, premium LYCRA BEAUTY® fabrics and authentic design details have been incorporated with exquisite craftsmanship. The collection promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit.

Lee’s passion for denim, together with the constant pursuit of innovation, has produced the finest denim garments. Each piece is testament to the heritage and craftsmanship that has exemplified Lee as one of the world’s pioneering denim brands. BODY OPTIX™ is the result of more than 128 years of experience and expertise in designing the best denim. Lee continues to stay curious and explore all things new, constantly looking at the world from new angles, and never restricting themselves to the possibilities of better and more purposeful denim designs.

Lee – the Legendary Jeans Label since 1889

Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on-hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant.

Fat Cat Gaming launches Lucky 6TM free to play mobile game in India

A free-to-play mobile game called Lucky 6TM with a Rs. 15 Lakh jackpot to be won has launched exclusively in India on February 2, 2015. The game is entertaining and easy to play – players simply download the free app and use their skill and judgement to select the six brands they believe will perform best based on the gain in their stock price. The player who predicts all six correctly wins the Rs. 15 Lakh jackpot. But even if the jackpot isn’t won, the highest scoring player wins Rs. 65,000, according to a company statement. Fat Cat Prizes are not just limited to the winners. By sharing the app with others, players increase their chances of winning. If a player introduces a friend and that friend wins, a ‘sharer’ bonus of anything up to Rs.2 Lakh is awarded to the player who invited them. Lucky 6TM introduces a whole new way of rewarding those who share. Sulim Malook, CEO and Founder of Fat Cat Gaming says, “Lucky 6TM offers the opportunity to win tangible prizes, not just another set of credits or achievements. We believe this will revolutionize the Indian gaming market, which is already expanding thanks to a young population with an insatiable appetite for social gaming.”Lucky 6TM takes place every Tuesday and Friday starting at 9am. To play, one just needs to download the app from Apple App Store, Google Play or Amazon App Store. itunes.apple.com/app/id928084055 play.google.com/store/apps/details?id=com.fatcat.android&hl=en amazon.com/SHM-Entertainment-Limited-Fat-Gaming/dp/B00OPHVUZ8. Fat Cat Gaming has created Lucky 6TM an exciting, easy-to-play, patent pending game, which enables players to showcase their knowledge and skill and compete to win cash. The combination of big jackpots and prizes for gamers who share the app makes Fat Cat TM unique.

Continental works on intelligent technology for future contol designs in affordable cars

Globl auto component major Continental is working on intelligent infrared technology for future control designs in affordable cars. Used in ever-more electronic entertainment devices, multi-touch controls will also be enhancing modern display and control systems in the especially price-sensitive car segment.

Conti-1A single LED bar allows one-finger operation with the help of the infrared curtain.

With ‘infrared curtains’, Continental developers are opting for an economical alternative to touch sensitive, so called capacitive displays, a company statement said.

“Back in 2011, we showed that an infrared curtain can turn any surface in the car interior into a user interface,” says Fook Wai Lee, display developer at Continental in Singapore. “We have now developed this technology to the point where it also recognizes typical multi-touch gestures as input, like swiping, zooming, and pinching.” The technology even extends the recognition possibilities: capacitive touch screens, as known from modern smartphones, cannot be used with standard gloves. Especially designed types of gloves are necessary for the usage of standard touch screens with gloves. “With our infrared technology, there is no need for special gloves – our infrared curtain is able to detect touch gestures of gloved fingers.”

The technology behind the curtain

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Used in ever-more electronic entertainment devices, multi-gesture recognition will enhance modern display and control systems in more and more vehicles.

Continental’s infrared curtain is built from an array of infrared light sources on the sides of the display. While a single row of LEDs was sufficient for one-finger operation, multi-touch gestures require two rows of infrared lights connected together. If a multi-touch gesture is performed in front of the display, the electronics of the human machine interface (HMI) recognize the finger’s positions from the blocked light. In addition to having a cheaper production format compared to capacitive displays that recognize gestures electronically, infrared curtains can also be operated with gloves on. “The challenge is in the integration: our goal is an infrared light source that is sticking out only minimally over the display surface yet still recognizes all desired multi-touch gestures,” explains Fook Wai Lee.

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With infrared curtains, Continental developers are opting for an economical alternative to touch sensitive, so called capacitive displays.

