Yogurtbay launches first store in Pune

Yogurtbay, the Mumbai-based premium frozen yogurt brand has launched its first store in Pune yesterday. Located in the heart of the City at Koregaon Park, this is the Brand’s sixth store in the country, accodrding to a company statement.

Yogurtbay in Pune

Over the last three years, Yogurtbay has evolved into a lifestyle choice for many especially with their eggless gourmet style frozen yogurt and smoothies. Yogurt is infact considered to be a healthier option than most desserts available today and a health food that can be had at any time of the day.

Speaking on the occasion, Founder of Yogurtbay, Robin Chatterjee said: “We are happy to launch our 1st store in Pune today. This store is really special since it’s marks our debut in this beautiful city. Over the last 3 years, we have received an overwhelming response from our stores in Mumbai, Kochi and Bhopal. We are looking forward to a warm welcome in Pune too. Moving forward, we will soon be launching stores in Thane & Churchgate in Mumbai, and are also looking to enter the Delhi and Hyderabad markets with company owned stores.”

At Yogurtbay, there are flavours available for different palates including Chocolate hazelnut, Red velvet cheesecake, Tiramisu, Salted caramel, French Vanilla and the house special Blueberry cheesecake. There are also flavoured cones made from a recipe formulated in-house by their dessert partner Sugar Overdose and are egg less & completely handmade. Three recently launched flavors include Swiss Chocolate, Strawberry and Red Velvet. Each cone is flavored and coated with toppings both on the outside and inside to give the customer the ultimate waffle experience. The Chocolate cones are decadently flavored with rich cocoa powder and the red velvet is made from a buttermilk batter that has hints of cocoa. For strawberry cones, Yogurtbay has tried to replicate that good old feeling of Nesquik. Yogurtbay aims to grow the business to 20 company owned stores in the next 12-18 months and to 15 franchise stores in the same period. Address: Yogurtbay, Opp Lane 5, Koregaon Park, Pune

Yogurtbay – a premier frozen yogurt retailer in India is a three-year old brand born in the City of Mumbai and is one of the pioneering Brands in Yogurt based desserts in the country. Yogurtbay serves gourmet style frozen yogurt and smoothies. The range of products are highly global and gourmet. The Pittie Group recently invested in the Brand thereby increasing the turnover by three times this year. The Group came on board as an early stage investor acquiring major equity to grow the brand to ten stores. For the next round of fund raising Pittie Group may infuse more funds for more equity or we may even look for an external investor. Yogurtbay currently operate three stores in Mumbai: Carter Road, Bandra; Lokhandwala Market, Andheri and Nepeansea Road, South Mumbai and now its first store in Pune, Koregaon Park. The Brand also has successfully opened franchisees in smaller markets including Kochi, Kerala and Bhopal, Madhya Pradesh.


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