Spelling confidence through “Own Your Temptation”, leading female fragrance brand, Secret Temptation, from the house of McNROE has announced a unique brand identity that boldly encourages women to pursue their desires with conviction.
While rolling out the product, Narendra Kumar Daga, Managing Director of McNROE said, McNROE came into existence because I didn’t shy away from my love for fragrances. It’s possible to convert ideas to reality if dreams are chased with faith and conviction. Therefore, I would love to encourage everyone to own your passions, your wishes and your temptations. That’s McNROE’s Secret success mantra.”
The event also marked the exclusive launch of a new fragrance to Secret Temptation’s deodorant portfolio of Romance, Mystery, Affair, Play and Passion. Aptly named as “Desire”- the new variant is a sublime rosy fragrance that completely conquers a woman’s senses. An intricate harmony of intoxicating Turkish Roses, floral Germanium and lingering Musk- “Desire” is a heavenly promise for lasting freshness packed in a bottle.
The brand promises to identify and encourage women to desire and dream ahead through extensive BTL activity plans across India. Mass rallies and multi-city tours are currently being conducted by the Indian Corporate. What is more, Secret Temptation has designed comprehensive digital campaigns to identify and recognise real-time instances of women who have seriously adopted their dreams.
Photo Caption: From (L-R) Sanjay Srivastava, Chief Business Officer of McNROE and Narendra Kumar Daga, Managing Director of McNROE.
Sanjay Srivastava, Chief Business Officer, McNROE said, “Secret Temptation has been McNROE’s voice to encourage a progressive brand ideology. Currently, the brand occupies a 16% market share in North Zone while Secret Temptation holds a market share of 3.3% in Delhi alone.”
McNROE is second largest deodorant maker in the country and hopes to raise the bar for the industry through its enchanting array of fragrances and new brand ideology. Shaking off the shackles of societal norms, Secret Temptation aims to fuel consumer’s desire, increase brand loyalty and acquire new consumer base. The renewed brand portfolio includes aesthetically designed deodorant cans of 150 ml configurations available from July 17, 2018 in the Delhi market.