Bosch Home Appliances open its second retail Store at Sarjapur Road in Bangalore

The Bosch Group, a leading supplier of technology and services inaugurated its exclusive brand store in Bengaluru. Located at Sarjapur Road, the new store is a unique multi-product selling platform of Bosch India, an ultimate showcase of  products across Home Appliances, Power Tools and Solar Systems, according to a company statement.
Bosch brand store, a cross selling model, is a new way of thinking for Bosch worldwide. A stunning in-store experience and the display of the the engineering ingenuity of Bosch products is designed to cater to a discerning customer. The store will display Bosch’s portfolio of premium home appliances which includes washing machines, dishwashers, refrigerators and dryers. Bosch Power Tools will blend in the DIY format with its popular range of Home Hobby and Garden products like the multipurpose Home Kits, the IXO (The world’s smallest screwdriver). Furthermore, the store will also showcase products of Bosch Solar systems.
Celebrating Women’s Week
To celebrate this occasion, the Bosch brand store at Sarjapur Road will be celebrating ‘Women’s week’ between March 1-9, 2014. Bosch invites women of all ages to experience the engineering marvels of Bosch Home Appliances, Bosch Power Tools & Bosch solar systems within the store. During the week, the brand store will give a Bosch cordless screwdriver IXO 3 absolutely free with every purchase of a Bosch dishwasher.
Speaking on this occasion, Michael Karunakaran, Zonal Head, South – Bosch Home Appliances India said: “The city of Bangalore is one of the fastest growing metropolis in India. With increased urbanisation and high disposable income, the city has progressively witnessed a rise in the demand for consumer durables. Bosch Home Appliances was launched in the year 2011 in India. Bosch offers precision and efficiency combined with sleek, modern style, which makes it a natural fit for Bengaluru. With our new store at Sarjapur Road, our customers will be able to experience the best integrated products and services across Home Appliances, Power Tools and Solar Systems”.
Vijay Pandey, Vice President Bosch Power Tools pointed out: “Bosch Power Tools has seen a double digit growth this quarter and a significant contribution of that has come from the DIY space. DIY in India is growing at the rate of 20 percent and Bosch Power Tools currently owns a significant share of this segment. It gives me great pleasure that we have opened our second retail store in Sarjapur Road, where we aim to cater to the discerning IT customer. The IT populace in Bangalore has shown a tremendous flair for DIY and through this store we aim to cater to their demands”. The brand store has been officially operational as on February 28, 2014 and is located at Sarjapur Road, opposite to Salarpuria Sanctity, above Shree krishna  Kafe (second floor) in Bangalore.
The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for research and development in 2012, and applied for nearly 4,800 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is Invented for life.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as ‘Workshop for Precision Mechanics and Electrical Engineering’. The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Almost 92 percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.
Bosch introduced its domestic home appliances range in India in 2011, through BSH Home Appliances India Pvt Ltd, which is a fully owned subsidiary of BSH Bosch and Siemens Home Appliances (BSH) Group. The current product range for India includes washing machines, dishwashers, refrigerators and dryers.


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