Fashion store Central announce free shopping from January 6-8, 2017

Future Group’s Central – India’s leading chain of fashion stores is organising ‘Three Days FREE Shopping’ from January 6-8, 2017 across their 33 outlets in 20 cities, according to a company statement.
As the New Year has just begun, Central is all geared up to offer a never before shopping experience to shopaholics with the ‘Three Days FREE Shopping’ in 2017. With best deals on over 200 brands at unbelievable discounts, spanning across various categories such as apparel, footwear, handbags, sportswear, jewelry, travel gear, lingerie, men’s accessories, toys and sunglasses.

The three-day Free Shopping Weekend will make every shopper’s dream come true. One can pick any apparel, footwear, handbags, sportswear, Jewelry, travel gear, lingerie, men’s accessories, toys and sunglasses worth Rs. 8000 MRP for which one has to pay only Rs. 4000 and can get that Rs 4000 back too through free garments worth Rs. 2000 MRP, free shopping vouchers worth Rs. 1500 and free Future Pay Wallet credit worth Rs. 500. This is the first time a consumer can have it all for FREE!
Commenting on the initiative, Jitendranath Patri, Marketing Head, Central said:“The Three Days Free Shopping is our attempt to provide our customers with a never-seen-before shopping extravaganza. Central was launched with a primary intention to offer the best and latest options to the fashion conscious consumers. Now, with the ‘Three Days Free Shopping,’ consumers can not only access hundreds of brands but also makes them almost Free.” So, make no delay and pick your favorite brand available at the Central outlets near you.

The flagship retail format of Future Lifestyle Fashions, Central is a chain of fashion departmental stores located in central areas of large Indian metropolises and cities. Central stores are large-format stores measuring anywhere between 60,000 square feet to 230,000 square feet and offering over 500 Domestic and International brands across every category including men’s-wear, casual wear, ethnic-wear, women’s-wear, kids wear, footwear, accessories, home products, health and beauty. These stores, often located in standalone locations also have food-courts, restaurants, supermarkets and electronics superstores built within. Central stores are located in large cities like Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad and Gurgaon, as well as smaller cities like Baroda, Indore, Vizag, Patna and Surat. At present there are 33 Central stores present in 20 cities operating over three million squarefeet of retail space across India.

Advertisements CEO Nidhi Agarwal: ‘Our Desk to Dinner apparel solutions customised for Indian women is an unrivaled apparel brand that caters to Indian women’s non-casual wear by offering the best possible fit with as many as 18 sizes.

Jacket- Rs 4150 Trouser Rs 2899

The firm offers wardrobe solutions that help discover not just the perfect fit but also what flatters different body types.

Josey-Red Floral- Rs 1200

The brand that has metamorphosed the industry of non-casual/formal wear was launched in 2012 with an aim to provide feminine, functional and fashion-forward wardrobe solutions customised for Indian women who want to not only look good but feel comfortable too.

Mila Rs 2499

At KAARYAH, we have set out to partner with determined woman with busy lifestyles, to offer wardrobe solutions that help discover the perfect fit. Our feminine, functional and fashion-forward apparel/solutions are customised for Indian women”, says Nidhi Agarwal, Founder and CEO of in a free-wheeling chat with Jayashankar Menon. Exerpts:

Nidhi Agarwal CEO www

JM: How has as a brand evolved?

NA: The brand is a result of market research conducted by us in excess of 1,500 women, where 80% of them identifying with the unmet need for well fitting western non-casual wear. believes that merely small, medium, large and extra large cannot suffice for the Indian woman. Therefore, is the first to offer 18 sizes. We also believve in ‘Fits that Flatter’ and therefore we are happy to consult individuals on what works for their body type, environment and personality.

Ramona Rs 2499

Due to lack of standardised interpretation of what works for women at work, we help understand that office wear can also be feminine, functional and fashion-forward. Their Stylists actively help individuals choose from 700 designs that the brand offers.

JM: What is the range of products offer?

