Secret Temptations boldly encourages women to pursue their desires with conviction

Spelling confidence through “Own Your Temptation”, leading female fragrance brand, Secret Temptation, from the house of McNROE has announced a unique brand identity that boldly encourages women to pursue their desires with conviction.

MCST - 005_Detailer_A5 close_R5_CC

While rolling out the product, Narendra Kumar Daga, Managing Director of McNROE said, McNROE came into existence because I didn’t shy away from my love for fragrances. It’s possible to convert ideas to reality if dreams are chased with faith and conviction. Therefore, I would love to encourage everyone to own your passions, your wishes and your temptations. That’s McNROE’s Secret success mantra.”

Product Blitz

The event also marked the exclusive launch of a new fragrance to Secret Temptation’s deodorant portfolio of Romance, Mystery, Affair, Play and Passion. Aptly named as “Desire”- the new variant is a sublime rosy fragrance that completely conquers a woman’s senses. An intricate harmony of intoxicating Turkish Roses, floral Germanium and lingering Musk- “Desire” is a heavenly promise for lasting freshness packed in a bottle.


The brand promises to identify and encourage women to desire and dream ahead through extensive BTL activity plans across India. Mass rallies and multi-city tours are currently being conducted by the Indian Corporate. What is more, Secret Temptation has designed comprehensive digital campaigns to identify and recognise real-time instances of women who have seriously adopted their dreams.

Sanjay Srivastava_NK Daga

Photo Caption: From (L-R) Sanjay Srivastava, Chief Business Officer of McNROE and Narendra Kumar Daga, Managing Director of McNROE.

Sanjay Srivastava, Chief Business Officer, McNROE said, “Secret Temptation has been McNROE’s voice to encourage a progressive brand ideology. Currently, the brand occupies a 16% market share in North Zone while Secret Temptation holds a market share of 3.3% in Delhi alone.”

McNROE is second largest deodorant maker in the country and hopes to raise the bar for the industry through its enchanting array of fragrances and new brand ideology. Shaking off the shackles of societal norms, Secret Temptation aims to fuel consumer’s desire, increase brand loyalty and acquire new consumer base. The renewed brand portfolio includes aesthetically designed deodorant cans of 150 ml configurations available from July 17, 2018 in the Delhi market.


Paani Foundation establishes training programme to make Maharasthra drought-free

Each year, drought afflicts thousands of villages in Maharashtra. In 2015, the situation was so grim that the government had to provide drinking water through the railways to several villages.

Photo Caption (From L-R): Satyajit Bhatkal, CEO, Paani Foundation; Kiran Rao, Founder, Paani Foundation and Dr. Avinash Pol, Project Director, Paani Foundation.

In early 2016, a not-for-profit company called Paani Foundation was set up by Bollywood actor Aamir Khan and his wife Kiran Rao to work towards creating a drought-free Maharashtra. The Foundation is run by the core team members of the Satyamev Jayate TV show, according to a statement issued by the Foundation. The key difference in Paani Foundation’s approach is its belief that the only solution for the existing water crisis is a people’s movement. If people are convinced, motivated and trained, the Foundation believes that they themselves will have the power and ability to solve their water problems.

With this in mind, Paani Foundation has designed a training programme to teachpeople the science of watershed management and to develop their leadership skills. To bring people together and encourage them to apply their learnings from the training, the Foundation also organises the Satyamev Jayate Water Cup competition annually. The Satyamev Jayate Water Cup is essentially a competition between villages to see which village can do the maximum water conservation work in the period of the competition. Every village in the selected talukas is eligible to participate.

