#SaifAliKhan launch #HouseofPataudi Lifestyle brand for men and women co-owned by Myntra

Myntra announced the launch of ‘House of Pataudi’, in association with Bollywood actor Saif Ali Khan. The ethnic wear brand is inspired from the sophistication and the rich heritage of the Pataudis and reflects a strong sense of culture and tradition. ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan and exemplifies the latter’s classic and contemporary style and taste, as per a statement issued by Myntra.

It is a lifestyle brand for men and women that delivers fine taste and refinement to the discerning and the fashion conscious. Each piece not only exudes style, but also narrates the rich story and history of the Pataudi heritage. The collection comprises traditional Indian wear, conceptualized in the form of Rozana, every day wear with a contemporary ethnic touch, Jashn, festive finery with a regal charm, Riwayat, bespoke splendour for the classic Indian wedding and a Special Edition, comprising collections inspired by the Pataudi trousseau.

Photo From (L:R): Ananth Narayanan, CEO_Myntra- Jabong and Bollywood Actor Saif Ali Khan .

The range includes kurtas, sherwanis and Nehru jackets for men and kurta sets, lehengas and dresses for women. Products from House of Pataudi will be available exclusively on Myntra and Jabong from October 25, 2018 across a price range of Rs 1,500 – Rs.15,000 for men and Rs 2000 – 20000 for women. The brand’s design team has worked closely with Saif Ali Khan; inspired by his own personal style statement and has designed and perfected the line, modelling it on Pataudi lineage and contemporary fashion preferences, to make it relatable for the modern fashion shopper. House of Pataudi is focused on changing the perception about ethnic dressing being limited only to festivals and occasions and bringing it back to every day wear.

Speaking on the launch, Ananth Narayanan, CEO, Myntra-Jabong, said, “We are very excited to partner with Saif and Exceed Entertainment to launch, ‘House of Pataudi’, a first of its kind brand in the country that embodies royalty and a rich cultural heritage. We are clearly focused on a strong customer proposition and currently there is a huge gap in brand offerings in the ethnic wear space, especially for men. House of Pataudi is an ideal fit, being rich on tradition, heritage, design, and offers customers a slice of the world that we believe is lost, at price points that are highly affordable.”

Commenting on the launch of his brand, Bollywood Actor and Producer, Saif Ali Khan, said, “House of Pataudi for me is an extension of my family legacy. From the way it has shaped up, I could tell House of Pataudi is a tasteful curation of Indian ethnicity and finer sensibilities bordering on the Pataudi heritage. Fashion and history are two areas I have personally been inclined towards over the years and am happy that we are taking a part of the Pataudi Legacy forward through this brand. The teams at Myntra and Exceed have put in a lot of research and effort and I believe we have all the right ingredients to build upon. Can’t wait for millions of young Indians to embrace their culture through House of Pataudi.”

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Bibaand many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

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#ProfessorMrinalThakur: “Royal Swedish Academy of Sciences violated academic norms while conferring Nobel Prize”

The Royal Swedish Academy of Sciences that confers the Nobel Prize violated academic norms by denying major scientific discoveries and their discoverers, Prof. Mrinal Thakur, the Director of Photonic Materials Research Laboratory at Auburn University (USA), alleged in a press statement.

Prof Mrinal Thakur urge world leaders to solve Nobel Prize Imbroglio

Prof Thakur claimed that though the 2000-Chemistry Nobel Prize was awarded for the discovery of Conductive Polymers, it went only to those who discovered “Conjugated” conductive polymers. According to Prof. Thakur, nominated for the Chemistry Nobel Prize for 16-times, no credit was given to him for his discovery of “Non-conjugated” conductive polymers first reported in 1988.

Prof. Thakur claimed the Nobel Foundation Website contains incorrect information as Alan Heeger, A.G. MacDiarmid and H. Shirakawa, the 2000-Chemistry Nobel Prize recipients, wrongly stated only conjugated polymers are electrically conductive whereas “Nonconjugated” polymers are also conductive. The legal communications involving US attorneys established these Nobel Prize recipients agreed at the scientific and legal-levels that Prof. Thakur’s experimental works and theory are fundamentally correct while theirs are fundamentally incorrect.

