Lee Jeans appoint Jacqueline Fernandez as Brand Ambassador

Lee Jeans announced the appointment of Bollywood Actor Jacqueline Fernandez as its brand ambassador in India. In an exclusive media event held at JW Marriot Sahar, Mumbai, Lee Jeans introduced Jacqueline Fernandez as their brand ambassador.

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Jacqueline, with her optimistic spirit is known to have charted her way into the competitive Bollywood industry, making a mark of her own. An extremely popular personality, especially among the youth as she embodies the energy of today’s generation. This is reflective in her versatile craft and her curious attitude as she explores new mediums and new formats in the entertainment industry. Hence Lee has signed her up to further re-instate the brand’s own personality.

Latest product innovation

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Jacqueline’s immediate campaign with Lee will showcase their latest product innovation for the Indian Woman – Body OptixTM. Lee Jeans have always been flag bearers of relentless ideation, meeting true-blue craftsmanship. Creating stories in authentic denim, in all shapes, fits and sizes. Where curiosity inspires unique thinking. Pioneering fashion with purposeful designs. And delivering to the world of fashion, denims crafted with over a century’s worth of rich heritage; leading to creation of historic styles but with contemporary stitching.

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Speaking on the occasion, Jacqueline said: “Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team,” she further continued, “So there was no second thought, I mean who would think twice before signing up with a global Icon like Lee – at least I wouldn’t.”

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At the event, Lee Jeans also unveiled a game changing product innovation designed for the Indian woman – BODY OPTIX™ denims! Here, traditional denim designs are combined with ground-breaking vision science and design to create holistic body shaping specifically for the Indian female body.

Sharad Walia – General Manager of Lee India, said: “With BODY OPTIX™ denims, Lee Jeans is revolutionising the way denims have been envisioned, created and worn in the world. The primary objective of the brand has always been to bring to the end consumer, denims that are comfortable, easy to wear, yet add that certain X factor for the wearer and enhance their denim-wearing experience.”

Body OptixTM Denims

Lee BODY OPTIX™ is a joint accomplishment between vision scientists and denim designers. After extensive scientific tests and consumer research, premium LYCRA BEAUTY® fabrics and authentic design details have been incorporated with exquisite craftsmanship. The collection promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit.

Lee’s passion for denim, together with the constant pursuit of innovation, has produced the finest denim garments. Each piece is testament to the heritage and craftsmanship that has exemplified Lee as one of the world’s pioneering denim brands. BODY OPTIX™ is the result of more than 128 years of experience and expertise in designing the best denim. Lee continues to stay curious and explore all things new, constantly looking at the world from new angles, and never restricting themselves to the possibilities of better and more purposeful denim designs.

Lee – the Legendary Jeans Label since 1889

Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on-hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant.

Research trump card for effective PR, says young entrepreneur Roopali Pasricha

The Public Research Agencies are now engaged in a lot of research like never before, before carrying out a particular campaign and further focus on providing timely and relevant content for effective results. “Therefore, it is important to study in-depth abut the client’s needs, target market, and available resources before creating a PR Plan”, says Roopali Pasricha, Founder of SpotLYK. In a free-wheeling chat with Jayashankar Menon, she talks in length about effective PR relations.

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JM: What, according to you is PR?

RP: PR is more than just drafting creative content. Research involves in everything that we do, rith from knowing the client, to studying about the target audience and choosing the relevant media, we need to study in-depth and there involves a lot of creativity in pitching the story ideas. Apart from the target audience, we are also influencing the external stakeholders.

JM: How important is for the PR Agencies to have thorough knowledge about the consumer’s business?

RP: We need to delve into deeper insights as from focusing on the consumer insights to focusing on the target audience and then deciding proper channels to deliver the results, there involves a lot of research. While pitching the journalists, you will be asked a lot of in-depth questions about your client’s business. Thus, studying in-depth about the consumer’s business is equally important.

JM: Can you speak about your foray into PR world?

RP: While doing my graduation, I was clear about pursuing a profession, giving life to brands. Though, I joined a PR agency, immediately after graduation, but soon lost interest. I was always wanting to initiate a start-up and was passionate about giving life to brands and hence SpotLYK was born.

