The iconic Bollywood actor, Amitabh Bachchan has painted grease in the latest television commercial of Kalyan Jewellers in promoting the launch of its newest outlet in Chennai.
Also, this new TVC has a host of south Indian actors including Prabhu and his son Vikram, Shiva Rajkumar, Nagarjun and Manju Warrier, according to a company statement.
Shot in Mumbai, VA Shrikumar Menon, CMD & Chief Creative Officer, Push Integrated Communications Private Limtied has direccted the newest TVC from Kalyan Jewellers.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, while speaking about the new TVC, said: “The success of Kalyan Jewellers is primarily based on the trust we havve earned from our patrons. What is more, this communication repatriates the trust platform which is not a measurable benchmark but a passionate pursuit of a personal goal.”
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. The company leverages its strong roots, of over a century, in the business of textile trading, distribution and wholesaling. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the market of over two decades. It has set an industry benchmark in quality, transparent pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. As on November 2014, Kalyan Jewellers has grown to 72 showrooms across India and West Asia. Recently, Warburg Pincus, a leading global private equity investor invested USD 200 million for a minority stake in the company. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.
Kalyan Jewellers has five sub brands for gold named Floret – Flower based designs, Tamas – Colour based designs, Bloom – Kids Jewellery, Rang – Precious stones jewellery and Eterna – Traditional Jewellery. We also got six sub brands for diamonds named – Anokhi – uncut diamonds, Sakshi – Diamond studded mangalsutra, Bliss – duo bands for couples , Amore – diamonds for youth, White Mistry – Platinum with diamonds and Antara – Bridal diamond wear.