The Nobel Foundation Website, stating a polymer must be conjugated to be electrically conductive, did not correct it though “Nonconjugated” polymers are also conductive. Prof. Thakur further claimed the Royal Swedish Academy of Sciences even victimised him for bringing out the anomalies in the website by stopping research funding in 2003. Though Prof. Thakur sought assistance of Prime Ministers of India and Sweden and the US President to resolve these critical issues, nothing fruitful transpired as yet.

Staking Claim for the 2014 Nobel Prize in Chemistry

Prof. Thakur stakes claim to the 2014 Chemistry Nobel Prize since “Super-resolved Fluorescence Microscopy” (topic of 2014 Nobel in Chemistry) is primarily based on earlier nonlinear optical experimental and theoretical studies performed by him and his colleagues on organic materials. The research papers were published in Applied Physics Letters, Physical Review Letters, MRS Proceedings, Macro-molecules and Optics Letters in 1985 and onwards. Prof. Thakur’s works were published at least a decade prior to those of the 2014 Nobel Prize recipients. The written statute of Nobel Prize says award should be given to recognise the earliest and most original works in a given field of sciences. It was not followed in the 2014 Nobel Prize in Chemistry. The whole spectrum of polymer scientists, however, accepted that his research made wide impact in polymer science and in the research fields of nonlinear optics and nano-particles.

Non-conjugated Conductive Polymers As Anti-Radiation Shield

Prof. Thakur’s scientific discoveries involves protection against nuclear radiation including radioactive iodine applicable both in the cases of atomic reactors and hospitals treating thyroid cancer patients through polymers. The polymers, efficiently absorbing iodine when iodine atoms come in contact with them rendering the iodine atoms immobile, can be installed as layer/sheet in all nuclear reactor or nuclear waste storage facility to absorb emitted radioactive iodine and stop its leakage in the environment.

Radioactive iodine is extremely dangerous since it remains as a vapour at ordinary temperature and can travel long distances by air-currents as seen in the case of Japan’s Fukushima disaster when radioactive iodine reached California (USA) crossing the Pacific Ocean. What is more, polymers can safeguard the living beings/environment against radioiodine emission caused by nuclear power plants, nuclear spent-fuel-rods, rocket/space satellite launching stations, nuclear-powered ships/submarines and in hospitals where nuclear medicine administered.

As the human body absorbs radioactive iodine causing thyroid cancer, the doctors, nurses and attendees are exposed to it during and after radio-iodine therapy of patients having thyroid cancer and hyperthyroidism. Patients emit radiation for a number of days after taking a capsule containing radioiodine. Use of apparels made of the “Non=conjugated” conductive polymers reduces the potential exposure to radioiodine and lessens the anxiety, the statement added.

Solo Photography Exhibition on the tribes of Omo Valley of Ethiopia by #DrLatikaNath  at Bikaner House New Delhi

It all began three years ago – Dr. Latika Nath wanted to visit Ethiopia to photograph the rarest wolf in the world. With less than 400 alive in the wild, as a carnivore biologist, Latika had always wanted the opportunity to study these animals in their natural habitat. Dr. Latika’s list grew as she planned her visit to include the Hyaenas of Harar, the gelada baboons, the Abyssinian owl, the Rock Churches of Lalibela and Lucy. As she explored the possibility of visiting Hadar, Dr. Latika discovered references to the Tribes of the Omo Valley. Very quickly her inbox was filled with conversations about planning a trip to Omo and discussing the possibility of photographing the incredible people who lived there.

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Living in and around the Mago and Omo National Parks are some of the oldest tribes known to man. These tribes continue to live in much the same manner over hundreds of years. The eight tribes, Hamer, Bana, Mursi, Suri, Kara, Dassanech, Arbore and Nyangatom number only about 200,000 in toto. With modern development knocking at their doorstep, the tribes face changes they had never imagined.

In multiple visits, over two years, Dr Latika has taken over 60000 images in Ethiopia. This incredible database of the people, their culture, customs and lifestyle is unique and reveals aspects of their lives seldom revealed to the world. Documenting the Donga, Bull Jumping, fashion, body scarification and decoration, lip and ear plates, blood drinking, their song and dances, rituals and ceremonies, their unique architecture, and food vessels as well the importance of the AK 47 and guns in their lives, Latika has been working on a 5 volume book series which will be launched at the Jaipur Literary Book Festival as a Boxed Set.