JM: What is the meaning behind the name SpotLYK?

RP: SpotLYK stands for spotting it and LYK is an acronym for letting you know. So the concept behind this is: ‘We Spot it and Let You Know’.

JM: How do you understand customer needs?

RP: There is the availability of plethora of similar products, thus the need to differentiate your media pitch from others have become an ever-increasing need. What is more, you must first determine what information you want to collect, then conduct a market survey. It will explore how to incorporate survey results into PR and marketing activities.

JM: Is there any measurable impact?

RP: To understand the impact a business communication strategy has on influencing behaviour, there can be a lot of tools that can be used like calculating the number of successful pitches to working according to the analytics to creating the strategy and knowing the target audiences as well as the client’s insights, market research can play an important role in understanding this aspect as well.

JM: What are your future plans?

RP: Currently, I am committed to taking SpotLYK to higher levels and establishing it as India’s top communication agency.

Kalyan Jewellers inaugurates its flagship showroom in Chennai

Kalyan Jewellers, one of the leading name in the Indian jewellery industry inaugurated its flagship store in Chennai on April 17, 2015. The inauguration was a star studded affair, with hundreds of fans thronging at the showroom located at Kasi Arcade, near the late Tamil movie actor, Shivaji Ganeshan’s residence in T.Nagar.

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The brand ambassadors and mega stars of Indian celluloid including Amitabh Bachchan, Aishwarya Rai Bachchan, Prabhu Ganesan, Nagarjuna, Shivaraj Kumar, Manju Warrier and Vikram Prabhu enthralled the crowd at the inauguration of its 50th showroom in South India and 78th store globally. Never before in the history of a brand had witnessed the ensemble of a galaxy of stars underlying the magnitude and the scale of the world’s largest jewellery showroom being launched in Chennai.

Showroom

The outlet is spread across 40,000 square feet and will display 600 kilograms of jewellery. The store offers a wide variety of more than 5,00,000 contemporary and traditional designs. Customers can access a private lounge through prior appointment for an exclusive experience. A designated children’s play area inside the showroom creates an inclusive and comfortable shopping environment for families.

Multimedia campaign

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Kalyan Jewellers prelaunch multimedia campaign had managed to create a positive hype for the event and had also brought the crowd to the streets. While Kalyan Jewellers, has a strong presence in Tamil Nadu with 16 showrooms, the Chennai store is the biggest they have in the country.

The showroom has the world’s largest collection of gold and diamond jewellery. Kalyan Jewellers will open four more showrooms, with 15,000 square feet each, in Chrompet, Adyar, Vellacherry and Anna Nagar, of which two will be during the course of this financial year and two in the early part of next year. A total of Rs. 300 crore will be invested in these four showrooms.

Warm reception

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The stars themselves were overjoyed with the massive turnout and yet, a bit overwhelmed by its scale. Thundering applause and loud whistles greeted the celebrities as they walked towards the stage outside the showroom. The audiences were completely star-struck and the appearance of one of Indian cinema’s biggest icons Amitabh Bachchan and former Ms. World Aishwarya Rai Bachchan, created quite a frenzy, with the crowd jostling to get a glimpse of the Bachchans.

Cynosure of all eyes

Amitabh shooting for Kalyan Jewellers campaign

Amitabh Bachchan strode in majestically, waved at the cheering crowd. He was the cynosure of all eyes, notwithstanding the presence of Aishwarya Rai Bachchan, Chennai stars Prabhu and his son Vikram, Nagarjuna, Shivaraj Kumar and Manju Warrier. Bachchan shared his excitement of being in Chennai and spoke in Tamil saying, “I have worn the ‘vesti’ on my own and want to greet my Tamil ‘Vaadiyar’ Prabhu,” He fondly remarked, “I have been associated with the Tamil film industry for the last forty years including superstars like Sivaji Ganesan. I am happy to be a part of the Kalyan Jewellers launch in Chennai.”

Special bond

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Aishwarya Rai Bachchan said: “I have always had a special bond with Chennai. This inauguration of Kalyan Jewellers is special as it is my first such event with my ‘Paa'(Amitabh Bachchan). The inaugural store of Kalyan Jewellers in Chennai is very impressive and I encourage all Chennaites to shop for their jewellery from the 5 lakh designs available here.”

