Bridgestone, the world’s numero uno tyre and rubber manufacturer has inaugurated its exclusive Select store at Karur, in Tamil Nadu. The exclusive Select showroom was formally inaugurated on March 12, 2014 by S Venkitachalam, Senior Deputy General Manager, PSR Sales – South Region, Bridgestone India Private Ltd.
The Bridgestone Select store boasts of having an exclusive Bridgestone retail ‘Identity and Sales’ in line with the global retail philosophy adopted successfully across the world.
Speaking on the occasion, Venkitachalam said: “We are back with yet another customer friendly, smart and stylized shop equipped with a wide product range and modern services to offer. Select is a unique retail channel concept of a quality shop which promises the customer a Better and Unique Buying experience”. The Select outlet, ‘F1 Cars’ is spread across 1,823 square feett showroom is located at KP Nagar, Opposite to IMA Hall, Erode Road, Karur.
At this showroom customers can see and feel the Bridgestone exclusivity, sophistication and progressiveness. It hosts several customer friendly facilities such as: Welcome and customer friendly environment, smart and stylised interiors, unparalleled customer service and wide product range, displays and designs. The other products and services available at the store include wheel alignment, wheel balancing, nitrogen filling, alloys, tyre changer and water wash. Bridgestone’s brand essence: ‘Serving society with superior quality’ is not only valid for its products but also for Bridgestone service standards which can be experienced at Select retail outlets.
Aggresive growth plan
As a part of its aggressive growth plan in the Indian Market Bridgestone has been expanding its ‘Select’ concept stores in India. Currently Bridgestone has 330 Select stores across all key cities in the country.
Bridgestone Indi started its operations in 1996. In March 1998 with setup of its manufacturing facility in Kheda, Madhya Pradesh, the tyre maker achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. In a short stint of 14 years Bridgestone India is one of the leading tyre manufacturers in the country, both in the automotive original equipment manufacturers as well as the aftermarket segments.
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tyre and rubber manufacturing entity. In addition to tyres for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.