Ford India introduces SYNC with Ford Applink in EcoSport

What with the cricket fever is gripping across the country due to the ongoing World Cup Cricket 2015, the prospective buyers of Ford EcoSport SUV will continue to get updates from ESPN Cricinfo, even while in their vehicle, thanks to the introduction of SYNC with Ford AppLink.

Ford-EcoSport_SYNC-AppLink

According to a statement issued by Ford India, commencing this month, SYNC with Ford AppLink is available on the Titanium variant of Ford EcoSport SUVS pan India. This is the second product from Ford’s stable after 2014 Ford Fiesta to support this award-winning in-car technology, enabling its patrons to conveniently access their favourite smartphone applications through simple voice-commands.

Elucidating on the introduction of new technology, Anurag Mehrotra, Executive Director (Marketing Sales and Service), Ford India said: “Introduction of Ford AppLink™ enhances the value proposition offered by Ford EcoSport. Consumers today are leading an increasingly connected lifestyle and wish to stay up-to-date even while on the move. Ford AppLink™ addresses this unmet need and helps them stay connected without ever compromising on convenience.”

Aprt from ESPN Cricinfo, the mobile phone applications available on Ford AppLink™ in India include a location-based app ‘explore by MapMyIndia and a global, secure location sharing app – Glympse. The addition of these apps will allow customers to seamlessly get information about their nearest attractions and food destinations among others. The technology marks new ways for customers to bring their favourite smartphone applications into their vehicles via simple voice commands. The Chenna-based subsidiary of the US car maker is working with several app partners in India and across the globe to add to the list of Ford AppLink™ compatible apps.

The introduction of Ford AppLink™ on EcoSport is a testament to Ford’s commitment to democratise advanced technology for masses. Safety, convenience and seamless connectivity are the three cornerstones of SYNC® with Ford AppLink™ technology that allows greater communication between smartphone apps and AppLink™ equipped vehicles through voice commands.

Ford’s bestselling urban SUV has continued to delight customers in India and across the world with its styling, outstanding fuel economy, great space and today boasts of more than 100,000 happy customers. Ford EcoSport won more than 30-awards within the first year of its launch to become India’s most awarded vehicle ever.

Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Fiesta, Classic, Endeavour, and the most recently launched EcoSport.

Ford’s operations in the country also include Global Business Services with offices in Chennai, Coimbatore and Gurgaon that provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing Sales and Service, Analytics, and Purchasing. Ford’s businesses in India employ 11,500 hard-working, dedicated men and women.

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