Lee Jeans appoint Jacqueline Fernandez as Brand Ambassador

Lee Jeans announced the appointment of Bollywood Actor Jacqueline Fernandez as its brand ambassador in India. In an exclusive media event held at JW Marriot Sahar, Mumbai, Lee Jeans introduced Jacqueline Fernandez as their brand ambassador.

ltor-anchor-purab-kohli-mr

Jacqueline, with her optimistic spirit is known to have charted her way into the competitive Bollywood industry, making a mark of her own. An extremely popular personality, especially among the youth as she embodies the energy of today’s generation. This is reflective in her versatile craft and her curious attitude as she explores new mediums and new formats in the entertainment industry. Hence Lee has signed her up to further re-instate the brand’s own personality.

Latest product innovation

ltor-mr-sharad-wali-lee-india-gm-jacqueline-fernandes-and-mr-steve-zades-vp-of-vfc-2

Jacqueline’s immediate campaign with Lee will showcase their latest product innovation for the Indian Woman – Body OptixTM. Lee Jeans have always been flag bearers of relentless ideation, meeting true-blue craftsmanship. Creating stories in authentic denim, in all shapes, fits and sizes. Where curiosity inspires unique thinking. Pioneering fashion with purposeful designs. And delivering to the world of fashion, denims crafted with over a century’s worth of rich heritage; leading to creation of historic styles but with contemporary stitching.

jacqueline-having-a-candid-momemnt-2

Speaking on the occasion, Jacqueline said: “Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team,” she further continued, “So there was no second thought, I mean who would think twice before signing up with a global Icon like Lee – at least I wouldn’t.”

lee-india-unveiling-their-brand-ambadassor-jacqueline-fernandes-2qu

At the event, Lee Jeans also unveiled a game changing product innovation designed for the Indian woman – BODY OPTIX™ denims! Here, traditional denim designs are combined with ground-breaking vision science and design to create holistic body shaping specifically for the Indian female body.

Sharad Walia – General Manager of Lee India, said: “With BODY OPTIX™ denims, Lee Jeans is revolutionising the way denims have been envisioned, created and worn in the world. The primary objective of the brand has always been to bring to the end consumer, denims that are comfortable, easy to wear, yet add that certain X factor for the wearer and enhance their denim-wearing experience.”

Body OptixTM Denims

Lee BODY OPTIX™ is a joint accomplishment between vision scientists and denim designers. After extensive scientific tests and consumer research, premium LYCRA BEAUTY® fabrics and authentic design details have been incorporated with exquisite craftsmanship. The collection promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit.

Lee’s passion for denim, together with the constant pursuit of innovation, has produced the finest denim garments. Each piece is testament to the heritage and craftsmanship that has exemplified Lee as one of the world’s pioneering denim brands. BODY OPTIX™ is the result of more than 128 years of experience and expertise in designing the best denim. Lee continues to stay curious and explore all things new, constantly looking at the world from new angles, and never restricting themselves to the possibilities of better and more purposeful denim designs.

Lee – the Legendary Jeans Label since 1889

Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on-hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant.

Advertisements

Fashion store Central announce free shopping from January 6-8, 2017

Future Group’s Central – India’s leading chain of fashion stores is organising ‘Three Days FREE Shopping’ from January 6-8, 2017 across their 33 outlets in 20 cities, according to a company statement.
As the New Year has just begun, Central is all geared up to offer a never before shopping experience to shopaholics with the ‘Three Days FREE Shopping’ in 2017. With best deals on over 200 brands at unbelievable discounts, spanning across various categories such as apparel, footwear, handbags, sportswear, jewelry, travel gear, lingerie, men’s accessories, toys and sunglasses.

The three-day Free Shopping Weekend will make every shopper’s dream come true. One can pick any apparel, footwear, handbags, sportswear, Jewelry, travel gear, lingerie, men’s accessories, toys and sunglasses worth Rs. 8000 MRP for which one has to pay only Rs. 4000 and can get that Rs 4000 back too through free garments worth Rs. 2000 MRP, free shopping vouchers worth Rs. 1500 and free Future Pay Wallet credit worth Rs. 500. This is the first time a consumer can have it all for FREE!
jitendranath-patri-marketing-head-central
Commenting on the initiative, Jitendranath Patri, Marketing Head, Central said:“The Three Days Free Shopping is our attempt to provide our customers with a never-seen-before shopping extravaganza. Central was launched with a primary intention to offer the best and latest options to the fashion conscious consumers. Now, with the ‘Three Days Free Shopping,’ consumers can not only access hundreds of brands but also makes them almost Free.” So, make no delay and pick your favorite brand available at the Central outlets near you.

