Grohe AG, the global major of sanitary fittings, received the CSR Award of the German Federal Government 2017 in the “companies with 1000+ employees” category recently, according to a company statement.
The decision by the eleven expert judges expressly lauded the role taken by GROHE’s management team who have made sustainability a top management issue, acting as role models and trailblazers both for their own workforce and for other companies. Other nominees in this category included Unilever Deutschland GmbH, Flughafen München GmbH, Ford-Werke GmbH and FRoSTA AG. The award was presented by Professor Josef Wieland, juror and expert in business ethics at Zeppelin Universität in Friedrichshafen.
Michael Rauterkus, CEO, Grohe AG, when receiving the award at the event in Berlin’s Humboldt Carré, said: “Sustainability is our passion and remains deeply rooted in our DNA. We are delighted to see the world around us acknowledge our enthusiasm for, and commitment to, corporate social responsibility (CSR). Our 360-degree approach to sustainability embraces our employees, suppliers, factories, processes and our contribution to society in equal measure. Seeing our policies being accepted as a standard of reference for our industry and inspiring others as well, we feel vindicated and honoured at the same time.”,” .
Products for a sustainable future – Championship ‘Made in Germany’
The sustainability strategy pursued by this global company is primarily reflected in its products. One example is the GROHE Blue Home water system, which transforms tap water into a filtered, chilled and great tasting – and even bubbly – refreshment. This system obviates the need for bottled mineral water and the associated processing, bottling and transport activities. According to a study conducted at Georg-August-Universität in Göttingen, GROHE Blue Home contributes approximately 60 percent less to a household’s carbon footprint compared to conventional bottled water.
Management Board member Thomas Fuhr pointed out: “Our understanding of quality and our advances in terms of sustainability are very much driven by our commitment to manufacturing in Germany. In order to secure our company’s competitiveness going forward, we continue to invest heavily in our German locations, which set the standards for our international factories. As of 2011, we have launched regularly our GROHE Sustainability Trophy as an internal competition between our manufacturing sites. This trophy acknowledges our employees’ efforts and incentivises them to continue working on their ideas and solutions for even more sustainable production processes and even more resource efficient manufacturing of a given product.”
Beyond day-to-day business
GROHE’s belief in corporate citizenship is encapsulated in GROHE Dual Tech, a programme jointly undertaken with Don Bosco Mondo e.V. The two partners have teamed up to offer professional training for disadvantaged youths in emerging economies. Three training workshops in India and the Philippines assist young people in improving their life chances by learning a trade in the sanitary sector. This makes them eligible for employment in an industry with great promise and will even enable some of them to set up their own businesses in the future.
Moving forward with clearly defined sustainability targets
GROHE has set itself the target of raising energy efficiency by 20% and shrinking its carbon footprint by 20% by the year 2020. Among other things, this will be achieved by two new cogeneration plants commissioned in Hemer and Lahr and by converting lighting equipment to LED operation. Another milestone on this journey was marked in December when the company’s energy management system was certified to ISO 50001; it will be instrumental in improving the overall energy efficiency on a sustained basis. Moreover, the company has committed itself to becoming the global sanitary industry’s sustainability leader by 2020. GROHE’s stance and actions on sustainability are laid out in greater detail in the company’s sustainability brochure. Titled “WATER ENJOYMENT – A CLEAN CONSCIENCE WITH EVERY DROP”, it can be downloaded from grohe.com/sustainability.
GROHE India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of GROHE AG. With a decade of its presence in the Indian market, it has acquired a dominant position in the market as one of the largest selling international brands. GROHE recently launched its state-of- the-art ‘GROHELive! Centre’ in Bengaluru. The centre offers a great opportunity for people to come and experience the world of GROHE. Besides featuring the entire range of GROHE products, the Live! Centre also showcases the GROHE elements.
GROHE India also recently announced the launch of its second GROHE Dual Tech in India, in New Delhi in association with Don Bosco Learning Center. The two centres in Mumbai and New Delhi train young people from economically challenged backgrounds, imparting them high-quality training programme in certified plumbing. The programme addresses the dual need of the industry – on one hand it supports the youth with skill development, while on the other, fill the skilled-labour supply gap.
GROHE is the world’s leading provider of sanitary fittings. Since many decades, the global brand GROHE relies on the brand values of quality, technology, design and sustainability, to deliver “Pure Freude an Wasser”. GROHE is part of the LIXIL Group Corporation and benefits from the active knowledge transfer within the group and the opportunity to open up new product segments and develop innovations faster and more efficiently. LIXIL is the global market leader in the sanitary ware industry as well as Japan’s leading provider of housing and building materials, products and services.