Ford India, the Chennai-based arm of US auto maker, Ford is all set to return to Jaipur Literature Festival 2015, by extending its association with SAMVAD, an arena dedicated for conversation around children at the event, according to a company statement.
With the association, Ford India is aiming at driving meaningful conversations around the importance of holistic education for future generations. Committed to a Better World Vision, Ford India first announced its ‘Happy Schools’ vision at the premier literary event in 2014.
Under the programme, Ford is partnering with reputed NGOs in the field of education to collectively conceptualise and design a social intervention model that addresses the identified gaps specific to each school. The programme is designed to address gaps in academic support, health, nutrition (access to water, sanitation facilities, balanced nutrition, etc.) and infrastructure requirements that restrict schools from imparting holistic education.
As the exclusive sponsor of SAMVAD, a dedicated space for children at Jaipur Literature Festival, Ford aims to inspire future generations through meaningful dialogues with renowned thinkers and top-achievers on relevant issues concerning them.
This present edition of programming at SAMVAD will cover stalwarts like Dr. APJ Abdul Kalam, Girish Karnad, Prasoon Joshi, Ibukun Olatunji, Devdutt Pattanaik, Pallava Bagla and Cat Weatherill to name a few. With unwavering commitment to the country and its people, Ford’s community outreach initiatives are a reflection of the company’s ‘Go Further’ journey in India — ensuring development through various volunteer-led engagement and involvement programmes.
Set up in 1995, Ford India produces and sells automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai in Tamil Nadu. Ford’s models include Figo, Fiesta, Classic, Endeavour, and the most recently launched EcoSport.
Ford’s operations in India also include Global Business Services, comprised of Ford Business Services Centre and Ford Technology Services India. Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 11,500 personnel.