The flagship retail format of Future Lifestyle Fashions, Central is a chain of fashion departmental stores located in central areas of large Indian metropolises and cities. Central stores are large-format stores measuring anywhere between 60,000 square feet to 230,000 square feet and offering over 500 Domestic and International brands across every category including men’s-wear, casual wear, ethnic-wear, women’s-wear, kids wear, footwear, accessories, home products, health and beauty. These stores, often located in standalone locations also have food-courts, restaurants, supermarkets and electronics superstores built within. Central stores are located in large cities like Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad and Gurgaon, as well as smaller cities like Baroda, Indore, Vizag, Patna and Surat. At present there are 33 Central stores present in 20 cities operating over three million squarefeet of retail space across India.

Street Dresser offers designer collection for Diwali celebration

Diwali is just round the corner and sure everyone is quite excited to celebrate the festival of lights in full swing. Just like everyone else are you contemplating what to wear this Diwali? Hmmm, let’s see …How about some Luxury designer wear? If I tell you, that you can now get them all at much discounted price? You heard it right, get on to secretdresser.com & make you dream come true this Diwali.

3n3a1263
This Diwali, secretdresser.com gives you a reason to Celebrate in style with the best bargain ever when it comes to shopping for the festive season. Whether for gifting or shopping for yourself, this leading online fashion portal lines up a Diwali bonanza including gorgeous and exhaustive festive collection of sarees, suits, bags and accessories from top Indian and International brands and Designers. Wondering what’s more in store? Secret Dresser gives you a rare and lucrative opportunity to shop for your favorite luxury clothes at a much more affordable price. Gone are the days to think twice before purchasing a designer wear!

3n3a1374_1

Whether it’s a gorgeous sarees or high end luxury handbag, Diwali is the time to refurbish your wardrobe with the latest trends. We offer a plethora of options to choose from , right from our prominent Indian fashion designers -Manish Malhotra , Rohit Bal, Sabyasachi or the International brands such as Gucci, Prada or Louis Vuitton! Take a glimpse of some of the designer wears that are available at Secret Dresser at a much reasonable and pocket friendly price! Those looking for cool Luxury gifts can count on their gift ideas like Designer Clothes, Watches, and Accessories, Bag, Sunglasses, Footwear’s etc.

3n3a9380_std

“Gifting is a ritual in India as it adds a reason to celebrate special bonds. Life is a celebration and so at Secret Dresser we intend to offer special moments to our buyers by making their dream come true. Our mission is to redefine fashion by making available all that there is in luxury to all at affordable prices .We have also added special range of Indian designer wear and International designer bags to celebrate this Diwali and Dhanteras in style”, a company official said.

Secret Dresser is one of the biggest and most diverse portal for buying and selling pre-owned luxury , the variety available makes it stand out from the rest along with the unique add on features. It is a one-stop shopping experience that brings together all luxury from top Indian designer wear like Manish Malhotra, Sabhyasachi, Anjalee Kapoor to International brands like Louis Vuitton, Hermes, Prada and also anything luxury like leather jacket, boots, Watches and more.

“This portal is all about sharing resources, the main Idea is to increase the rotation of the products that will ultimately help save resources of our planet. Also it will help people buy authentic luxurious clothing at a minimal price range saving their money and time on searching for lookalikes of original branded clothes which are hard to find,” the official added.

Raveena Tandon falicitates designer duo Bharat, Reshma Grover

Recently at an award ceremony in the city Designer Duo Bharat Grover and Reshma were felicitated with an award by actor and social worker Raveena Tandon for being an inspiration to many for their successful journey as accomplished entrepreneurs and fashion designers, according to a statement.

Designer Duo Bharat & Reshma Grover while receiving an award from Raveena Tandon

As their journey from the time that Bharat was a teenager and how he struggled to achieve success was told to the audience, Bharat said he felt ecstatic to receive an award for inspiring others. Being an inspiration to others is the true reward of all our hard work said the duo.

Bharat Reshma Grover are established names in the world of fashion and have made a niche for themselves in the world of fashion within a very short span of time, so much so that fashionistas and style icons of today are more than eager to follow in their footsteps. The designers are holistic package which comes with plenty beyond sheer designing.They are not confined to mere designing but they exude essence of all pervading style. Besides the fact that their creations appeal to a wide cross section of the society they essentially appeal to the generations y and z.

The youth seems completely enamoured with their outfits and nothing seems to deter them from opting for their designs. They have strongest point of their design as they have an attire for every occasion be it a wedding, corporate event, gala dinner, or a casual outing, the statement added.

Asian Designer Week 2015 to be held at Hotel Golden Tulip Delhi from October 28-29

iGenius Entertainment, the brand owner of Asian Designer Week announced the schedule and the list of designers for the 1st season of Asian Designer Week powered by FTV – Fashion Crosses Borders, according to a statement issued by the company.