In 2016, the 3 talukas of Ambajogai, Koregaon and Warudwere chosen to participate in the competition.116 villages from these talukas took part, and through mass voluntary work or Shramdan done in the searing heat of April and May, an annual water storage capacity of 1,368 crore litres of water was created in just 45 days. Velu village from Koregaon taluka in Satara district received the first prize of Rs. 50 lakhs from the Honourable Chief Minister of Maharashtra, Shri. Devendra Fadnavis at a grand awards ceremony held in Mumbai last year. A documentary film titled ‘The Battle against Drought’ chronicles the journey of Water Cup 2016 and was released at the awards ceremony. The information of the journey of Paani foundation & Satyamev Jayate Water Cup was shared by Mr. Satyajit Bhatkal, CEO, Paani Foundation at a press conference held in Pune. Dr. Avinash Pol, Project Director, Paani Foundation and Kiran Rao, Founder, Paani Foundation were also present on the occasion.

The success of the pilot edition of the Satyamev Jayate Water Cup 2016 encouraged the Paani Foundation team to scale up its efforts from 3 to 30 talukas in 2017. Over 1,300 villages took part in the competition this year and between 8th April and 22nd May lakh of villagers came together to do outstanding water conservation work. To pay tribute to these Water Heroes and honour the winners, Paani Foundation will present the Satyamev Jayate

Water Cup 2017 Awards on Sunday, 6thAugust at the Shree Shiv Chhatrapati Sports Complex Stadium, Balewadi, Pune.

The Chief Guest for the event is the Chief Minister of Maharashtra, Devendra Fadnavis. Aamir Khan, the co-founder of Paani Foundation and several leading lights from the field of business and arts will be present to salute these villagers.The top three villages will get a cash prize of Rs. 50 lakh, Rs. 30 lakh and Rs. 20 lakh respectively. In addition, the top village from each taluka will get a cash prize of Rs. 10 lakh. Please do join us as we celebrate the villagers’ achievements, and be a part of this journey to make our state water-abundant.

List of 30 Talukas from 13 Districts where Satyamev Jayate Water Cup 2017 was organised:

· Ambajogai, Kaij and Dharur talukas in Beed district

· Bhoom, Paranda and Kalamb talukas in Osmanabad district

· Ausa and Nilanga talukas in Latur district

· Phulambri and Khultabad talukas in Aurangabad district

· Koregaon, Man and Khatav talukas in Satara district

· Khanapur, Atpadi and Jath talukas in Sangli district

· Purandar and Indapur talukas in Pune district

· Sangola and Uttar Solapur talukas in Solapur district

· Barshitakli, Patur and Akot talukas in Akola district

· Ralegaon, Kalamb and Umarkhed talukas in Yavatmal district

· Warud and Dharni talukas in Amravati district

· Karanjataluka in Washim district

· Arvitaluka in Wardha district

Lee Jeans appoint Jacqueline Fernandez as Brand Ambassador

Lee Jeans announced the appointment of Bollywood Actor Jacqueline Fernandez as its brand ambassador in India. In an exclusive media event held at JW Marriot Sahar, Mumbai, Lee Jeans introduced Jacqueline Fernandez as their brand ambassador.


Jacqueline, with her optimistic spirit is known to have charted her way into the competitive Bollywood industry, making a mark of her own. An extremely popular personality, especially among the youth as she embodies the energy of today’s generation. This is reflective in her versatile craft and her curious attitude as she explores new mediums and new formats in the entertainment industry. Hence Lee has signed her up to further re-instate the brand’s own personality.

Latest product innovation


Jacqueline’s immediate campaign with Lee will showcase their latest product innovation for the Indian Woman – Body OptixTM. Lee Jeans have always been flag bearers of relentless ideation, meeting true-blue craftsmanship. Creating stories in authentic denim, in all shapes, fits and sizes. Where curiosity inspires unique thinking. Pioneering fashion with purposeful designs. And delivering to the world of fashion, denims crafted with over a century’s worth of rich heritage; leading to creation of historic styles but with contemporary stitching.


Speaking on the occasion, Jacqueline said: “Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team,” she further continued, “So there was no second thought, I mean who would think twice before signing up with a global Icon like Lee – at least I wouldn’t.”