NA: offers western non casual wear which includes Shirts, Tops, Trousers, Skirts, Jackets, and Dresses which are carefully crafted to cater to the Indian silhouette. offers a range that encapsulates latest trends to suit all occasions whether it is from Desk to Dinner, Relaxed Fridays, Lunch Events, Office Parties. They cater not just to executives in offices but also to homemakers with busy lifestyles, lecturers, educators and more.

Sabrina-Magenta- Rs 2699

JM: From varied background like serving Honeywell India to develop space and missiles business and enabling component sales for the Mangalyaan mission to other assignments, can you talk about your evolution?

Shirley Rs 2199

NA: I started as an Auditor with KPMG and then moved to being a Marketing Analyst with Bharti Airtel Limited where I learned how much I liked analysing numbers and that these numbers in the Marketing context can lead to very interesting business insights. Based on this finding I pursued my MBA at Kellogg and focused on Marketing Strategy and Organization Strategy. A generalized consulting career with Bain & Co was a great way to build on this skill and acquire a higher business strategy perspective. Having done most of my cases in market entry strategy I was hired by Honeywell to build their business development in general. With that came a much matured senior management perspective & team orientation.

Susy-Red Checks Rs 2499

Entrepreneurship has built on not just the Analyst, Team Manager in me but has also taught me in a practical manner all the finance basics I read about during my B.Com & Chartered Accountancy. In fact, it has taught me how to extract the most in a resource constrained, high performance pressure environment. I get shaken/ stressed easily no more.

Top Rs 1280  Jacket 3280

JM: Can you talk about and what necessitated you to understand how every woman in India is unique, just five sizes do not suffice and thereby developing 18 alongside an algorithm that helped them to determine the best fitting size?

NA: While the unmet need was very clear to me, since I had to wait for an international trip to curate my cupboard even for simpler things like T-Shirts I wondered if other women felt similarly. To that end I conducted a survey of 250 women and arrived at the fact that Fit, Functionality, Femininity and Fashion-forwardness were very large unmet needs across age groups, no matter what their occupation was to derive the sizes we measured more than 1500 women as part of our product testing phase and carefully constructed the body measurement sets that were later tested and converted to standardized garment silhouettes. This logic was then converted in an algorithm which I wrote myself to ensure the logic remained sacrosanct and embedded it in our website

JM: Are your feminine, functional and fashion-forward apparel solutions customised for Indian women?

NA: We do not customise for every individual order although that is included in our road map. The 18 sizes we have constructed are the best possible fit available in the market. The algorithm delivers the correct size 85% with the first trial and the products are also the first time right 76% of the times in high fit categories like Trousers. With this variety of sizing we are able to service at least 80-90% of all the ladies who experienced our product during the test market. In our flagship store we were able to convert 45-50% customer walk ins, which in itself is an industry benchmark.

PURNAM organises Lifestyle Exhibition at The Ashoka Hotel Delhi

Provides budding and established entrepreneurs from across the globe with a platform to exhibit their artifacts, home décor products, jewellery, accessories and apparel.

PURNAM, an exhibitions and events oraniser has brought together top talent from both India and abroad to a one-of-its kind
lifestyle exhibition in New Delhi’s The Ashoka Hotel.

Purnam Exhibition

Entrepreneurs from all the Indian cities of Mumbai, Amritsar, Jaipur and Kolkata exhibited exquisite home décor products, jewellery, gems, apparel in chiffon and silk, elaborate dupattas,
traditional apparel from Benares and delicate handicrafts amongst others.

Aruna Dalmia with Joana Daniel Wrabetz

A part of the proceeding from the exhibition was
donated to the NGO Akshay Pratishthan, with which the founders of PURNAM have been associated for many years now, according
to a company statement.

Mallika Jain

Indu Gupta, Co Founder, Purnam said: “Our endeavour at PURNAM has always been to enable entrepreneurs to widen their horizons with our exhibitions. This time we are also providing buyers the opportunity to get access to the best of lifestyle products
from across the globe. This exhibition will set a precedent for the exhibitions’ space in India with our long list of international participants. Staying true to our commitment of enriching society, we have tied up with Akshay Pratishthan, an NGO that contributes to the welfare of the less fortunate in society. A part of the earnings of the organisation will be contributed towards this noble cause.”