ADW
Announcing the Autumn Festival, Robby Rawat, Director – iGenius Entertainment, said: “I am delighted to announce the show schedule and the participating designers at the Asian Designer Week 2015 powered by FTV. We look forward to a great event with some stunning presentations by leading designers from Indian and international fraternity. The concept behind Asia Designer Week is that it embodies the strong bond that exists between Asian countries with respect to the cultural values, traditions and heritage despite the diversities. The fashion event has been solely conceived for promoting the interests of fashion designers, choreographers, makeup artists, etc. across Asia. With Asian Designer Week, we also want to give an opportunity to existing and fresh talents across the continent, therefore we have kept shows for NewGen and NextGen (Fashion Students) designers as well.”

Those present at the media briefing included Show Director Liza Varma, Hair and Makeup expert Samantha Kochhar, Rajan Madhu, Promoter Fashion TV (India), Charu Parashar, Grand Finale in the presence of leading Indian Designers and their Models who would be sashaying the ramp during the two-day event. The shows will be held between October 28-29, 2015 at Hotel Golden Tulip, Chattarpur, New Delhi.

Asian Designer Week 2015 is powered by FTV in association with F Bar & Lounge CP, Audi Delhi West, Blossom Kochhar Aroma Magic, iGenius Global Services and Piquor. The institutional partners are Pearl Academy and JD Institute of Fashion Technology.

Neha Dupia sizzles on the ramp at India Fashion Week London

Bollywood actress Neha Dhupia who is also the winner of Femina Miss India (2002) walked the ramp during a fashion show in India fashion Week London which is taking place in Excel London 2015.

RD1

The week-long fashion extravaganza in the city got off to an energetic start with a bunch of Indian fashion designers like Anita Dongre, Neeta Lulla, Shantanu and Nikhil putting up a fabulous performance.
RD2
While Neha Dhupia was at her usual best as she sashayed down the ramp, the audience really loved the way Neha’s attire was put together. For the first time, Indian fashion is truly globalised under an international spotlight.
RD3
India fashion Week London is taking place from October 9, 2015 to  October 11, 2015 at Excel London, Royal Victoria Dock,1 Western Gateway, London.

RD4

RC Dalal, Executive Director of JD Institute of Fashion Technology was the guest speaker of the launch night of India Fashion Week London. Dalal spoke on the aspects of evolving Indian Craftsmen and the skills of today’s Indian Fashion Designers possess.

RD5

JD Institute of Fashion Technology is the official institutional partner of India Fashion Week,London through which the young designers of JD institute of Fashion Technology will get a chance to work with some of the famous fashion designers of India like Anita Dongre, Neeta Lulla, Shantanu and Nikhil, Satya Paul, Payal Singhal and Anshree Reddy who are participating in India Fashion Week London.

RD6

Dalal added: “With a strong showing from London and India, this collaboration will show the truly global nature of fashion and design, and its power to cross borders and cultures. India Fashion Week London is a perfect platform for bringing together pioneers of the fashion industry from both the UK and India to showcase a spectacular celebration of South Asian fashion.”

India Fashion Week Dubai: RC Dalal wishes Bollywood Fashion Designer Rocky S good luck

 

Bollywood Fashion Designer Rock S was wished by his mentor, RC Dalal, Executive Director, JD Institute of Fashion Technology good luck for attending the India Fashion Week Dubai. Dalal was the teacher of Rock S, who got his formal training at JD Institute of Fashion Technology.

RC Dalal-Rocky S

Indian Fashion Week Dubai

India Fashion Week Dubai is a unique fashion platform that features the talented designers of the Indian sub-continent, showcasing the most promising, cutting edge fashions to the global fashion world.

Rocky S

Rocky S makes clothes under his label, ‘Rocky S’. Known for his excellent construction, detailing and finish, Rocky S has not only mastered the art of designing clothes for movies, but has also plunged into the other sectors of the industry.

Dalal said: India Fashion Week is a favourite among fashion pundits worldwide for its unmatchable content, flawless executions, industry-leading talks and sessions, as well as dramatic appearances by A-list celebrities donning the ramp as showstoppers. It feels great when Rocky S, an Ex-Jediian is called upon to represent India for unveiling his newest works at India Fashion Week Dubai Season 2. Rocky S is blessed with an innovative mind and novel ideas for clothing, his haunting interest in clothes and recommending people what to wear and helping them in their dressing sense has made him a brand. It is a proud moment for all of us and I wish him all the best for his fashion show.”

The educational partnership is aimed at making the students industry ready by letting them face the challenges on the professional front and develop in them problem-solving abilities by applying the knowledge they have gained in JD Institute of Fashion Technology. Rocky S will be taking his years of experience in the field of design industry to JD Institute to teach the new age designers. The ace designer will be actively involved with the academics and will work closely with the jediians for their final collection, a media statement said.

Focus

JDIFT focuses on creting the designers of tomorrow. In addition to holding 29 campuses spreas across the country, the Institute also has an international campus in Central London, the UK. Over the existence of last 25 years, the Institute’s alumnis include renowned designers such as Rocky S, Falguni and Shane, Reza, Gaurav Chabra, Urvashi Kaur, Mahaka Mirpuri, Nitin-Isha, Niket Mishra to name a few.