Arena Perspectives 2015: Throwing fresh perspective into animation industry

Perspective 2015, organised by the leading animation institution in India, Arena Animation was held at Mahatma Phule Sanskrutik Bhavan, Pune on July 18, 2015. In fact, the event was an opportunity for over 400 animation lovers to interact with leading influencers in the animation and VFX industry in the presence of Venkat, Sales Head (South & West), Arena Anmations and Vijendra Shukla, Area Sales Head, Pune, according to a company statement.

Arena Animation

Vaibhav More, Founder and Director, Vaibhav More Films, Mumbai said: “The animation industry has grown three times over however, the media and entertainment industry require talented professionals such as 3D-animators, 3D artists, Motion Graphics Artists, Lighting and Rendering Artist, Flash animators, digital sculpting, Web designers, creative advertisers, Illustrators, Visualiser, Storyboard artist, 3D modeler to name a few.”

Prashant Shahane-CG Head, Trace Vfx, Mumbai imparted a more technical based lecture on VFx fundamentals and lighting based on his own experience. Shahane opined that this profession needs not only hard work, but smart work as well. His guidance gave the attendees first hand advice on the media and entertainment industry and what a career in animation would entail.

At the event, Easo Thampy Matthew, Business Head for Arena Animation, said: “We at Arena are always aiming at bridging the gap between animation/VFX aspirants and the industry. ‘Perspectives’ is the perfect platform for enthusiasts to meet professionals and get access to their insights and experiences. We are also fulfilling our goal of producing world class professionals by introducing programs that have been designed to make our students experts in the latest tools used by the industry globally.”

According to a finding in FICCI KPMG 2014, the animation, VFx and post- production industry in India is valued at Rs 44.9 Billion from Rs 39.7 billion a year ago. This can be attributed to the fact that animation can now be found in every aspect of our lives from television, banking, entertainment, online shopping, web site designs etc. Animation is a versatile and sought after skill to possess as the scope of careers is possible in virtually every sector from advertising, architecture, aviation, hospitality, travel & tourism, engineering, hospitals, media and entertainment etc.


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