As part of taking its Horizonext strategy forward, Tata Motors on March 16, 2015 announced the launch of a nation-wide Mega Service Camp for passenger vehicles. According to the company, this free service camp will be held from March 20-26 across 570 dealerships and Tata Authorised Service Centres and will cater to all its passenger car and utility vehicle owners. Customers can avail of free service check-ups and offers on accessories, spare parts at attractive rates. What is more, Tata Motors has also associated with over 18 suppliers who will offer discounts on lubricants and other value-added services. Tata Motors Service is a comprehensive and renewed customer service programme from Tata Motors, backed by technology, strong dealer network and consumer insights. The Mega Service Campaign is the result of consumer insights and feedback.
Commenting on the initiative, Dinesh Bhasin, Head – Customer Support, Passenger Vehicles Business Unit, Tata Motors, said: “We are delighted to announce the launch of a nationwide comprehensive service camp for our customers. As a part of our even greater focus on customer delight in our HORIZONEXT strategy, these service initiatives harness technology, our network and customer insights to take customer service to a higher level of customer satisfaction. We are committed to provide our customers with consistent service support across all our models throughout the country. This week-long campaign will not only help us build stronger relationship with our customers but will also allow us showcase the strengths and rich experience of our extensive service network.”
To make this campaign exciting for customers, select workshops will offer test drives of brand new cars from Tata Motors’ stable – the stylish compact sedan – Zest and the sporty hatchback – Bolt. Furthermore, all eligible cars and UVs coming to the workshops will be evaluated and their current car valuation will be provided. A good exchange bonus will also be offered to the prospective customers. Additionally, quick/on-spot loan approvals will also be provided to the customers, on special rates of interest, on case-to-case basis. Tata Motors Service has also developed a mobile application called ‘Tata Motors – My Car’ for customers, which is designed to facilitate details of the camp anytime and anywhere with ease. Customers can book their free service with this application.