Breathtaking landscapes, incredible images of men and women of extraordinary beauty, of children of nature who are masters of body art, the OMO collection is a story that has never been told in quite this fashion and detail.

Omo Fashion is another extraordinary study – where broken watch straps are de rigueur for the fashionista, where gas pipes, bottle caps, plastic tubes, miscellaneous keys, and even a bicycle chain are fashion accessories and different coloured metal bullets are melted and made into bangles and earrings.

Headdresses are devised from flowers, fruit and leaves and bodies are canvasses for artistry painted using natural pigments. Beads are an essential part of the adornment and goat and even cheetah skin is embroidered painstakingly to create unique outfits.

Ash and thorns are used for creating intricate and elaborate keloid scars to decorate bodies. The human body is used as a canvas for body art that is quite breathtaking.

For Dr. Latika, this was a life-changing experience. Planning the trips required up to a year of work, allowing her to venture into areas where there are very few visitors from the outside world.

She worked in temperatures of over 45C, drove hours each day to get to the villages, was shot at by an AK 47, hung out of planes, lived in tents or homestays in the remotest villages in order to learn about these people. The story of her journeys forms a part of her book – OMO.

The Exhibition at the Bikaner House is the first of her solo shows on OMO and will feature over 150 surreal images from her collection. The exhibition is supported by The Embassy of the Federal Democratic Republic of Ethiopia, New Delhi.

Dr. Latika is one of the first wildlife biologists with a D.Phil on Tiger Conservation and Management from the University of Oxford.

She is the first woman wildlife biologist in India to work on tigers and entered the field of tiger conservation at a time when no holistic scientific work had been done on the tiger in India apart from a study in 1968 by American Scientist, George Schaller.

Breaking into what had been so far, an exclusively male-dominated field, Latika has spent over twenty-five years working at the grassroots level for tiger conservation. She eventually shifted her focus from academia to working with the tribal communities in the buffer zone of the Kanha Tiger Reserve and the Forest Department of the Government of India for tiger conservation.

Dr. Litika lived and worked in the Kanha Tiger Reserve for over a decade where she worked on education, health, art, and alternate energy programs for the tribal villages in the region.

Her life and work have been featured on National Geographic television in a documentary called ‘The Tiger Princess’ and on the Discovery Channel in the program ‘Wild Things’. She contributed to films like ‘Sita’s Story’ and a ‘Tale of Two Tigers’ on the BBC, as well as the cover story on tigers for the ‘Year of the Tiger’ special in 2000. She has worked with numerous international organisations including IUCN, UNDP, UNFPA and ICIMOD on many species including the Asian Elephant, the Gangetic Dolphin, the Arna or Wild buffaloes, and high-altitude mammals in the Kanchenjunga area. Her areas of interest include landscape ecology and the resolution of human-wildlife conflict.

Dr. Nath is the recipient of scholarships including the Chevening Award from the Foreign and Commonwealth Office, the Oxford and Cambridge Society of India, the Overseas Research Student (ORS) UK, and the Wildlife Institute of India. She has also been awarded for her work in the field of Eco Tourism by the Adventure Tour Operators Association of India (ATOI).

For the past few years, Latika has been traveling and photographing the cat species of the world. She has photographed tigers, lions, cheetahs, jaguars, snow leopards and clouded leopards. She is an ardent traveler, photographer, and diver and spends time exploring the myriad wilderness spaces of our planet. She has recently published a coffee table book called “Hidden India” on the wildlife and wilderness spaces of India which received wide acclaim. Dr. Nath is a Nikon Professional Member and works closely with Nikon in India.

Secret Temptations boldly encourages women to pursue their desires with conviction

Spelling confidence through “Own Your Temptation”, leading female fragrance brand, Secret Temptation, from the house of McNROE has announced a unique brand identity that boldly encourages women to pursue their desires with conviction.

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While rolling out the product, Narendra Kumar Daga, Managing Director of McNROE said, McNROE came into existence because I didn’t shy away from my love for fragrances. It’s possible to convert ideas to reality if dreams are chased with faith and conviction. Therefore, I would love to encourage everyone to own your passions, your wishes and your temptations. That’s McNROE’s Secret success mantra.”

