Saivana Exports foray into online retail with Saiesta.com

Saivana Exports Private Limited, one of the key manufacturers and suppliers of garments and designer wear has forayed into online retail space by launching its website, Saiesta.com.

Saivana 1

The company, with two decades’ of expertise in the fashion industry, is aiming at revolutionising the market of women’s wear in the country, according to a company statement.

An entrepreneurial venture that took off from a car garage back in1994, Saivana Exports grew into one of the most renowned manufacturers in the global fashion industry. The firm has three state of the art manufacturing facilities employing in excess of 700 people. The Rs. 102-crore entity, Saivana Exports manufacture about 350,000 garments annually. Saivana Exports has made its name over the years as a top quality manufacturers and exporter, working with some of the leading designers and fashion houses in Europe and the US to make high-end ready to wear fashion apparels for women and children.

Saivana 2

Saiesta.com is a platform dedicated solely to women’s wear. The company is set to make available finest fashion wear in the domestic market at a click of the mouse. A refreshing new concept in the field of Indian online fashion retail, Saiesta.com promises to revolutionise the way women’s wear is sold in urban India. What is more, Saiesta.com is India’s first Income Generating Fashion Portal, which offers entrepreneurial opportunity to women while providing them a one-stop shop for clothes and accessories for multiple occasions. What gives Saiesta its USP in a crowded retail sector is its fusion garments which come in an imaginative blend of western and Indian designs at much affordable prices. The brand has an in-house design team as well as a manufacturing unit that rolls out a new collection in every two weeks.

In an exclusive interview, Rajat Sikka, Founder of Saiesta.com and Managing Director, Saivana Exports speaks to Jayashankar Menon assuring that this online retail venture is all set to change the way fashion is perceived in India. Excerpts:

Rajat Sikka

JM: What is the purpose of Saivana Exports entering into online retail space?

RS: We have two decades of experience in the industry of fashion garments and we know this space inside out. Today, as more and more people in metros as well as Tier-II cities in India become Internet savvy, a lot of buying and selling is happening online. We are aiming at making some of the world’s best collection of women’s fashion wear available to women across the country. The collection we feature is unique as it caters to multiple tastes and preferences. Most of our designs are an interesting blend of Indian and European trends and are certain to appeal to a large number of women in India.

JM: How is this venture going to help women who are eyeing entrepreneurial opportunities?

RS: Saiesta.com is an extremely exciting venture for women who are looking for entrepreneurial opportunities. The portal offers an opportunity to women above 18 years of age to join them as sales associates and allows them to augment their income under it’s ‘earn while others shop’ model. By becoming privileged members of the site, these women entrepreneurs can earn commission on the purchases made by women referred by them.

Saiesta.com is a one stop shop for women with vivid taste in fashion, says Sonal Abrol, COO, Saiesta.com. Excerpts:

JM: How is Saiesta.com a one stop shop for women with vivid taste in fashion?

SA: Saiesta offers an amazingly versatile collection of fashion wear at affordable prices. Our collection is a complete package of traditional designs with a contemporary appeal. At Saiesta you can easily pick clothes for any occasion – ranging from casual day-wear to traditional, festive and party wear. To engage our audience furthermore, we also feature a fine range of jewelry that complements our designs. Our target customers are women in the age group of 20-45 years, who can also join us as our sales associate and earn while others are shopping.

JM: How does the brand lay emphasis on latest trends and international fashion, besides the investments made on advanced quality management?

SA: Besides keeping up with latest trends and international fashion, the brand puts a lot of emphasis and invests heavily on advanced quality management. It features a wide collection of exquisite pret, evening wear, and fusion garments. Designs are a blend of western silhouettes with an essence of Indian embellishments. The soul of the designs is truly Indian with a contemporary appeal. Depending on season to season, the brand works with all kinds of fabrics including fine cotton voile, cambric, chiffon, georgette, and various other blends. Saiesta.com is the next step in the exciting journey of Saivana Exports Ltd. that is set to take India’s online fashion retail segment by storm.

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