With this technology, the HMI electronics recognize motions like swiping, zooming and pinching. This makes it easy to move around selection menus or change the chosen section on a map. The technology is ready for series production in 2017.

Continental develops intelligent technologies for transporting people and goods. As a reliable partner, the international automotive supplier, tire manufacturer and industrial partner provides sustainable, safe, comfortable, individual and affordable solutions. In 2013, the corporation generated sales of approximately €33.3 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental currently employs around 189,000 people in 49 countries.

In the Interior division, everything revolves around information management and intelligent transport systems. The wide range of products for various vehicle categories includes instruments, multifunction displays and head-up displays, control devices, vehicle access and tire information systems, radios, infotainment and operating systems, climate control units, telematics solutions and services, software and cockpits. All this for a variety of vehicles. Powertrain currently employs more than 34,300 employees worldwide and had 2013 revenue of €6.6 billion.

GlacialLight launches GL-PL24-SM panel lights

GlacialLight, the lighting division of GlacialTech Inc., announced the launch of a new 24 cm square panel light offering up to 1600 lumens of energy efficient LED light in a compact package – GL-PL24-SM, according to a company statement.

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Consuming only 17.3W, the GL-PL24-SM produces bright, uniform lighting over the entire lighting panel in an easy to install surface mount format. The GL-PL24-SM comes in three colour temperatures and dimming is available.

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Better Light

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Compared to the uneven, flickering light from fluorescent tube lighting, the GL-PL24-SM creates a much smoother, uniform illumination that is more pleasant to the eye. Light is created across the entire 24 square LED panel creating a smoother illumination ideal for indoor lighting applications. The GL-PL24-SM comes in Warm White (3000K), Neutral White (4000K) or Cool White (5700K) colour temperatures.

 

Easy to Install

A one piece surface mount design make this panel light easy to install as a replacement or supplement to existing lighting. Made of die-cast aluminum, the GL-PL24-SM is sturdy yet light enough to be wall-mounted. The compact 24 cm square dimension fits a variety of modern interiors and the packaged LED driver mean exterior wiring is kept to a minimum. A rod pendant mount allows the light to be lowered from the ceiling, giving an additional installation option.

Energy Saving

At only 17.3 watts of energy usage, the GL-PL24-SM efficiently produces up to 1600 lumens of light, making it ideal as a modular lighting solution for kitchens, restaurants, cafes, or other indoor environments. The GL-PL24-SM is RoHS compliant contains no mercury and emits not harmful UV or IR rays. 3-in-1 dimming capability allows the light to be lowered as needed and for additional energy savings.

 

Features:

 

  • One piece, easy installation.
  • Can be mounted on nearly any surface: wall or ceiling.
  • Die-cast aluminum construction – light and sturdy.
  • Color temperatures 3000K/4000K/5700K available.
  • Optional rod pendant mount.
  • 3 different models under this series: non-dimmable, 3-in-1 dimmable, and DC input.

 

GlacialLight, the lighting division of GlacialTech, manufactures LED lighting solutions for indoor/outdoor applications and both residential and commercial uses. As well as having a wide range of finished LED lighting products, GlacialLight also offers its clients the option of customizing products for specific needs. Please visit the company homepage at glaciallight.com.

Honda to set up scooter manufacturing in Gujarat with an investment of Rs. 1,100 crore

The Indian arm of the Japanese two-wheeler manufacturer, Honda Motorcycle & Scooter India Private Limited is setting up a new scooter manufacturing plant in Gujarat with an investment of Rs. 1,100 crore. The ground breaking ceremony was held in Ahmadabad today. The new plant, when it goes on stream by the end of 2015, will have annual capacity of producing 1.2 million scooters, according to a company statement. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the only Honda in Indian two-wheeler industry; today held the foundation stone laying ceremony and ‘Bhoomi-poojan’ for its landmark fourth manufacturing plant at Vithalapur (Mandal Taluk, Ahmadabad district, Gujarat) in India.
Spread across 250 acres, Honda’s fourth 2Wheeler plant at Vithalapur is approximately 80 km from Ahmedabad city. Once operational by end of 2015, it will have an annual production capacity of 1.2 million units, making it the world’s largest only scooter manufacturing facility. The foundation stone laying ceremony of Honda’s latest plant was distinguished by Chief Minister of Gujarat, Anandiben Patel, Finance Minister, Saurabh Patel and other senior dignitaries from the Gujarat government. Key officials from Honda included Noriaki Abe (Chief Operating Officer, Honda Motor Company Ltd., Asia and Oceania Region), Yoshiyuki Matsumoto, Managing Officer, Honda Motor Co. Ltd., President and CEO, Honda Motor ndia Pvt. Ltd.),