Miss India with Indu Gupta

The long list of exhibitors included Lush Homme, Rock A Bella, Nazan by Indu Abbot, Prayaas – Hissar, Saina Fashion –
Amritsar, Bottom Line – Mumbai, Waves International, Zephyr by Jyoti Khosla, Swarn Export, Bezire by Deepa Mehra, Saru
International, Gunjan Jain.Gaurika Modi Sunanda from Mumbai, to name a few.

Nilofar Husain and Shahnaz Husain with Saroj Bhatia Co Founder Purnam

PURNAM was conceptualised to help driven exhibitors to define their own road in life by exposing them to an unlimited number
of buyers they would not meet otherwise.

Poonam Arora


PURNAM is an embodiment of the entrepreneurial flair of four spirited ladies. With a passion to serve, Saroj Bhatia, Indu Gupta, Jani Dhingra and Sarita Baluja joined hands to give exposure to entrepreneurs from different parts of the country and enable them to widen their horizons.

Rajjev Malik Padmini Kolhapure Monica Malik
The four founders of PURNAM met each other in 1994 while working together for the reputed NGO, Akshay Pratishthan.

Renuka Chaudhary

They organised fund-raising exhibitions in embassies and later realised that they could take this initiative forward by putting
together more such events that gave others a platform to showcase their talent and grow their businesses. In 2006, with this inspiration at its core, PURNAM was born.

More photos

Shagun Chadha CEO EristonaShahnaz Husain with Saroj Bhatia Co Founder Purnam

White Rivers Digital wins mandate from

White Rivers Digital, one of the leading media agencies in the country for lifestyle brands had bagged the mandate of the leading fashion brand,, according to a statement issued by White River Digital. Set up in 1999, the Mumbai-based Zola has become one stop destination for trendy and chic apparel. Zola’s brand portfolio includes product lines ranging fom affordable high-end style, catering to every age group, from children and youth to men and women. Zola’s product range is inspired by the international runways and the global street fashion and offering wearable fashion at pocket-friendly prices, right to your doorstep.

Shrenik Gandhi

Shrenik Gandhi, Co-Founder, White River Digital said: “As a fashion brand Zola is in an unique space making this an enthralling account to work on. We are thrilled to have Zola on board with us. It is one of the largest in the country in its field. Zola is one stop Fashion brand. Being an ancient brand, key challenge is to be as dynamic as audience. Our challenge & opportunity is to curate a digital brand out of it. Our young team’s keen eye for trend forecasting is going to be great asset to this account.”

Kirti Shah, Managing Director, added: “Zola swims with White Rivers Digital in social media space to reach out to its young and net savvy audience.Through dialogue it will make its presence more visible in the market.The alliance shall redefine FASHION in the Women World with Indian Flavours and lesser payouts”.

White Rivers Digital operates in verticals of eCommerce Consultancy, F&B, Fashion, Retail, Jewellery and B2B segments, and specialises in ROI driven innovative approach to digital marketing and media promotions. More on White Rivers Digital:

Runway Week Winter Festival 2014: An unique platform for budding designers to showcase their talent

India Runway Week (IRW) is the right platform for budding designers to present their talent. The inauguration of the Third Youngest Fashion Development, IRW Winter/ Festive edition 2014 kick-started with the collection of Dolly J and Kirti Rathore who’s creative embroideries and sophisticated designs compliment today’s Modern and Strong Women.


To represent Dolly J’s Collection Laxmi Shah, the Acid Attack victim, who has also been nominated for the prestigious international women of Courage Award walked as a Showstopper, according to a press statement.


What is more, Bollywood actor Manish Paul was seen on stage when he walked for designer Kirti Rathore. Manish, while responding on the event, said: ‘I would always walk for cause whenever I get a chance to.” Manish was seen wearing an ethnic piece by the designers, while the designs showcased on the ramp were Outwears in Pastel Shades.

More images:




The Pink Post It, the curated trunk show held at The Grand New Delhi

The shopping landscape in Delhi transforming every passing year with new and exciting eclectic brands mushrooming in the marketplace.

