Denver, a big brand in the deodorant and personal care segment for men has now forayed into the shampoo and hair care space with the introduction of Beer Shampoo. Hair care has never been this simple. Denver Beer Shampoo is designed to fit into any scalp and conveniently turns bating into an easy one-step process of cleansing and conditioning with a blend of naturally derived ingredients, while also helping conserve water at the same time.
Availability of Denver Beer shampoo in single-use sachets of 7 ML priced at Rs 5 is another innovative marketing tactic that the company is confident will induce trials and help garner volumes. Other pack sizes include 100 ML and 200 ML bottles priced at Rs. 75 and Rs. 160 respectively, a company statement said.
Saurabh Gupta, CMO, Denver India said: “We used a consumer insight on beer as being good for hair to come up with a winning formula for a beer shampoo. Relying on our in-house R&D, we incorporated beer therapy into this simple-to-use shampoo which also has excellent conditioning properties. We are confident of the fact that we have a winner in Denver Beer Shampoo since it’s a great product, attractively packaged at a competitive price point. The retail trade has also so far been very receptive and sales are encouraging”.
Denver’s beer shampoo has been formulated incorporating all the goodness of the beverage including maltose, biotin, silica & magnesium which are great for hair care. Biotin prevents hair loss. Silica to add strength and volume to hair and makes it thicker, as it coats and repairs each strand of hair. Maltose in beer acts as a natural conditioner and also imparts natural volume.
Beer therapy for women
Like men now women too seem to be receptive to the idea of using beer therapy that is credited for smooth and long hair. Women are more conscious about their hair and spend extra hours on shampooing and then conditioning their hair to achieve smooth, silky and shiny hair. With Denver beer shampoo they can now achieve all of it in just one step.
With this new product the company is targeting young college goers, and urban consumers within the age group of 16-34.Vanesa is looking forward to establish Denver Beer Shampoo as one of the key and top performing brands of the company in the next one year.
Denver is one of the India’s leading and trusted brand that specialises in a wide variety of categories including deodorants, perfumes, shaving foam, skin care range and hair care range. The brand has always stood as choice of real Men and has been preferred by millions users for its fragrance and unmatched quality. Denver’s core mission is to bring unique products, fresh new ideas, stylish designs and superior functionality to consumers at an outstanding value.