Keita Muramatsu, President and CEO,  Honda Motorcycle and Scooter India Pvt. Ltd.,  Harbhajan Singh, Vice President – General and Corporate Affairs, HMSI, Yadvinder S. Guleria, Vice President, Sales and Marketing, HMSI and local residents. In order to serve customers more efficiently with speed, undertaking this capacity expansion plan will increase HMSI’s total annual production capacity to 5.8 million units, including 1.6 million units at first plant (Haryana), 1.2 million units at second plant (Rajasthan) and 1.8 million units at third plant (Karnataka).
Elaborating how the upcoming 4th plant is a significant milestone in Honda’s global business, Noriaki Abe, Chief Operating Officer, Honda Motor Company Ltd, Asia and Oceania Region, said: “As the World’s biggest two-wheeler market, India is already a priority market for Honda. In the current fiscal 2014-15, Honda aims to sell 18.2 million two-wheelers worldwide and for the first time, India will contribute almost 25 percent to global Honda sales. We have huge expectations from this project as this will be our flagship and benchmark plant in India in terms of volume, safety, quality, cost, associate skill and moral. ”
While speaking at the event, Yoshiyuki Matsumoto, Managing Officer, Honda Motor Co Ltd., said: “I would like to thank the Gujarat Government for their support in setting up the plant. With the fourth plant, we aim to reach closer to the vast market in West which contributes over 25 percent to Honda business. The new plant will employ approximately 3000 people within first two years of commercial production and will entail Rs. 1,100 crore investment. Honda’s fourth plant 1.2 million units annual production capacity and increase our overall production capacity to 5.8 million units.”
KeitaKeita Muramatsu-President & CEO, Honda Motorcycle & Scooter India, said: “Indian automatic scooter market is growing at 2.5 times the speed of overall two-wheeler industry growth. The latent demand of automatic scooter is so strong that with improving infrastructure in rural India, we foresee that this segment sale can go up to 35 percent of overall two-wheeler sales in 5-10 year horizon. As we gear up to take up this challenge of meeting the customer demand, Gujarat will an ideal home and a springboard to achieve greater heights. Now, the Honda automatic scooter you ride will not only be ‘Made in India’ but also ‘Made in Gujarat’.”
Elaborating on Honda’s contribution to ushering in local development, Harbhajan Singh – Vice President, General and Corporate Affairs, HMSI said: ”With the establishment of upcoming fourth plant, Honda is accelerating development in the Ahmadabad district and empowering local population to emerge as main beneficiaries of this growth story. As an extension of its global corporate philosophy, Honda has already started engaging with the local community with several CSR initiatives like installing solar powered hub light at Vithalapur Village to lighten community areas like chopal and local recreation centre to name a few.”
With a presence in more than 40 countries globally, Honda’s worldwide 2wheelersales volume was 17 million units in FY’2013-14. For the first time, India’s contribution crossed the 20 percent mark globally, making India second largest contributor globally in FY’2013-14.

Light+Building Fair 2014 Frankfurt, Germany: GlacialTech to showcase LED Luminaires and Drivers