(L to R) Mandira Lamba Mitali Wadhwa Sharnamli Mehra Adhar & Kaabia GrewalFrom (L-R): Mandira Lamba Mitali Wadhwa Sharnamli Mehra Adhar and Kaabia Grewal.

The Pink Post It has become the leading platform in the capital for such brands, offering them a curated pedestal to reach out to a niche clientele, one that is uber trendy and a well-heeled customer who is willing to spend.
(L to R) Mitali Wadhwa, Sharnamli Mehra Adhar, Rasna Bhasin, Keshav Suri & Shemaila KhanFrom (L-R) Mitali Wadhwa, Sharnamli Mehra Adhar, Rasna Bhasin, Keshav Suri and Shemaila Khan.
This year the series of curated trunk shows had moved to The Grand Hotel and was brought to you in association with a luxury brand – MB Jewellers (MBj), showcasing more than 35 handpicked brands from across the country displaying clothes, accessories, home, children to precious jewelry along with the most coveted International brands as well.
(L to R) Neelima Dalmia Adhar, Sal Tahiliani & a friendFrom (L-R) Mitali Wadhwa, Sharnamli Mehra Adhar, Rasna Bhasin, Keshav Suri and Shemaila Khan.
Paying impeccable attention to quality, diversity and excellence, the curators & founders, Sharnamli Mehra Adhar & Mitali Wadhwa made sure that everyone was spoilt for choice.

Aditya Nanda (L) & Edward Lalrempuia (R)                          Aditya Nanda (L) & Edward Lalrempuia (R)

Bold colours, superior quality fabrics and workmanship, statement accessories and garments – these designers are all great finds, creating artisanal pieces of beauty, and the trunk show had collected them all in one designer space!
Bharti Bhalla                          Bharti Bhalla
 Seen indulging in some retail therapy were Delhi’s style mavens Sal Tahiliani, Manya Patil Seth, Kavita Singh of DLF, Shobhna Arora, Pooja Gogia, Sylvia Moin Qureshi, Mandira Lamba, Model Diva Dhawan, Hotelier Keshav Suri, Stylist Edward Lalrempuia, Aditya Nanda,  Bharti Bhalla, Sushmita Aggarwal amongst others.
Co founders of The Pink Post It - Mitali Wadhwa (L) & Sharnamli Mehra Wadhwa (R)Co founders of The Pink Post It – Mitali Wadhwa (L) & Sharnamli Mehra Wadhwa (R)
 Some of the brands that participated were Bollywood’s current favorite – Arpita Mehta from Mumbai, Jewelry experts Outhouse, Tisha Saksena, International online boutique service Darveys feat.

Designer Arpita Mehta                          Designer Arpita Mehta

Prada, Valentino, Tory Burch, Miu Miu etc, Carousel by Simran Arya, Shivangi Sahni, Devina Juneja, Kronokare, J by Jannat, Sonal Kalra Ahuja, Snesha, Twenty Seven by Mitali, Divya Chugh, Peahen Jewelery, Tokree (Jaipur), Moon River featuring DVF, Marni etc amongst others…
Designer Nitya Bajaj Birla (L) & a friend                  Designer Nitya Bajaj Birla (L) & a friend
Co – founder and creative force behind the show Sharnamli Mehra Adhar, believes that each brand showcased should get a platform to exhibit amongst the new and established in the industry thus learning the ropes in the best way possible along with reaching the ideal target audience for their brand. We also tailor make marketing campaigns for each brand and present them to the market acting as the perfect launch pad for them.
Designer Sonal Kalra Ahuja                          Designer Sonal Kalra Ahuja
Mitali Wadhwa, being a designer adds her experiences to the business model of the trunk show, wherein the brands are carefully chosen after an extensive screening process to maintain the exclusivity and quality of our shows. We have been fortunate enough to be associated with the best brands in the business and the audience has come to trust our choices in the kind of brands being showcased each time pertaining to the seasons, festivals and other factors affecting their shopping choices.
Designer Tisha Saksena                           Designer Tisha Saksena
This time the trunk show brought exclusively designed pieces by MB Jewellers (MBj). Impeccably crafted and designed to international standards, MB Jewelers specializes in highest quality of diamonds, Heritage kundan polki, victorian antiques and gold jewellery.

