The Chennai-based Hyundai Motor India Limited, the subsidiary of Korean car major Hyundai has unveiled a coffee table book, titled: ‘Living the Royal Life’, written by the renowned automotive journalist and writer, Bob Rupani.
From (L-R): Rakesh Srivastava and YJ Ahn at the launch of a premium coffee table book ‘Living the Royal Life’, by Bob Rupani, an automotive journalist & author.
Santa Fe the driving partner of Bob Rupani for this book covered the majestic journey to capture timeless lifestyles of several Indian royal and noble families.
According to a company statement, the uniquely designed book provides an engrossing insight into India’s culturally rich and magnificent royal heritage. Conceptualised by Bob Rupani, ‘Living the Royal Life’ is a first of its kind book that conjures up a vision of splendor and excellence portrayed by royal and noble families of India. The book brings out some very interesting but unknown facts about the contribution of the featured royal and noble personalities to the arts, culture, heritage and sports of our vast and varied country.
Speaking on the occasion, YJ Ahn, Executive Director, (Sales and Marketing), Hyundai Motor India, said: “We are delighted to present this premium coffee table book which brings out the finer aspects and experiences of royal life. The Santa Fe is also a result of such finesse and showcases the highest standards of exclusive style and modern technology. It carries the time tested traditions of craftsmanship and is the flag bearer of luxury for Hyundai in India. Bob Rupani and most of the respected royals and nobles test-drove the Santa Fe and found it a perfect blend of futuristic technology and superior ergonomics. We thank all the participating royal and noble families in making this book see the light of the day”.
The third Generation Powerful and Dynamic Santa Fe with Storm Edge design philosophy was launched at the 12th Auto Expo in Delhi. Santa Fe is a world-class product and has set a new benchmark in India’s SUV segment. The new Santa Fe is one of the finest expressions of Modern Premium with high level of Performance, Power, Styling, Technology and Equipment. The advanced 3rd generation CRDi diesel is Hyundai’s ‘R’ series engine which delivers 197PS@3,800rpm of maximum power and an impressive torque of 42.9kgm@1800-2500 rpm (MT) and44.5kgm@1800-2500 rpm (AT) with high mileage of 14.74 kmpl (MT-ARAI certified) and 13.01kmpl (AT-ARAI certified).
Hyundai is one of the fastest growing automotive brands, in terms of both volume and brand value. Hyundai has successfully completed 16 years in India by bringing world-class products to the Indian market and has consolidated its position as a trendsetter brand in India in-line with its brand slogan “New thinking New Possibilities“. In 2014, as per Interbrand Global Survey, Hyundai’s Brand Value had increased by 16% estimated to be around $ 10.4 Billion and at No. 40 across the categories. Hyundai has innovatively developed on-ground initiatives through interactive marketing 360 degrees activations as a commitment of building a brand by multiple touch points. Hyundai has actively engaged with customers on social media platforms with innovative campaigns becoming the most talked about brand in the industry. As a result, brand awareness and brand loyalty deriving from an emotional connection have become the key drivers of Brand Hyundai.