Goa Tourism is the destination partner for the English-Hindi satirical Bollywood film, ‘Finding Fanny’, scheduled to be released soon. With the movie plot surrounded by five dysfunctional and contrasting characters set in a hamlet, Goa’s tourism body was chosen to be the perfect destination partner keeping in mind Goa is the world’s only tourist destination that has the maximum contrasts in the smallest geographical space.
Minister for Tourism, Government of Goa, Dilip Parulekar said: “Goa being just 3702 square kilometers in size, offers many contrasting experiences in the space of an hour which no other destination in the world can offer in such a small space. Goa Tourism was looking for a perfect partner to launch this new brand positioning and we found the perfect match in Finding Fanny where there are five contrasting characters looking for Fanny in the land of contrasts”.
Brand make over
Goa Tourism has recently undergone a brand make over to encapsulate the State’s contrasting rich tangible heritage which is in the form of forts, temples, churches, natural beauty and even richer intangible heritage in the various forms of dances, music, traditions and culture. The State’s new identity is an Ambigram that appears the same from either side and in this case, captures the contrasts within the same geographical space. The other unique feature being a dynamic logo, making Goa the third place in the world to use dynamic logos. The colours of the logo will change based on seasonality and focus of the state.
Goa Tourism also has a new brand line which is the world’s first dynamic tourism brand line – kenna, which means sometimes. The word ‘kenna’ makes it the first ‘Kin-glish’ line brand Goa has had, setting it apart from all the other brands. It can be used to bring contrasts such as kenna romance, kenna adventure; kenna rough, kenna smooth; kenna slow, kenna fast; kenna calm, kenna clamour; kenna party, kenna safari; kenna classic, kenna modern and more.
Nilesh Cabral, Chairman, GTDC pointed out: “We have launched a facebook contest on Finding Fanny where people can participate by giving their thoughts on what they think of Goa’s contrast through the word kenna. The winners will win a 3 nights, 4 days stay in Goa and a chance to meet the cast of the movie in addition to free tickets”.
Nikhil Desai, MD, GTDC added: “Goa Tourism has embarked upon professional destination marketing as a part of brand building exercise. We found that the film Finding Fanny which has been extensively shot in Goa represents the correct brand fit and portrays the fun loving character of Goans. The film has also managed to showcase a completely new side of Goa which made it an exciting proposition for us to associate with the concept of the movie”.
Finding Fanny is an off the wall, comical story about a bunch of oddballs who venture out to find Stefanie Fernandes (Fanny); in the process they discover a strange sense of solace and love amongst each other, and end up seeing a point to their previously pointless lives. The movie is directed by Homi Adajania and stars Deepika Padukone, Arjun Kapoor, Naseeruddin Shah, Dimple Kapadia and Pankaj Kapur. Finding Fanny releases on September 12, 2014. Produced by Maddock Films, the film is being presented by Fox Star Studios.