Product Blitz

The event also marked the exclusive launch of a new fragrance to Secret Temptation’s deodorant portfolio of Romance, Mystery, Affair, Play and Passion. Aptly named as “Desire”- the new variant is a sublime rosy fragrance that completely conquers a woman’s senses. An intricate harmony of intoxicating Turkish Roses, floral Germanium and lingering Musk- “Desire” is a heavenly promise for lasting freshness packed in a bottle.

Campaigns

The brand promises to identify and encourage women to desire and dream ahead through extensive BTL activity plans across India. Mass rallies and multi-city tours are currently being conducted by the Indian Corporate. What is more, Secret Temptation has designed comprehensive digital campaigns to identify and recognise real-time instances of women who have seriously adopted their dreams.

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Photo Caption: From (L-R) Sanjay Srivastava, Chief Business Officer of McNROE and Narendra Kumar Daga, Managing Director of McNROE.

Sanjay Srivastava, Chief Business Officer, McNROE said, “Secret Temptation has been McNROE’s voice to encourage a progressive brand ideology. Currently, the brand occupies a 16% market share in North Zone while Secret Temptation holds a market share of 3.3% in Delhi alone.”

McNROE is second largest deodorant maker in the country and hopes to raise the bar for the industry through its enchanting array of fragrances and new brand ideology. Shaking off the shackles of societal norms, Secret Temptation aims to fuel consumer’s desire, increase brand loyalty and acquire new consumer base. The renewed brand portfolio includes aesthetically designed deodorant cans of 150 ml configurations available from July 17, 2018 in the Delhi market.

Paani Foundation establishes training programme to make Maharasthra drought-free

Each year, drought afflicts thousands of villages in Maharashtra. In 2015, the situation was so grim that the government had to provide drinking water through the railways to several villages.

Photo Caption (From L-R): Satyajit Bhatkal, CEO, Paani Foundation; Kiran Rao, Founder, Paani Foundation and Dr. Avinash Pol, Project Director, Paani Foundation.

In early 2016, a not-for-profit company called Paani Foundation was set up by Bollywood actor Aamir Khan and his wife Kiran Rao to work towards creating a drought-free Maharashtra. The Foundation is run by the core team members of the Satyamev Jayate TV show, according to a statement issued by the Foundation. The key difference in Paani Foundation’s approach is its belief that the only solution for the existing water crisis is a people’s movement. If people are convinced, motivated and trained, the Foundation believes that they themselves will have the power and ability to solve their water problems.

With this in mind, Paani Foundation has designed a training programme to teachpeople the science of watershed management and to develop their leadership skills. To bring people together and encourage them to apply their learnings from the training, the Foundation also organises the Satyamev Jayate Water Cup competition annually. The Satyamev Jayate Water Cup is essentially a competition between villages to see which village can do the maximum water conservation work in the period of the competition. Every village in the selected talukas is eligible to participate.

In 2016, the 3 talukas of Ambajogai, Koregaon and Warudwere chosen to participate in the competition.116 villages from these talukas took part, and through mass voluntary work or Shramdan done in the searing heat of April and May, an annual water storage capacity of 1,368 crore litres of water was created in just 45 days. Velu village from Koregaon taluka in Satara district received the first prize of Rs. 50 lakhs from the Honourable Chief Minister of Maharashtra, Shri. Devendra Fadnavis at a grand awards ceremony held in Mumbai last year. A documentary film titled ‘The Battle against Drought’ chronicles the journey of Water Cup 2016 and was released at the awards ceremony. The information of the journey of Paani foundation & Satyamev Jayate Water Cup was shared by Mr. Satyajit Bhatkal, CEO, Paani Foundation at a press conference held in Pune. Dr. Avinash Pol, Project Director, Paani Foundation and Kiran Rao, Founder, Paani Foundation were also present on the occasion.

The success of the pilot edition of the Satyamev Jayate Water Cup 2016 encouraged the Paani Foundation team to scale up its efforts from 3 to 30 talukas in 2017. Over 1,300 villages took part in the competition this year and between 8th April and 22nd May lakh of villagers came together to do outstanding water conservation work. To pay tribute to these Water Heroes and honour the winners, Paani Foundation will present the Satyamev Jayate

Water Cup 2017 Awards on Sunday, 6thAugust at the Shree Shiv Chhatrapati Sports Complex Stadium, Balewadi, Pune.

