Mahindra & Mahindra Ltd, homegrown SUV manufacturer in India had recently provided an unique opportunity to its privileged Purple Club members, to experience the thrill of the world famous Madras Motor Race Track in Chennai, at the third edition of the ‘Purple Club Torque Day’.
This experiential drive saw more than 150 participants with 51 XUV500s & Rextons scorching the track. The idea was to celebrate the spirit of thrill and performance of the premium Mahindra SUVs – Rexton and XUV500. The ‘Purple Club Torque Day’ was conceived by Mahindra to provide a unique motorsports experience to Purple Club members. In addition, Purple Club members also experienced fast flying laps of the circuit with Amittrajit Ghosh, the reigning Indian National Rally Championship (INRC) winner and his co-driver, Ashwin Naik.
Speaking on the occasion, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra and Mahindra Ltd. said: “This was a special opportunity for the customers of our premium SUVs to get a first-hand experience of driving their vehicles on the Madras Motor Race Track. In keeping with our promise of providing unique & exclusive experiences to our Purple Club members, this event was a once in a life time opportunity for the XUV500 & Rexton owners to get an adrenaline pumping drive. The idea behind this drive experience was to propagate the outstanding driving abilities and the advanced technology features of the Rexton and the XUV500, while providing unlimited fun to our privileged Purple Club members. An experience as exceptional as this also leverages the changing aspirations and lifestyles of upwardly mobile Indian consumers.”
The adrenaline rush was palpable amongst the enthusiasts. Real time tweets and updates on various social networking sites by participants further added to the overall excitement of the rally. Updates on the event are available along with photographs and videos on the Facebook fan page of Mahindra XUV500 & Rexton and the Mahindra Purple Club website – Mahindrapurpleclub.com. Mahindra Purple Club is an award winning premium & unique ownership experience exclusively created for XUV500 & Rexton owners with personalised services and exceptional privileges. The Purple club program is the first of its kind experiential engagement program for owners of high end Mahindra SUV’s. Purple Club members have access to a host of benefits including, exclusive lifestyle privileges from leading brands, select invitations to auto & lifestyle events, vehicle pampering service privileges & a dedicated relationship manager. Purple Club won the ‘The Best Loyalty Program’ at the CMO Asia Awards, Singapore for excellence in Branding and Marketing, 2013 & 2014. To know more about Purple Club please visit-mahindrapurpleclub.com.