Bridgestone India Private Limitied the domestic arm of the world’s largest tyre and rubber company from Japan, Bridgestone Corporation, today announced the inauguration of the Concept Store Jaywant Tyres at Ponda in Goa.
Vaibhav Saraf, Senior General Manager Sales and Marketing – PSR, Bridgestone India formally inaugurated the outlet. With the launch of Jaywant Tyres, Bridgestone has marked its first ever concept store in Goa aiming at revolutionising the tyre buying experience, with an ardent focus on safety, reliability and eco-friendliness. The motto being safety of customers and workers, reliability of products, transparency in operations and promote eco-friendly products and environment both in the store and outside.
With the focus to cater the customers from in and around Goa with the product portfolio that Bridgestone offers ranging from eco-friendly, comfort to trendy and sporty tyres to the all new experience of enabling the customers to view tyres as a critical purchase item which ensures their safety at all times, a company statement said.
Speaking on the occasion, Saraf pointed out: “The Concept Store, a unique retail concept which we are introducing as a part of our aggressive expansion strategy. This initiative will add a new dimension to the retailing of Tyres in the region through our unique business model of safety, reliability and environment friendly norms that will be adhered to through our direct and indirect business operations. The concept store besides having our complete product range and services will offer a new experience in tyre buying for the customers. It will be also backed by well informed staff that understands the nuances of consumer requirements.”
Distinctively planned, designed and built on the concepts of Safety, Reliability and Eco-Friendliness, the concept store will not only enhance brand presence, but it will create a strong retail identity and in the process will make Bridgestone products accessible to a much larger number of consumers.
Every component in this Select Super Concept store is particularly designed to make this store optimally safe for everyone entering this store. Safety of Life and property is our prime concern. Equipped with various products like RFT (Run Flat Tyre), TPMS (Tyre Pressure Monitoring Systems) / GPS (Global Positioning Systems) and Tyre Safety booklets for the customers, we plan to spread the Safety message to everyone. The company also is having specially designed Tyre Check up programme for cars to check tyres, and batteries and oil.
In the concept shop to ensure Reliability and trustworthiness for the customer Bridgestone provides maximum transparency in all its transactions and operations in terms of products along with their pricing, services and service info chart, which are displayed in the store. The service staff is also well trained to create the whole tyre buying experience of the customer lucid and trustworthy.
Bridgestone in its endeavour to save and protect the environment has developed Ecopia (Eco friendly tyres), Eco-friendly paints, Energy saving lights, Lead Free Weights for Tyre Balancing. The stationery used in this store is also of recycled paper. In addition the store also has internet zone, Cafeteria and Kids zone equipped with Non-toxic Toys.
Front End Mechanical
The Concept Store besides showcasing Bridgestone’s complete product range will provide services like Tyre Changer, Tyre Balancing, Alignment 3D, Nitrogen filling, AC Refilling, Oil Dispenser, Battery Check up, Advanced Car Wash, Steam Interior Cleaning, Car polish, Alloy wheels and other car accessories.
The Bridgestone Concept Store, Jaywant Tyres, spreads over a spacious area at ‘S-1/ S-6, Jaywant Enclave, St. Cruz, Near Forest Department, Ponda, Goa-403401. With the objective of making this planet Greener Bridgestone aims to further leverage these concept stores by introducing these across other markets nationally.
Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh; Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan; Pune recently. In a short stint of 18 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM and aftermarket.
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.