The Chief Guest for the event is the Chief Minister of Maharashtra, Devendra Fadnavis. Aamir Khan, the co-founder of Paani Foundation and several leading lights from the field of business and arts will be present to salute these villagers.The top three villages will get a cash prize of Rs. 50 lakh, Rs. 30 lakh and Rs. 20 lakh respectively. In addition, the top village from each taluka will get a cash prize of Rs. 10 lakh. Please do join us as we celebrate the villagers’ achievements, and be a part of this journey to make our state water-abundant.

List of 30 Talukas from 13 Districts where Satyamev Jayate Water Cup 2017 was organised:

· Ambajogai, Kaij and Dharur talukas in Beed district

· Bhoom, Paranda and Kalamb talukas in Osmanabad district

· Ausa and Nilanga talukas in Latur district

· Phulambri and Khultabad talukas in Aurangabad district

· Koregaon, Man and Khatav talukas in Satara district

· Khanapur, Atpadi and Jath talukas in Sangli district

· Purandar and Indapur talukas in Pune district

· Sangola and Uttar Solapur talukas in Solapur district

· Barshitakli, Patur and Akot talukas in Akola district

· Ralegaon, Kalamb and Umarkhed talukas in Yavatmal district

· Warud and Dharni talukas in Amravati district

· Karanjataluka in Washim district

· Arvitaluka in Wardha district

Lee Jeans appoint Jacqueline Fernandez as Brand Ambassador

Lee Jeans announced the appointment of Bollywood Actor Jacqueline Fernandez as its brand ambassador in India. In an exclusive media event held at JW Marriot Sahar, Mumbai, Lee Jeans introduced Jacqueline Fernandez as their brand ambassador.

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Jacqueline, with her optimistic spirit is known to have charted her way into the competitive Bollywood industry, making a mark of her own. An extremely popular personality, especially among the youth as she embodies the energy of today’s generation. This is reflective in her versatile craft and her curious attitude as she explores new mediums and new formats in the entertainment industry. Hence Lee has signed her up to further re-instate the brand’s own personality.

Latest product innovation

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Jacqueline’s immediate campaign with Lee will showcase their latest product innovation for the Indian Woman – Body OptixTM. Lee Jeans have always been flag bearers of relentless ideation, meeting true-blue craftsmanship. Creating stories in authentic denim, in all shapes, fits and sizes. Where curiosity inspires unique thinking. Pioneering fashion with purposeful designs. And delivering to the world of fashion, denims crafted with over a century’s worth of rich heritage; leading to creation of historic styles but with contemporary stitching.

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Speaking on the occasion, Jacqueline said: “Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team,” she further continued, “So there was no second thought, I mean who would think twice before signing up with a global Icon like Lee – at least I wouldn’t.”

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At the event, Lee Jeans also unveiled a game changing product innovation designed for the Indian woman – BODY OPTIX™ denims! Here, traditional denim designs are combined with ground-breaking vision science and design to create holistic body shaping specifically for the Indian female body.

Sharad Walia – General Manager of Lee India, said: “With BODY OPTIX™ denims, Lee Jeans is revolutionising the way denims have been envisioned, created and worn in the world. The primary objective of the brand has always been to bring to the end consumer, denims that are comfortable, easy to wear, yet add that certain X factor for the wearer and enhance their denim-wearing experience.”

Body OptixTM Denims

Lee BODY OPTIX™ is a joint accomplishment between vision scientists and denim designers. After extensive scientific tests and consumer research, premium LYCRA BEAUTY® fabrics and authentic design details have been incorporated with exquisite craftsmanship. The collection promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit.

Lee’s passion for denim, together with the constant pursuit of innovation, has produced the finest denim garments. Each piece is testament to the heritage and craftsmanship that has exemplified Lee as one of the world’s pioneering denim brands. BODY OPTIX™ is the result of more than 128 years of experience and expertise in designing the best denim. Lee continues to stay curious and explore all things new, constantly looking at the world from new angles, and never restricting themselves to the possibilities of better and more purposeful denim designs.

Lee – the Legendary Jeans Label since 1889

Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on-hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant.

