Leyland Deere 435E Backhoe Loader launched in Chennnai

Ashok Leyland John Deere Construction Equipment Company Private Limited, a joint venture between Ashok Leyland and John Deere, launched its 435E Backhoe Loader (BHL) in Chennai, today. The current economic conditions demand even greater focus on efficiency and operating costs. Especially focused on these needs, Leyland Deere newly-launched 435E BHL, specifically targeted at first time users, offers ten percent improvement in fuel cost, a company statement noted.

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Built on the rugged and durable 435 BHL platform, Leyland Deere’s new 435E BHL offers reduction in cost of operations and delivers savings up to 20 percent of the EMI value, giving the product an important competitive edge. The 435E BHL is backed by best-in-class after-sales support with a service engineer-to-machine ratio of 1:8, rapid response mobile service vans and a dedicated call center. This enables Leyland Deere to offer Indian customers an industry-best Mean-time to Restore (MTTR), maximising availability of the machine and earnings for customers.The 435E delivers superior value by addressing a customer’s core needs of higher fuel efficiency, superior reliability and durability, greater machine up time and lower operating costs. Its rugged structure ensures performance under the most demanding operating conditions.

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While speaking on the occasion, Dr V Sumantran, Chairman, Ashok Leyland John Deere Construction Equipment Company said: “There is a huge scope for infrastructure development in India and the long-term growth story of this sector is still very much intact. With the ‘E’ standing for ‘Efficiency’, the 435E BHL is best positioned to cater to new entrepreneurs in infrastructure and construction industries. The new ‘435E’ BHL will join its sibling – the 435 BHL, and together, Leyland Deere will offer machines to cover the spectrum – SOLID PERFORMANCE with the 435 and SOLID EFFICIENCY with the 435E. Backed by class-leading service levels, we are confident that our new product will set new standards of efficiency and customer service and offer great return on investment to our customers”.

P Ravishankar, CEO – Ashok Leyland John Deere Construction Equipment Company added: “We have made significant progress in product development and channel growth with 155+ touch points, and have acquired over 1000 delighted customers in our two years of operations. The 435E BHL is a winning proposition, especially for first time buyers. Our innovative and strong C.A.R.E service, our increasing footprint and continued focus on customer needs, will definitely increase customer ROI”.

The 435E BHL is manufactured at Leyland Deere’s facility near Chennai that incorporates globally-benchmarked manufacturing processes like robotic welding, CNC cutting and a state-of-the-art paint shop to ensure the highest standards of quality.

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