At the event, Lee Jeans also unveiled a game changing product innovation designed for the Indian woman – BODY OPTIX™ denims! Here, traditional denim designs are combined with ground-breaking vision science and design to create holistic body shaping specifically for the Indian female body.

Sharad Walia – General Manager of Lee India, said: “With BODY OPTIX™ denims, Lee Jeans is revolutionising the way denims have been envisioned, created and worn in the world. The primary objective of the brand has always been to bring to the end consumer, denims that are comfortable, easy to wear, yet add that certain X factor for the wearer and enhance their denim-wearing experience.”

Body OptixTM Denims

Lee BODY OPTIX™ is a joint accomplishment between vision scientists and denim designers. After extensive scientific tests and consumer research, premium LYCRA BEAUTY® fabrics and authentic design details have been incorporated with exquisite craftsmanship. The collection promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit.

Lee’s passion for denim, together with the constant pursuit of innovation, has produced the finest denim garments. Each piece is testament to the heritage and craftsmanship that has exemplified Lee as one of the world’s pioneering denim brands. BODY OPTIX™ is the result of more than 128 years of experience and expertise in designing the best denim. Lee continues to stay curious and explore all things new, constantly looking at the world from new angles, and never restricting themselves to the possibilities of better and more purposeful denim designs.

Lee – the Legendary Jeans Label since 1889

Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on-hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant.

Mrs India Earth 2016: Beauty, Glamour and Style Galore

After setting high Parameters in the previous editions, the prestigious pageant of Mrs India Queen is back with a bang. Mrs India Earth pageant is an honour that celebrates the spirit of womanhood and give a platform to talented married women ,who have somewhere forgot to live their dream in the struggle of being a good wife, mother and homemaker, according a statement.


Every edition keeps getting better than the previous and this was no different with new and talented beauties marking their journey in the world of fashion with the winning label of Mrs. India Queen. In its 3rd edition the pageant promises to set another benchmark for those who believes that life ends after marriage.


The pageant, Mrs India Queen of Substance and Mrs INDIA Earth, are the brain child of Vinay Yadawa and Ritika Vinay who has won the title of (Mrs Asia Pacific 2014). The pageant will be judged under the vigilance of experienced Jury members like Ritika Vinay (Director ADIVA Innovation Pvt Ltd. Mrs India Earth), Beauty and Nutrition Expert Dr. Varun Katyal, Hair and Skin Specialist Dr. Capt. Deepti Dhillon from Appleskin and Tamanna Singh from F salon and House of wellness, Karan Sehgal owner of Delhi s renowned Substance salon and Studio and Shivani Sharma of Lurenail India’s largest nail Art company to name a few. Adding glaze to the list of jury is renowned Bollywood actresses Bhagyashree and Sheeba, who will grace the evening with her presence. The event will be a mix of glamour and entertainment and have all the essential to make the evening memorable and that is why we have popular Music Director, Ssameer who has also composed a song especially for Mrs INDIA, as our panel of Jury.

According to the directors of Mrs India Queen of Substance, the USP of this pageant is that it offers a platform that provides a chance to the upcoming and budding talent which is either lost in the crowd or doesn’t get a chance to showcase their talent in bigger and established fashion and beauty industry, they always try to bring hidden talent across India. It is exciting to see the quantum of talent and entrepreneurial spirit that proliferates in our country and gratifying to have an opportunity to be part of a process that will shape the fashion and beauty scape of the future.

The most talked about Pageant show Mrs. India Earth had already created a buzz in Delhi. The online media parter will help to make the reach of the pageant diversified. The three day event will start from 28th of September and will end with a glittering evening of grand final on 30th of September 2016 at ITC Welcome Hotel, Dwarka.

SKF India, NAAM Foundation support drought affected farmers in Maharasthra

SKF India employees have joined hands with NAAM foundation to help drought affected farmers’ in Maharashtra. In a gesture of helping hand for community the employees decided to contribute the dividend income from their employees’ cooperative account for the cause. This amount was equally matched by the company raising a sum of Rs.7.75 lakh, according to a statement issued by SKF India.