Geeta Mehra (L) & Manya Patil (R)                            Geeta Mehra (L) & Manya Patil (R)

Adhering to the highest royal standards of Ratangarh (Churu), the exquisite pieces have been created using purest quality of gold and jewellery crafting material, creating a range of bespoke & made to order flawless masterpieces.
Kavita Singh of DLF                              Kavita Singh of DLF
The Pink Post It’s Festive edition in association with MB Jewellers (MBj) was held at The Grand Hotel, on the 6th of September from 11.00 am to 8.00 pm. Customers were spoilt for choice to shop their hearts out, The Pink Post It will also gave 100 privileged shoppers the added bonus of having “The Pink Post It’s – Insider Pass” which is a loyalty card that gave its holders customized perks and valuable discounts that were a part of the trunk show.

Model Diva Dhawan                  Model Diva Dhawan

Outhouse designers - Shasha (L) & Kaabia Grewal                         Outhouse designers – Shasha (L) & Kaabia Grewal

Sharnamli Mehra Adhar (L) & Sylvia Moin Qureshi (R)                               Sharnamli Mehra Adhar (L) & Sylvia Moin Qureshi (R)

Shobhna Arora & Yameer Adhar                            Shobhna Arora & Yameer Adhar

Sushmita Aggarwal                           Sushmita Aggarwal

Sonal Jindal steals the show with Medusa Edition 2 in Delhi

Continuing with the success of previous Exhibition, it was the perfect day when curator and stylist Sonal Jindal celebrated India’s Exclusive Fashion and Accessories lifestyle EDITION-2​, organised at ​THE GRAND, Vasant Kunj, on August 27 2014.

AashimaPresent at the do included the crème de la crème of the city’s social circuit. Among the guest – Anjana kuthiala, Mallika Jian, Farheen Prabhakar, Ala Madhu, Meenakshi Dutt, Umesha Dutt, Varun Katyal, Alma Ranchal, Seema Puri, Rajan Jindal and Vaishali Rai.
 Ala-Madhu-Farheen-PrabhakarFarheen- PrabhakarAla-Sonal-Leena- AksharaThe guests kept themselves busy with shopping variety of lifestyle products ranging from Indian cloths, Indo western cloths, western clothes, statement Jewellery, real Jewellery home furnishing, shoes, clutches, aroma therapy, beauty products and makeup. A triumphant moment for the Curator and ace entrepreneur, Sonal Jindal, as this exhibition brought​ the focus of many established names in the industry and even have given an opportunity to the budding Designers.
Ms.Jindal said: “We endeavour to spearhead initiatives which can foster creativity and business opportunity. The last decade has witnessed a significant growth in Fashion Industry. In this challenging environment for discerning lovers, we employ our knowledge-based approach to create a transparent and sophisticated market environment for Fashion people. This is an opportunity for upcoming designers to showcase their talent and creativity in a truly unique way”.
Some of the leading celebrities who took part in the event included Pria Kataaria Puri, Ajiesh Oberoi, Sulakshana, Tanieya Khanuja, Pawan Sachdev, Chhaya Mehrotra, Anjana Kuthiala, Shital Bajaj, Parul J Maurya, Diming Rubu, Sahiba Sabarwal, Katyani Nagpaland Deepti Arora among others.
Medusa is a Fashion Exhibition with the difference. Medusa is an exhibition offers a haute couture salon like ambience where the most talented, next generation designers are able to display their choicest creations for select, appreciative fashion cognoscenti from the crème de la crème of Delhi. Medusa exhibition brings together the best of designers and clientele looking only for exclusive and classy, innovative and elegant, trendy fashion as befits their status and taste. What is more, Medusa is aiming at showcasing only the finest and offer eclectic collection for visitors.

