Gigstart.com, a unique online platform connecting party planners with entertainers had ranked singer Arjit Singh as the most searched performer in 2014, followed by comic artist, Kannan Gill.
Singers topped the chart in the most popular categories attracting 30% of queries, while DJs and photographers turned out to be the next most inquired categories with 15% each, followed by comic artists at 10% and anchors/Emcees at 9%, according to a company statement. Singer Benny Dayal of the ‘Beysharmi ki Height’ fame received maximum number of queries ater Arjit Singh, while Kailash Khar stood out as the next most in-demand singer by party planners, who loved to jazz up their events with this melodious minstrel. KK and Meet Bros Anjjan took the third and fourth spot respectively of the top singers’ chart.
An research on the queries and their trends on Gigstart revealed that there is also a palpable demand for alternative entertainment options in India such as Magicians and Comic Artists. Karan Singh and Shankar Bakshi were amongst the most popular Illusion Artists. Similarly, instrumentalists were understood to be quite favoured in the Indian events and party circuit. An estimated 3% of the queries on Gigstart were for artists such as Darpan Dua, Hiten Panwar and Jonqui. Kanan Gill and Abijit Ganguly have clearly become the country’s favourite Comic Artists with the maximum number of queries for this category coming for them.
Emotive Lens was the top photographer as per search rankings on Gigstart followed by Gurgaon-based photographer Ambuja Sabharwal. The versatile DJ from Goa, Deejay Donna was no.1 amongst the preferred DJs to get parties pumping in 2014. Popular MTV presenter, VJ and RJ Nikhil Chinapa was the second most in-demand DJ at Indian dos. Amongst Anchors or Emcees to host parties and mega events, TV actor and compere Manish Paul was the favorite, followed by Delhi-based professional anchor Ushma Tyagi.
Several party hosts checked out bands such as Thaikkudam Bridge, TRP Delhi, Bollyjazz, Rajasthan Roots and Prem Joshua to infuse that wonderful vibrancy into their events that only live music can bring. Banjara School of Dance and Jagnoor Aneja were the most searched dancer and choreographer respectively. As far as Make-up Artists go, they too found a lot of mileage and landed several opportunities via the marketplace. Sapna, Avantika Kapur and Rekha Pillai Rawat ranked as the top Make-up Artists on Gigstart.
It was a fruitful and exciting year for all performers and artists listed on the platform. Interestingly, there was a fine balance in the demand for both popular and emerging entertainers, clearly demonstrating that the trends in parties and events are evolving and organisers are becoming more experimental by the day. The queries also show the immense opportunity offered to bourgeoning artists as they share the same space and often similar clientele as established and renowned performers.
Gigstart is a marketplace that facilitates quick and transparent connections between entertainers and party planners. Incepted in December 2013 in New Delhi, the company leads artists, performers and other organisers to their potential clients. It also aims to serve the customer-side by enabling them to make informed choices through verified listings, meaningful reviews and ratings. The main objective of Gigstart is to wipe out numerous interceding channels involved in a conventional event booking process.
On the platform one can find anchors, stand-up comics, singers, dancers, make-up artists and photographers amongst others. Gigstart is a one-stop destination for planning a party or a mega event of any sort. Starting from providing various options, guiding party planners to the best-suited artists and connecting them, to concluding with payment services and contract formalities, it’s a unified platform that offers comprehensive solutions for all entertainment needs.
Gigstart was started to streamline process of finding right performer, artist or service provider for any occasion: Atit Jain.
The idea to incubate Gigstart came to Atit while he was working with a curated content guide for the perfect weekends. It is here that he had to often handle queries regarding venue and artist bookings for private and social events. He realised how unorganised the market was and how it was dominated by certain event managers who charged unreasonable rates for their services. To streamline the process of finding the right performer, artist or service provider for any occasion, he built Gigstart and enlisted the support of his co-founder, Madhulika Pandey. Atit Jain, the co-founder shares his thought with Jayashankar Menon in a free-wheeling conversation. Excerpts:
JM: Can you talk about Gigstart and your role in it?
AJ: I am one of the founders at Gigstart where I am primarily responsible for team and product building. My key focus areas are the demand side of the marketplace, exploring funding opportunities and strategy. However, as the platform is my own brainchild and I oversee almost every aspect of its functioning and growth.
JM: Being an academic achiever, how has it opened many doors for your professional growth?
AJ: I have a dual degree, a B.Sc in Electronics and Instrumentation and an M.Sc in Economics from the prestigious Birla Institute of Technology and Science, Pilani. After this I worked with one of the top global companies, JP Morgan and followed it with a successful stint as one of the core members of Applied Mobile Labs.
JM: To what you attribute to your present-day success?
AJ: I firmly believe that the team of employees at Gigstart has been vital to our present-day success. Many of them are musicians and artists themselves which helps the platform to gain a nuanced approach towards operations. A significant achievement in our journey has been the fact that Gigstart is now empanelled with TV HomeShop 18 and provides them artists for all their live shows. In the future, our vision for Gigstart is to expand its horizons across the globe and to get many more artists and service providers across genres on board.
JM: What are the major milestones of your personal life?
AJ: I am an adventure enthusiast and also a trained mountaineer, Sky diver and Paraglider. I also love the adrenaline rush of activities like water skiing and white water rafting. I regard summiting 16,000 feet in Spiti Valley, jumping solo off the plane and flying for five hours as major milestones of my personal life.