Shrikant Savangikar (extreme right) handing over the cheque to Nana Patekar along with SKF India Credit Society members at Pune

Water conservation philosophy

The recent scarcity of water across the state of Maharashtra has had a devastating effect in the rural areas, especially the farmers’ community. This initiative by SKF of helping the farmers from the drought affected areas is in line with SKF India’s priority and philosophy of water conservation.

The cheque was handed over to veteran bollywood actor and Co-Founder of NAAM Foundation Nana Patekar, by Shrikant Savangikar, Director of Sustainability, Quality and Business Excellence, SKF India along with SKF employees’ credit society chairman Govind Shevate, Dyanoba Deokar, Secretary of the credit society and Sikander Ghodke, member of credit society among other SKF employees and members, the statement said.

Shishir Joshipura, Managing Director and Country Head, SKF India, said: “SKF believes that an opportunity exists at every stage in operational value chain to reduce the environmental impact. Doing more with less preserves the environment and precious resources for future generations. SKF has embarked on an ambitious program three years ago to make all its facilities water neutral by 2018. Our employees represent the true face of our organization and this initiative represents our philosophy of making a meaningful difference to the community we live in.

Shrikant Savangikar, Director of Sustainability, Quality and Business Excellence, SKF India added: “Deficient monsoons for two consecutive years have now affected a large number of farmers and the alarming conditions are driving them towards life threatening situations. NAAM foundation has done encouraging work under the aegis of known names and we are happy to be able to make a contribution to make a meaningful difference.”

Mercedes-Benz GLC Edition I SUV launched in Delhi for Rs.50.70 Lakh

India’s largest luxury car maker Mercedes-Benz launched the much anticipated luxury SUV, the new GLC ‘Edition 1’ in New Delhi today. The GLC is introduced as a CBU and will be available in both petrol and diesel variants, the GLC 220 d and GLC 300 will give its discerning customer base in India a choice of engines. The GLC is Mercedes-Benz’s key product that never had a predecessor in India, positioning itself between the GLA and GLE luxury SUVs.

Mercedes-Benz GLC launched in New Delhi

The GLC is an illustration of excellent craftsmanship of high quality materials in combination with a classy and authentic design that attracts immediate attention. With the introduction of the GLC, Mercedes-Benz India continues its product offensive strategy and bolsters its versatile range of luxury SUVs. The luxury SUV was launched by Roland Folger, Managing Director and CEO, Mercedes-Benz India.

Roland Folger, Managing Director & CEO, Mercedes-Benz India said: “We are very excited to launch the GLC ‘Edition 1’, as it is one of the much anticipated products in the luxury segment in India. The GLC underscores our philosophy of introducing world-class products from our global portfolio for our discerning Indian customers. We have seen a growing penchant for luxury SUVs amongst the luxury car customers in India and the addition of the GLC is going to redefine the segment completely. The GLC gives the customers a sporty, dynamic and a completely new generation SUV to opt for. We are confident that the GLC will cement Mercedes-Benz’s strong presence in the luxury SUV segment in India. The introduction of the GLC also fills the gap in our SUV portfolio, making Mercedes-Benz the luxury car manufacturer with the most extensive range of SUVs, ranging from the GLA to the iconic AMG G 63.”

