Delhi election 2015: Arvind Kejriwal, Kiran Bedi and Ajay Makhen are using mobile app to reach out to voters

As the election scenario is reaching crescendo in the poll bound Delhi, online platform is the most favourite platform among politicians to reach out the the masses.


Showcasing how the AAP, with the help if a unique concept by IIT graduates is truly democratising the Indian elections like never before. For the first time, th Indian elctorate can ask the candidates’ plans for his/her plan for the constituency, cross examine them directly anytime and not hear one sided speaches.

In fact, has 48 AAP members on their platform, actively responding to the queries from the public. Besides AAP members, other politicians like Ajay Makhen and Kiren Bedi have joined the bandwagon, according to a company statement.

Play Store - Frankly

While speaking about, Nikunj Jain, Co-Founder explained: The team is really proud and happy with the recent advancements in the platform and it’s steadily rising popularity with the empanelment of noted public figures including politicians. With, these personalities intend to understand the masses and their expectations better. This facilitates them with first-hand information directly from the common people and gives them insights which are more perceptive.”

Here, political parties are going digital using mobile applications for video chat with the masses though Frankly me. The application is for Android and iOS users. Targeted at empowering common people with the ability to have one to one conversations with anyone in the limelight- be it celebrities, politicians, entrepreneurs, IAS officers or sports personalities, it is open to users all over the world. The funding will be used to focus on India for the next 15 to 18 months and towards overcoming the challenge of expanding in a market with more than 20 officially recognized languages.

Taking advantage of the country’s fast-growing mobile penetration rate, the platform intends to impact the Delhi elections this year to gain more traction. Currently, it boasts of having a cluster of noted public figures including politicians like Arvind Kejriwal, the ex-chief minister of Delhi, Yogendra Yadav and Kiran

Exposure from public figures on the platform has resulted in 1,000 to 2,000 new users each day. At present, it competes directly with formidable rivals like Twitter and Youtube. The factor that gives it an edge is that it enables two-way communication easily. The Questions submitted are up-voted by other users, so the most popular ones are seen and hopefully answered. Frankly’s interface also enables in-depth discussions to take place.

Frankly is a mobile app where people ask questions to public figures and celebrities who then answer them back in video selfies. The idea is to expand the horizon of conversations that people take part in their lifetimes. They aim to do this by giving people access to frontrunners, average Joes and even the backbenchers from different walks and forms of life.


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