The Jammu and Kashmir Government is taking concerted effort to revive tourism in the northernmost Indian state after rebuilding infrastructure after the floods.
J&K, which witnessed ravaging floods last year and is now limping back to normalcy. J&K is opening up all again to tourists in a record time of three months, according to a statement issued by the Tourism Department. Floods ravaged J&K in September 2014 incurring humungous losses to the sstate exchequer to the tune of Rs.100,000 crore. which has been surmounted. All the hotels in affected areas now has ample amount of clean drinking water.
Talat Parvez, Director, Tourism Kashmir, and Government of Jammu & Kashmir: “After the natural calamity which did so much damage, reviving tourism was a difficult job. However, as we knew tourism is the lifeline of the state, it was important to revive it no matter how impossible it seemed. But our conviction and the support from the people of the state made it a reality, that too in a record time of three months. We are very proud to say that 99% hotels in Jammu and Kashmir are back in business.”
The hotels in flood-hit areas sought re-registration, which were granted after through inspections. After a span of one-and-a-half month, hotels and cars were partially operational which now in due course of time have become fully operational.
The Department of Tourism, Jammu and Kashmir has been organising road shows and exhibitions across the country to let people know that conditions are now absolutely favouable for the tourists to visit the state. It has conducted the exhibitions and roadshows in Chennai, Hyderabad and Delhi so far and plans to do the same at other places, including in Kolkata and Mumbai.
What is more, the Tourism Department is also running on its YouTube channel clips of recent tourists to the state and their experiences with an aim to build confidence among other people who want to visit the state.