The Bhuj, Gujarat based Asian Motor Works Limited (AMW), one of the leading manufacturers of medium and heavy commercial vehicles have appointed Mehrotra Automobiles as its sales and service dealer for Eastern Uttar Pradesh, consisting of towns such as Allahabad, Pratapgarh, Sultanpur, Chitrakoot, Kausambia, Jaunpur, Varanasi, Sonbhadra, Gazipur, Mirzapur, Chandauli and Bhadohi.
Kunwar Reoti Raman Singh, Member of Parliament (14th and 15th Lok Sabha) formally inaugurated the dealership in the presence of RN Rao, Director, Marketing, AMW Motors Limited, according to a press note. The dealership facility is established, keeing in mind burgeoning market for AMW vehicles in these regions and the need to provide customers a full range of services including vehicle sales, financing assistance, maintenance, repair and spare parts support.
Prashant Mehrotra, the promoter of the new dealership of AMW Motors Limited is a first generation entrepreneur with several years of experience in consumer and finance industries. With a base in Allahabad, Mehrotra Automobiles will have facilities to reach out to customers across eastern Uttar Pradesh with a dedicated team of qualified and experienced professionals.
Eastern Uttar Pradesh has a high potential for multi-axle haulage trucks and with the Government’s thrust on strengthening the infrastructure in the state, AMW also foresees a good demand for its tippers for the construction and road building segments. The high activity in agriculture, sand and other aggregates is also expected to contribute to better off-take of tippers and transport vehicles in the medium and heavy truck categories.
Speaking on the occasion, Rao said: “The industry has seen the most difficult times in the last two years. We at AMW took this as an opportunity to enhance our product range. We introduced our haulage range and added few more tipper variants keeping in mind the customer voice and offering products which offered better operating costs, low maintenance and higher uptime. With the stable Government at the centre and the focus on infra development, we see the truck market improving. Thus it is important to increase the reach for our customers and add to our 3 S network. We look forward to a fruitful partnership with Mehrotra Automobiles for the benefit of transport operators and contractors in the region. The entire AMW team of sales and after market teams will be available to ensure better productivity and profitability for our customers.”
Mehrotra pointed out: “As AMW’s partners, we are delighted to increase their foot print in Uttar Pradesh and will strive to offer customers an experience that will delight them and bring in loyalty. We look forward to growing with AMW with confidence and aggressive plans for the future.”
AMW has 123 dealerships and over 1500 touch points across India. This network includes sales and service centres, authorised service outlets, mobile vans, workshops and a 24X7 helpline called ‘AMW SEVA’ which ensures a rapid response to customer needs.
AMW Motors Ltd is one of India’s leading manufacturers of medium and heavy commercial vehicles and has achieved a unique position in India’s transportation sector through innovative engineering and customer orientation. The company also received seven consecutive awards for its vehicles from various industry forums. AMW offers trucks ranging from 16 to 49 tonnes and has pioneered several segments in the Indian CV market.
AMW’s fully integrated manufacturing facility in Bhuj, Gujarat, has a planned capacity of 50,000 commercial vehicles per annum. The facilities include a fully integrated assembly line, contemporary cab and paint shops and world class testing facilities. AMW’s 200-seat research centre focuses on research and development of new products and technologies that impact performance characteristics, safety, environment and comfort.