With its distribution channel and booking website going live yesterday, Vistara, the much-awaited joint venture alliance between Tata Group and Singapore Airlines Limited (SIA) is ready to take to the skies.
According to a statement issued by Tata SIA Airlines Limited, the full service carrier announced that its first flight would take-off on January 9, 2015. With Delhi as its hub, Vistara will initially offer flights to Mumbai and Ahmedabad.
Delivering on its brand promise of ‘a world class flying experience’ Vistara is the first full service carrier in India to introduce the ‘Premium Economy’ class. Vistara’s 148-seater A320-200 will offer three separate cabins, with 16 seats in Business, 36 in Premium Economy and 96 in Economy Class. Seats for all three classes are on sales and there will not be a separate fuel surcharge. Vistara is also the first airline in India to offer a value based frequent flyer program called Club Vistara, wherein loyalty points are accrued based on actual spend on the ticket fare rather than miles travelled. Keeping up with the times, airline has done away with the physical loyalty card. Customers can start enrolling for the program through Vistara website and download their Club Vistara loyalty card.
Vistara’s robust distribution channels offer customers an array of options to book their travel. Bookings can be made through direct channels like the company website (airvistara.com) and the 24/7 Customer Service Centre (1860 108 9999) or the major Global Distribution Systems (GDS) used by Online Travel Agencies (OTAs) and other traditional travel agents. Vistara’s GDS partners include Abacus, Amadeus and Travelport, which will enable customers to book via all major travel portals.
Mr. Phee Teik Yeoh, Chief Executive Officer, Vistara, said, “I am very excited as this day is the culmination of many months of hard work. The activation of distribution channels is our first interface with our customer and with this, we embark on a journey to fulfill our brand promise of seamless travel experience. I would like to especially thank our partners for helping us put our best foot forward and most importantly the members of Vistara team for their diligence and resolve all this while.”
Vistara’s technology partners – Tata Consultancy Services (TCS), Wipro and Amadeus – will be responsible for its customer support system and IT services. The technology partners are poised to help Vistara fulfill its brand promise of personalization of service and providing a seamless experience to customers. Wipro will manage the Vistara Customer Service Centre, which will handle all customers’ enquiries on reservations, ticketing and Club Vistara FFP. As Vistara’s strategic partner, TCS will be engaged in its various IT initiatives ranging from application service transformation to consulting and business-impacting technology initiatives. Amadeus Altéa Suite will power Vistara’s travel reservations, ticketing, inventory management, airport departure control systems, as well as revenue accounting and revenue management.
The brand name of the airline, Vistara is derived from the Sanskrit word, ‘Vistaar’, which means ‘limitless expanse’, and draws inspiration from the brand’s domain – the ‘limitless’ sky. The logo is derived from a ‘yantra’, a perfect mathematical form that reflects the unbounded universe. Its fluid interconnecting lines reflect the seamless experience the airline wants to offer its customers. The eight-pointed star at the centre of the logo reflects the high standards Vistara is committed to and the excellence that will be a hallmark of the airline.
TATA SIA Airlines Limited, known by the brand name Vistara, is a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA) with Tata Sons holding the majority stake of 51% in the company and SIA holding the remaining 49%. Vistara brings together Tata’s and SIA’s legendary hospitality and renowned service excellence to launch the finest full service carrier in India aimed at creating memorable and personalised flying experiences for its customers. Obsessed with quality, the company aims to set new standards in the aviation industry in India, with international best practices and state-of-the-art technology in the Indian air transport sector.