Home grown auto major, Mahindra & Mahindra Ltd., a part of the $16.5 billion Mahindra Group announced that it’s technologically advanced 0.85 tonne payload mini-truck, Maxximo had completed five years on Indian roads. According to a company statement, in order to commemorate the occasion, the company is offering two unique customer centric initiatives to its customers. These include 3 years or 1 lakh km warranty (whichever is earlier) on the Maxximo Plus engine and ‘Promise of Same Day Service’ across all its workshops for Maxximo owners.
Launched in 2010 and now christened Maxximo Plus, the product is already available in the market with class leading product warranty of 2 years or 60,000 KM (whichever is earlier). The 3 years or 1 lakh km warranty on Maxximo Plus engineapplicable on vehicles purchased after March 1, 2015, clearly depicts the organisation’s confidence in the product.
Speaking on the occasion Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd.said “At Mahindra we always believe in making customer centric, class leading offerings. Maxximo has successfully delivered on its promise of being a game-changer by offering world-class technology, best in class safety features, class-leading power and mileage to the mini-truck customers. Further with the launch of Maxximo Plus we created an enhanced value proposition for the customers by providing him with the pioneering Fuel Smart technology. Going forward we will continue to partner our customers in their endeavour to progress in life and the 5th anniversary celebration initiatives are in line with this thinking.”
Unveiled at the 10th Auto Expo 2010 held in New Delhi, the Maxximo was the first product to roll out from Mahindra’s state-of-the-art Chakan plant. In 2013, a refresh of the successful Maxximo, the Maxximo Plus, was launched. Maxximo Plus is a superior offering over its predecessor and offers an enhanced customer value proposition with the simple-to-use Fuel Smart technology, the Maxximo Plus allows the customer to choose between higher power (26 HP; 19.2 kW) OR higher mileage (21.9 kmpl), as and when he needs, at the press of a switch. Maxximo Plus also has the delight-features which give it the lead in Comfort, Style and Safety.
Over the past five years, Mahindra Maxximo platform has grown significantly and offers a wide range, which includes the Maxximo Plus andMaxximo CNG in commercial load carrier segment and the Maxximo Mini Van and Maxximo Mini Van VX in the commercial passenger segment. Today, the popularity of the platform can be gauged by the fact that Maxximo has sold over 2.4 lakh vehicles since its launch. The superior value proposition of the Maxximo Plus can be further gauged from its potential to earn up to 30% more, per year, over the competition. This is on account of superior mileage which lowers fuel cost, a lower maintenance cost and the ability to carry more load with faster turn-around time.