Mercedes-Benz India opens outlet in Madurai, fourth dealership in Tamil Nadu

Mercedes-Benz India has expanded its dealership network to four as the German luxuy car maker opened a new dealership of Sundaram Motors in Madurai yesterday.

Sundaram Motors Madurai

This adds to the tally of a record 14th outlet by Mercedes-Benz this year. The new dealership has come up at South Veli Street, inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Sharat Vijayaraghavan, Executive Director, Sundaram Motors.

Eberhard Kern-Sharath Vijayaraghavan 2

Speaking at the event, Kern said the company had successfully pursued its ‘Year of Excellence’ strategy in 2014 and the inauguration of the 14th outlet this year was a testament of this success. “We have launched ten products this year and also further extended our presence across India and the results are showcased through our growth. We look to end the year on a high and look to take the momentum to the next year”, Kern pointed out.

Eberhard Kern-Sharath Vijayaraghavan

The new dealership is spread over 10,000 square feet, which has a five car display, a luxurious customer lounge, a cafetaria and boutique display, which are aimed at providing a superior luxury car purchase experience for the discerning customers. The showoom also has 21 associates to ensure a hassle free experience to the customers.

Vijayaraghavan said that Sundaram Motors’ assocaton with Mercedes-Benz India made had borne fruitful experience and the inauguration of the new outlet in Madurai was a reassertion of this association. Over the years, Sundaram Motors had grown along with Mercedes-Benz and further managed to create excellence in all its areas of operations.

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