Runway Bridal Exhibition 2014: Designer duo Monica, Rajeev Malik showcases latest collection

Monica and Rajeev Malik, the designer couple, showcased their latest Collection at Runway Bridal Exhibition at Ashok Hotel in Delhi. The range captures today’s contemporary women expressed in an alchemy of colours and abundance of quality. The whole collection is paraphernalia of beautiful fabrics. The collection is a perfect accompaniment to carry the 21st century woman through her day – a fitting tribute to her enigmatic persona that loves to dress and loves the attention that goes with it
Malik-CollectionCreative and ingenious, Monica and Rajeev Malik integrated their strengths to explore the world of fashion design four years ago. That point onwards, there was no looking back for the talented designers. Their designs effortlessly blend with the innate sheen of precious zardozi and kundan work which confer an inimitable exclusivity to their design. The duo designer Monica Rajeev Malik’s remarkable designs have been patronized by several faces of the Indian film industry.
Monic- Rajeev-MalikMonica and Rajeev Malik  gather their inspiration from old architecture, palaces, carvings and make regular visits to see the temples in Tirupati to create their version and produce a timeless design. One of each piece, their designs are distinct from one another, so be assured to never see an identical ensemble!  Their collection is paraphernalia of beautiful fabrics like heavy weight silks and velvets. Monica Rajeev Malik’s collection reflects the charisma of today’s woman who is very modern yet proud of her ethnicity. Their collection strikes the perfect balance between modernity and traditional values.

Basic Life announce end of season discount sale

The most awaited sale of the season is here! Basics Life, the men’s fashion retailer has announced its end of season discount sale starting July 4, 2014. The best in line of men’s clothing as well as fashion accessories will be on sale across all Basics Life outlets and on, a company statement said. Flat 50% discount on select merchandise. The offer is valid until stocks last.

Basics Life is a men’s lifestyle fashion retailer in operation since 1992. From formals to casuals and everything in between, Basics Life offers a wide variety of lifestyle fashion clothing and accessories catering to the discerning tastes of the modern Indian male. Basics Life is in tune with the latest international fashion trends showcasing lines for spring, summer, fall, and winter, in varied fabrics, styles and silhouettes. Basics Life has over 100 exclusive stores apart from the network of over 800 plus MBOs (Multi branded outlets) and LFO’S (Large format outlets) across India and is also available at the online store

Dipali Sarin, Sunayana Chibba team up to exhibit ‘My Best Friend and Me’ Season 3 at The Lalith in Delhi

It was the perfect ceremony when curator, stylist and makeup artist Dipali Sarin, event promoter Sunayana Chibba and event management company Tab events teamed up together and exhibited India’s first exclusive accessories trunk show, MY BEST FRIEND AND ME season 3, at The Lalit Hotel, New Delhi.
The guests sported at the event were Promila Bahri, Renu Hussain, Nelofer Currimbhouy, Anu Kant Dubey, Puja Bahri, Gaurav Jagatani and Ritika, Priya Jain, Sangita Gupta, Bipasha Sen Gupta, Bhavna Minocha, Sunaiana Malhotra, Kanchan Kapur, Amrita Verma,  Ashwani pai Bahadur, Renu Hussain, Anu Kant Dubey, Payal Verma Munjal to name a few.
Guests were seen shopping a variety of lifestyle products as the exhibition showcased an assortment of exclusive lifestyle products from fashion accessories like cocktail earrings, statement neck pieces, bracelets, cuffs, beaded handbags, shoes, clutches, to young and trendy styles in Indian and western clothing along with  an eclectic mix of contemporary home accessories and Linen.
Dipali said: “Over the years we have witnessed an increasing demand and an emerging need for exclusive statement pieces in any category of lifestyle products…be it jewellery to clothing or any home decor accessory..! The idea of doing MY BEST FRIEND & ME was to address this increasing demand’. We at MY BEST FRIEND & ME have plans to take this concept to other cities in North India like Chandigarh, Ludhiana etc.”

The Exhibition showcased a variety of styles and brands under one roof. Some of the leading brands participating are Curio Cottage, Malaga, Confusion and Crimson from Mumbai and Rose Tree and Tokree from the royal ladies of UP and Jaipur.