Roland Folger

Folger further added, “The GLC is a unique and versatile SUV that embodies modern luxury, mesmerizing design elements and offers ultimate driving pleasure. The GLC is a highly capable SUV which has proven competencies on both on-road and off-road expeditions. Living up to the safety benchmark set by Mercedes-Benz; the GLC has achieved five stars, giving it the maximum score in the Euro NCAP rating. We are confident that the GLC will replicate its global success in India as well. With the GLC, we have a clear winner of a product and one that the customers have been waiting for.”
Sturdy and reliable:
The sturdy look of the new GLC showcases the radiator trim and two louvres in matt iridium silver with chrome inserts. The characteristic SUV front with a short, succinct overhang, upright, three-dimensional radiator grille with a twin louvre and centrally positioned brand star follows the successful new design line, striking LED High Performance lamps lend the GLC a self-confident look which is further emphasized by their distinctive night design. The side impression is further reinforced by the gently sloping dropping line which is a hallmark of the brand and by the powerful shoulders. The rising lower feature line also enlivens the vehicle’s side view. The rear is characterized by the broad, muscular shoulders, the horizontal orientation of the contour lines and the split LED rear lamps featuring a distinctive night design. To add to the alluring exclusive appeal of the GLC, there is an ‘Edition 1’ badging on the wings. The GLC sports 45.7 cm (18-inch) five spoke Alloy wheels that further enhance the sporty appeal of the SUV.


The GLC has trendsetting interiors, which reinterprets the meaning of luxury to exciting effect. The interior offers contrasting topstitching, large areas of trim in high-gloss brown line structure lime wood and numerous details in silver chrome. The exclusively stylish GLC further surprises its customers’ with an interior light package for an even more comprehensive lighting system for the interior and improved visibility of the vehicle itself.
The comfortably spacious GLC has plenty of room for five occupants. The new aesthetic design idiom combines sensual purity with dynamic sportiness and embodies a new interpretation of modern luxury. The GLC’s interior conjures up the feel-good atmosphere which is a brand hallmark courtesy of high-class materials featuring a hand-crafted character, such as nappa leather or open-pore wood trim, meticulously finished details and an appealing overall touch and feel. Last but not least, substantially more space is available for occupants and luggage. Cargo bars are present behind the rear seat backrest to enlarge the luggage compartment by 30 litres and easy accessibility is provided by the EASY-PACK-tailgate.

Cost of ownership for the GLC:

The GLC comes with affordable and convenient service packages. Based on the consumers’ needs and preferences, service packages of various age & mileages are introduced. The standard packages start at just Rs.63, 000 for the petrol variant and Rs. 78,000 for the diesel variant. These new standard packages are offered with unlimited mileage (a first in the luxury car segment) covering maintenance related jobs. These customer focused packages offering various options and flexibility, can last up to 10 years from the date of sale, for a hassle free ownership experience.

Technical specifications
GLC 220 d 4MATIC
Displacement (bore x stroke) cc
Rated output kW (hp)
180 (245) @ 5500
125 (170) @ 3000-4200
Torque (Nm) @ rpm
370 @ 1300 – 4000
400 @ 1400 – 2800
Maximum speed (km/h)
Acceleration 0-100 km/h (s)
Tyre size
235/60 R18
Key Product highlights:
Driving dynamics:
 9-G TRONIC: 9-Speed Automatic Transmission
 DYNAMIC SELECT Controller with 5 modes: Comfort, Eco, Sport, Sport +, Individual
 Individual driving style: Adjustment of parameters such as engine, transmission, steering, climate control or the ECO start/stop function
 Off-Road Engineering package: With this suspension variant the body is raised by 20 mm. Up to three off-road driving modes: Off-road | Incline | Slippery
 Modified drive characteristics especially on loose surfaces
 Additional activation of ABS, ESP® and ETS modes
 Downhill descents with Downhill Speed Regulation (DSR)
 4MATIC permanent All-Wheel-Drive System
 Direct-Steer system with speed-sensitive power assist and variable steering ratio
 ECO start/stop function and KEYLESS GO starting function
 Audio 20 CD with Pre-installation for Navigation | CD player
 Touchpad: Intuitive operation by finger gesture
 Garmin® MAP PILOT: Expands the Audio 20 CD with touchpad into a fully fledged Garmin® navigation system | 7 inch colour media display
Comfort & Convenience:
 Panoramic sliding sunroof
 MB Apps with internet connectivity
 THERMOTRONIC automatic climate control
 Ambient lighting with three colours and five dimming levels for the desired lighting mood
 Cargo bars behind the rear seat backrest to enlarge the luggage compartment by 30 litres
 EASY-PACK-tailgate
 Memory package for driver and front passenger
Safety and assistance systems:
The GLC has achieved five stars for occupant safety, child safety, pedestrian protection and its assistance systems – giving it the maximum score in the Euro NCAP rating. The basis for this outstanding result is the perfect interaction between active and passive safety: the combination of a highly rigid safety passenger cell, highly effective restraint systems, the latest driver assistance systems and other measures leads to first-class test results.
 ESP® Curve Dynamic Assist
 Full LED Headlamps with Intelligent Light System
 Crosswind assist
 Attention Assist
 Reversing camera with dynamic guidelines
 Active Parking Assist with PARKTRONIC
 Adaptive brake lights
 Dual front airbags, Front side airbags, Curtain airbags (7 overall)
 Tyre pressure monitoring system

