The Chennai-based Royal Enfield, part of the Eicher Group, the fastest growing motorcycle company has announced its limited edition range of motorcycles, inspired by Despatch riders at its new store at Linking Road, Khar (West), priced at Rs.2,20,383 (Ex-Showroom, Chennai).
Rudratej Singh, President, Royal Enfield at the launch of Royal Enfield Despatch Rider Limited Edition motorcycle in Mumbai.
According to the company officials, as many as 200 units of each colour variant will be manufactured for sale in the domestic market. Customers can book their motorcycles starting 10.00 AM on July 15, 2015 at store.royalenfield.com. After booking, customers can take the delivery of the motorcycle from the nearest company store or dealership in their city. The limited edition motorcycles range has received tremendous response after it was unveiled at Royal Enfield’s exclusive store at Khan Market
Available in two colour variants in India- Desert Storm Despatch and Squadron Blue Despatch, these motorcycles come with an exclusive signature camouflage pattern and a distinctive embossed hallmark detailing the particulars of its manufacture. Each Royal Enfield Despatch motorcycle has been handcrafted using a unique film transfer technique that uses a delicate and precise hands-on process to transfer the camouflage pattern on the motorcycle’s skin, making each motorcycle to be only one of its kind to ever to roll out of the factory. Additionally, each Royal Enfield Despatch comes with genuine Italian leather seats accompanied by a classic leather buckle strap to hold the air filter box. Inspired by the stealthy, non-reflective paint on the engines of the original Despatch Rider motorcycles, the bike gets a matte black paint on the engine, exhaust and silencer.
The price of the motorcycles across markets in India are as follows-
|City||Price On Road||Stores where motorcycle can be previewed|
|Mumbai||Rs 2,24,752||1. Company Stores- Bandra2. EGS- Khar
3. EGS- Colaba
4. Ishna Wheels- Goregoan
5. Voyage Motors- Kandiwali
6. Soniya Motors- Ghodbhunder Road
7. Soniya Motors- Thane
8. Soniya Motors- Bhandup
9. SR Motors- Ulhas Nagar
10. Pooja Motors- Dombivali
11. SP – Wheels Vasai
|New Delhi||Rs 2,16,607||1. Company Stores- Saket2. Cruiser Motors- Dwarka
3. North Delhi Motor cycles-Saraswati Vihar
4. Amar Auto- Shahdara
5. ASCO Motors- Pataparganj
6. Kay Tee Automobiles- Mahipalpur
7. Soni Automobiles- Mangolpuri
8. South Delhi Motorcycles- Kailash colony
|Chennai||Rs 2,20,383||1. Aravinduja Motors- Poonamalle2. Sri Venkateswara Motors- Velachery
3. I Speed- Purasawalkam
4. AKG Motors- Redhills
5. Classic Motorcycles- Ambattur
6. Sri Velavan Motors- Greams Road
|Bangalore||Rs 2,31,064||1. Acclaim Motors- Yelahanka2. EGS- Mantri Mall
3. Acceralarate Motors- RR Nagar
4. Electronic City Motors- Electronic City
5. Teknik Motors- Indira Nagar 100ft Road
6. Company Stores- Jayanagar
7. SSS Motors- Peenya
8. HSR Services- Lalbagh
|Kolkata||Rs 2,26,287||1. Shah Distributors- Elgin Crossing Saradb Bose Road2. East India- Theatre Road- Shakspeare Saroni|
|Hyderabad||Rs 2,20,969||1. Venkataramana Automobiles- Mehdhipattinam2. Go Green- BHEL
3. SVR Motors- Suchitra
4. Company Store- Erragada
The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With 50% growth every year for the last 3 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s product line‐up includes the Bullet, Classic and Thunderbird models in both 350 and 500cc displacements; and the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 12 company-operated stores and 400 dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.
Royal Enfield also organises and supports many motorcycling events and rides , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.