Malayalam cine star Manju Warrier said that it was a historic moment for Chennai, Kalyan Jewellers and her personally. She added that she was happy sharing the stage with legends of Indian film industry. Shivaraj Kumar reminisced about his early days especially his education in Chennai. He added that he was delighted to be back in Chennai.

Prabhu Ganesan said: “I am very happy that Kalyan Jewellers has launched it’s inaugural showroom in Chennai in my very own T Nagar. I have cherished my relationship with Kalyan Jewellers and the promoter family of Kalyanaraman. It is a privilege to share the stage with my father’s ‘Thambi’ Amitabh Bachchan, My ‘Marumagal’ Aishwarya and the other stars of Indian film industry.”

Nagarjuna said that he was delighted to come to Chennai as he was born and educated in Chennai. He was happy to be part of the Kalyan Jewellers team. The stars greeted the crowd and thanked them for the support. After this appearance, the stars were ushered for a private tour of the new showroom.

Investment

Kalyan Jewellers has invested close to Rs. 200 crore in their flagship store at T Nagar, South Indian jewellery hub. This is also the largest investment by any jeweller in a single showroom across the country. Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. The company leverages its strong roots, of over a century, in the business of textile trading, distribution and wholesaling.

Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the market of over two decades. It has set an industry benchmark in quality, transparent pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. With the Chennai showroom Kalyan Jewellers now has 78 showrooms across India and West Asia. Recently, Warburg Pincus, a leading global private equity investor invested $ 200 million for a minority stake in the company. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.

Nike powers women through #betterforit initiative

Running your first half-marathon, finally dead-lifting your body weight at the gym or resolving to do a handstand in yoga. What do these feats have in common? They require hard work, commitment and motivation. And, most importantly, anyone who attempts them will find themselves #betterforit.

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This spring, Nike is launching a women’s initiative, #betterforit in order to inspire women to be active, take on new challenges and conquer personal goals.

More than a hashtag

#betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #betterforit offers athletes collective inspiration to reach new heights and a place to share their experience.

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Amy Montagne, VP/GM of Nike Women and Global Women’s Training said: “Every athlete has goals. And Nike is the link between you and your aspirations. We provide more than encouragement – with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”

Short films

The campaign is headlined by a series of short films debuted on April 12, 2015. The initiative harnesses the bold voice of women today and addresses the dynamic world of sport and fitness with a lighthearted tone and humor. #betterforit enourages female athletes around the world to share their personal #betterforit mission.

Athletes add better for IT Inspiration

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The #betterforit movement includes insights from top athletes including world champion sprinter and four-time gold medalist Allyson Felix. Athletes like Felix embody #betterforit shown through their goal setting mentality and accomplishments in training and competition. But #betterforit is more than just accomplishments and accolades, it is about the journey and hard work along the way.

‘As athletes, we always want things to happen right away,’ says Felix. “We want to put in the work and then we want to see the immediate results. But what’s important is looking at the full journey, the process, and taking the joy from that — even the ups and the downs. That’s what makes it all worth it”, she points out.

As Felix explains, #betterforit is a process, not a seconds-long race or a solitary moment of victory. Both the race and the win are built upon a foundation of hundreds of #betterforit moments.

‘Before I get in line at a competition, I reflect on the fact that this is my chance to really go for it,’ she says. “I zero in on the moment and focus my thoughts on what’s important – giving it my personal best. I take that breath to just appreciate the process. To know that no matter what the outcome, I’ll be better for it”, Felix added.

Better For IT, Since The Beginning

Named for the Greek goddess of victory, Nike has a 40+ year history of serving and innovating for female athletes, developing products and services tailored specifically for what women want and need. Connecting to a global community of female athletes, #betterforit stands out as Nike’s largest initiative to support and motivate a women’s athletic journey. To learn more, visit nike.com/women.

Datsun Drive-on cavalcade in Delhi marking its first anniversary in India

Datsun, part of Nissan has celebrated one year of its existance in India by hosting the Datsun Drive-On cavalcade in Delhi.