Royal Enfield inaugural edition of Himalayan Odyssey Women to be flagged off from Delhi on July 9, 2016

This year, Royal Enfield Himalayan Odyssey introduces an all women’s edition to be flagged off from New Delhi on 9th July. This is a call to all the women riders seeking their rendezvous with adventure! Women riders can register themselves at, according to a company statement. from anywhere in the country, to be part of the history – The first ever Himalayan Odyssey- Women (HO-W). The 17 day adventure ride will traverse 2200 kms in some of the roughest terrains and highest mountain passes.


Powered by STRE (She Travels on a Royal Enfield), a community of women motorcyclists who ride a Royal Enfield across the globe, the maiden edition of Himalayan Odyssey – Women (HO-W) will see the passion driven contingent ride the ‘holy grail’ of motorcycling from July 09, 2016- July 23, 2016. Apart from the participants, the entire HO-W team will comprise of women i.e. service staff, technicians, doctors and crew will all be women.

Both men and women contingents will be flagged off from Delhi together while they will ride on different routes before finally converging at Leh, Ladakh. The annual ride is an opening for those who seek to look beyond the obvious and venture into the unchartered territories exploring one of the most challenging terrains in the world.

Ssameer rocks at International Fleet Review 2016 with his song Ahoy-Hello-Namaste

Multi-talented singer, songwriter, composer, live performer and multi-instrumentalist, the latest singing sensation, Ssameer lived his name yet again, with his song – ‘Ahoy-Hello-Namaste’, composed specially to mark the eve of the International Fleet Review – 2016. Held in the pride of the Naval Force from India and that from 50 other countries, the event engaged an audience of more than 10,000 people and was adorned with the presence of President of India, Pranab Mukherjee and Prime Minister Narender Modi.

Bollywood superstars, Akshay Kumar and Kangana Ranaut also joined hand-in-hand and gave their voice to the performance along with Ssameer and his band, Qasbah.


He came, he sung, he conquered! That has been the journey of the latest singing sensation – Ssameer! Or one could say – ‘Miles to go before I sleep!’ as the Talisman for the popular Indian musician, Ssameer!

Ssameer’s musical journey began at the age of 16. Popularly called the ‘artist with a difference’, the multi-talented singer, songwriter, composer, live performer and multi-instrumentalist,Ssameer lived his name yet again, as he entertained his fans with a medley of world instruments and melody during a live launch performance of his latest song – ‘Ahoy-Hello-Namaste’, composed specially to mark the eve of the International Fleet Review – 2016.

Held in the pride of the Naval Force from India and that from 50 other countries, the event engaged an audience of more than 10,000 people and was adorned with the presence of our honorable Prime Minister, Shri Narender Modi. Bollywood superstars, Akshay Kumar and Kangana Ranaut also joined hand-in-hand and gave their voice to the performance along with Ssameer and his band, Qasbah.

