Lakme Fashion Week 2014: Mayyur R Girotra to introduce ‘Salma Sitara’ SS’14 collection reviving 50’s fashion

One of the very renowned designer, Mayyur R Girotra is all set to launch and exhibit his classic ‘Salma Sitara’ SS’14 collection at LFW 2014. The concept behind this grand collection is 50’s and 60’s fashion wherein our grandmothers used to make use of it.
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Designer Mayyur is reviving the whole concept with a modern twist in it. Mayyur says: “This time my collection is going to be very unique and extraordinary in comparison to my previous stuff. It’s inspired from grandmother’s wardrobe. I have made use of very classic embellishments on my designs. I am sure audiences are going to love them. Moreover, I am delighted to show my designs at LFW, being one of the best fashion weeks we have and this is my second season at it. I am looking forward to much more fashion, fun and uniqueness this season”.
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The collection consists of sarees, Jackets, Anarkalis etc. Colours used are very bright and eye catchy Fuchsia pink, orange, lime green, red etc. Embellishments used are sequence, Aari work, pure Tilla, mix of patch and mirror work.
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Weaving together the threads of extravagance and expert design, Mayyur Girotra pushes the envelope of high fashion as he concocts a diverse collection of Indian bridal couture that is truly fit for Kings. A rapidly emerging couturier, Mayyur breaks free from conventions and rules to spell magic with his work in Indian festive dressing. Be it a girdled fishnet skirt with an embellished corset blouse or asymmetrical embroidered coats paired with pencil trousers.
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Deeply guilty of being involved in a long love affair with fine art and designing, Mayyur takes inspiration from the vibrant hues of Indian weddings and lends the bride a special glow. Following in the footsteps of his mother Riimple, Mayyur launched his label in 2009 and in this little time has quickly grown as a custodian of Indian textiles and embroidery.

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The designer is devoted to lending Indian couture a new chic statement –imbuing a touch of royal blue to the essence of all his outfits. Sensual gowns in the finest chiffon, graceful flowing anarkalis with impeccably intricate thread work and gorgeous Victorian jackets in opulent reshum and zardozi adaptations – the collection rivets on a harmonious amalgamation of Victorian ideas with Indian sensibilities.
A deep study of the architecture as well as thread work in the royal destinations of India, such as City Palace Jaipur, Amir Fort, Fatehpur Sikri and more has greatly influenced the outcome of his irresistible gowns and stunning lehengas. He also designs trendy chunky accessories every modern woman would aspire to wear!
Having been part of several successful platforms such as Lakme Fashion Week, Dubai Fashion Week, Dubai Bride Show, Blenders Pride Fashion Week, Kolkata Fashion Week and many more, Mayyur has also had the honour of being picked by Maharaj Narender Singh, son in law of the late Maharaja Bhawani Singh of Jaipur, to redesign the official uniform for the Royal Polo Team of India. Not only did he work his magic on the Polo T-shirts, Mayyur also designed for the team formal breeches and achkans which may be worn off the field with exquisite style and panache. Mayyur preserves style and taste as he nips and tucks for today’s bride who desires comfort, class and most importantly, culture.
Price Range – Oufits – Rs 18,000 onwards, Accessories – Rs 4,500 onwards, Website – mayyurgirotra.com. Availability: D-19,First floor, Defence Colony,Ring road New Delhi-110024. Contact no +91-11-40624130/9873713737, 344/3,Basement floor, main road Lado Sarai, Qutub Road, Delhi110030.
·  Umm sequim-1 street no-32A Opp spinnys WASL,Road Dubai UAE.  Contact no-97155-1064267 (Dubai).
· AZA Mumbai
· Fuel Mumbai
· 2 Divine Nepense Road Mumbai and
· Jiva Couture Toronto.

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