As part of its ‘Live the Best’ philosophy, German luxury car maker, Mercedes-Benz has commenced a new customer engagement platform, ‘Luxe Drive’ aiming at providing the best and most comprehensive luxury experience to its patrons pan India.
The one of its kind event is set to engage customers through a combination of adrenalin, gourmet and haute couture. This unmatched luxury experience started in Jaipur on March 15, 2015 at Omaxe City, Phase III, Ajmer Road and will end tomorrow.
At Luxe Drive, besides the adrenalin provided by the class lending Mercedes-Benz cars, the seamlessly created experience is also set to pamper potential customers with culinary delights whipped up by Michelin Star Chef Vikas Khanna.
The participants will get the opportunity to interact with him and be a part of this masterclass with him. The excitement will be topped-off with a dose of high street fashion through top international brands from The Collective. What is more, there will also be a styling consultant to enhance the style quotient.
Eberhard Kern, MD and CEO, Mercedes-Benz India said: “We ended the year 2014 on a high and have continued the momentum in 2015 with an aggresive product and network strategy. However, our aim is to provide a comprehensive luxury experience to patrons and thus we are creating innovative customer engangement platforms. Best Customer experience is also a key pillar of our ‘Live the Best’ philosophy and through events like the Luxe Drive, we are on the right path to create unparalleled fascination and delight for our existing and potential customers, especially in Tier-II and Tier-III markets.”
This unique Mercedes-Benz Luxe Drive will showcase the expertise and superior performance of Mercedes-Benz cars and SUVs, through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features will be experienced by participants in both off-road and on-road conditions. There will also be a nine car display for patrons to experience the latest products from Mercedes-Benz portfolio, including Dream Cars and New Generation cars. Furthermore, the visitors will also experiences the ‘Ah My God’ feeling with the range of AMG models. Range of vehicles will also be available for the guests to choose from for a thrilling test drive.
There will also be a special zone for exclusive Mercedes-Benz merchandise where guests can choose and take home their favourite merchandise. A special kids zone with games for engaging the kids and Mercedes Trophy Zone with exclusive goodies on display will keep the participants and families engaged throughout. The gathering will also have the unique opportunity to get a free car evaluation from Mercedes-benz pre-owned car sales team and an opportunity for special trade-in and personalised finance offers.
Khanna wll whip up some luxuriously exotic fare during the events and will be present on-ground to interact with the guests. A lucky winer will also get to interact in an exclusive one to one interaction with him. Khannna is a versatile and dynamic personality and an award winning Michelin Starred Indian chef, cookbook writer, restauranteur, humanitarian and a film maker. He has shot to humngous international fame and has been acclaimed as The Hottest Chef in America.
The Collective is one of its kind, super premium retail concept, known for its breadth of exlusive fashion. With over 100 of the world’s best fashion brands under one roof, this unique lifestyle store offers all connoisseurs a unique point of view on each individual’s own personal style. The participants can check out some of the clothes and accessories on display at the Luxe Drive website and in cast they like something, they could even pre-order them and it will be delivered to them at the venue, according to a company statement.