Mrs India Earth 2016: Beauty, Glamour and Style Galore

After setting high Parameters in the previous editions, the prestigious pageant of Mrs India Queen is back with a bang. Mrs India Earth pageant is an honour that celebrates the spirit of womanhood and give a platform to talented married women ,who have somewhere forgot to live their dream in the struggle of being a good wife, mother and homemaker, according a statement.

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Every edition keeps getting better than the previous and this was no different with new and talented beauties marking their journey in the world of fashion with the winning label of Mrs. India Queen. In its 3rd edition the pageant promises to set another benchmark for those who believes that life ends after marriage.

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The pageant, Mrs India Queen of Substance and Mrs INDIA Earth, are the brain child of Vinay Yadawa and Ritika Vinay who has won the title of (Mrs Asia Pacific 2014). The pageant will be judged under the vigilance of experienced Jury members like Ritika Vinay (Director ADIVA Innovation Pvt Ltd. Mrs India Earth), Beauty and Nutrition Expert Dr. Varun Katyal, Hair and Skin Specialist Dr. Capt. Deepti Dhillon from Appleskin and Tamanna Singh from F salon and House of wellness, Karan Sehgal owner of Delhi s renowned Substance salon and Studio and Shivani Sharma of Lurenail India’s largest nail Art company to name a few. Adding glaze to the list of jury is renowned Bollywood actresses Bhagyashree and Sheeba, who will grace the evening with her presence. The event will be a mix of glamour and entertainment and have all the essential to make the evening memorable and that is why we have popular Music Director, Ssameer who has also composed a song especially for Mrs INDIA, as our panel of Jury.

According to the directors of Mrs India Queen of Substance, the USP of this pageant is that it offers a platform that provides a chance to the upcoming and budding talent which is either lost in the crowd or doesn’t get a chance to showcase their talent in bigger and established fashion and beauty industry, they always try to bring hidden talent across India. It is exciting to see the quantum of talent and entrepreneurial spirit that proliferates in our country and gratifying to have an opportunity to be part of a process that will shape the fashion and beauty scape of the future.

The most talked about Pageant show Mrs. India Earth had already created a buzz in Delhi. The online media parter weddingplz.com will help to make the reach of the pageant diversified. The three day event will start from 28th of September and will end with a glittering evening of grand final on 30th of September 2016 at ITC Welcome Hotel, Dwarka.

SKF India, NAAM Foundation support drought affected farmers in Maharasthra

SKF India employees have joined hands with NAAM foundation to help drought affected farmers’ in Maharashtra. In a gesture of helping hand for community the employees decided to contribute the dividend income from their employees’ cooperative account for the cause. This amount was equally matched by the company raising a sum of Rs.7.75 lakh, according to a statement issued by SKF India.

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Shrikant Savangikar (extreme right) handing over the cheque to Nana Patekar along with SKF India Credit Society members at Pune

Water conservation philosophy

The recent scarcity of water across the state of Maharashtra has had a devastating effect in the rural areas, especially the farmers’ community. This initiative by SKF of helping the farmers from the drought affected areas is in line with SKF India’s priority and philosophy of water conservation.

The cheque was handed over to veteran bollywood actor and Co-Founder of NAAM Foundation Nana Patekar, by Shrikant Savangikar, Director of Sustainability, Quality and Business Excellence, SKF India along with SKF employees’ credit society chairman Govind Shevate, Dyanoba Deokar, Secretary of the credit society and Sikander Ghodke, member of credit society among other SKF employees and members, the statement said.

Shishir Joshipura, Managing Director and Country Head, SKF India, said: “SKF believes that an opportunity exists at every stage in operational value chain to reduce the environmental impact. Doing more with less preserves the environment and precious resources for future generations. SKF has embarked on an ambitious program three years ago to make all its facilities water neutral by 2018. Our employees represent the true face of our organization and this initiative represents our philosophy of making a meaningful difference to the community we live in.

Shrikant Savangikar, Director of Sustainability, Quality and Business Excellence, SKF India added: “Deficient monsoons for two consecutive years have now affected a large number of farmers and the alarming conditions are driving them towards life threatening situations. NAAM foundation has done encouraging work under the aegis of known names and we are happy to be able to make a contribution to make a meaningful difference.”

