Lubricant major, Shell Lubricants has renewed the contract with Hyundai Motor Company for another five years, according to a statement issued by Shell.
Shell is now a preferred aftermarket motor oil supplier for Hyundai vehicles worldwide.
In India, the recommendation covers a range of Shell Helix products including Shell Helix HX6 AH 5W30, Shell Helix HX5 AH 15W40, Shell Helix HX5 D AH 15W 40 and Shell Helix HX3 AH 15W40. The agreement also includes co-branded motor oils available in markets in Asia such as China, India or Indonesia as well as Brazil in South America, with new markets to be added in Europe soon.
Commenting on the alliance, Nitin Prasad, Managing Director, Shell Lubricants India, said: “Shell Lubricants is proud to collaborate and extend their partnership with Hyundai as their preferred aftermarket oil supplier. This agreement means we will continue to supply and jointly develop high-quality motor oils for Hyundai customers underpinned by Shell’s technology leadership. Through this collaboration, we aspire to create value for Hyundai customers – be it in products, aftermarket services, marketing or technology.”
TakukIm, Executive Vice President and Chief Operating Officer at Hyundai Motor Company, said: “This agreement with Shell is broad in scope, supporting the needs of our global aftermarket supply chain, as well as giving rise to new technical collaborations and joint marketing initiatives. The common factor in all of these activities is our desire to maximise customer satisfaction in the aftermarket experience. Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the international Hyundai business.”
Shell Lubricants has been associated with Hyundai in India since 2008. With Shell’s nationwide reach, Shell Lubricants has been supplying to Hyundai workshops across the length and breadth of the country. Shell also supports the end customers of Hyundai India through many attractive offers during the various Service Camp initiatives like the Hyundai Free Car Care Clinic. In India, they are also the sole sponsors of the National Skill Olympics which is targeted towards up-skilling the technicians and service advisors at the Hyundai workshops.
Shell and Hyundai are also collaborating on the race track. In 2014, Shell and Hyundai Motorsport became technical partners in the FIA World Rally Championships. Shell and Hyundai will also continue to collaborate on technology and innovation – developing new motor oil formulations to meet the needs of Hyundai’s expanding range of vehicles.
Shell is one of the most diversified international oil company in India’s energy sector with nearly $1 billion invested. It is a major private sector supplier of crude products and chemicals to India. With over 3,000 staff in the country, Shell has a significant Technology center, a financial business services center and operates an LNG receiving and re-gasification terminal. It also has a downstream business marketing fuels, lubricants and specialty products. Shell Lubricants’ India operation is part of Shell’s long-term commitment to India and its support for the country’s increasing energy needs. Shell Lubricants’ customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.