Tata Motors, the largest automobile manufacturing company in India has launched a range of next-generation Tata Prima heavy commercial vehicles in the UAE and Oman.
The launch marked the introduction of a new range of next genration commercial vehicles with a series of applications in both the the countries, according to a company statement.
In the UAE, Tata Motors launched two variants in Dubai with dealer-partners – United Diesel and in Abu Dhabi with Dalma Motors. In Oman, Tata Motors launched three variants with partners Al Hasher & Company. Tata Motors launched the PRIMA 4438.S (4X2) tractor head and PRIMA 4038.K (6X4) Construction tipper in the UAE. In Oman the PRIMA, will be available as a Prime mover, Rigid Tipper and Tanker in the 4×2 and 6×4 configuration, with the PRIMA 4438.S and the PRIMA 4038.K, catering to fleet owners, goods transportation, construction and waste management companies.
The Tata Prima with its power, sustainable speed, safety and reliability, best-in-class, aggregates, cabin features and comfort, was uncompromisingly designed for long-distance/ hours of transportation.
Being developed with Tata Motors’ subsidiary – Tata Daewoo Commercial Vehicles (TDCV), Tata Motors conceived the award winning Tata PRIMA range, setting new benchmarks in performance and design of a next-generation commercial vehicle, based on superior technology, optimum power, fuel efficiency and safety. Built with technical inputs from across the world, the Tata PRIMA is based on an Italian cab design, engine technology from the US and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combining Swedish precision on a robotic weld line, hence is also referred to as the ‘World truck’ by Tata Motors.
Ravindra Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors, said: “The launch of the Tata Prima brand in Oman and the UAE, is an important milestone in Tata Motors’ continued expansion in the GCC region. A new next-generation range of commercial vehicles by Tata Motors, the Tata Prima brand is shaped by technology, know-how and expertise from across the globe. The range that has been launched in both the markets is world-class in every sense, giving our customers competitive business advantages, with the trusted credentials of the Tata Motors brand.”
A multiple award-winning range of trucks from Tata Motors, the Tata PRIMA is today available in different trims, including multi-axle trucks, tractor-trailers and tippers, apt for several applications, thus meeting varied end-user requirements. With the range extending upto 49 tonnes and engine options upto 560 hp, the Tata Prima is an ideal work horse for movement of goods and material across distances and terrains, at the same time delivering efficiencies to a trucking business.
The new next-generation range of Tata Prima commercial vehicles, boasts outstanding material and build quality, comfort, driving dynamics and economy, at the same time offering customers with of lowest cost of ownership. Equipped with strong aggregates and a robust chassis frame and suspension, the Tata Prima range meets the highest operating standards under extreme conditions.
Besides focusing on the mechanics of the vehicle, the uniqueness of the Tata Prima is that its cab focuses on driver comfort. The cockpit of the Tata Prima is both functional and visually ergonomic with a separation in terms of the working and living area. The cabin is air-conditioned, with roomie occupants’ space, includes reclining seats, armrests, an adjustable steering system, a music system and Global Positioning System (GPS) as a standard feature.
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.
The pioneering Al Hashar Group sole distributor of TATA Motors in Oman for over 3 decades offers a wide spectrum of vehicles that can be customized for local conditions and meet all the standards for quality, environment norms and user comfort. Every TATA vehicle comes with Al Hashar’s total support of periodic maintenance, high-quality service, availability of genuine parts and the ability as a business partner to propose solutions for any transport need. Al Hashar is one of Oman’s premier trading companies having experience of over 4 decades in the auto industry and a full-fledged presence in major locations across Oman.
United Diesel LLC., established in 1972, is a member of the Al Rostamani Group. It specializes in commercial vehicles having the largest international brands under one roof.
United Diesel offers complete after Sales Services, providing innovative transport solutions to the commercial, industrial and educational sectors. It has various after sales outlets in convenient locations for easy accessibility to its customers. It also offers mobile workshop services and door to door delivery of spare parts to corporate customers.
A service policy pledge to customers is that the mobile workshop can be at any site, at any time, for any service that may be required. United Diesel Parts department has made a commitment to deliver genuine parts and accessories with the highest quality.
A major player in the automotive scene since 2002, Dalma Motors was set up to contribute towards the UAE’s growing transportation sector and construction industry.
Dalma Motors’ qualities and reputation for strength, mobility and durability positions them as the automotive flagship of the prestigious United Al Saqer Group of companies and one of the top automobile dealers in the UAE.
The dealership for top commercial vehicles and equipment, it provides high quality, superior solutions to the automobile and construction industries.
With branches in Abu Dhabi and Al Ain, Dalma Motors has sold thousands of vehicles over the last decade, with an impressive market share in the commercial bus sector.