Mercedes-Benz GLC Edition I SUV launched in Delhi for Rs.50.70 Lakh

India’s largest luxury car maker Mercedes-Benz launched the much anticipated luxury SUV, the new GLC ‘Edition 1’ in New Delhi today. The GLC is introduced as a CBU and will be available in both petrol and diesel variants, the GLC 220 d and GLC 300 will give its discerning customer base in India a choice of engines. The GLC is Mercedes-Benz’s key product that never had a predecessor in India, positioning itself between the GLA and GLE luxury SUVs.

Mercedes-Benz GLC launched in New Delhi

The GLC is an illustration of excellent craftsmanship of high quality materials in combination with a classy and authentic design that attracts immediate attention. With the introduction of the GLC, Mercedes-Benz India continues its product offensive strategy and bolsters its versatile range of luxury SUVs. The luxury SUV was launched by Roland Folger, Managing Director and CEO, Mercedes-Benz India.

Roland Folger, Managing Director & CEO, Mercedes-Benz India said: “We are very excited to launch the GLC ‘Edition 1’, as it is one of the much anticipated products in the luxury segment in India. The GLC underscores our philosophy of introducing world-class products from our global portfolio for our discerning Indian customers. We have seen a growing penchant for luxury SUVs amongst the luxury car customers in India and the addition of the GLC is going to redefine the segment completely. The GLC gives the customers a sporty, dynamic and a completely new generation SUV to opt for. We are confident that the GLC will cement Mercedes-Benz’s strong presence in the luxury SUV segment in India. The introduction of the GLC also fills the gap in our SUV portfolio, making Mercedes-Benz the luxury car manufacturer with the most extensive range of SUVs, ranging from the GLA to the iconic AMG G 63.”

Roland Folger

Folger further added, “The GLC is a unique and versatile SUV that embodies modern luxury, mesmerizing design elements and offers ultimate driving pleasure. The GLC is a highly capable SUV which has proven competencies on both on-road and off-road expeditions. Living up to the safety benchmark set by Mercedes-Benz; the GLC has achieved five stars, giving it the maximum score in the Euro NCAP rating. We are confident that the GLC will replicate its global success in India as well. With the GLC, we have a clear winner of a product and one that the customers have been waiting for.”
Sturdy and reliable:
Exteriors
The sturdy look of the new GLC showcases the radiator trim and two louvres in matt iridium silver with chrome inserts. The characteristic SUV front with a short, succinct overhang, upright, three-dimensional radiator grille with a twin louvre and centrally positioned brand star follows the successful new design line, striking LED High Performance lamps lend the GLC a self-confident look which is further emphasized by their distinctive night design. The side impression is further reinforced by the gently sloping dropping line which is a hallmark of the brand and by the powerful shoulders. The rising lower feature line also enlivens the vehicle’s side view. The rear is characterized by the broad, muscular shoulders, the horizontal orientation of the contour lines and the split LED rear lamps featuring a distinctive night design. To add to the alluring exclusive appeal of the GLC, there is an ‘Edition 1’ badging on the wings. The GLC sports 45.7 cm (18-inch) five spoke Alloy wheels that further enhance the sporty appeal of the SUV.

Interiors

The GLC has trendsetting interiors, which reinterprets the meaning of luxury to exciting effect. The interior offers contrasting topstitching, large areas of trim in high-gloss brown line structure lime wood and numerous details in silver chrome. The exclusively stylish GLC further surprises its customers’ with an interior light package for an even more comprehensive lighting system for the interior and improved visibility of the vehicle itself.
The comfortably spacious GLC has plenty of room for five occupants. The new aesthetic design idiom combines sensual purity with dynamic sportiness and embodies a new interpretation of modern luxury. The GLC’s interior conjures up the feel-good atmosphere which is a brand hallmark courtesy of high-class materials featuring a hand-crafted character, such as nappa leather or open-pore wood trim, meticulously finished details and an appealing overall touch and feel. Last but not least, substantially more space is available for occupants and luggage. Cargo bars are present behind the rear seat backrest to enlarge the luggage compartment by 30 litres and easy accessibility is provided by the EASY-PACK-tailgate.

