Yamaha India posts 32.5 percent sales at 42,584 units in February 2014

The Japanese two-wheeler major Yamaha Motor India has posted a sales of 32.5 percent at 42,548 units in February 2014 in comparisonn with 32,097 vehicles sold in the year ago period. According to a company statement, continuing with its upward sales growth trend, the company had logged a growth of 32.5 percent sales in February this year. During the recently concluded Auto Expo 2014 – Motor Show, Yamaha launched a new product. This, along with innovative on-goinng customer centric initiatives did the trick in boosting its sales to an all new level.
Speaking on the results Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales said: “This month has been very good for us with a lot of positive developments happening in the industry as well as at the company’s front. We launched our latest family oriented 113 cc automatic scooter – ‘Alpha’ at the Auto Expo this time. The FM’s announcement on the excise duty cut was another highlight last month which is expected to give the auto industry the much needed push in the coming months. Our robust results in the domestic market can be attributed to our strong product portfolio including the FZ & SZ series, Ray and Ray Z, and also our new family scooter – ‘Alpha’ which has been very positively received in the market. We shall continue with our endeavors to delight our customers through many new as well as existing customer engagement programes”.
In April 2013, India Yamaha Motor Pvt. Ltd established a separate division, Yamaha Motor India Sales Private Ltd (YMIS) to cater to Company’s sales and marketing needs and function independently. Currently, its products in India are Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X, SZ-R & SZ-RR (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and Ray (113cc), Ray Z (113 cc) and Alpha(113 cc) Scooters. Its import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).


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