The UK-based marque car maker Rolls-Royce Motor Cars has confirmed that it is developing a brand new luxury car. The company statement said the company is developing the new car with exceptional presence, elegance and purpose and it will be built on an all aluminium architecture, specific to Rolls-Royce.
In an open letter, Peter Schwarzenbauer, Chairman, Rolls-Royce Motor Cars and Member of the Board of Management of BMW AG, said: “The BMW Group stands proudly behind this announcement. The Group’s continuous investment into the Rolls-Royce Motor Cars brand is paying considerable dividends. Rolls-Royce is the ultra-luxury cornerstone of the BMW Group’s premium brand strategy and we will continue to strongly support Rolls-Royce Motor Cars as it moves, confidently, into this new phase in its development.”
If the introduction of Phantom in 2003 had marked the beginning of the renaissance of Rolls-Royce Motor Cars, since then, the luxury car manufacturer had set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equaled and continues to be hailed as ‘The Best Car in the World’ by its customers and media alike. A dozen odd years later, after the introduction of successful new models like Ghost and Wraith, Rolls-Royce stands proudly at the pinnacle of British luxury manufacturing, confirming our custodianship of this precious marque. Now we have reached another seminal moment in Rolls-Royce’s 111-year journey.”
“Today we confirm that we are developing an all-new Rolls-Royce with exceptional presence, elegance and purpose: A car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain; a car that meets our customers’ highly mobile, contemporary lifestyle expectations; a Rolls-Royce that is as much about the pioneering, adventurous spirit of Charles Rolls as it is about Sir Henry Royce’s dedication to engineering and innovation; a car that appropriately reflects Rolls-Royce’s brand promise of effortless luxury; a high-bodied car, with an all-new aluminium architecture and a unique new motor car worthy of carrying the Spirit of Ecstasy into the future. This new Rolls-Royce will be Effortless …. Everywhere.”
Schwarzenbauer said that many of the luxury car maker’s discerning customers had urged the management to develop this new car. “We have listened. At Rolls-Royce Motor Cars we are uniquely focused on the desires of our customers and are driven by our own thirst to innovate. So we challenged our engineers and design team, led by Director of Design Giles Taylor, to create a different and exceptional new car.This car will embody all the values and capabilities that drove our two Founding Fathers to secure Rolls-Royce’s reputation, early last century, by taking top honours in rigorous overland adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.”
Rolls-Royce’s conveyed pioneers and adventurers like Lawrence of Arabia across the vastness of unexplored deserts and over mountain ranges. In other parts of the world including Australia, India and the Americas, Rolls-Royce’s carried their owners over challenging terrain with absolute reliability and comfort. “History sets our precedent and our future calls us to action. This new journey begins now. We will take our time in developing and perfecting this new concept in luxury. We will include our customers, enthusiasts and media along the way and will keep you informed of our progress. Until then, rest assured, we are creating a motor car in the greatest traditions of our marque.” He concluded by quoting the dictum of Sir Henry Royce: “When it does not exist, design it”.
Torsten Mueller-Oetvoes, CE, Rolls-Royce Motor Cars added: “I am proud to confirm that Rolls-Royce Motor Cars is developing an all-new, high-bodied Rolls-Royce designed to satisfy the contemporary, highly mobile lifestyles of our discerning clients around the world. I am confident that this new Rolls-Royce will fully deliver on our brand’s promise of supreme luxury while at the same time being Effortless … Everywhere. The journey towards this all-new Rolls-Royce begins now and we will keep our customers, enthusiasts and media informed of our progress along the way. We will announce what we are calling this new motor car closer to the time of its launch. I wouldn’t call it an SUV as Rolls-Royce is neither sport nor utility. The words ‘sport’ and ‘utility’ do not fit comfortably into the marque’s very special brand promise. This new model will deliver presence, elegance and purpose wherever its owners choose to be in the world.”