Cost of ownership for the GLC:

The GLC comes with affordable and convenient service packages. Based on the consumers’ needs and preferences, service packages of various age & mileages are introduced. The standard packages start at just Rs.63, 000 for the petrol variant and Rs. 78,000 for the diesel variant. These new standard packages are offered with unlimited mileage (a first in the luxury car segment) covering maintenance related jobs. These customer focused packages offering various options and flexibility, can last up to 10 years from the date of sale, for a hassle free ownership experience.

Technical specifications
GLC 300 4MATIC
GLC 220 d 4MATIC
Displacement (bore x stroke) cc
1991
2143
Rated output kW (hp)
180 (245) @ 5500
125 (170) @ 3000-4200
Torque (Nm) @ rpm
370 @ 1300 – 4000
400 @ 1400 – 2800
Maximum speed (km/h)
222
210
Acceleration 0-100 km/h (s)
6.5
8.3
Tyre size
235/60 R18
Key Product highlights:
Driving dynamics:
 9-G TRONIC: 9-Speed Automatic Transmission
 DYNAMIC SELECT Controller with 5 modes: Comfort, Eco, Sport, Sport +, Individual
 Individual driving style: Adjustment of parameters such as engine, transmission, steering, climate control or the ECO start/stop function
 Off-Road Engineering package: With this suspension variant the body is raised by 20 mm. Up to three off-road driving modes: Off-road | Incline | Slippery
 Modified drive characteristics especially on loose surfaces
 Additional activation of ABS, ESP® and ETS modes
 Downhill descents with Downhill Speed Regulation (DSR)
 4MATIC permanent All-Wheel-Drive System
 Direct-Steer system with speed-sensitive power assist and variable steering ratio
 ECO start/stop function and KEYLESS GO starting function
Infotainment:
 Audio 20 CD with Pre-installation for Navigation | CD player
 Touchpad: Intuitive operation by finger gesture
 Garmin® MAP PILOT: Expands the Audio 20 CD with touchpad into a fully fledged Garmin® navigation system | 7 inch colour media display
Comfort & Convenience:
 Panoramic sliding sunroof
 MB Apps with internet connectivity
 THERMOTRONIC automatic climate control
 Ambient lighting with three colours and five dimming levels for the desired lighting mood
 Cargo bars behind the rear seat backrest to enlarge the luggage compartment by 30 litres
 EASY-PACK-tailgate
 Memory package for driver and front passenger
Safety and assistance systems:
The GLC has achieved five stars for occupant safety, child safety, pedestrian protection and its assistance systems – giving it the maximum score in the Euro NCAP rating. The basis for this outstanding result is the perfect interaction between active and passive safety: the combination of a highly rigid safety passenger cell, highly effective restraint systems, the latest driver assistance systems and other measures leads to first-class test results.
 ESP® Curve Dynamic Assist
 Full LED Headlamps with Intelligent Light System
 Crosswind assist
 PRE-SAFE®
 Attention Assist
 Reversing camera with dynamic guidelines
 Active Parking Assist with PARKTRONIC
 Adaptive brake lights
 Dual front airbags, Front side airbags, Curtain airbags (7 overall)
 Tyre pressure monitoring system

Royal Enfield inaugural edition of Himalayan Odyssey Women to be flagged off from Delhi on July 9, 2016

This year, Royal Enfield Himalayan Odyssey introduces an all women’s edition to be flagged off from New Delhi on 9th July. This is a call to all the women riders seeking their rendezvous with adventure! Women riders can register themselves at, according to a company statement. royalenfield.com/ho/register/ from anywhere in the country, to be part of the history – The first ever Himalayan Odyssey- Women (HO-W). The 17 day adventure ride will traverse 2200 kms in some of the roughest terrains and highest mountain passes.

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Powered by STRE (She Travels on a Royal Enfield), a community of women motorcyclists who ride a Royal Enfield across the globe, the maiden edition of Himalayan Odyssey – Women (HO-W) will see the passion driven contingent ride the ‘holy grail’ of motorcycling from July 09, 2016- July 23, 2016. Apart from the participants, the entire HO-W team will comprise of women i.e. service staff, technicians, doctors and crew will all be women.

Both men and women contingents will be flagged off from Delhi together while they will ride on different routes before finally converging at Leh, Ladakh. The annual ride is an opening for those who seek to look beyond the obvious and venture into the unchartered territories exploring one of the most challenging terrains in the world.