Ssameer, who’s known for his more than 24 Carat voice at such a young age, was flabbergasted to see the pouring response and love of his fans, and was reminded of his song, Soniye! Soniye, one of Ssameer’s artistic masterpieces was received as a love-anthem of today’s youth at the time of its launch and ever since. His debut song Saiyyaan was the first-ever Punjabi Rock-Song of its own kind, and never heard before. And his other song, Ankhiyaan Nu Rehen De, is atypical and has touched the hearts of more than 7 million fans in a way like never before. Needless to mention that his songs continue to win the hearts of many from across the world, and the Lord almighty’s blessings have been on him in a way that he has never looked back!

Apart from being blessed with the right intent and musical intonation, Ssameer has also mastered the art of being an exceptional Music Producer over the last few years and has also collaborated with some of the big names to make exceptionally soulful music. His recent song, ‘Kai Po Chhe’ that was a part of the Kai Po Chhe campaign launched in Gujarat, received immense appreciation and applaud from his fans, and marked the beginning of his long-term association with the Gujarat government.

His much-awaited surprises are in the making and you will soon get to welcome them in your playlist. He doesn’t make music to sell! He rather makes it to ring your heart’s bell. When it’s about music, Ssameer follows his own unique pace, and when it’s about his fans, Ssameer knows exactly how to hit the right chords!

I am a soulful singer: Ssameer

Most of his songs are meaningful. He doesn’t like singing or composing songs without meaning or soul. His choice of songs that he sings and composes justifies that he is a soulful singer. In a free-wheeling chat, Ssameer tells Jayashankar Menon about his journey through music. Excerpts:


JM: How do you justify yourself as soulful singer?

S: Mostly all my songs are meaningful. Some of the names of my songs are Soniye, Ankhiyaan nu rehn de, Saiyyaan, Saawari and Ishq Khudaya. I don’t like singing or composing songs with out meaning or soul. So the choice of my songs that I sing and compose justifies that I am a soulful singer.

JM: Is singing your passion or business?

S: Of course, singing is first my passion, my love and I don’t consider it my business. Although music is the only source of my earning but I don’t make music to sell. Rather I make it to ring your heart’s bell. My first priority is to make good music and good music finds its own path to get me my bread and butter.

JM: Let me know the the song you personally feel is close to your heart….

S: Almost all my songs are close to my heart. If I need to name few of them, I would say Soniye, Ankhiyaan nu rehn de, Saawari, Ishq Khudaya are few of them…

JM: Your biggest achievement and disappointment till date….

S: There has been many achievements but yes one of the biggest one that I feel was my theme song for the IFR 2016 event that was hosted by Indian Navy. The song was selected where many composers from Bollywood had also pitched but my song was selected on a merit basis. And also getting a chance to perform the same song in front on 11,000 people that came from across the globe. Moreover while performing at the same event, the Bollywood actor Akshay Kumar was also present there and when I asked him to join me in singing the theme song live and he couldn’t refuse. There has been setbacks which of course many people face in their daily life but I won’t consider any one as disappointment. If anything didn’t work out, I feel that somewhere I was wrong or may be not up to the mark and that I should work harder next time.

JM: How do you define yourself in a line?

S: Ssameer, a singer blessed with utmost versatility. His songs softly whisper that he doesn’t make music to sell – he rather makes it to ring your heart’s bell!

JM: Where would you want to stand yourself five years from now?

S: I see myself being a successful singer with a different style. Giving quite a few hits in Bollywood as well as in independent music scene. I see myself in creating a difference in youth my spreading peace and harmony and working on various causes. I have already composed quite a few songs for various NGO’s out of which one of the recent one was Kai Po Chhe, the idea behind the song was “Swachh bharat abhiyaan’ and “beti bachao, beti padhao”. The song was launched and supported by CM of Gujarat “Anandiben Patel”. I think after answering these few questions, I could justify myself as a soulful singer…

BNI in India is all set to impact more entrepreneurs with networking platform

Sunil Sethia, Executive Director, CBD B Region of BNI India announced the celebration of International Networking Week in Chennai from February 4-28, 2016. Through this initiative BNI CBD B region is aimed at creating positive impact among the business owners and entrepreneurs through the world famous BNI networking platform. This way CBD B region in BNI India will be contributing in helping and encouraging healthy business environment towards the India’s Entrepreneur year 2016, according to a statement issued by BNI.