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Over 100 Datsun owners came together to celebrate the brand’s first anniversary in the Indian market. What is more, the Chennai-based Datsun is also celebrating the occasion with underprivileged children at 100 locations pan India as part of its CSR activities, according to a company statement.

Guillaume Sicard and Bollywood star Ayushmann Khurana celebrating brand Datsun's 1st anniversry in Delhi

The start of the ‘Datsun Drive-On’ convoy, consisting of an impressive line-up of Datsun GO and GO+ cars, was flagged off by Guillaume Sicard, President, Nissan India Operations and Bollywood actor Ayushmann Khurrana in the capital city. The ‘Datsun Drive-On’ celebratory drive will also be hosted across seven cities including Delhi, Bangalore, Chennai, Kolkata, Kochi, Ahmedabad and Guwahati.

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The convoys celebrate the first year since the Datsun GO hatchback went on sale in 2014. The celebrations in Delhi were marked by a musical performance including a jamming session with the talented Ayushmann Khurrana, with Guillaume Sicard joining him on stage.

Giving the signal for the ‘Datsun Drive-On’ to start, Mr. Sicard said, “India was the first market to begin selling Datsun products after it was announced in 2012 that the brand would be reintroduced, and we are proud to celebrate this milestone in Datsun’s history in India.

Since then Datsun has had an encouraging year both in India – where our happy customers are a testimony to this – as well as other world markets. ‘Datsun Drive-On’ is our way of showing our strong commitment towards our customers. Both Datsun GO and GO+ have been received well in India and we look forward to adding more products to our portfolio in the future.”

Talking about his association Datsun, Ayushmann Khurrana said: “I am very proud to be associated with Datsun. It is a young and dynamic brand that resonates with my personality completely. It has been a great experience today to meet Datsun owners and get to know their experiences with their cars. This has strengthened my belief in the brand”.

Conceived with the vision of “mobility for all”, the Datsun GO was made available to Indian customers in early April last year and Datsun GO+ was added to the stable earlier this year in January. Datsun vehicles are available across 176 Nissan-Datsun Dealerships and standalone outlets in India.

Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, MUV, SUV and sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan in India has a portfolio of two brands, Nissan and Datsun. For more information, visit http://www.nissan.in.

Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit http://www.datsun.co.in.

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short. In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.

Audi India inaugurates Technical Service Centre at Mumbai

The German luxury car maker Audi opened its Technical Service Centre in Mumbai. The company statement termed it as a pioneering step towards strengthening its after sales service in the Indian market. Ulli Seyfferth, Head of Technical Service, Entire Vehicle, Audi AG and Joe King, Head, Audi India jointly inaugurated the Centre.

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While speaking on the occasion, Seyfferth said: The Audi Technical Service Centre in India will enable us to obtain deeper insight into usage patterns of our cars and other local peculiarities as well as customer preferences in India. These learnings are equally important for us to adapt our products to suit the market requirements. The Audi Technical Service Centre will support technicians and service advisers from across the dealerships in India, as well as continuously cultivate their competence level to execute quality jobs and delight our customers.”

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King added: “Customer delight has been our focus and our Customer Centric strategy has been instrumental in our success in the Indian market. Customers are serviced for life when they buy an Audi. Audi Technical Service Centre is a step in that direction.”

Global standards

The Audi Technical Service Centre will operate in Mumbai with workshop and training facility in line with AUDI AG standards. With three climate control work bays, the Analysis Workshop is equipped with state-of-the-art equipment for Diagnosis and in depth analysis of product concerns. The Centre will also house a training facility, which will conduct boot camps for the technical team as well as for the dealer network.

The Audi model range in India includes the Audi A3 Sedan, Audi A3 Cabriolet, Audi A4, Audi A6, Audi A7 Sportback, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, Audi RS 7 Sportback, Audi TT Coupé, Audi R8, Audi R8 Spyder, Audi R8 V10 plus and Audi R8 LMX available across the country: in Ahmedabad, Bangalore, Bangalore Central, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Guwahati, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Kozhikode, Lucknow, Ludhiana, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi Mumbai, Noida, Pune, Raipur, Ranchi, Surat, Udaipur, Vadodara and Visakhapatnam.