Lighting and technology manufacturer, GlacialTech, will be exhibiting its latest energy efficient GlacialLight LED luminaries and GlacialPower LED drivers at the biennial Light+Building fair at Messe Frankfurt in Germany from March 30 to April 4, 2014. GlacialTech will be in Hall 10.1, booth #C10J in the Technical Lighting and Lamps area. Image Date: March 30 – April 4, 2014 Venue: Messe Frankfurt (Frankfurt Exhibition Grounds), Frankfurt, Germany GlacialTech Booth: Hall 10.1, No.C10J GlacialLight will be showcasing its latest energy-efficient LED luminaries and drivers for indoor and outdoor lighting applications. Products on display will include the recently released surface mounted down lights GL-DL06 and GL-DL08 as well as its IP54 rated waterproof down lights GL-DL08-IP, energy saving bay lights GL-BL50 in various color temperatures, and track lighting with a variety of beam angles from 17 to 36 degrees. GlacialLight LED luminaires offer high efficiency with a long service life, making them a superior replacement for traditional lighting. GlacialPower will be showcasing a range of LED drivers and lighting control with features such as high power factor, IP67 rating and active PFC. Products will include its dimming series LED drivers as well as the GL-DA02 DALI Converter which allows analog LED drivers to interface with standard DALI lighting control signals. GlacialTech, established in June 2001 and based in New Taipei City (Taiwan), is the parent company of several brands that provide cooling, LED driver, and LED lighting solutions for both consumer and industrial market segments. The company leverages world-class engineering, efficient manufacturing and highest-quality materials to provide innovative products defined by an elegant style. For forther details, visit glacialtech.com.

Mercedes-Benz logs sales increase of 16.5 percent in February 2014 at 104,968 cars

Mercedes-Benz sold 104,968 units in February this year, thus achieving a growth of 16.5 percent. Since the beginning of the year 215,753 cars have been delivered to customers (+16.6 percent), according to a company statement.
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Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales, said: “We are keeping up the high momentum of the previous months – with a double-digit sales increase and growth in all regions. Our
E-Class and S-Class are posting particularly strong growth rates. And, as the incoming orders for the GLA and the C-Class indicate: We have the right products at the right time”.
Mercedes-Benz sold 43,160 vehicles on the European market in February (+6.7 percent). Sales of the brand continued their robust development in particular in the UK (+9.9 percent). Sales on the German domestic market rose to 16,539 cars (+7.9 percent).
Despite the strong snow storms in many parts of North America a few weeks ago, deliveries reached new highs: In the United States, 22,609 customers opted for a vehicle with the star in February (+2.6 percent). In its biggest market Mercedes-Benz again was the number one premium brand in February. In Canada, the brand posted a 14.7 percent increase since the start of the year.
The company achieved the greatest growth in the Asia-Pacific region. In Australia, February saw more vehicles going to customers than ever before (+14.5 percent). With February sales of 5,059 units (+53.3 percent), Mercedes-Benz is still the most frequently registered premium brand in Japan. In China (including Hong Kong), 42,128 vehicles were handed over to customers since the start of the year (+57.0 percent).
Compact models of the brand continue to be in great demand among the model series: In February, Mercedes-Benz sold 28,211 vehicles of the A-Class, B-Class and CLA-Class, more than a quarter more than in the same month of the previous year (+27.4 percent). Since the start of the year, 55,409 customers have opted for a compact car of the brand (+29.7 percent). The premium manufacturer expects further growth through the launch of the fourth compact model: The GLA is coming to the European market on March 15, 2014.
The demand for the Mercedes-Benz E-Class is also developing extremely well: Sales of the sedan and the estate amounted to 16,560 units in February, an increase of 40.8 percent compared to the same month of the previous year. The Mercedes-Benz S-Class continues to be the world’s best-selling luxury sedan. In February, the sedan was sold 6,985 times, more than twice as much as in the same month of the previous year. At the Geneva Auto Show Mercedes-Benz is currently celebrating the world premier of another
S-Class model: The S-Class coupe is coming to the dealers in September. The SUVs of the brand have never been so popular: In February, 23,465 SUVs with the star went to their customers (+5.1 percent). Sales increased in particular for the M-Class (+9.1 percent) and the GLK (+5.1 percent).
The premier of the Mercedes-Benz V-Class on the Geneva Auto Show adds further momentum to the product offensive of the brand. Since today the new multi-purpose vehicle can be ordered at dealers in Europe. Market launch of the V-Class is beginning of June. The smart fort wo two-seater was sold 7,366 times in February (previous year: 7,837 units). The compact city runabout posted a strong increase primarily in China, with more than 1,300 vehicles sold in February (+19.7 percent). Through its compact measurements, the two-seater needs very little driving and parking space – which is a precious advantage in the dense urban traffic in China as well. The readers of the Chinese issue of the automotive magazine ‘auto motor and sport’ also saw it that way when they awarded the smart for two as the ‘best micro car’ in China in February for the fifth consecutive time.