Sethia said: “Through International Networking Week, the CBD B region will recognize the need of the hour and importance of networking in the development and growth of the business and development of our country.”

The BNI CBD B region members meet weekly in India. Members are encouraged to introduce local members to their chapter during this International Networking Week. This initiative is expected to bring positive impact in the lives of entrepreneurs and business owners who are looking for solutions to get business support in today’s dynamic business environment.

The CBD B region will also be sharing International Networking Week video presented by BNI Founder and Chairman, Dr. Ivan Misner among the members. This video captures the value and power of networking among business community.

Business group meet_enterpreneur

BNI CBD B Region, headquartered in Chennai emerged as one of the top 3 regions in the world by BNI in 2014 – 2015. This proves that BNI CBD B region has collectively emerged as the winner as the largest business networking organization in the world, competing with 60 countries across the globe. BNI is being a global networking platform consists of 60 member countries having 7,300 chapters comprising of 1, 80,000+ members with overall business done amounted to $ 9.3 billion. In India BNI is present in 22 cities, comprising of 222 chapters with 10,000+ members.

BNI Contact: H.Ajeeth @ +91 8754445068,
9 Halls Road, 2nd flr, Egmore, Chennai 600008
Media Contact: Ranjne @, 98410 13359

Digital Coupons Industry in India witnessed exponential growth in 2015

The year 2015 has been a great year for Digital coupons industry as was predicted in Mobile Commerce Daily report that all mobile users will search for a digital coupon in 2015. The report also predicted that about 96% of all mobile users would search for coupons in 2015 to find the best deal and the greatest value when shopping online. And it actually happened but off course, not 96%. A shift between desktop to mobile shopping was noticed due to increasing use of smartphones, tablets and broadband and 3G/4G internet availability. E-commerce has grown ten times since last year and has become $40 billion industry now which makes it one of the most promising industries in India. A shift to buying online continued at rapid pace and mobile devices redemption through

The State Of Digital Coupons

E-commerce has grown 10 times since last year and has become $40 billion industry now which makes it one of the most promising industries in India. A shift to buying online continued at rapid pace and mobile devices redemption through a variety of devices is influencing this trend. 59% stated that digital coupons and coupons codes influenced their buying emissions compared to other means of promotions. No one likes to lose out on a deal. There’s a strong human emotion and motivation to capitalize on an opportunity to save.

Kulpreet Kaur, Co-founder, Shop Pirate Coupons Year 2015, said: “At, we have seen growing awareness among users for discount coupons and offers as compared to last year. Categories which ruled this year were Recharges, Cabs, On Demand service like food delivery, laundry etc and Electronics and Gadgets. This year another strategy by merchants that attracted users was ‘Cash back’ option which became a rage this year and more and more customers flocked for it. The market witnesses’ huge competition for cashback offered by banks and players like Mobiwik, Paytm, PayU and more. Customer acquisition was achieved by rolling out exclusive discount offers and coupons. Most of the players like Happy Checkout, Coupondunia, Shop Pirate Coupons enjoyed the benefits of Online shopping festivals by e-commerce giants and whole year has been productive due continuous online sales/shopping festivals. At Shop Pirate coupons it was definitely a good year where the company received approx 60% of their traffic from mobile.”

Asked about the expectations from 2016, Kaur added: “The year 2015 has set an example for 2016 to follow. 2016 will be customer centric year with focus on capturing each and every click of the user journey. We expect many more exclusive partnerships to get the best discounts for the users. India will overtake the US as the second largest market for smartphones in the world by 2016 as smart mobile devices become affordable, global research firm eMarketer has said. With Government of India’s ‘India Digital Plan’ that promises that by 2019, everyone in India will have a smartphone, the prospects of online shopping is only expected to grow. Overall, we expect to that digital coupons industry will grow 25% in 2016.”