Kalyan Jewellers open flagship showroom in Chennai

The Thrissur headquartered Kalyan Jewellers, one of the leading jewellery manufacturers in India has opened its flaghsip showroom in Chennai. Located at Theyagaraya Road, T. Nagar, the firm had invested in excess of Rs.200 crore.

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The bespoke outlet is spread across 40,000 square feet and displays 600 kilograms of jewellery. What is more, it also offers 500,000 contemporary and traditional designs. The patrons can access a private lounge through prior for an exclusive experience. A designated chidlren’s play area inside the showroom creates an inclusive and comfortable shopping environment for families.

Inauguration

The official inauguration of this showroom will be held on April 17, 2015 by the Kalyan brand ambassadors including Amitabh Bachchan,

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Aishwarya Rai Bachchan, Prabhu Ganesan, Nagarjuna Akkineni, Shivaraj Kumar, Manju Warrier and Vikram Prabhu. With the launch of the Chennai showroom, Tamil Nadu will be one of the largest markets, outside of Kerala, for Kalyan Jewellers with a cumulative investment of Rs. 600 crore across 16 showrooms in the state. The company will open four more showrooms, with 15,000 sq. feet each, in Chrompet, Adyar, Vellacherry and Anna Nagar, of which two will be during the course of this financial year and two in the early part of next year. A total of Rs.300 crore will be invested in these four showrooms.

T.S.Kalyanaraman, Chairman & Managing Director of Kalyan Jewellers said: “This is a golden moment as the Chennai showroom is the 50th for the company in the South. We wanted to ensure that we made an emphatic entry into Chennai and offer a superior value proposition, in terms of quality, design, service and make it a unique and memorable shopping experience for jewellery connoisseurs. We had to work on optimizing our supply chain efficiencies to ensure that we provide a differentiated and compelling proposition. As a brand, we are known for bringing transparency and trust into the business of jewellery and we will do the same here in Chennai.”

Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Kalyan Jewellers has been aggressively expanding its distribution network after the recent equity infusion of Rs. 1,200 crore by Warburg Pincus. The company has been consolidating its national presence and expanding in West Asia. “We are investing Rs. 800 crore in the next fiscal to open 22 showrooms in India and West Asia. We are targeting 30% growth in topline to Rs. 13,000 crore and enhancing the distribution network by 30% in the year. The company is also in the process of converting its 570 çustomer service centres into mini ‘’My Kalyan’’ stores which will focus on selling affordable diamonds to capitalise on the potential of this category. We are also ramping up our manufacturing operations and plan to have India’s biggest production house by 2017,”

Today, Kalyan has presence across South India, Maharashtra, Gujarat, National Capital Region (NCR) and Punjab, and has a network of 65 exclusive showrooms in India and 12 exclusive outlets in West Asia — including nine in the United Arab Emirates and three in Kuwait. Kalyan Jewellers has identified Chennai, Kolkata and Bhubaneswar as the new markets for expansion in India in this financial year. The company is launching in Qatar with six showrooms. Kalyan is also consolidating its existing presence in the NCR, Maharashtra and Kerala by opening showrooms in Gurgaon, Noida, Pune, Mumbai and Kodungallor.

The company has been planning to launch in Chennai for a while and was waiting for an opportune moment. Ramesh Kalyanaraman, Executive Director said: “Chennai is the most important and fiercely competitive jewellery market in the country and it was important to get the proposition right. We have been planning extensively to ensure that shoppers have a delightful experience at this showroom. The showroom can accommodate up to 500 customers at any given time and it will also have parking space for 100 cars and 200 two wheelers. We have handpicked 500 of our best sales persons who can speak ten languages to explain the nuances of jewellery and educate customers on extracting value from their purchase. The jewellery itself has been curated by in-house design teams to fulfill distinct needs of the local communities.”

Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. The company leverages its strong roots, of over a century, in the business of textile trading, distribution and wholesaling.

Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the market of over two decades. It has set industry benchmarks in quality, transparent pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Today, Kalyan Jewellers has 77showrooms across India and West Asia. Recently, Warburg Pincus, a leading global private equity investor invested USD 200 million for a minority stake in the company. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.