Thatspersonal.com CEO Samir Saraiya: Lingerie sector yet to be explored in India

Lingerie in India seems to be a sector which is yet to be explored, apparently due to a slew of factors such as disoriented supply chains, lack of trial rooms and a feeling of discomfort, while buying it from outside, says the CEO of thatspersonal.com.
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In a tete-a-tete, Samir talks more about the lingerie segment in India. Excerpts:
JM: Why do you feel that the lingerie sector in India is yet to be explored?

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SS: Yes, that is the fact. The reasons why lingerie sector which are yet to be explored is between far and few. Odds like disoriented supply supply chains, coupled with lack of trial rooms and an odd feeling of discomfort among women, while buying it from outside are impacting negatively.
JM: How does thatspersonal.com help?

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SS: We provide our patrons a easy way out to buy their lingerie needs. We pack their orders in a tamper proof plastic bag. What is more, we don’t put any indication of either the product or the name of our website on the packaging box, not only to ensure the complete privacy of the order but also safeguarding the quality and packaging of the order. In fact, thatis personal.com is India’s first personal and intimate product destination. Women could buy both international and local, personal and intimate products, in absolute privacy in a clean and friendly environment. We ship their products in a discrete way.
JM: Can you elaborate more about the concept of thatspersonal.com?

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SS: Lingerie, as the first layer of dressing should be comfortable. Thus, women need to be choosy while buying the lingerie products. They should think of it as a basic wear, which boost their confidencce. This exotic, yet, intimate lingerie collection, which is available in all sizes and vibrant colours at thatspersonal.com is extra-layered, stretchable, sheer and soft yet comfortable.

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Women can then choose something that is casual and on the safe side such as lace, satin or silk. Or, select something more risky such as leather, Lycra, PVC or vinyl. Be careful, PVC is great for the right occasion but only fits well on true sized people. These products are available from global brands like Elegant Moments, Hustler, Klife, Magic Silk, NGalo, Shirley of Hollywood and Spice. The styles which are preferable-in this season being-
JM: Also talk about the brand that are available on thatspersonal.com…

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SS: Chemise is a one-piece undergarment that is the same in shape as a straight-hanging sleeveless dress, which is fitted more closely around the hips, while Corset is a bodice worn to mould and shape the torso. This effect is typically achieved through boning, either of bone or steel. Stockings are close-fitting, elastic garments that cover the feet and legs. Baby  is a typically loose-fitting with an empire waist and thin straps. Last, but not the least are Teddies, an undergarment that resembles the shape of a one-piece bathing suit because it is typically sleeveless, and sometimes even strapless.

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