TBSE: India’s first stock market based pub chain launched in Mumbai

India’s first stock market based pub chain, ‘The Bar Stock Exchange’ was launched in Mumbai.

TBSE Interiors 4

This is the first pub chain in India to own a proprietary bar stock exchange software using a comprehensive algorithm to determine and change the price of the drink for the next customer based on demand. All prices begin at MRP – Old Monk at Rs. 17, Kingfisher at 65 per pint, Black & White whiskey at 87!

How to trade at TBSE

Post the Saki Naka and Oshiwara launch, the pub chain will expand it pan India, with the first four in Mumbai by May 2015, three in Delhi and two in Pune and Bangalore respectively.

TBSE Interiors 1

O​rder via a specially developed app (Android and iOS) that lets you monitor prices and order in real time. Customers can compete with each other and the system to score the best prices on their choice of drinks.

TBSE Interiors 2

Happy hours are now passe, as Mihir Desai and Amit Singh of ‘Corum’, the hospitality company behind the successful The Big Bang Bar and Cafe and Masala Zone, present a nouveau bar concept chain that will keep you at the edge of your seat (quite literally!).

TBSE Interiors 3

Presenting, the country’s first and biggest ​​'(The) Bar Stock Exchange (TBSE)’, India’s first stock exchange based pub chain, now in Mumbai. Conceptualised on the lines of its infamous stock exchanges, TBSE is a fun, unique and cutting-edge bar concept that allows customers to trade in alcohol and spirits, with prices starting from as low as MRP!

With the most high-tech technology monitoring this demand supply algorithm, the entire bar will be designed as would be a real stock exchange, with the software and trading servers exclusively created for India’s first Bar Stock Exchange, along with huge LCD screens, LED tickers and the legendary stock market ‘gong.’ Fully equipped with live feed at a dynamically designed new age modern bar, enabling trade monitoring via an app on your phone (after all, alcohol is the best stock to invest all your happiness and woes in), TBSE will capture your mind – it is fun, catchy, innovative and adrenaline pumping – minus the dent on your pocket.

Having launched its first outpost with a whopping 6000 square feet in Saki Naka, TBSE will launch the next outlets in Oshiwara, followed by a whopping 9000 square feet space in the heart of Bandra Kurla Complex (BKC). The BKC outlet will also be swanked by a private 30 seater state-of-the-art mini theatre for private screenings, movie launches and live match showcases.

Addresses

SAKINAKA:
Address: Shivani Industrial Estate, Opposite Times Square (Behind Mc Donalds), Andheri (E), Mumbai – 72
Timing: 12 till 4 pm and 6 pm till 1.30 am
Contact: 0222850 1214 / 15

OSHIWARA:
Address: Meera Co-op Housing Society, Opp Mega Mall, Oshiwara Link Road, Andheri West, Mumbai – 53
Timing: 12 till 4 pm and 6 pm till 1.30 am
Contact: 02226300740 / 41

BANDRA-KURLA COMPLEX (COMING SOON):
Address: Equinox Business Park, Off Bandra Kurla Complex, LBS Marg, Kurla (West), Mumbai – 70
Timing: 12 till 4 pm and 6 pm till 1.30 am
Contact: 0222600 5858

In an exclusive interview, Mihir Desai speaks to Jayashankar Menon about the concept of the stock market based pub chain and more details. Excerpts:

Mihir Desai

JM: Can you speak about the concept of India’s first stock market based pub chain?
MD: India’s first stock market based pub chain where the drink prices change based on real time demand, TBSE presents an experience similar to trading in the stock market – Think of it as happy hours where you control the prices of all the drinks, any time, every time. Being touted as the most technologically advanced bar in India, customers can also place an order via a specially developed app (Android and iOS) that lets you monitor prices and order in real time. Customers can compete with each other and the system to score the best prices on their choice of drinks.
JM: How does it work?
MD: TBSE will trade in alcohol whilst making sure you have a great exchange (of conversation, of course!). Starting with all prices (30 ml / 60 ml / full bottle) at MRP, prices of your favourite drink rise in direct proportion to its consumption over a period of time at the bar. Every increasing peg/pint ordered by a patron increases its value margin, to be brought down once again if time is on your side (if orders for the same drink decrease over a period of time). Before you gasp in worry, our circuit breaker system will ensure that you get the best bang out of your buck always (whether your favourite stock be high or low).

JM: Do the prices only increase?

MD: At TBSE, the market can crash anytime. When the market crashes, a loud siren is played, the screens on the bar and your app show you a notification, and the prices crash all the way to their cost price, a.k.a MRP once again. Be prepared, for all merryful traders will move in to trade and take advantage over you – Keep your eyes open for this one.

JM: Is it on everything?

MD: Yes it is. TBSE helps you trade in all spirits, be it beer, wine or liquor, be it domestic or imported, evening or night. You can also trade on TBSE’s special round of house cocktails, prepared by our expert trained bar-tending crew.

JM: Is this only about raising one’s‘Spirit’?

MD: TBSE is open for lunch (12.00 pm to 4.00 pm) and dinner (6.00 pm to 1.30 am) and has an extensive food menu fit for a feast of kings. Under the culinary expertise of Chef Jerson, relish the best of Tex-mex, American, Indian, European and Lebanese delicacies, with ample options for starters, a wide array of sumptuous main courses and hand-crafted desserts. Treat colleagues during lunch, as all alcohol is static at MRP. Trading only begins at 6.00 pm everyday.
JM: Where do one get the app?

MD: Already ranking within the top 30 in the top new free apps section in Lifestyle category, download the app and let the trading begin. Android store: play.google.com/store/apps/details?id=com.aurus.barstockexchangemumbai​ and iOS: itunes.apple.com/in/app/bar-stock-exchange-mumbai/id931422339?mt=8.

JM: How do you sum up?

MD: TBSE will capture your mind – it is fun, catchy, innovative and adrenaline pumping – minus the dent on your pocket. Now any trader worth his salt knows alcohol and trading to be age old friends. And we believe every once in a while, markets favour the brave. Hedge your orders we say.

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